As CEO of Gymbox, Marc Diaper knows what it takes to keep evolving and staying ahead of the curve in fitness, whether that’s through stats breakdown, sticking to brand values or simply staying patient. A series of boutiques under one roof, Gymbox plays host to everything from DJs and music created specifically for the brand, or partnerships and tie-ins with icons such as Gymshark or Brazilian jiu-jitsu originating from the Gracie family direct. It’s the fitness space that’s a fully inclusive experience for workouts where anything goes. For more information visit <a href= "https://escapefitness.com/podcast">https://escapefitness.com/podcast</a> Watch the full episode on <a href= "https://youtu.be/649dK6t-Qi4">YouTube</a>   Marc Diaper believes in being the hardest worker in the room. He works hard because he’s always hungry for further success. On top of this, his mindset benefits the mindset of his staff because he still knows how to stay humble. Marc’s first job was in a sports shop. His meticulous detail was drilled into him by his boss and accidental mentor. Following a stint at Southampton Football Club, a sports degree at university and a year of travel, Marc came back and gained his qualifications in nutrition and sports therapy. He started in the fitness industry as a fitness instructor and personal trainer for LA Fitness. Through hard work and the right attitude, he was on path to success faster than anyone else. In 2009 he started his own consultancy business, before continuing trend for success when he joined Gymbox as sales director. Six years later he’d risen the ranks through managing director to CEO, where he’s inspiring others in Gymbox, a business that motivates a membership, stimulates a city and inspires an industry. Gymbox is for the ravers, the first timers, the masochists, the street dancers, the gurus, the people who aren’t satisfied with easy; where enough is never enough. Gymbox is not purely a gym. It's the experience that you will want to re-live no matter where, no matter when! Everything Gymbox does, from the designs of gym interiors, to the people hired, and the classes, has to inspire and excite, energise and ignite. Gymbox believes in creating workouts that get raved about and venues that get talked about, so forever and always, anything goes.     Episode highlights - <ul> <li>How important disruption is in creating a brand and ensuring you stay in the forefront of people’s minds, especially at the start of a business.</li> <li>Why the whole team, and often customers, can influence your marketing activity and how collaboration is key to progressing in a way that makes sense for every interest.</li> <li>What the demographic difference is to your venture and how that will change depending on the life choices of your customers, especially in boutique markets targeted towards younger generations.</li> <li>How your programming will benefit from regular investment to stay ahead of the curve and give your members the best experiences, from holistic to sadistic.</li> <li>Why all clubs and locations under one brand should be as good as each other, giving any member the same level of quality no matter where they visit.</li> <li>How to grow and build your talent in-house, and protect yourself from competitors that might pay more.</li> <li>How you can maintain your position in the market financially as a mid-premium product when most other alternatives have been wiped out by low-cost operators.</li> <li>Why it’s important to develop and evolve your environment between space for product and room for dwell time or letting members relax.</li> <li>How brand partnerships benefit both parties and are often more useful to generate awareness rather than leads, but why they’re so important in the right circumstances.</li> <li>What benefit defining brand values will bring to your staff and your business direction. You need to live and breathe them.</li> <li>What the values are behind Gymbox – such as “don’t be a dick” – and how these values drive the brand, the staff, performance and progress.</li> <li>What’s next for the future of Gymbox? Find out how the brand is looking to evolve and come into your home, so long as it’s a fully immersive experience.</li> </ul>   Join Matthew Januszek in conversation with Marc Diaper…

As CEO of Gymbox, Marc Diaper knows what it takes to keep evolving and staying ahead of the curve in fitness, whether that’s through stats breakdown, sticking to brand values or simply staying patient. A series of boutiques under one roof, Gymbox plays host to everything from DJs and music created specifically for the brand, or partnerships and tie-ins with icons such as Gymshark or Brazilian jiu-jitsu originating from the Gracie family direct. It’s the fitness space that’s a fully inclusive experience for workouts where anything goes. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube   Marc Diaper believes in being the hardest worker in the room. He works hard because he’s always hungry for further success. On top of this, his mindset benefits the mindset of his staff because he still knows how to stay humble. Marc’s first job was in a sports shop. His meticulous detail was drilled into him by his boss and accidental mentor. Following a stint at Southampton Football Club, a sports degree at university and a year of travel, Marc came back and gained his qualifications in nutrition and sports therapy. He started in the fitness industry as a fitness instructor and personal trainer for LA Fitness. Through hard work and the right attitude, he was on path to success faster than anyone else. In 2009 he started his own consultancy business, before continuing trend for success when he joined Gymbox as sales director. Six years later he’d risen the ranks through managing director to CEO, where he’s inspiring others in Gymbox, a business that motivates a membership, stimulates a city and inspires an industry. Gymbox is for the ravers, the first timers, the masochists, the street dancers, the gurus, the people who aren’t satisfied with easy; where enough is never enough. Gymbox is not purely a gym. It's the experience that you will want to re-live no matter where, no matter when! Everything Gymbox does, from the designs of gym interiors, to the people hired, and the classes, has to inspire and excite, energise and ignite. Gymbox believes in creating workouts that get raved about and venues that get talked about, so forever and always, anything goes.     Episode highlights - How important disruption is in creating a brand and ensuring you stay in the forefront of people’s minds, especially at the start of a business. Why the whole team, and often customers, can influence your marketing activity and how collaboration is key to progressing in a way that makes sense for every interest. What the demographic difference is to your venture and how that will change depending on the life choices of your customers, especially in boutique markets targeted towards younger generations. How your programming will benefit from regular investment to stay ahead of the curve and give your members the best experiences, from holistic to sadistic. Why all clubs and locations under one brand should be as good as each other, giving any member the same level of quality no matter where they visit. How to grow and build your talent in-house, and protect yourself from competitors that might pay more. How you can maintain your position in the market financially as a mid-premium product when most other alternatives have been wiped out by low-cost operators. Why it’s important to develop and evolve your environment between space for product and room for dwell time or letting members relax. How brand partnerships benefit both parties and are often more useful to generate awareness rather than leads, but why they’re so important in the right circumstances. What benefit defining brand values will bring to your staff and your business direction. You need to live and breathe them. What the values are behind Gymbox – such as “don’t be a dick” – and how these values drive the brand, the staff, performance and progress. What’s next for the future of Gymbox? Find out how the brand is looking to evolve and come into your home, so long as it’s a fully immersive experience.   Join Matthew Januszek in conversation with Marc Diaper…

Escape Your Limits

Ep 126 - Marc Diaper on Gymbox, Gymshark, and “anything goes” workouts.

Pete Holman is an inventor and entrepreneur, and the brains behind the Nautilus Glute Drive and the TRX Rip Trainer. But this episode is more than just about innovation. Pete gives us a deep dive into the spiritual, mental and physical influences that benefit short and long term strategies in business to set your intention while still keeping your health and relationships in check. Through Pete’s experience, discover the links between physical goals and business execution, and how mindset is key in both creating innovative products and scaling to a multi-million dollar venture.   Watch the full episode on <a href= "https://youtu.be/yDRMOtq2eOE">YouTube</a>    Pete Holman was originally planning to follow in his parents’ footsteps as a psychologist until he was put off by the intensity of what negative behaviour humans are capable of. Instead, he decided to go down the path of physical therapy. Developing a love affair with movement, motivation and mindset, he found his skillset suited to martial arts, quickly becoming US National Taekwondo Champion in addition to studying and training. He graduated from the University of Colorado with a Master’s of Science degree in Physical Therapy in 1997 and went on to work at the renowned Aspen Sports Medicine clinic prior to opening up his own private practice in 2001. His client list has included Fortune 500 business owners from Jones Apparel, Progressive Insurance and Fiji water, as well as Hollywood stars including Ed Bradley and Kevin Costner. Today Pete is a certified strength and conditioning specialist, international presenter, author and fitness product inventor living in Aspen Colorado. Pete Holman is available for speaking engagements and training sessions for instructors, coaches, athletes and staff. He specialises in rehabilitative medicine, core performance and foundational movement assessment. Confidence and cutting edge concepts are born from 30 years of hard earned experience and training.   For more information visit https://www.ph1performance.com/   Episode highlights -  <ul> <li>How keeping life varied is both liberating and stressful in its openness of opportunity and many paths to follow.</li> <li>Why having a side-project, whether part of the passion or completely separate, can be incredibly useful to your progression in your original career.</li> <li>The importance of processes, whether in sports, business, relationships or hobbies, and how following them will ensure progress on the road to success.</li> <li>How education in any form is paramount to success, but it doesn’t necessarily have to involve traditional routes of learning.</li> <li>Why you can’t force acceleration and how you have to allow time for education and understanding to take place and implement itself correctly.</li> <li>How inventing a sustainable and effective product often comes from trying to solve a problem, and looking to resolve that issue as efficiently as possible.</li> <li>What challenges come with inventing a new product as an entrepreneur and forging a new relationship with a larger business when it comes to selling the product, rights, and working together for future success.</li> <li>How to handle the financial burn rate when launching new products and coping with every business essential.</li> <li>Why sometimes you have to ignore your ego and back out of a venture if there are parameters that you can’t fulfill. Through failure is how we grow.</li> <li>How your work ethic is imperative to your success, but why you also need to take time for yourself in order to preserve both your physical and mental health.</li> <li>What you can do to link mindset between body and business, for progressing both to the success levels that you intend to hit.</li> <li>Why planning your time out with achievable and audacious goals will ensure that your attention is focused, while allowing you to tick off achievements. A timeline on projects mean that hard work and planning goes from arduous task to almost like ticking items off a shopping/grocery list.</li> <li>How training to compete often ends in injury, even with professional sports such as the NFL.</li> <li>What’s going to happen when the pendulum swings back away from technology, in favour more of community and experiential workout facilities that take you away from distractions at home.</li> <li>What the challenges are of complicated digital products when it comes to educating trainers around the country or internationally, and how you can talk to both newbie and experienced fitpros with the same message.</li> </ul>   Join Matthew Januszek in conversation with Pete Holman…

Pete Holman is an inventor and entrepreneur, and the brains behind the Nautilus Glute Drive and the TRX Rip Trainer. But this episode is more than just about innovation. Pete gives us a deep dive into the spiritual, mental and physical influences that benefit short and long term strategies in business to set your intention while still keeping your health and relationships in check. Through Pete’s experience, discover the links between physical goals and business execution, and how mindset is key in both creating innovative products and scaling to a multi-million dollar venture.   Watch the full episode on YouTube    Pete Holman was originally planning to follow in his parents’ footsteps as a psychologist until he was put off by the intensity of what negative behaviour humans are capable of. Instead, he decided to go down the path of physical therapy. Developing a love affair with movement, motivation and mindset, he found his skillset suited to martial arts, quickly becoming US National Taekwondo Champion in addition to studying and training. He graduated from the University of Colorado with a Master’s of Science degree in Physical Therapy in 1997 and went on to work at the renowned Aspen Sports Medicine clinic prior to opening up his own private practice in 2001. His client list has included Fortune 500 business owners from Jones Apparel, Progressive Insurance and Fiji water, as well as Hollywood stars including Ed Bradley and Kevin Costner. Today Pete is a certified strength and conditioning specialist, international presenter, author and fitness product inventor living in Aspen Colorado. Pete Holman is available for speaking engagements and training sessions for instructors, coaches, athletes and staff. He specialises in rehabilitative medicine, core performance and foundational movement assessment. Confidence and cutting edge concepts are born from 30 years of hard earned experience and training.   For more information visit https://www.ph1performance.com/   Episode highlights -  How keeping life varied is both liberating and stressful in its openness of opportunity and many paths to follow. Why having a side-project, whether part of the passion or completely separate, can be incredibly useful to your progression in your original career. The importance of processes, whether in sports, business, relationships or hobbies, and how following them will ensure progress on the road to success. How education in any form is paramount to success, but it doesn’t necessarily have to involve traditional routes of learning. Why you can’t force acceleration and how you have to allow time for education and understanding to take place and implement itself correctly. How inventing a sustainable and effective product often comes from trying to solve a problem, and looking to resolve that issue as efficiently as possible. What challenges come with inventing a new product as an entrepreneur and forging a new relationship with a larger business when it comes to selling the product, rights, and working together for future success. How to handle the financial burn rate when launching new products and coping with every business essential. Why sometimes you have to ignore your ego and back out of a venture if there are parameters that you can’t fulfill. Through failure is how we grow. How your work ethic is imperative to your success, but why you also need to take time for yourself in order to preserve both your physical and mental health. What you can do to link mindset between body and business, for progressing both to the success levels that you intend to hit. Why planning your time out with achievable and audacious goals will ensure that your attention is focused, while allowing you to tick off achievements. A timeline on projects mean that hard work and planning goes from arduous task to almost like ticking items off a shopping/grocery list. How training to compete often ends in injury, even with professional sports such as the NFL. What’s going to happen when the pendulum swings back away from technology, in favour more of community and experiential workout facilities that take you away from distractions at home. What the challenges are of complicated digital products when it comes to educating trainers around the country or internationally, and how you can talk to both newbie and experienced fitpros with the same message.   Join Matthew Januszek in conversation with Pete Holman…

Ep 125 - Pete Holman: TRX, inventing, and scaling through mindfulness.

OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there’s a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive’s Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily. With so many opportunities within fitness – what are we missing? How can we provide the best fitness experience for us all as we age? Join Joan Murphy of FRAME and Kenny Butler of ukactive in conversation with Matthew Januszek to find out. For more information visit <a href= "https://escapefitness.com/podcast">https://escapefitness.com/podcast</a> Watch the full episode on <a href= "https://youtu.be/YSYqo2cP4Bk">YouTube</a> Joan Murphy is co-founder and CEO of FRAME. Energetic and enthusiastic about all things fitness, she has previously represented her home country of New Zealand in sports such as pole vault and track cycling. Today she’s using a finance and marketing background to understand juggling a business, motivating both staff and class attendees, along with being a mum of two. Kenny Butler is head of health and wellbeing development at ukactive. From a physiotherapist background, he’s improved the wellbeing of individuals, and today is working to better the health of the national by getting more people, more active, more often. FRAME is a studio in London offering fitness, Pilates, yoga, barre and dance classes, plus personal training. In true boutique style, there’s also an activewear shop full of the best from the big brands alongside niche finds, and a cafe where you can order smoothies, juices and healthy food to eat in or take away. You’ll find FRAME in King's Cross, Shoreditch, Victoria, Hammersmith, Fitzrovia and Farringdon. The team at ukactive strives to get more people, more active, more often. Its a long-standing vision to improve the health of the nation through promoting active lifestyles. Working between the fitness industry and government, ukactive provide a supportive, professional and innovative platform for its partners to help the fitness sector thrive.   Episode highlights -  <ul> <li>How the marketing needs to change within the fitness industry to accommodate a huge section of the market with the largest percentage of spend – the over 55s.</li> <li>Why it’s more important to focus on independence and mobility than exercise and sport when it comes to customers, members and clients in the ageing fitness sector.</li> <li>What’s changed with perceptions of age, and how the age of 60 is very different now to what it was two decades ago.</li> <li>How boutiques have made fitness accessible for people that didn’t want to do PE, but why we need the same generational shift for older members who want to stay active without necessarily taking on a HIIT class.</li> <li>The pressure that social media puts on both businesses to appeal to their target demographic, but also to anyone else who wants to work out while potentially not falling into that perceived market.</li> <li>How programming is going to be key for ensuring that workouts are at the right level for the audience – especially with ageing members.</li> <li>What issues there are with the career progression of personal trainers, and how we need more older personal trainers to appeal to the baby boomer market.</li> <li>What the global challenge is for healthy ageing as a result of people being inactive.</li> <li>How the effect of long-term conditions can be alleviated by fitness at an older age, taking a lot of pressure off institutions such as the NHS.</li> <li>Why ageing and loss of fitness is often confused, and how being physically, mentally and emotionally active often helps the ageing process.</li> </ul>   Join Matthew Januszek in conversation with Joan Murphy and Kenny Butler

OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there’s a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive’s Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily. With so many opportunities within fitness – what are we missing? How can we provide the best fitness experience for us all as we age? Join Joan Murphy of FRAME and Kenny Butler of ukactive in conversation with Matthew Januszek to find out. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube Joan Murphy is co-founder and CEO of FRAME. Energetic and enthusiastic about all things fitness, she has previously represented her home country of New Zealand in sports such as pole vault and track cycling. Today she’s using a finance and marketing background to understand juggling a business, motivating both staff and class attendees, along with being a mum of two. Kenny Butler is head of health and wellbeing development at ukactive. From a physiotherapist background, he’s improved the wellbeing of individuals, and today is working to better the health of the national by getting more people, more active, more often. FRAME is a studio in London offering fitness, Pilates, yoga, barre and dance classes, plus personal training. In true boutique style, there’s also an activewear shop full of the best from the big brands alongside niche finds, and a cafe where you can order smoothies, juices and healthy food to eat in or take away. You’ll find FRAME in King's Cross, Shoreditch, Victoria, Hammersmith, Fitzrovia and Farringdon. The team at ukactive strives to get more people, more active, more often. Its a long-standing vision to improve the health of the nation through promoting active lifestyles. Working between the fitness industry and government, ukactive provide a supportive, professional and innovative platform for its partners to help the fitness sector thrive.   Episode highlights -  How the marketing needs to change within the fitness industry to accommodate a huge section of the market with the largest percentage of spend – the over 55s. Why it’s more important to focus on independence and mobility than exercise and sport when it comes to customers, members and clients in the ageing fitness sector. What’s changed with perceptions of age, and how the age of 60 is very different now to what it was two decades ago. How boutiques have made fitness accessible for people that didn’t want to do PE, but why we need the same generational shift for older members who want to stay active without necessarily taking on a HIIT class. The pressure that social media puts on both businesses to appeal to their target demographic, but also to anyone else who wants to work out while potentially not falling into that perceived market. How programming is going to be key for ensuring that workouts are at the right level for the audience – especially with ageing members. What issues there are with the career progression of personal trainers, and how we need more older personal trainers to appeal to the baby boomer market. What the global challenge is for healthy ageing as a result of people being inactive. How the effect of long-term conditions can be alleviated by fitness at an older age, taking a lot of pressure off institutions such as the NHS. Why ageing and loss of fitness is often confused, and how being physically, mentally and emotionally active often helps the ageing process.   Join Matthew Januszek in conversation with Joan Murphy and Kenny Butler

Ep 124 - Sweat 2020: New audience, new opportunities.

Sarah Anne Stewart has started a movement of meditation and mindfulness. Empowering clients with the responsibility to change their behaviour, Sarah is holistically bringing self-love, self-worth, and self-confidence to a whole community. Overcoming everything from eating disorders and body shaming to breast implant illness and mental health concerns, this episode of the Escape Your Limits podcast is a lesson in being honest with yourself and open with audiences to share experience for the biggest benefits around the world. Watch the full episode on <a href= "https://youtu.be/Jzqm19Wyw0k">YouTube</a> Sarah Anne Stewart grew up in a very holistic environment from a young age, long before it was adopted en masse. Despite being around positive affirmations every day and knowing how to eat healthily, a budding modeling career resulted in Sarah developing a series of eating disorders that lasted 10 years that drastically affected her life. During her childhood, Sarah’s father had overcome cancer, in part through adopting a vegan lifestyle. She took inspiration from these memories and experiences to leave the modeling industry and study nutrition. However, the societal and cultural conditioning patterns still remained, causing anxiety and stress. Sarah embraced meditation to learn more about herself and how to overcome her wellbeing conditions through mindfulness. Whether you or your clients and members are searching to end a battle with endless dieting, silence the body shaming, release food anxiety, or to have the body confidence to step into the dream life – Sarah Anne Stewart has been there. She is living proof that things can change for anyone, for the better, and quickly! Sarah is building a community and a movement based on self-love, self-worth, self-confidence and understanding behaviour and triggers to empower anyone for longevity and mental wellbeing. For more information visit https://sarahannestewart.com/   Episode highlights <ul> <li>How meditation and not being afraid of your own thoughts will help you heal and better understand yourself.</li> <li>Why many people suffer from issues surrounding self-validation and the need for other people to like you. Ask yourself why you’re holding your own image and abilities in relation to the way that you appear to others.</li> <li>Why we often go into careers that are driven by wounding patterns from our childhood.</li> <li>What’s going to make the difference when it comes to improving your own or clients’ self-love, self-worth, self-confidence.</li> <li>How you can better understand what’s going on in your client’s mind, and why it’s so important to really think about who you want to serve and then genuinely serving them.</li> <li>Why you may never be ready, but that doesn’t mean you shouldn’t start your journey in whatever sector or lifestyle you’re in. Don’t let imposter syndrome stop you from discovering your own story and improving what you do, while you’re doing it.</li> <li>How to undertake your own research and why it’s so important to understanding who you’re talking to with any business or movement venture for sustainable change.</li> <li>Why marketing is short term – shifts in trends and visual approaches will go away, whereas mindset and looking after yourself will change cultures and attitudes portrayed in the media for the long term.</li> <li>What you can do to change behaviour and understand why there’s nobody else who can help you make a change as effectively as yourself.</li> <li>How you can look at your social circle to see what’s influencing the relationships and whether you’re in a place that truly holds integrity with yourself and how you want to live.</li> <li>Why it’s important to listen to your body and its internal wisdom. This is more than just about muscle aches, but also anxiety and understanding how any emotion is your body telling you, more often than not, to rest or to take a step back for better perspective.</li> <li>How ‘closing is caring’ if you’re genuinely passionate and believe that what you’re selling would help someone.</li> <li>Ways that you can service the dreams, desires, fears and frustrations of clients in order to solve their problem and get rid of their struggles.</li> <li>How your past has value and acts as your stories to benefit yourself and others. However, you have to make sure you share those stories at the right time so that you don’t trigger yourself back into the problem.</li> <li>Why being in the room with people you see as so much more developed in their career will bring you inspiration to succeed even more, and saying yes is the only way to pushing yourself into self-worth and self-esteem throughout your life.</li> </ul>   Join Matthew Januszek in conversation with Sarah Anne Stewart…

Sarah Anne Stewart has started a movement of meditation and mindfulness. Empowering clients with the responsibility to change their behaviour, Sarah is holistically bringing self-love, self-worth, and self-confidence to a whole community. Overcoming everything from eating disorders and body shaming to breast implant illness and mental health concerns, this episode of the Escape Your Limits podcast is a lesson in being honest with yourself and open with audiences to share experience for the biggest benefits around the world. Watch the full episode on YouTube Sarah Anne Stewart grew up in a very holistic environment from a young age, long before it was adopted en masse. Despite being around positive affirmations every day and knowing how to eat healthily, a budding modeling career resulted in Sarah developing a series of eating disorders that lasted 10 years that drastically affected her life. During her childhood, Sarah’s father had overcome cancer, in part through adopting a vegan lifestyle. She took inspiration from these memories and experiences to leave the modeling industry and study nutrition. However, the societal and cultural conditioning patterns still remained, causing anxiety and stress. Sarah embraced meditation to learn more about herself and how to overcome her wellbeing conditions through mindfulness. Whether you or your clients and members are searching to end a battle with endless dieting, silence the body shaming, release food anxiety, or to have the body confidence to step into the dream life – Sarah Anne Stewart has been there. She is living proof that things can change for anyone, for the better, and quickly! Sarah is building a community and a movement based on self-love, self-worth, self-confidence and understanding behaviour and triggers to empower anyone for longevity and mental wellbeing. For more information visit https://sarahannestewart.com/   Episode highlights How meditation and not being afraid of your own thoughts will help you heal and better understand yourself. Why many people suffer from issues surrounding self-validation and the need for other people to like you. Ask yourself why you’re holding your own image and abilities in relation to the way that you appear to others. Why we often go into careers that are driven by wounding patterns from our childhood. What’s going to make the difference when it comes to improving your own or clients’ self-love, self-worth, self-confidence. How you can better understand what’s going on in your client’s mind, and why it’s so important to really think about who you want to serve and then genuinely serving them. Why you may never be ready, but that doesn’t mean you shouldn’t start your journey in whatever sector or lifestyle you’re in. Don’t let imposter syndrome stop you from discovering your own story and improving what you do, while you’re doing it. How to undertake your own research and why it’s so important to understanding who you’re talking to with any business or movement venture for sustainable change. Why marketing is short term – shifts in trends and visual approaches will go away, whereas mindset and looking after yourself will change cultures and attitudes portrayed in the media for the long term. What you can do to change behaviour and understand why there’s nobody else who can help you make a change as effectively as yourself. How you can look at your social circle to see what’s influencing the relationships and whether you’re in a place that truly holds integrity with yourself and how you want to live. Why it’s important to listen to your body and its internal wisdom. This is more than just about muscle aches, but also anxiety and understanding how any emotion is your body telling you, more often than not, to rest or to take a step back for better perspective. How ‘closing is caring’ if you’re genuinely passionate and believe that what you’re selling would help someone. Ways that you can service the dreams, desires, fears and frustrations of clients in order to solve their problem and get rid of their struggles. How your past has value and acts as your stories to benefit yourself and others. However, you have to make sure you share those stories at the right time so that you don’t trigger yourself back into the problem. Why being in the room with people you see as so much more developed in their career will bring you inspiration to succeed even more, and saying yes is the only way to pushing yourself into self-worth and self-esteem throughout your life.   Join Matthew Januszek in conversation with Sarah Anne Stewart…

Ep 123 - Sarah Anne Stewart: A movement of meditation and mindfulness.

Ultimate Performance by name and nature, in this episode Nick Mitchell explains how his business is leading the field in not just traditional personal training, but app development, nutrition tracking, team management and growth plans that benefit clients by raising the standard of trainers in fitness. With worldwide coverage, Ultimate Performance is pioneering personal training based on results, operating in Australia, Hong Kong, Shanghai, Singapore, Mumbai, UAE, Spain, The Netherlands, US and the UK. In this episode Nick directs his straight-talking attitude to tackle some huge industry issues that many operators and thought leaders won’t acknowledge.   Watch the full episode on <a href="https://youtu.be/8nc8tdPILps" target="_blank" rel="noopener">YouTube</a>.   Nick Mitchell has had a passion for good physique from a young age. The catalyst forming his opinion of what a man should look like was Arnold Schwarzenegger on the cover of a Dungeons and Dragons publication – a gift from his dad. It may come as no surprise that Nick’s been a bodybuilder, competing in the ’90s. However, he also trained as a lawyer/barrister before pivoting into investment banking. Furthering his former career, he started his own business in headhunting for the financial service sector. Nick sold the company as his heart wasn’t in it, and left his career to found Ultimate Performance in 2009. Since then he’s been continually building the business, where personal trainers can hone their craft. He’s created an environment of positive accountability that delivers results through marketing with authenticity and employing the best of the best.   Episode highlights -    <ul> <li>How Arnold Schwarzenegger inspired Nick’s career of not only personal achievement but professional success around the world in fitness.</li> <li>What fuelled the progress of Ultimate Performance as a future dream from an early age, and how you can avoid compromising with yourself in order to follow your vision.</li> <li>How the fitness industry in Los Angeles is a more mature industry than anywhere else in the world, with different protagonists and motivation.</li> <li>Why you might question everything you’re doing if you’re not following your authentic passion in any career or venture.</li> <li>How social media is fooling so many people in trying to live another man’s dream instead of having an honest conversation with themselves about what they really want.</li> <li>How your mindset will change as your entrepreneurial career develops, leading to you moving the goalposts for further growth.</li> <li>Why personal training is such a tough job to do properly, from the fickle nature of career development to how much attention a PT has to pay to every single client at any given moment.</li> <li>How to avoid the stereotype pitfalls of the end of a PT career by finding an environment where you can grow.</li> <li>Why the best employees need opportunities for managing, mentoring, writing, education, presenting, commercial activity and other outcome potential through an evolved business around the world if they want it.</li> <li>How it is critical to success to bring people through the ranks instead of hiring externally and getting new people into the business.</li> <li>What the benefits of technology are when it comes to running a business from anywhere in the world.</li> <li>How the personalities, approaches and mentalities of personal training teams not only differ around the world, but also around specific countries in different cities.</li> <li>Which emerging markets are going to see the biggest growth for world-class personal trainers, and what attributes are going to lead to this success?</li> <li>What studies the Ultimate Performance team are undertaking to change the industry for the better, from working with research fellows to using the company’s own big data for exhaustive results and new insights.</li> <li>Why if you want to be a vegan then you have to supplement, and how this diet or lifestyle choice affects your body compared to other nutritional decisions.</li> <li>What can be done through sharing research, knowledge and big data to help national obesity epidemics and work done through institutions such as the NHS.</li> <li>Why there’s a subtle difference between fat shaming and not celebrating obesity, and how the biggest results from personal training follow a client’s wake up call.</li> <li>How the only person that can hold you down is yourself, and why you’re the source of your own success through hard work and self-belief.</li> </ul>   Join Matthew Januszek in conversation with Nick Mitchell of Ultimate Performance…

Ultimate Performance by name and nature, in this episode Nick Mitchell explains how his business is leading the field in not just traditional personal training, but app development, nutrition tracking, team management and growth plans that benefit clients by raising the standard of trainers in fitness. With worldwide coverage, Ultimate Performance is pioneering personal training based on results, operating in Australia, Hong Kong, Shanghai, Singapore, Mumbai, UAE, Spain, The Netherlands, US and the UK. In this episode Nick directs his straight-talking attitude to tackle some huge industry issues that many operators and thought leaders won’t acknowledge.   Watch the full episode on YouTube.   Nick Mitchell has had a passion for good physique from a young age. The catalyst forming his opinion of what a man should look like was Arnold Schwarzenegger on the cover of a Dungeons and Dragons publication – a gift from his dad. It may come as no surprise that Nick’s been a bodybuilder, competing in the ’90s. However, he also trained as a lawyer/barrister before pivoting into investment banking. Furthering his former career, he started his own business in headhunting for the financial service sector. Nick sold the company as his heart wasn’t in it, and left his career to found Ultimate Performance in 2009. Since then he’s been continually building the business, where personal trainers can hone their craft. He’s created an environment of positive accountability that delivers results through marketing with authenticity and employing the best of the best.   Episode highlights -    How Arnold Schwarzenegger inspired Nick’s career of not only personal achievement but professional success around the world in fitness. What fuelled the progress of Ultimate Performance as a future dream from an early age, and how you can avoid compromising with yourself in order to follow your vision. How the fitness industry in Los Angeles is a more mature industry than anywhere else in the world, with different protagonists and motivation. Why you might question everything you’re doing if you’re not following your authentic passion in any career or venture. How social media is fooling so many people in trying to live another man’s dream instead of having an honest conversation with themselves about what they really want. How your mindset will change as your entrepreneurial career develops, leading to you moving the goalposts for further growth. Why personal training is such a tough job to do properly, from the fickle nature of career development to how much attention a PT has to pay to every single client at any given moment. How to avoid the stereotype pitfalls of the end of a PT career by finding an environment where you can grow. Why the best employees need opportunities for managing, mentoring, writing, education, presenting, commercial activity and other outcome potential through an evolved business around the world if they want it. How it is critical to success to bring people through the ranks instead of hiring externally and getting new people into the business. What the benefits of technology are when it comes to running a business from anywhere in the world. How the personalities, approaches and mentalities of personal training teams not only differ around the world, but also around specific countries in different cities. Which emerging markets are going to see the biggest growth for world-class personal trainers, and what attributes are going to lead to this success? What studies the Ultimate Performance team are undertaking to change the industry for the better, from working with research fellows to using the company’s own big data for exhaustive results and new insights. Why if you want to be a vegan then you have to supplement, and how this diet or lifestyle choice affects your body compared to other nutritional decisions. What can be done through sharing research, knowledge and big data to help national obesity epidemics and work done through institutions such as the NHS. Why there’s a subtle difference between fat shaming and not celebrating obesity, and how the biggest results from personal training follow a client’s wake up call. How the only person that can hold you down is yourself, and why you’re the source of your own success through hard work and self-belief.   Join Matthew Januszek in conversation with Nick Mitchell of Ultimate Performance…

Ep 122 - Nick Mitchell: Get the Ultimate Performance from personal trainers

This episode of the Escape Your Limits podcast is a branding and marketing special, with Amanda McVey of Upgrade Labs in partnership with ukactive and Sweat 2020. Sweat 2020 will reveal business tips and success stories – equally as applicable for start-ups and established brands alike – from entrepreneurs pioneering fitness in urban spaces around the world. Please join us on the 20th February at 85 Brick Lane, London E1 6QR to discover emerging opportunities in the ever-changing and challenging landscape of boutique fitness. For a special member rate on tickets, visit <a href= "https://www2.ukactive.com/escape-fitness-sweat-2020">https://www2.ukactive.com/escape-fitness-sweat-2020</a>   What is Sweat 2020? Sweat is an event held in London on the 20th of February attended by hundreds of influential entrepreneurs and operators from the health and fitness sector. If you’ve never been before then it’s a great networking opportunity to discover new ideas and insights from thought leaders initiating the latest fitness trends, business strategies and success stories.   This year, the agenda will be centered around: <ul> <li>Reinventing space and the importance of programming</li> <li>Reinvestment, sustainability and growth</li> <li>How to ensure tech can give operators the maximum return</li> <li>PLUS a special panel discussion on the baby boomer market hosted by Matthew Januszek and a select panel of guests, which will be recorded live and released as an episode of the Escape Your Limits podcast at a later date</li> </ul> Take advantage of our specially negotiated member rate on tickets at <a href= "https://www2.ukactive.com/escape-fitness-sweat-2020">https://www2.ukactive.com/escape-fitness-sweat-2020</a>   Highlights <ul> <li>Why it’s important to target individuals on the leading edge in order to forge your own entrepreneurial path in any fitness sector. Seek to be above average and believe there’s another way towards health than tradition.</li> <li>How your marketing message needs to change in order to suit an ageing demographic and appeal to a huge sector of the health and wellbeing</li> <li>What you can do to motivate clients and consumers to take action from your marketing, and how stories can inspire lifestyle change in anyone.</li> <li>Why the baby boomer market needs to be all about efficiency. They understand the benefits of fitness and recovery to longevity, but are busy with family, careers, and other responsibilities that take up time.</li> <li>How you can design programming to give members and clients transformative results through clever use of time that makes any time spent on looking after yourself more effective.</li> <li>What you can do to listen to customers and base marketing messages on exactly what you hear from who’s walking through your door.</li> <li>Why consumer behaviour around purchasing can be more surprising than what you expect when you start out on your business journey.</li> <li>What tech platforms and outlets work for the ageing population interested in fitness, or the time-poor baby boomers that may not traditionally adopt social media and digital opportunities.</li> <li>How campaigns and PR work compare with organic growth in different sectors, and which you should concentrate on for brand awareness or conversions.</li> </ul>

This episode of the Escape Your Limits podcast is a branding and marketing special, with Amanda McVey of Upgrade Labs in partnership with ukactive and Sweat 2020. Sweat 2020 will reveal business tips and success stories – equally as applicable for start-ups and established brands alike – from entrepreneurs pioneering fitness in urban spaces around the world. Please join us on the 20th February at 85 Brick Lane, London E1 6QR to discover emerging opportunities in the ever-changing and challenging landscape of boutique fitness. For a special member rate on tickets, visit https://www2.ukactive.com/escape-fitness-sweat-2020   What is Sweat 2020? Sweat is an event held in London on the 20th of February attended by hundreds of influential entrepreneurs and operators from the health and fitness sector. If you’ve never been before then it’s a great networking opportunity to discover new ideas and insights from thought leaders initiating the latest fitness trends, business strategies and success stories.   This year, the agenda will be centered around: Reinventing space and the importance of programming Reinvestment, sustainability and growth How to ensure tech can give operators the maximum return PLUS a special panel discussion on the baby boomer market hosted by Matthew Januszek and a select panel of guests, which will be recorded live and released as an episode of the Escape Your Limits podcast at a later date Take advantage of our specially negotiated member rate on tickets at https://www2.ukactive.com/escape-fitness-sweat-2020   Highlights Why it’s important to target individuals on the leading edge in order to forge your own entrepreneurial path in any fitness sector. Seek to be above average and believe there’s another way towards health than tradition. How your marketing message needs to change in order to suit an ageing demographic and appeal to a huge sector of the health and wellbeing What you can do to motivate clients and consumers to take action from your marketing, and how stories can inspire lifestyle change in anyone. Why the baby boomer market needs to be all about efficiency. They understand the benefits of fitness and recovery to longevity, but are busy with family, careers, and other responsibilities that take up time. How you can design programming to give members and clients transformative results through clever use of time that makes any time spent on looking after yourself more effective. What you can do to listen to customers and base marketing messages on exactly what you hear from who’s walking through your door. Why consumer behaviour around purchasing can be more surprising than what you expect when you start out on your business journey. What tech platforms and outlets work for the ageing population interested in fitness, or the time-poor baby boomers that may not traditionally adopt social media and digital opportunities. How campaigns and PR work compare with organic growth in different sectors, and which you should concentrate on for brand awareness or conversions. 

Master your marketing and messaging, with Amanda McVey

Sharran Srivatsaa has gone from fighting with a raccoon in a dumpster for food, to scaling a real estate business for 10x success and billions of dollars. This is the ultimate story of struggling against all odds and overcoming a lot of obstacles. Within this Escape Your Limits interview we break down some of the key business strategies, skills and habits that Sharran’s used in several of his companies. They’re just as relevant to large-scale businesses and start-ups alike, from following a process and goal setting to advice on how to find a mentor and what the best routes to success are for your skills.   Watch the full episode on <a href= "https://youtu.be/cGG0bV7P49I">YouTube</a>    Sharran Srivatsaa arrived in the USA from India with just $100 in his pocket. After a hard struggle, he forged an impressive entrepreneurial career starting several businesses, advising and building multiple companies. Even more importantly, Sharran has grown one company from $300 million to over $3 billion in revenue in fewer than five years. Sharran Srivatsaa is the CEO of Kingston Lane, a push-button technology execution platform for real estate. Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes. One of the central components of the ‘Kingston Lane Machine’ is lifetime nurture for leads because this allows a consistent cadence of value added communication across channels that warms clients up and, as a result, makes future interactions more joyful and stress-free. Imagine your leads being nurtured for life… and you only talk to them when they are ready and you literally have to do nothing and let the machine handle the cadence of communication.    Episode highlights -  <ul> <li>Why many think that scaling any venture is set-up by design, but is often a necessity to discover the best direction for business development.</li> <li>How raising standards can be applicable to anyone in any life set-up, even just from starting your day earlier to raise efficiency. Deciding on your minimum standard and sticking to it is the only option to finding a way to succeed.</li> <li>How you can short circuit the business belief system using a why, how, what framework.</li> <li>What Sharran Srivatsaa’s formula is to 10X a business and why doing fewer things will lead to doing great things. It’s all about the singularity of focus.</li> <li>How to back yourself for a big reward if you’re at the point of putting everything on the line with any company.</li> <li>Why building your sales team is going to be the primary driver in building your business and improving growth rates.</li> <li>Why holding employees accountable will drive each one’s singularity of focus. For example reporting daily on how many appointments you had and how many you have booked.</li> <li>How can you combat a creative approach if you’re not an operator-type entrepreneur, in order to put processes in place for definite growth delivery?</li> <li>Why you need some level of support system in place to put employees in their right position. This will prevent frustration and ensure better productivity through enjoyment of work and fulfillment.</li> <li>How tennis got Sharran out of India and started him on an education journey that started with him having no money, fighting a raccoon for food in a dumpster, to incredible wealth and opportunity, without even being a money motivated person.</li> <li>How to overcome missed opportunities, failure and mistakes through learning as you progress and surrounding yourself with great advisors.</li> <li>Find or build your support system, whether it’s a mentorship, being mentored, or working within a mastermind group.</li> <li>Why you can break any business down into three pieces: traffic, systems and skills, and what these mean to your success.</li> <li>Why understanding your cost per lead is the most important to converting opportunity into revenue, and what “break even cost per lead” will do to improving your growth mindset.</li> <li>How many clients does it take you to get one sale? Then, work out how much you can spend on average to generate leads.</li> <li>Why daily calls may be the answer to progress in your business, as long as you respect the time restraints of when a meeting is booked.</li> <li>What goal setting will do for your life, and how it’s all about being precise and targeted on what you can achieve. Your goals have to change you.</li> </ul>   Join Matthew Januszek in conversation with Sharran Srivatsaa

Sharran Srivatsaa has gone from fighting with a raccoon in a dumpster for food, to scaling a real estate business for 10x success and billions of dollars. This is the ultimate story of struggling against all odds and overcoming a lot of obstacles. Within this Escape Your Limits interview we break down some of the key business strategies, skills and habits that Sharran’s used in several of his companies. They’re just as relevant to large-scale businesses and start-ups alike, from following a process and goal setting to advice on how to find a mentor and what the best routes to success are for your skills.   Watch the full episode on YouTube    Sharran Srivatsaa arrived in the USA from India with just $100 in his pocket. After a hard struggle, he forged an impressive entrepreneurial career starting several businesses, advising and building multiple companies. Even more importantly, Sharran has grown one company from $300 million to over $3 billion in revenue in fewer than five years. Sharran Srivatsaa is the CEO of Kingston Lane, a push-button technology execution platform for real estate. Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes. One of the central components of the ‘Kingston Lane Machine’ is lifetime nurture for leads because this allows a consistent cadence of value added communication across channels that warms clients up and, as a result, makes future interactions more joyful and stress-free. Imagine your leads being nurtured for life… and you only talk to them when they are ready and you literally have to do nothing and let the machine handle the cadence of communication.    Episode highlights -  Why many think that scaling any venture is set-up by design, but is often a necessity to discover the best direction for business development. How raising standards can be applicable to anyone in any life set-up, even just from starting your day earlier to raise efficiency. Deciding on your minimum standard and sticking to it is the only option to finding a way to succeed. How you can short circuit the business belief system using a why, how, what framework. What Sharran Srivatsaa’s formula is to 10X a business and why doing fewer things will lead to doing great things. It’s all about the singularity of focus. How to back yourself for a big reward if you’re at the point of putting everything on the line with any company. Why building your sales team is going to be the primary driver in building your business and improving growth rates. Why holding employees accountable will drive each one’s singularity of focus. For example reporting daily on how many appointments you had and how many you have booked. How can you combat a creative approach if you’re not an operator-type entrepreneur, in order to put processes in place for definite growth delivery? Why you need some level of support system in place to put employees in their right position. This will prevent frustration and ensure better productivity through enjoyment of work and fulfillment. How tennis got Sharran out of India and started him on an education journey that started with him having no money, fighting a raccoon for food in a dumpster, to incredible wealth and opportunity, without even being a money motivated person. How to overcome missed opportunities, failure and mistakes through learning as you progress and surrounding yourself with great advisors. Find or build your support system, whether it’s a mentorship, being mentored, or working within a mastermind group. Why you can break any business down into three pieces: traffic, systems and skills, and what these mean to your success. Why understanding your cost per lead is the most important to converting opportunity into revenue, and what “break even cost per lead” will do to improving your growth mindset. How many clients does it take you to get one sale? Then, work out how much you can spend on average to generate leads. Why daily calls may be the answer to progress in your business, as long as you respect the time restraints of when a meeting is booked. What goal setting will do for your life, and how it’s all about being precise and targeted on what you can achieve. Your goals have to change you.   Join Matthew Januszek in conversation with Sharran Srivatsaa

Ep 121 - Sharran Srivatsaa: How to 10x your business.

This episode of the Escape Your Limits podcast is an inspirational story for athletes, entrepreneurs and the public alike. With a never-say-quit attitude, Amanda McVey, VP of Upgrade Labs, is revealing the secrets of longevity and wellbeing through application of technology and pioneering research. Part of the Bulletproof family, Upgrade Labs at the Beverly Hilton is where you’ll discover the world’s first human upgrade centre, from the birthplace of biohacking and Bulletproof Coffee. Watch the full episode on <a href= "https://youtu.be/fDrrlizJ3xc">YouTube</a>. Amanda McVey used to work on Wall Street; she’s always had a start-up mentality and spent a lot of time in the finance space. In addition to her professional life, she was working out a lot of evenings and weekends but was also a dancer. Movement has always been part of her life. She had everything you’re ‘supposed’ to want – great job, great location, big salary – but wasn’t happy. Following an a-ha moment, she pivoted her career and moved to Equinox on minimum wage. She’d realised that happiness isn’t about chasing pay checks. Following long-term experience as a personal trainer and group fitness instructor with Crunch and Equinox, Amanda got into boutique fitness and developed her career to the point of helping build facilities herself. She oversaw the global master trainer team at POUND Rockout Workout – the world's only cardio jam session inspired by drumming. Travelling around expos, Amanda soon realised how much technology was going to influence the future of fitness before discovering Dave Asprey and finding a new hunger for further career progression. Amanda McVey has always been somebody who follows her gut and isn’t afraid to make her own template for her future success, through a fearless application of passion and a need for moving forward. Upgrade Labs is the brainchild of Bulletproof Founder and “father of biohacking”, Dave Asprey. With more than 15 different technologies in two signature locations dedicated to improving mental and physical performance and recovery, Upgrade Labs is the first to offer state-of-the-art biohacking equipment to the public. Facilities include an atmospheric cell trainer, full-body detox massage and lymphatic drainage tech, adaptive resistance machines, cryotherapy, brain training, light therapy techniques and more innovative wellbeing treatments.   Episode highlights - <ul> <li>How the general public now has access to the technology that was previously only available to the 1% for improvements in health and wellbeing.</li> <li>Why high-tech ‘earthing’ through pulsed electro magnetic field therapy will give you more energy, remove inflammation and make you feel recovered with every use.</li> <li>How you can supercharge your mitochondria through red light therapy for increased energy and youth restoration.</li> <li>Why you may not even like treatments like cryotherapy, but including them in your routine will bring big benefits for your body.</li> <li>Where biohacking came from, and how it helped Davey Asprey on his own journey before realising he could use a computer hacking approach for his own health benefits, and to pioneer a new sector.</li> <li>Hear the origin story of Bulletproof Coffee.</li> <li>How to remove ‘brain fog’ that comes through poor nutrition and other fatiguing influences.</li> <li>Why starting out with an unconventional business model disrupted a market before it had even been fully established, and how the biggest opportunities arise from passion and understanding of potential.</li> <li>What is biohacking and how it’s a challenge to find specifics that make you better.</li> <li>Why your cells may be incredibly complex, but they’re also very simple when it comes to basic needs of water, oxygen, light and other elements that allow them to thrive.</li> <li>How Upgrade Labs is split into three groups… The future of fitness, with facilities billed as a workout in 60 minutes that can replace a week’s worth of exercise, recovery and beauty, or self-health, brain and cognition therapies.</li> <li>What further progressions can be implemented to pull in data through technologies and use machine learning to offer huge benefits for members with both workout and recovery facilities.</li> <li>How a cold HIIT workout combined with compression will send a signal to your brain through lactic acid build up that initiates the release of multiple hormones to benefit your body.</li> <li>What the challengers are with building a brand that leads the market, and how you need to be educators instead of piggybacking on other trends.</li> <li>How the role of a trainer is going to shift in the future with the onset of recovery technology and new innovative approaches to fitness.</li> <li>What goes on at the Upgrade XP conference and how experts on human biohacking, behaviour and brain activity from around the world come to and educate and learn together.</li> </ul>   Join Matthew Januszek in conversation with Amanda McVey…

This episode of the Escape Your Limits podcast is an inspirational story for athletes, entrepreneurs and the public alike. With a never-say-quit attitude, Amanda McVey, VP of Upgrade Labs, is revealing the secrets of longevity and wellbeing through application of technology and pioneering research. Part of the Bulletproof family, Upgrade Labs at the Beverly Hilton is where you’ll discover the world’s first human upgrade centre, from the birthplace of biohacking and Bulletproof Coffee. Watch the full episode on YouTube. Amanda McVey used to work on Wall Street; she’s always had a start-up mentality and spent a lot of time in the finance space. In addition to her professional life, she was working out a lot of evenings and weekends but was also a dancer. Movement has always been part of her life. She had everything you’re ‘supposed’ to want – great job, great location, big salary – but wasn’t happy. Following an a-ha moment, she pivoted her career and moved to Equinox on minimum wage. She’d realised that happiness isn’t about chasing pay checks. Following long-term experience as a personal trainer and group fitness instructor with Crunch and Equinox, Amanda got into boutique fitness and developed her career to the point of helping build facilities herself. She oversaw the global master trainer team at POUND Rockout Workout – the world's only cardio jam session inspired by drumming. Travelling around expos, Amanda soon realised how much technology was going to influence the future of fitness before discovering Dave Asprey and finding a new hunger for further career progression. Amanda McVey has always been somebody who follows her gut and isn’t afraid to make her own template for her future success, through a fearless application of passion and a need for moving forward. Upgrade Labs is the brainchild of Bulletproof Founder and “father of biohacking”, Dave Asprey. With more than 15 different technologies in two signature locations dedicated to improving mental and physical performance and recovery, Upgrade Labs is the first to offer state-of-the-art biohacking equipment to the public. Facilities include an atmospheric cell trainer, full-body detox massage and lymphatic drainage tech, adaptive resistance machines, cryotherapy, brain training, light therapy techniques and more innovative wellbeing treatments.   Episode highlights - How the general public now has access to the technology that was previously only available to the 1% for improvements in health and wellbeing. Why high-tech ‘earthing’ through pulsed electro magnetic field therapy will give you more energy, remove inflammation and make you feel recovered with every use. How you can supercharge your mitochondria through red light therapy for increased energy and youth restoration. Why you may not even like treatments like cryotherapy, but including them in your routine will bring big benefits for your body. Where biohacking came from, and how it helped Davey Asprey on his own journey before realising he could use a computer hacking approach for his own health benefits, and to pioneer a new sector. Hear the origin story of Bulletproof Coffee. How to remove ‘brain fog’ that comes through poor nutrition and other fatiguing influences. Why starting out with an unconventional business model disrupted a market before it had even been fully established, and how the biggest opportunities arise from passion and understanding of potential. What is biohacking and how it’s a challenge to find specifics that make you better. Why your cells may be incredibly complex, but they’re also very simple when it comes to basic needs of water, oxygen, light and other elements that allow them to thrive. How Upgrade Labs is split into three groups… The future of fitness, with facilities billed as a workout in 60 minutes that can replace a week’s worth of exercise, recovery and beauty, or self-health, brain and cognition therapies. What further progressions can be implemented to pull in data through technologies and use machine learning to offer huge benefits for members with both workout and recovery facilities. How a cold HIIT workout combined with compression will send a signal to your brain through lactic acid build up that initiates the release of multiple hormones to benefit your body. What the challengers are with building a brand that leads the market, and how you need to be educators instead of piggybacking on other trends. How the role of a trainer is going to shift in the future with the onset of recovery technology and new innovative approaches to fitness. What goes on at the Upgrade XP conference and how experts on human biohacking, behaviour and brain activity from around the world come to and educate and learn together.   Join Matthew Januszek in conversation with Amanda McVey…

Ep 120 - Amanda McVey: Longevity, biohacking and Bulletproof Coffee.

The third and final part of our CES special from Las Vegas sees Matthew Januszek speaking to three icons bridging the gap between contemporary fitness and the technology of the future.   Hear how thought leader Emma Barry, Emmett Williams of Myzone, and David Shaw of Growth Fitness Design see the years to come. Discover what you’ll be seeing more of, such as clothing sensors and even Bluetooth digestibles that you swallow for recording bodily metrics.   And how will the industry use all this big data collected? We have the key info to lead a happier and healthier life but we don’t know how to implement the knowledge – that’s the difference.   Watch the full episode on <a href="https://youtu.be/JAjI6W7UPAg" target="_blank" rel="noopener">YouTube</a>.   Emma Barry is a global fitness authority that consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox, Emma has held senior roles in group fitness programming, product development, global training, people and culture.   Emmett Williams is group president and a founding partner in the global wearable technology brand Myzone – a hardware, cloud-ware, and software mix that drives exercise adherence for the end user, and customer engagement metrics for the network partner.   David Shaw has been involved with tech for years, through a military background having worked on infrared, night vision, thermal imagers, computer and laser systems. Today, he’s CXO of Growth Fitness Marketing & Design, a boutique firm specialising in creating the next generation hospitality, multi housing, and corporate fitness center guest workout experience.   Episode highlights -   <ul> <li>How everyone gathering so much data is a huge trend, but there are still many key players and consumers alike that don’t really know what to do with it once they have it.</li> <li>Why you need to acknowledge that you’re going to lose audience attention once they leave your facility if you don’t have a digital offering, but the gamble is in not setting budget to keep their attention may mean you lose them forever in the long term.</li> <li>Why behavioural change is so important and how fitness not only has a big share of global wallet for the industry, but how all what so many companies are doing is still not shifting the needle on true health.</li> <li>How technology has changed over the years and how companies are applying it to benefit commercial fitness spaces or the service that operators can offer.</li> <li>The fitness giants that have lead the technological trend at CES, why they’re no longer attending and who has taken their place.</li> <li>Why the sleep and recovery trends are on the rise through wearables and measurement of numerous different metrics.</li> <li>How proper sleep hygiene not only recovers the brain and the body depending on the type of rest, but has been found to be causal to lower health risks such as dementia and Alzheimer’s.</li> <li>What the developments are going to be between traditional fitness and the tech industry, and which sector will be influencing the other in the years to come when it comes to commercial and consumer fitness.</li> <li>How companies and club operators need to follow up their data initiatives of benefiting the consumer/customer, by implementing a regression analysis with other data to correlate information and then predict future behaviour.</li> <li>How wearables and sensors have become smaller, more integrated in clothing, needing less power but still detecting more.</li> <li>Why CES may not be the first thought for gym owners and operators when it comes to show attendance, but how it leads innovation and unveils niches that will trickle down into any aspect of the industry in the years to come.</li> <li>How VR and AR is going to influence the fitness industry, and how the tech even affects perceived exertion during a workout.</li> <li>Why tech companies are concentrating more on the consumer rather than appealing to the trade.</li> </ul>

The third and final part of our CES special from Las Vegas sees Matthew Januszek speaking to three icons bridging the gap between contemporary fitness and the technology of the future.   Hear how thought leader Emma Barry, Emmett Williams of Myzone, and David Shaw of Growth Fitness Design see the years to come. Discover what you’ll be seeing more of, such as clothing sensors and even Bluetooth digestibles that you swallow for recording bodily metrics.   And how will the industry use all this big data collected? We have the key info to lead a happier and healthier life but we don’t know how to implement the knowledge – that’s the difference.   Watch the full episode on YouTube.   Emma Barry is a global fitness authority that consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox, Emma has held senior roles in group fitness programming, product development, global training, people and culture.   Emmett Williams is group president and a founding partner in the global wearable technology brand Myzone – a hardware, cloud-ware, and software mix that drives exercise adherence for the end user, and customer engagement metrics for the network partner.   David Shaw has been involved with tech for years, through a military background having worked on infrared, night vision, thermal imagers, computer and laser systems. Today, he’s CXO of Growth Fitness Marketing & Design, a boutique firm specialising in creating the next generation hospitality, multi housing, and corporate fitness center guest workout experience.   Episode highlights -   How everyone gathering so much data is a huge trend, but there are still many key players and consumers alike that don’t really know what to do with it once they have it. Why you need to acknowledge that you’re going to lose audience attention once they leave your facility if you don’t have a digital offering, but the gamble is in not setting budget to keep their attention may mean you lose them forever in the long term. Why behavioural change is so important and how fitness not only has a big share of global wallet for the industry, but how all what so many companies are doing is still not shifting the needle on true health. How technology has changed over the years and how companies are applying it to benefit commercial fitness spaces or the service that operators can offer. The fitness giants that have lead the technological trend at CES, why they’re no longer attending and who has taken their place. Why the sleep and recovery trends are on the rise through wearables and measurement of numerous different metrics. How proper sleep hygiene not only recovers the brain and the body depending on the type of rest, but has been found to be causal to lower health risks such as dementia and Alzheimer’s. What the developments are going to be between traditional fitness and the tech industry, and which sector will be influencing the other in the years to come when it comes to commercial and consumer fitness. How companies and club operators need to follow up their data initiatives of benefiting the consumer/customer, by implementing a regression analysis with other data to correlate information and then predict future behaviour. How wearables and sensors have become smaller, more integrated in clothing, needing less power but still detecting more. Why CES may not be the first thought for gym owners and operators when it comes to show attendance, but how it leads innovation and unveils niches that will trickle down into any aspect of the industry in the years to come. How VR and AR is going to influence the fitness industry, and how the tech even affects perceived exertion during a workout. Why tech companies are concentrating more on the consumer rather than appealing to the trade. 

Ep 119 - Future of fitness: Technology leaders at CES

Part two of our CES special from Las Vegas sees Matthew Januszek speaking to some of the most innovative and exciting exhibitors that are leading change in the fitness tech space. The entrepreneurs in this episode explain all about the pioneering technology that’s helping with measuring fat, monitoring bodily metrics, embracing sexual wellbeing, improving mindfulness, embracing mindfulness and bringing effective strength training to your home. Watch the full episode on <a href= "https://youtu.be/Kw4G5P308uE">YouTube</a> Crowdfunded through Indeigogo, Bello is a device for measuring belly fat to find out what’s inside our bodies using light variations. The scanner sends data to an app displaying your fat percentage and the amount of subcutaneous fat compared with visceral fat. From this data, the app will also give you recommendations on what kind of exercise to undertake and what kind of foods to eat. The HEALBE GoBe2 smart band is the first consumer tech product to track calorie intake without any manual log in, using impedance sensors to monitor diet at a cellular level. It uses four sensors measuring calorie intake and hydration, heart rate, emotional tension and stress level, and movement or activity. Algorithms collate everything into useful information for the user and big data for the company Ti Chang, co-founder of Crave, is an industrial designer currently working on sex toys and products for women for pleasure; it’s the company’s first year at CES following relaxed event legislation coming into effect. Her products not only have a practical application, but convey an element of luxury and act as conversation pieces that are vital to removing stigma, getting people talking about what had previously been seen as taboo. You’d never think that killing jellyfish could help improve your sleep, but Guirec Le Lous, founder of Urgonight, says this is the key to concentrating the mind through tech. His headset and app encourages daytime brain training with a feedback device to help you gain better sleep at night through neuro feedback. Find your way to a meditative state that brings better sleep – everyone has a different approach and technique to training their brain. Core is a mental wellness and a fitness-inspired approach to breath training and meditation. CEO, Sarah McDevitt, embraces bio feedback and trackable stats from a physical product and app combination that syncs audio, vibration and instruction to improve concentration and mindfulness. Billed as “The world’s most intelligent gym and personal trainer,” Tonal is revolutionising the way people work out, combining electricity and magnets to bring all the benefits of serious strength training into the home. Ashley Hennings, director of PR, talks to Matthew about how AI is bringing personalised pacing and weights to workouts, taking the guesswork and intimidation out of lifting. Tonal monitors multiple metrics as its algorithm learns your specific progression journey.   Episode highlights - <ul> <li>Why most smart scales use bio impedance analysis (BIA) technology and how your levels of hydration will greatly change your results, rather than using light to identify fat stores.</li> <li>How being able to track abdominal fat in particular can better combat chronic diseases and inflammation, and why this type of fat is a better indicator of health and wellbeing than fat anywhere else on the body.</li> <li>How your diet and macros change your blood, and how tech can detect this sending over 100 signals per second to register differences in blood sugar and glucose with up to 90% accuracy.</li> <li>What effect smart technology’s integration with bigger partners such as Apple Health and Google Fit will have on your own analysis and understanding of your body and exercise habits.</li> <li>How to promote products in an incredibly stigmatised market without falling foul of the expected stereotypes.</li> <li>The journey that CES has been on as a consumer exhibition and why this is the first year that elements of sex tech for women have been allowed on the show floor.</li> <li>Why shame and stigma have no place in the world of pleasure. Conversely, why pleasure is not a luxury. It should be a human necessity like eating and sleeping.</li> <li>How to use meditation for recovery. We’re living in a state of elevated sympathetic nervous system. Creating an environment of parasympathetic nervous system through tech can lead to improved tissue repair, digestion and other ‘rest and digest’ states of wellbeing.</li> <li>Why we all need to realise how connected mental and physical wellness are, and how you can improve memory, decision-making, empathy and self-awareness for big business leader benefits.</li> <li>Why meditation is a very simple concept that’s still incredibly challenging.</li> <li>How mental wellness is a journey for everyone, and not just about struggles and illnesses.</li> <li>How AI and machine learning can have a long-term benefit of influencing ‘real’ studies, and why this will change the game of how we source information about ways that people really work out.</li> <li>Why it’s not the tech itself that is forging progress with this new emerging market, but the software that has allowed entrepreneurs and disruptors to implement new algorithms and approaches to working out with the hardware such as magnetic resistance.</li> </ul>   Join Matthew Januszek in conversation with these technology experts from CES 2020…

Part two of our CES special from Las Vegas sees Matthew Januszek speaking to some of the most innovative and exciting exhibitors that are leading change in the fitness tech space. The entrepreneurs in this episode explain all about the pioneering technology that’s helping with measuring fat, monitoring bodily metrics, embracing sexual wellbeing, improving mindfulness, embracing mindfulness and bringing effective strength training to your home. Watch the full episode on YouTube Crowdfunded through Indeigogo, Bello is a device for measuring belly fat to find out what’s inside our bodies using light variations. The scanner sends data to an app displaying your fat percentage and the amount of subcutaneous fat compared with visceral fat. From this data, the app will also give you recommendations on what kind of exercise to undertake and what kind of foods to eat. The HEALBE GoBe2 smart band is the first consumer tech product to track calorie intake without any manual log in, using impedance sensors to monitor diet at a cellular level. It uses four sensors measuring calorie intake and hydration, heart rate, emotional tension and stress level, and movement or activity. Algorithms collate everything into useful information for the user and big data for the company Ti Chang, co-founder of Crave, is an industrial designer currently working on sex toys and products for women for pleasure; it’s the company’s first year at CES following relaxed event legislation coming into effect. Her products not only have a practical application, but convey an element of luxury and act as conversation pieces that are vital to removing stigma, getting people talking about what had previously been seen as taboo. You’d never think that killing jellyfish could help improve your sleep, but Guirec Le Lous, founder of Urgonight, says this is the key to concentrating the mind through tech. His headset and app encourages daytime brain training with a feedback device to help you gain better sleep at night through neuro feedback. Find your way to a meditative state that brings better sleep – everyone has a different approach and technique to training their brain. Core is a mental wellness and a fitness-inspired approach to breath training and meditation. CEO, Sarah McDevitt, embraces bio feedback and trackable stats from a physical product and app combination that syncs audio, vibration and instruction to improve concentration and mindfulness. Billed as “The world’s most intelligent gym and personal trainer,” Tonal is revolutionising the way people work out, combining electricity and magnets to bring all the benefits of serious strength training into the home. Ashley Hennings, director of PR, talks to Matthew about how AI is bringing personalised pacing and weights to workouts, taking the guesswork and intimidation out of lifting. Tonal monitors multiple metrics as its algorithm learns your specific progression journey.   Episode highlights - Why most smart scales use bio impedance analysis (BIA) technology and how your levels of hydration will greatly change your results, rather than using light to identify fat stores. How being able to track abdominal fat in particular can better combat chronic diseases and inflammation, and why this type of fat is a better indicator of health and wellbeing than fat anywhere else on the body. How your diet and macros change your blood, and how tech can detect this sending over 100 signals per second to register differences in blood sugar and glucose with up to 90% accuracy. What effect smart technology’s integration with bigger partners such as Apple Health and Google Fit will have on your own analysis and understanding of your body and exercise habits. How to promote products in an incredibly stigmatised market without falling foul of the expected stereotypes. The journey that CES has been on as a consumer exhibition and why this is the first year that elements of sex tech for women have been allowed on the show floor. Why shame and stigma have no place in the world of pleasure. Conversely, why pleasure is not a luxury. It should be a human necessity like eating and sleeping. How to use meditation for recovery. We’re living in a state of elevated sympathetic nervous system. Creating an environment of parasympathetic nervous system through tech can lead to improved tissue repair, digestion and other ‘rest and digest’ states of wellbeing. Why we all need to realise how connected mental and physical wellness are, and how you can improve memory, decision-making, empathy and self-awareness for big business leader benefits. Why meditation is a very simple concept that’s still incredibly challenging. How mental wellness is a journey for everyone, and not just about struggles and illnesses. How AI and machine learning can have a long-term benefit of influencing ‘real’ studies, and why this will change the game of how we source information about ways that people really work out. Why it’s not the tech itself that is forging progress with this new emerging market, but the software that has allowed entrepreneurs and disruptors to implement new algorithms and approaches to working out with the hardware such as magnetic resistance.   Join Matthew Januszek in conversation with these technology experts from CES 2020…

Ep 118 – Fitness technology: The most exciting products of CES for your wellbeing.

In the first of our three-part Consumer Electronics Show technology special from Las Vegas, we speak to Julie Sylvester, producer of fitness and wearable tech summits for Living In Digital Times, official partner of CES. This episode is a who’s who of fitness technology, from the start-ups that have evolved to the huge brands we know today and the people behind them. Learn what caused this growth and how entrepreneurs implemented their insight for the benefit of both bodies and business. Watch the full episode on <a href= "https://youtu.be/aXRTJwF6X6I">YouTube</a> As conference producer, Julie Sylvester seeks out new and established companies who are at the forefront of innovation in the field of sports, fitness and wearable technology. The conferences she’s been a part of with Living In Digital Times have fostered introductions that have led to key partnerships in the field of fitness and wearable tech. From a decade of experience, Julie knows everything there is to know about the sectors that help you understand whether workouts are actually effective or not. Celebrating decades of events, awards and exhibits that herald and tap into the future at CES, Living In Digital Times helps companies understand what it means to be a consumer in today’s digital world. By identifying and exploring trends, desires and needs in specific consumer technology marketplaces, LIDT connects the dots to life’s technology by providing context. Markets include health, finance, retail, family, fitness, and fashion – representing nearly every part of life touched by technology.   Episode highlights - <ul> <li>How CES has evolved and where it came from in the early days compared with the Vegas tech fest behemoth that it’s become today.</li> <li>How fitness tech has evolved from the early days of GPS and step trackers to the vast and diverse connected training opportunities that are available today.</li> <li>How the little companies were driving innovation and progress in the market to start with before bigger companies came in and started a bidding war over all of them.</li> <li>What’s interesting to investors today compared to yesteryear and how you can gain interest from the people that can help you scale your business.</li> <li>What’s going to happen with all of this big data collected? Who will collate it and what will it mean for our future?</li> </ul>   Join Matthew Januszek in conversation with Julie Sylvester…

In the first of our three-part Consumer Electronics Show technology special from Las Vegas, we speak to Julie Sylvester, producer of fitness and wearable tech summits for Living In Digital Times, official partner of CES. This episode is a who’s who of fitness technology, from the start-ups that have evolved to the huge brands we know today and the people behind them. Learn what caused this growth and how entrepreneurs implemented their insight for the benefit of both bodies and business. Watch the full episode on YouTube As conference producer, Julie Sylvester seeks out new and established companies who are at the forefront of innovation in the field of sports, fitness and wearable technology. The conferences she’s been a part of with Living In Digital Times have fostered introductions that have led to key partnerships in the field of fitness and wearable tech. From a decade of experience, Julie knows everything there is to know about the sectors that help you understand whether workouts are actually effective or not. Celebrating decades of events, awards and exhibits that herald and tap into the future at CES, Living In Digital Times helps companies understand what it means to be a consumer in today’s digital world. By identifying and exploring trends, desires and needs in specific consumer technology marketplaces, LIDT connects the dots to life’s technology by providing context. Markets include health, finance, retail, family, fitness, and fashion – representing nearly every part of life touched by technology.   Episode highlights - How CES has evolved and where it came from in the early days compared with the Vegas tech fest behemoth that it’s become today. How fitness tech has evolved from the early days of GPS and step trackers to the vast and diverse connected training opportunities that are available today. How the little companies were driving innovation and progress in the market to start with before bigger companies came in and started a bidding war over all of them. What’s interesting to investors today compared to yesteryear and how you can gain interest from the people that can help you scale your business. What’s going to happen with all of this big data collected? Who will collate it and what will it mean for our future?   Join Matthew Januszek in conversation with Julie Sylvester…

Ep 117 – Julie Sylvester: CES and the evolution of fitness technology

Both controversial and cunning in the ways of behavioural science and sales, Benjamin Dennehy is an expert in challenging beliefs around money. These secrets of selling from the UK’s most hated sales trainer will allow you to not only discover new predictors of success and recruit the right candidates for any sales roles, but battle against money concepts, subservience and tired belief systems in an industry where profit is king. Chances are that your “best practice” is not the best practice. In this episode you’ll learn why. Watch the full episode on <a href= "https://youtu.be/Sxfl34kfZw8">YouTube</a> Benjamin Dennehy grew up in New Zealand before travelling to the UK for life experience, working in pubs. When the time came to get a “real job”, he studied in law but fell into a role as a recruitment consultant. His recruitment record was abysmal – recruiting nobody in six months. However, his aptitude for lead generation and setting up appointments was through the roof. So began a new direction. Fast forward through years of sales development and prospecting, Benjamin is now working with people that have the desire, motivation and ambition to change. Benjamin Dennehy is an engaging sales speaker, interim sales director and sales trainer who will explain that the barriers cemented within your selling process ARE your parents’ fault! Dennehy brings an antipodean brutality and charm to the sales experience many have never encountered before. His ‘no holds barred’ presentation will educate, inspire, motivate and help sales people to understand why they struggle with many of their daily sales frustrations. Episode highlights -  <ul> <li>Why you need to play to your strengths, even if you don’t realise you’re good at something until you start doing it.</li> <li>When you need to make the decision between working for someone else or making money for yourself, doing what you do best in a self employed role.</li> <li>How to avoid creating pitch briefs for prospects, where you’re essentially working for free and giving them your ideas.</li> <li>Why so many sales people don’t know why people buy things, which is imperative to understanding purchase behaviour and reasons for spend.</li> <li>How to understand what emotions drive purchases, and how your sales technique can be altered to appreciate this new truth. The real reason for purchase is often very different from what a prospect tells you it is.</li> <li>Hear about what the purpose of selling is and what you need to amend in your pitch or approach to make your prospecting universally appealing to any customer.</li> <li>How you can gain more control in your prospecting calls, and why at times you should even be looking for the hard “no” if they’re not the right person you need.</li> <li>How you can get past the gatekeepers and what you should be saying to the real decision makers. Why you need to emulate the person you’re trying to get through to.</li> <li>Why you need to learn how to ask questions in a way that doesn’t upset people.</li> <li>How it may not be confidence that’s causing lack of sales performance and what you can do to remedy the situation through a change of beliefs.</li> <li>Why comparing sales techniques, including training and daily approach, with other industries such as healthcare or the legal system will change your mind on how a salesperson should be behaving.</li> <li>Why price shouldn’t be an issue and how the best salespeople can unveil how you can get around the “you’re too expensive” dismissal.</li> <li>How a great salesperson wouldn’t necessarily be a great manager, and why this career path and promotion may be detrimental to overall results for a business.</li> <li>Why some sales-related positions in a business really shouldn’t have a sales target placed above them. The need for management skills sometimes outweighs the additional budget needs or cost.</li> </ul>   Join Matthew Januszek in conversation with Benjamin Dennehy…

Both controversial and cunning in the ways of behavioural science and sales, Benjamin Dennehy is an expert in challenging beliefs around money. These secrets of selling from the UK’s most hated sales trainer will allow you to not only discover new predictors of success and recruit the right candidates for any sales roles, but battle against money concepts, subservience and tired belief systems in an industry where profit is king. Chances are that your “best practice” is not the best practice. In this episode you’ll learn why. Watch the full episode on YouTube Benjamin Dennehy grew up in New Zealand before travelling to the UK for life experience, working in pubs. When the time came to get a “real job”, he studied in law but fell into a role as a recruitment consultant. His recruitment record was abysmal – recruiting nobody in six months. However, his aptitude for lead generation and setting up appointments was through the roof. So began a new direction. Fast forward through years of sales development and prospecting, Benjamin is now working with people that have the desire, motivation and ambition to change. Benjamin Dennehy is an engaging sales speaker, interim sales director and sales trainer who will explain that the barriers cemented within your selling process ARE your parents’ fault! Dennehy brings an antipodean brutality and charm to the sales experience many have never encountered before. His ‘no holds barred’ presentation will educate, inspire, motivate and help sales people to understand why they struggle with many of their daily sales frustrations. Episode highlights -  Why you need to play to your strengths, even if you don’t realise you’re good at something until you start doing it. When you need to make the decision between working for someone else or making money for yourself, doing what you do best in a self employed role. How to avoid creating pitch briefs for prospects, where you’re essentially working for free and giving them your ideas. Why so many sales people don’t know why people buy things, which is imperative to understanding purchase behaviour and reasons for spend. How to understand what emotions drive purchases, and how your sales technique can be altered to appreciate this new truth. The real reason for purchase is often very different from what a prospect tells you it is. Hear about what the purpose of selling is and what you need to amend in your pitch or approach to make your prospecting universally appealing to any customer. How you can gain more control in your prospecting calls, and why at times you should even be looking for the hard “no” if they’re not the right person you need. How you can get past the gatekeepers and what you should be saying to the real decision makers. Why you need to emulate the person you’re trying to get through to. Why you need to learn how to ask questions in a way that doesn’t upset people. How it may not be confidence that’s causing lack of sales performance and what you can do to remedy the situation through a change of beliefs. Why comparing sales techniques, including training and daily approach, with other industries such as healthcare or the legal system will change your mind on how a salesperson should be behaving. Why price shouldn’t be an issue and how the best salespeople can unveil how you can get around the “you’re too expensive” dismissal. How a great salesperson wouldn’t necessarily be a great manager, and why this career path and promotion may be detrimental to overall results for a business. Why some sales-related positions in a business really shouldn’t have a sales target placed above them. The need for management skills sometimes outweighs the additional budget needs or cost.   Join Matthew Januszek in conversation with Benjamin Dennehy…

Ep 116 – Benjamin Dennehy: Secrets of selling from the UK’s most hated sales trainer.

Larry Domingo and Gino Lombardo are leading the future of the wellbeing market with a gym and recovery studio in one business. 6th Sense Fitness + Recovery not only offers traditional functional fitness benefits, but they’re leveraging technology such as cryotherapy, compression, and other parasympathetic treatments that allow you to rest and digest compared to when you’re working hard the rest of the time. This episode of the Escape Your Limits podcast will offer everything to help you recover quicker by dealing with inflammation, oxidative stress and similar conditions that follow tough workouts. Watch the full episode on <a href= "https://youtu.be/2F814imvi-M">YouTube</a> Larry Domingo has been in the fitness industry for over 30 years. Now working as a boutique consultant, he is also founder of PrePostFit, providing innovative products backed by evidence-based science to the fitness industry and facilities such as 6th Sense Fitness + Recovery. Gino Lombardo is general manager of 6th Sense Fitness + Recovery and is passionate about guiding members to reach their full potential. Full of positivity and enjoyment of all things to do with both nature and movement, his approach is that ‘you don’t have to do it, you get to do it!’ 6th Sense Fitness + Recovery is all about redefining wellbeing through looking after both body and mind. A gym space combined with wellbeing facilities such as cryotherapy, infrared sauna and photobiomodulation, 6thSense is leading a trend for providing everything a member needs under one roof. 6th Sense is a diverse selection of high-end services, group classes, and nationally certified trainers, providing you with a personalised fitness experience that is enhanced by modern-day technology and fused with scientifically backed methodologies, to help you train smarter and recover faster.   Episode highlights - <ul> <li>What facilities are up and coming with innovative technology to help you build, perform and recover in equal measure.</li> <li>How recovery studios and modalities can help the general public just as much as professional athletes.</li> <li>Why bigger budgets are being spent year on year for recovery of professional sports teams to give them the edge and get results, and how this is going to trickle down into general public appreciation soon.</li> <li>Why tech and apps will allow you to get to know yourself better and understand when you need to work hard or when you need to rest.</li> <li>Who the big players are in the recovery and rehabilitation market at present.</li> <li>How recovery facilities will help trainers differentiate themselves in a competitive fitness market.</li> <li>What’s causing us to be constantly stimulated in the world today and how you can combat these environmental factors to get into a parasympathetic state that will improve every aspect of your life.</li> <li>What it is going to take to make recovery more mainstream and ensure that facilities are not too ahead of the curve for success.</li> <li>How operators should be pricing these recovery facilities and how often members need to be using them.</li> <li>What demographic recovery operators currently appeal to, why this is going to change and how levels of affluence around a location are important to any facility.</li> </ul>   Join Matthew Januszek in conversation with Larry Domingo and Gino Lombardo…

Larry Domingo and Gino Lombardo are leading the future of the wellbeing market with a gym and recovery studio in one business. 6th Sense Fitness + Recovery not only offers traditional functional fitness benefits, but they’re leveraging technology such as cryotherapy, compression, and other parasympathetic treatments that allow you to rest and digest compared to when you’re working hard the rest of the time. This episode of the Escape Your Limits podcast will offer everything to help you recover quicker by dealing with inflammation, oxidative stress and similar conditions that follow tough workouts. Watch the full episode on YouTube Larry Domingo has been in the fitness industry for over 30 years. Now working as a boutique consultant, he is also founder of PrePostFit, providing innovative products backed by evidence-based science to the fitness industry and facilities such as 6th Sense Fitness + Recovery. Gino Lombardo is general manager of 6th Sense Fitness + Recovery and is passionate about guiding members to reach their full potential. Full of positivity and enjoyment of all things to do with both nature and movement, his approach is that ‘you don’t have to do it, you get to do it!’ 6th Sense Fitness + Recovery is all about redefining wellbeing through looking after both body and mind. A gym space combined with wellbeing facilities such as cryotherapy, infrared sauna and photobiomodulation, 6thSense is leading a trend for providing everything a member needs under one roof. 6th Sense is a diverse selection of high-end services, group classes, and nationally certified trainers, providing you with a personalised fitness experience that is enhanced by modern-day technology and fused with scientifically backed methodologies, to help you train smarter and recover faster.   Episode highlights - What facilities are up and coming with innovative technology to help you build, perform and recover in equal measure. How recovery studios and modalities can help the general public just as much as professional athletes. Why bigger budgets are being spent year on year for recovery of professional sports teams to give them the edge and get results, and how this is going to trickle down into general public appreciation soon. Why tech and apps will allow you to get to know yourself better and understand when you need to work hard or when you need to rest. Who the big players are in the recovery and rehabilitation market at present. How recovery facilities will help trainers differentiate themselves in a competitive fitness market. What’s causing us to be constantly stimulated in the world today and how you can combat these environmental factors to get into a parasympathetic state that will improve every aspect of your life. What it is going to take to make recovery more mainstream and ensure that facilities are not too ahead of the curve for success. How operators should be pricing these recovery facilities and how often members need to be using them. What demographic recovery operators currently appeal to, why this is going to change and how levels of affluence around a location are important to any facility.   Join Matthew Januszek in conversation with Larry Domingo and Gino Lombardo…

Ep 115 - The business opportunity of a gym and recovery studio in one

Host of the Escape Your Limits podcast, Matthew Januszek, takes a look back on the 12 months of 2019, identifying trends from every episode and how they’ll make a difference in fitness. Whether it’s finding what areas of the market are set to explode in the coming years from our guests’ insight, or what you need to do in order to grow your business in any industry as an entrepreneur or business, this episode will set you up for 2020 and beyond.   Watch the full episode on <a href="https://youtu.be/23BcNxNHrTg" target="_blank" rel="noopener">YouTube</a>.   Highlights – <ul> <li>A look back on 12 months of the Escape Your Limits podcast, sharing information about what’s happening in the immediate fitness industry and peripheral sectors that will change how we all work together.</li> <li>How competitive the fitness industry is and why the majority of businesses are fighting in the same market, often to their own detriment.</li> <li>Why finding your ‘blue ocean’ will bring innovation and increased business through appealing to a whole new range of people.</li> <li>What recovery really means, and why it’s not just about preventing your muscles from aching. Mental recovery is just as important in any fitness regime.</li> <li>Why it’s important to share conversations with as many people as possible to give a broad view of the fitness industry, rather than a small-scale perception through controlled information and agendas.</li> <li>How many people’s lives have been taken over by the need for instant gratification, whether it’s on social media, with financial progression or with dietary decisions.</li> <li>The importance of working together and finding partnerships to collaborate and benefit both parties, whether it’s a venture, a product development process, or sharing an audience or customer base.</li> <li>Tips on staying relevant with your customer and how to overcome the challenges on technology advancement, purchasing trends and finding the right team to discover market trends.</li> <li>Timing your business proposition so you’re not late to the game or too far ahead of the curve. There’s a fine line between strategic innovation and bad planning.</li> <li>Why there are many times when you’ll question yourself, but it’s important to not let those doubts influence your decisions too much. Use feedback, both positive and negative, to drive you forward and push for more.</li> <li>What’s coming from the Escape Your Limits podcast and Escape Fitness in 2020 and beyond.</li> </ul>   Join Matthew Januszek looking back on 2019 about the trends and topics covered in this year’s Escape Your Limits podcast episodes…

Host of the Escape Your Limits podcast, Matthew Januszek, takes a look back on the 12 months of 2019, identifying trends from every episode and how they’ll make a difference in fitness. Whether it’s finding what areas of the market are set to explode in the coming years from our guests’ insight, or what you need to do in order to grow your business in any industry as an entrepreneur or business, this episode will set you up for 2020 and beyond.   Watch the full episode on YouTube.   Highlights – A look back on 12 months of the Escape Your Limits podcast, sharing information about what’s happening in the immediate fitness industry and peripheral sectors that will change how we all work together. How competitive the fitness industry is and why the majority of businesses are fighting in the same market, often to their own detriment. Why finding your ‘blue ocean’ will bring innovation and increased business through appealing to a whole new range of people. What recovery really means, and why it’s not just about preventing your muscles from aching. Mental recovery is just as important in any fitness regime. Why it’s important to share conversations with as many people as possible to give a broad view of the fitness industry, rather than a small-scale perception through controlled information and agendas. How many people’s lives have been taken over by the need for instant gratification, whether it’s on social media, with financial progression or with dietary decisions. The importance of working together and finding partnerships to collaborate and benefit both parties, whether it’s a venture, a product development process, or sharing an audience or customer base. Tips on staying relevant with your customer and how to overcome the challenges on technology advancement, purchasing trends and finding the right team to discover market trends. Timing your business proposition so you’re not late to the game or too far ahead of the curve. There’s a fine line between strategic innovation and bad planning. Why there are many times when you’ll question yourself, but it’s important to not let those doubts influence your decisions too much. Use feedback, both positive and negative, to drive you forward and push for more. What’s coming from the Escape Your Limits podcast and Escape Fitness in 2020 and beyond.   Join Matthew Januszek looking back on 2019 about the trends and topics covered in this year’s Escape Your Limits podcast episodes…

Ep 114 - Looking back on 2019 and how to Escape Your Limits in 2020

Brendan Brazier and Mark McTavish are the game changers of alcohol. The two entrepreneurs are pioneering new growth in a market of drinks steeped in wellness and nutritional benefits. Through a vegan mindset and ethical stance, they’re sharing the benefits of alcoholic elixirs, whether it’s probiotics or the zero sugar, to prove there’s new way of drinking for everyone. Watch the full episode on <a href= "https://youtu.be/9YVPY4UvwwU">YouTube</a> Brendan Brazier is a vegan triathlete and entrepreneur. After discovering nutritional ways to combat his own health conditions, Brendan started Vega – a plant-based drink to aid performance, with protein, essential fats, fibre, greens and more. Brendan was also an executive producer for the plant-based Netflix film, The Game Changers, alongside Arnold Schwarzenegger, James Cameron, Jackie Chan and countless others passionate about diet and nutrition. Mark McTavish is the president of 101 Cider House, a devoted cider fan and a lover of artistic beverages. With a juxtaposed background in fitness and the Canadian craft beer industry, Mark moved to south California to combine his passions in a fermented fruit drink that brings the enjoyment of alcohol with the benefits of probiotics and craft cider. Mark McTavish discovered the simplest way to make an alcoholic beverage, inspired by the organic sidras of northern Spain. 101 ciders contain zero residual sugar and no carbs, just 100% fresh pressed juice, full of naturally occurring yeasts and bacteria that ferment the base cider. To that, the team adds fresh fruits and herbs for flavor, and then everything is conditioned in the bottle (or keg).  It’s also probiotic, gluten free and vegan friendly! Now Mark has teamed up with Brendan to promote the benefits of healthy eating, healthy drinking and a mindset that means you can achieve anything.   Episode highlights -  <ul> <li>Discover the new cold pressed juice that’s been fermented – a healthy alcoholic drink with uplifting effects. Benefits include no dehydration, improved digestion and intestinal flora, and even nootropic qualities.</li> <li>How to go about the gritty world of brand building, creating a product and getting it out there.</li> <li>Why many athletes believe that a plant-based diet will help with everything from getting rid of inflammation, improving digestion, increasing strength and feeling better overall.</li> <li>The difference between veganism, a plant-based diet, being a vegetarian and other nutritional trends or marketing terms.</li> <li>How a lot of the opinions surrounding dietary decisions are based upon commercialisation of a food system that doesn’t work.</li> <li>Why fear and laziness are the biggest contributors to not making better decisions with anything in life.</li> <li>How common ground can be destroyed by labels and naming conventions, and why division is not going to benefit anyone in regards to progressive nutrition choices.</li> <li>Why sprouted and fermented foods are so healthy for you, and can help with a multitude of gastronomic issues or conditions.</li> <li>Why a change in your diet will unlock the nuances of flavour after your tastebuds become recalibrated.</li> <li>How multi-layered distribution channels, price influences and margins are not currently conducive to a system that gives consumers healthy products when it comes to alcohol.</li> <li>Why we all have a stress threshold and how we can concentrate on productive stress while letting go of anything we can’t control.</li> </ul>   Join Matthew Januszek in conversation with Brendan Brazier and Mark McTavish…

Brendan Brazier and Mark McTavish are the game changers of alcohol. The two entrepreneurs are pioneering new growth in a market of drinks steeped in wellness and nutritional benefits. Through a vegan mindset and ethical stance, they’re sharing the benefits of alcoholic elixirs, whether it’s probiotics or the zero sugar, to prove there’s new way of drinking for everyone. Watch the full episode on YouTube Brendan Brazier is a vegan triathlete and entrepreneur. After discovering nutritional ways to combat his own health conditions, Brendan started Vega – a plant-based drink to aid performance, with protein, essential fats, fibre, greens and more. Brendan was also an executive producer for the plant-based Netflix film, The Game Changers, alongside Arnold Schwarzenegger, James Cameron, Jackie Chan and countless others passionate about diet and nutrition. Mark McTavish is the president of 101 Cider House, a devoted cider fan and a lover of artistic beverages. With a juxtaposed background in fitness and the Canadian craft beer industry, Mark moved to south California to combine his passions in a fermented fruit drink that brings the enjoyment of alcohol with the benefits of probiotics and craft cider. Mark McTavish discovered the simplest way to make an alcoholic beverage, inspired by the organic sidras of northern Spain. 101 ciders contain zero residual sugar and no carbs, just 100% fresh pressed juice, full of naturally occurring yeasts and bacteria that ferment the base cider. To that, the team adds fresh fruits and herbs for flavor, and then everything is conditioned in the bottle (or keg).  It’s also probiotic, gluten free and vegan friendly! Now Mark has teamed up with Brendan to promote the benefits of healthy eating, healthy drinking and a mindset that means you can achieve anything.   Episode highlights -  Discover the new cold pressed juice that’s been fermented – a healthy alcoholic drink with uplifting effects. Benefits include no dehydration, improved digestion and intestinal flora, and even nootropic qualities. How to go about the gritty world of brand building, creating a product and getting it out there. Why many athletes believe that a plant-based diet will help with everything from getting rid of inflammation, improving digestion, increasing strength and feeling better overall. The difference between veganism, a plant-based diet, being a vegetarian and other nutritional trends or marketing terms. How a lot of the opinions surrounding dietary decisions are based upon commercialisation of a food system that doesn’t work. Why fear and laziness are the biggest contributors to not making better decisions with anything in life. How common ground can be destroyed by labels and naming conventions, and why division is not going to benefit anyone in regards to progressive nutrition choices. Why sprouted and fermented foods are so healthy for you, and can help with a multitude of gastronomic issues or conditions. Why a change in your diet will unlock the nuances of flavour after your tastebuds become recalibrated. How multi-layered distribution channels, price influences and margins are not currently conducive to a system that gives consumers healthy products when it comes to alcohol. Why we all have a stress threshold and how we can concentrate on productive stress while letting go of anything we can’t control.   Join Matthew Januszek in conversation with Brendan Brazier and Mark McTavish…

Ep 113 - Brendan Brazier and Mark McTavish: Game changers of alcohol for fitness

Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fuelled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.

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Escape Your Limits

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