My guest today is Zoë Dowling, SVP of Research at FocusVision. Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research.  Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Find Zoë Online: LinkedIn: https://www.linkedin.com/in/Zoëdowling/  Twitter: https://twitter.com/Zoëdowling Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:00:03] My guest today is Zoë Dowling, SVP of Research at FocusVision.Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Tell me a little bit about your parents, where you grew up, and how that's impacting what you're doing today. [00:00:35] Zoë: So my parents are philosophers, which obviously made for interesting dinner conversation. And how they impacted- one of the big things that impacted I think exactly where I am today and my interest in- strong interest in culture, technology, and of course, I bring that together with research and understanding people and life is that we- when I was about five or six, we moved to South Africa. And one of the interesting things was that moving so far away from family and in those times, in the '80s, we didn't have a landline at home. And even if we did, to actually do an international call, you actually had to go to one of the- we lived in a very rural area. There was only two hotels, and we went to one of them to place a call with international operator to speak to my grandmother on her birthday. So this was the most exciting event. So birthdays and Christmases. We can get in the call, go to the local hotel, to actually place this long distance call, international call. And it was incredibly exciting, but it brought this kind of communication because then it was the wonder of- wow, I'm speaking to somebody that's 5,000 miles away. And you can look at how technologies change. Think about that. In the '90s, email, I remember I was in Scotland and my parents were in South Africa, and I was emailing them. It was like this is incredible. I'm not waiting three weeks for this blue air mail letter. And then the first time that I ever did instant message chat, it was like- it was mind blowing. That sounds crazy today. You think of young people growing up and even young people in the work force. The internet's always just been there. Whereas I remember how pivotal it was to actually bridging that gap in communication. Which is a long kind of winded way of saying all of these kind of experiences and also the culture element coming in. I lived in a very, very different culture, and so looking at South African culture and looking at British culture and now I've been in the US for 15 years, and so American culture,

Happy Market Research Podcast

Zoë Dowling, SVP of Research at FocusVision on Elements of a Good Participant Question

My guest today is Harry Brignull, Head of UX Innovation at Smart Pension.  Find Harry Online: Web: https://www.brignull.com  LinkedIn: https://www.linkedin.com/in/harrybrignull  Twitter: https://twitter.com/harrybr   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:00:03] Jamin: Hey everybody. This is Jamin. You're listening to Happy Market Research podcast. My guest today is Harry Brignull. Harry, thanks for joining me on the podcast. [00:00:10] Harry: My pleasure. [00:00:11] Jamin: So we're talking about the anatomy of a research question. A question in context of one you'd ask a participant. So give us a little bit of context. Tell us how you wound up in research. [00:00:23] Harry: You know what, I went through a very sort of traditional route. But that's because I'm kind of a bit old. So in the old days, the only way to get into research was through pretty much the formal route of studying something like psychology and doing it through academia because there was sort of, at the end of the 90s and the early 2000s, there was no UX community, there was no sort of user research roles that you can get in industry. So yeah, I was an academic researcher back in the day. And when we did research, we had to record the research onto VHS cassettes. So I remember setting up our first lab where we had S-VHS recorders and being really, really proud of it because they were slightly higher fidelity than the regular VHS. It's quite funny to look back on it now. So I've been in the business for quite a few years as you can tell. So I became a usability consultant because in those days there wasn't really. There wasn't a term user experience, no one. If you go into Google trends and have a look at the term user experience, it wasn't really around in the early 2000s at all. Usability was a thing though. So that's kind of how I got into user research doing a lot of lab research, a little bit of eye tracking and ethnography and that sort of thing. And then I kind of ended up going a bit design side. I think most research, most people in the UX industries sort of move around a bit. So I started out with research, then I went into more design, then back into research again and now I run a design team with a mixture of all of those skills. I guess the bit that listeners are probably most interested in is when I went to work at Spotify a few years ago. When I was using, I was using the Lookback really intensively when I was at Spotify. So I would work from home in Brighton on the south coast, my product squads were in Stockholm, totally different country. And the end users I was working with were in the USA. So it was just the perfect tool for that sort of thing, where I could sit at home in my pajamas and do research and deliver the research to my team and still be near my family and everything. The great thing about remote research, particularly in the States which is just so big, is that you can do one interview and speak to a college kid on some amazing college campus.

Harry Brignull, Head of UX Innovation at Smart Pension on Elements of a Good Participant Question

My guest today is Jonatan Littke, co-founder of Lookback.  Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.  Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy. Additionally, he was one of the original Spotify engineers.  Find Jonatan Online: LinkedIn: https://www.linkedin.com/in/jonatanlittke Twitter: https://twitter.com/littke  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin: Hi. You’re listening to the Happy Market Research podcast. My guest today is Jonatan Littke co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by user experience professionals to conduct both moderated and unmoderated user research projects. Prior to founding Lookback, Jonatan founded several companies including GosuGamers. This is one of the world’s largest e-sports Web sites and Ripple, a UX consultancy. Additionally, he was one of the original Spotify engineers. Jonatan, thanks for joining me on the Happy Market Research podcast today. [00:00:41] Jonatan: Happy to be here Jamin. [00:00:42] Jamin: I’d like to start out with this contextual question. What did your parents do and how did they impact or inform what you’re doing today? [00:00:49] Jonatan: Sure. That’s a great question. So my dad was an engineer and a jet pilot in the Swedish military. And one of the things that my wife and I always think so much about his impact on me was how he is a man with a theme. And by that we mean that there’s something very central to his life, a particular interest or hobby at a given time and then when you meet him you will get to know about that theme. And I’m sure you have somebody in your life who’s like that. And my wife says that I’m like that and I kind of have that when I get something that feels like this is really what I need to do right now I just can't let go of it. And I think that’s part of being an entrepreneur. I didn’t really know what I was quote unquote growing up because I liked to do a bunch of different things. But over time I realized that that’s that tenacity of being I need to see this thing built or I need to see this solution coming to the world. I just can't let it go. Stay up all night thinking about it. So that’s probably the biggest contribution my dad had on me. I feel like that’s from him. Not being sure. But I think so. And then my mom was a doctor or is a doctor and she’s been also an educator in communications and teaching a lot about empathy and how doctors can meet patients with empathy and see it from their side and their situation and all of that. So I grew up with a lot of questions about feelings and a lot of don't say you did this say when you do that here’s what I feel. So when you say that thing that makes me feel angry. And growing up really learning how to verbalize my emotions and access them from within my body. Identify where in the body the emotions are and all these things. And I like to believe that, that helped impact my decision to run this current company which, Lookback which helps increase empathy. At least we hope so with that company. So that I think is one of the biggest things my mom gave me, that whole emotional feeling side. [00:02:53] Jamin: You think about empathy and then also this grit to see things through. Empathy’s at the core of consumer insights.

Ep. 302 – Jonatan Littke – Keys to Success of a Modern Startup

My guest today is Josh LaMar, Principal Researcher and Co-Founder at Authentique UX. Find Josh Online: Email: josh@authentiqueux.com  Web: http://www.authentiqueux.com  LinkedIn: https://www.linkedin.com/in/joshlamar/ Facebook: https://www.facebook.com/authentiqueux/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:00:00] Jamin: Hey everybody, this is Jamin. You're listening to the Happy Market Research Podcast. My guest today is Josh LaMar. He is live from Brazil. Josh, how are you today? [00:00:13] Josh: Hello. I am doing very well. It's a nice warm afternoon in Brazil.[00:00:18] Jamin: San Pablo? [00:00:19] Josh: Yes.[00:00:20] Jamin: Specifically? [00:00:21] Josh: São Paulo.[00:00:22] Jamin: So tell us a little bit about yourself. You're a UX researcher, how in the world did you wind up in that job, and what kind of customers are you working with? [00:00:32] Josh: Well, I didn't initially set out to be a researcher. And it's funny because I did my undergraduate degrees in music composition and English poetry, which are seemingly as far as you can get away from research. But then I pivoted a little bit, and then went to grad school in human-centered design and engineering. And I've been playing with this idea, I think throughout my career, of the role of creativity in science and how important it is to use creativity to create research methodologies, and to answer questions that we have about our users. It ended up being a really great fit for me.[00:01:09] Jamin: That's a big chasm between those two things, right? [00:01:13] Josh: Yeah.[00:01:13] Jamin: To say the least. How did you bridge it professionally? [00:01:18] Josh: I started out thinking, what can I do with my English degree? And I started out by getting a certification in technical editing, thinking that I would become an editor. And then afterwards, I found this master's program at the University of Washington, like I mentioned, human-centered design and engineering. And when I finished the program, I was like, oh, I'm qualified to do research now, and people are way more interesting than commas.[00:01:44] Jamin: That's true, I guess. [00:01:51] Josh: They'll always surprise you, and you just have to be open to seeing, what's gonna happen when you meet this new person? And the act of doing research and going and talking to people, and especially visiting people in their homes, it's really fascinating for me. And it's interpersonal and it's empathetic. And that's, I think, what draws me and keeps me doing research.[00:02:13] Jamin: The topic for today's discussion is centered around questions, the anatomy of a question as it relates to research. It's funny, because as I've done this interview now a few times, I've realized that my first question is actually a flawed question. It's hilarious. The type of question that we're talking about here is really at an interview level, right? [00:02:34] Josh: Correct.[00:02:35] Jamin: So,

Josh LaMar, Co-Founder of Authentique UX on Elements of a Good Participant Question

My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $42 billion. Prior to joining the User Experience team at Shopify, Emma served as Manager Team Lead at Shopify and held the position of Investigative Interviewer at BackCheck. Find Emma Online:  Twitter: https://twitter.com/emmaccraig LinkedIn: https://www.linkedin.com/in/emma-craig-5b829920/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor:  This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:02] Jamin: Hey, everybody. My name is Jamin, host of Happy Market Research Podcast. Emma Craig, UX Research Lead at Shopify. Shopify has experienced massive, insane growth over the last five years - it's unprecedented. Valuations are just amazing on that company. Congratulations, Emma, on all of the success there. [00:23] Emma: Thanks. I won't take credit for it, but it's exciting to be part of it.[00:28] Jamin: Yeah. No kidding, no kidding. So you've been at Shopify for a few years. What did you do before that? [00:34] Emma: So, before Shopify, I had a really interesting job, actually. I worked at a company that other companies outsourced this company to run their background checks on people that they were thinking of hiring. So, I was in the investigative interview team of that company. And I would phone people's references, and the previous employers, or educational institutions, in some cases, and interview them about these people, basically trying to suss out what type of employee they would be, and if it was the type of employee that this future employer was looking for. So, yeah, it was really interesting. I think it caught a lot of people off when you're more used to the average reference interview of like, "Were they productive? Were they nice?" And we really tried to get in there because these companies were very concerned about making sure they're hiring the exact person that they're looking for.[01:26] Jamin: So, our topic today is the art and science of a good question. It's hilarious that you started your career in really framing out questions, and asking the right one in order to get the accurate response, I guess. Not like it's leading, but you just needed to know if it's a good fit or a bad fit. And then you moved into UX Research at Spotify. How did you wind up in research? [01:49] Jamin: So, how did you wind up in UX Research? [01:51] Emma: So, that was interesting, too, actually, because I started at Shopify in the Account Management sort of team. And that was the team that was spun up when we first launched Shopify Plus, now they're called Merchant Success Managers. But, basically, your job was to work with these enterprise clients as their Account Manager and make sure that they were taken care of.

Emma Craig, Lead UX Researcher at Shopify on Elements of a Good Participant Question

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration with Lookback. In conjunction with this episode, Lookback published, "The Art of Moderating Research," and "7 Tips on how to ask the Perfect Questions." Referenced Guests: Harry Brignull, Head of UX Innovation at Smart Pension Twitter: https://twitter.com/harrybr LinkedIn: https://www.linkedin.com/in/harrybrignull/ Emma Craig, UX Research Manager at Shopify Twitter: https://twitter.com/emmaccraig LinkedIn: https://www.linkedin.com/in/emma-craig-5b829920/ Zoe Dowling, SVP of Research at FocusVision Twitter: https://twitter.com/zoedowling LinkedIn: https://www.linkedin.com/in/zoedowling/ Josh LaMar, Principal Researcher & Co-Founder at Authentique UX Email: josh@authentiqueux.com  Web: http://www.authentiqueux.com  LinkedIn: https://www.linkedin.com/in/joshlamar/ Facebook: https://www.facebook.com/authentiqueux/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15 Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Leading Questions - Yes Prime Minister: https://www.youtube.com/watch?v=G0ZZJXw4MTA Epidemic Sound: https://www.epidemicsound.com/ Additional Links: Double-barreled questions: https://en.wikipedia.org/wiki/Double-barreled_question Dark Patterns: https://www.darkpatterns.org/ This Episode’s Sponsor:   This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.  [00:02] Jamin Brazil: In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them.   [00:25] Emma Craig: So, a really simple example would be, "How often do you picture yourself using this?" Maybe in the interview, you have exposed that this is something they are interested in, and they think it would be very helpful. It would ease all of these pains and challenges that they have. And then you want to say, "OK, well, how often do you think you would use it?" But people cannot give you a realistic idea about the future; they don't know, they will make it up.  [00:54] Jamin Brazil: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. In this episode, we’ll hear from insight professionals at top brands including Shopify, as well as leading User Experience and Market Research professionals. If you are involved in consumer insights from either a practitioner or buyers perspective, this episode is for you. I’m joined by our Executive Producer, Chueyee Yang. Chueyee, how are you?  [01:20] Chueyee Yang: For some reason, I keep yawning and I don’t know why. [01:47] Jamin Brazil: Before we get started, I want to give a big thank you to our sponsor, Lookback. This episode is brought to you by Lookback.

Ep. 301 — How to ask Research Participants a Good Question

This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out.  As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know...they you should listen with the satisfaction that 90s R&B is being passed down. If you don’t know LL Cool J...my goodness! Click the link right now!  https://www.youtube.com/watch?v=vimZj8HW0Kg Now, on to the important stuff…  Are You a Marketer?  If so, I’ve got a gift for you! After over 40 hours of research on how to optimize your blog posts, I’m releasing the first set of tips on SEO optimization.  Why do a blog?  The best place to bury a dead body is on the second page of Google. In fact, there is a 36.4% clickthrough rate on the first link and a 2% rate on the 10th (last one on the first page). 70% of your traffic will be looking for knowledge and 15% are looking to buy now.Blogs are the engine that tells Google you are an authority on whatever you sell. Drive the 70% and benefit from better Google placement.  Tip: Don’t use blogs as sales pieces. Users will see straight through and “bounce” (e.g. use their browser back button and get off your site). Google translates a faster bounce as less relevant and will deprioritize you relative to your competitors.  Golden Rule: Don’t invest in lots of little blogs. Instead, make one definitive piece of work that gets to the first position in Google.  When researching a topic to do a blog post on, what tools do we use?  Search trends on Google to ensure you are talking about the right thing at the right time; https://trends.google.com/trends/Google Adword Planner will help you frame your blog post in the best possible way; https://ads.google.com/Keyword research helps you put the right words in your article title and subtitle for maximum relevance: https://keywordtool.io/Use a Browser Private or Incognito mode to search for topics prior to doing any writing. This will ensure you are seeing general search results vs tailored to your browsing habits.  What should my blog post include?  Keyword-focused headerFeatured imageProminent email signup box with a descriptive call to actionSocial sharing buttonsHelpful detailed article focused on the keywordsMultiple compelling images, videos or chartsInternal links to other posts and service pagesCall to action for comments, related articles or more information HACK: Comments have an oversized impact on organic SEO in Google which is why Reddit performs so well.  Recap: Your blog will not generate many leads. Your blog will improve your site authority which will place you higher for the 15% of searches that are looking for your goods or services.  Content Tip: Always start with this Madlib…  Our company is where [audience] finds [content] for [benefit]. Then, identify your blog post’s target audience:  Potential customers we can help through our products and servicesAnyone we can help through our expert advice  When you share your expert knowledge, you pull your audience toward you. Types of blog posts:  Original researchOpinion piecesGuest postsInterviews and roundupsVideo, audio and live events  Your blog post must answer these questions… Why do they care?How does this help them?What task can they complete once they are finished reading this?  Blog post header fodder:  Threat headlines: What keeps your readers up at night “27 Complaints about surveys” Zen headlines: Promising your readers a simpler life “Perfect Surveys: 9 Tips, Plus Some Research”Piggyback headlines: Riding on the back of a famous brand “What Lady Gaga Can Teach Researchers”Mistake headlines: Irresistible teasers from the masters “15 Survey Errors that Make You Look Silly”How-to Headlines: The oldie but goodie that never fails “How to do research when you have no money and no time”List headlines: Bite-sized content that readers adore “52 Types of Surveys that are Proven to Work”

Issue 4 – Happy MRx Podcast Newsletter

Personal Log CBS All Access launched Picard this week! I realize some of you may not be Treky’s … but stay with me. Captain Jean-Luc Picard (Patrick Stewart at age 79) is an old man long retired. So, why him vs. some young actor to carry the franchise forward?  http://bit.ly/2RNdKim But, my connection with the character, Captain Picard, goes deeper than age. The writers of “Star Trek: The Next Generation,” did an amazing job of creating a model leader. Here are some tips I picked up after binge-watching the show the last four months:  It is okay to see the impossible and then spend your blood and fortune to seek it.. “Things are only impossible until they are not.”Start with innocent until proven otherwise. Believe in people … not just the biased facts. “The road from legitimate suspicion to rampant paranoia is very much shorter than we think.”Work towards a higher good. “The acquisition of wealth is no longer the driving force of our lives. We work to better ourselves and the rest of humanity.” But, my favorite quote reminds us about the importance of being present and appreciating those around us.   https://www.youtube.com/watch?v=3T_J3Vuu1GY “Someone once told me that time was a predator that stalked us all our lives. I rather believe that time is a companion who goes with us on the journey and reminds us to cherish every moment because it will never come again. What we leave behind is not as important as how we've lived. After all Number One, we're only mortal.” As always, I’m super curious to hear what you think about the new format. Tweet me @jaminbrazil and let me know! Now! On with the news …   Industry News Qualtrics vs. Medallia First, we read about PwC joining the Qualtrics Partner Network. The partnership expands PwC’s existing SAP relationship and enables organizations who use the Qualtrics XM Platform to leverage PwC’s methodology “Return on Experience.” A day later, Clarus Commerce, a marketing and technology platform for premium loyalty management, has selected Medallia, a market leader in experience management, as its experience management platform of choice. Customer experience is growing at a 23% growth rate year over year with a target of over $18 billion by 2023. There is a lot of room for us all to take advantage of this growing pie.  Human Capital News  Sentient Decision Science appoints Clint Taylor as Chief Technology Officer. Clint is a personal friend of mine and I couldn’t be more happy for him and Sentient Decision Science. Congrats both!  Comscore promotes Carol Hinnant, a 15-year Comscore executive, to Chief Revenue Officer. This company has gone through some tough times. Well done Carol for sticking with things and congrats on the new role! Matt Michaud joins, RS IN VIVO, a BVA Group Company, as the Senior Vice President of Head of Behavioral Qualitative. DVJ Insights expands with the opening of an office in Hamburg, which will be led by newly appointed Managing Partners, Erk Maassen and Stephan Knäble. Former UK Managing Director at Kadence International, Greg Clayton, joins Ipsos Mori as Senior Client Officer. Irwin Broh & Associates, a full-service marketing research company, appoints Michael Mitrano and Jackie Rousseau-Anderson to its Board of Directors. Tool vs. Post of the Week Marcel Slavenburg, Senior Director of SKIM, publishes, “Five tips on how to add automation to market research.”  The white paper discusses their John Henry experiment where they launched “(Wo)man vs. Machine,” a head-to-head competition between human researchers and automation technology. Each team was tasked with analyzing self-recorded consumer videos using different research methodologies. One team had access to automated tools, while the other team of SKIM researchers relied on traditional human methods of analysis. http://bit.ly/2RmVptR Deals GreenBook has offered us, Insights Nation, a unique 30% discount on any of their events.

Issue 3 – Happy MRx Podcast Newsletter

I’m going to start this with a personal note.  A big part to achieve happiness is saying, “No.” This is something that has gotten much harder for me in the past few years.  As I’ve said, “Yes,” to more things, I’ve found less personal satisfaction and external success. The world is evolving at an increasingly fast pace. This change generates chaos and at the heart of chaos, we find opportunity. For me, and I believe many of us, this creates a growing sense of FOMO (fear of missing out) because we see the opportunities.  So, why start a daily news show and weekly newsletter?  I love our community of insight professionals. We generate a lot of research on research. I’m not talking about the self-promoting webinars or blog posts, I’m talking about the content that impacts us all — optimal incentives, ethical implications of technology, process improvements, keys to storytelling — these are the types of topics you are writing about and we want to elevate … for free.  The end of this bit needs to be what am I saying, “No,” too? The answer is everything. I’m not adding a single thing to my plate.  The other tactic I leverage is my team. For example, this podcast. My co-host, Chueyee Yang, does 90% of the work — writing, post-production, scheduling, and publishing — all takes a lot of time. My hope for you is that you can be focused, not meandering, but move purposefully with your time towards your goal.   If you have feedback on MRx News, please let us know. @jaminbrazil on twitter or, if you have news, please send it to Chueyee@happymr.com.  Industry News This week,  Microsoft and dunnhumby announce their global strategic partnership where dunnhumby will move its customer insights products to Azure, Microsoft’s cloud platform.  This from Clare Barclay, Chief Operating Officer at Microsoft UK:  “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this strategic partnership, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.” Why is this so important? The incorporation of external data into primary data is a meaningful trend.  News This week, PureSpectrum introduced PureScore, a scoring system that evaluates respondent quality based on their profile, past behavior, and current behavior. This innovation has been spearheaded by Mark Menig, an OG in digital fingerprinting and respondent quality best practices.  PureSpectrum: https://purespectrum.com  Friendly Competition GreenBook and Little Bird Marketing have launched the Market Research Podcast Awards. Nominations are due February 15, and voting will be open February 16 through March 31. Your nomination of this show or our sister podcast, Happy Market Research, would be appreciated. :)   Little Bird Marketing: https://info.littlebirdmarketing.com/mr-podcast-award  Tool vs. Post of the Week We are researchers. We do this because we love it … and we get paid because we are good at it.  This segment highlights happenings in tech or knowledge. Sometimes it’ll be directly in the crosshairs of market research and sometimes it’ll simply be relevant.  Today, Josh LaMar, posted a must-read for consumer insight professionals titled, “A Fundamental Truth of User-Centered Design that is Simple, yet Forgotten.”  This article directly addresses the importance of understanding the context of usage of a product or service vs. just the product or service. As an early ethnographer at Microsoft, he lets us all draw from his experience.  Josh LaMar: A Fundamental Truth of User-Centered Design that is Simple, yet forgotten https://medium.com/@joshlamar/a-fundamental-truth-of-user-centered-design-that-is-simple-yet-forgotten-d65d17265257 In Human Capital News

Issue 2 – Happy MRx Podcast Newsletter

In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. Referenced Guests: Aji Ghose, Head of Research and Data Science at Sky Twitter: www.twitter.com/ai_modeller Website: www.sky.com Anne Brown, CEO of Gazelle Global Research Services LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com David Garcia Pawley, director of European countries for CMI at Samsung LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk Website: https://www.samsung.com/us Estrella Lopez-Brea, the Global Head of Consumer Connections at Cereal Partners Worldwide LinkedIn: https://www.linkedin.com/in/estrella-lopez-brea-60930311 Website: https://www.nestle-cereals.com/global/en Marian Anderson, Director of Insights at Microsoft LinkedIn: https://www.linkedin.com/in/mariangyarmathy Website: https://www.microsoft.com/en-us Michael Yaksich, Director of Customer Strategy at Cruise LinkedIn: https://www.linkedin.com/in/michael-yaksich-8277a912 Website: https://getcruise.com Mitchell Atchison, a insights professional at a pharmaceutical firm LinkedIn: https://www.linkedin.com/in/mitchell-atchison-0a43bb12 Rian van der Merwe, Product Manager at Wildbit LinkedIn: www.linkedin.com/in/rianvdm Website: www.wildbit.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15 Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Monty Python and the Holy Grail: https://www.youtube.com/watch?v=zrzMhU_4m-g&t=14s This Episode’s Sponsor:  This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com. [00:03] JAMIN:  Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host.  In this episode we’ll hear from insight professionals at top brands including Nestle, Microsoft, Sky, and Samsung, on the biggest challenges they face. If you are in sales and want to know what buyers are looking for or if you are an insights manager, this episode is for you.  Again, I’m joined by our Producer, Chueyee Yang.  Chueyee, how are you?  [00:32] CHUEYEE: Hi Jamin, I’m ready to get things going. [00:37] JAMIN: Before we get started, I want to give a big thank you to our sponsor, G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research. For more information, please visit them at G3Translate.com.   [01:01] CHUEYEE: In our last episode, we analyzed the common factors across our guests that led them to happy careers in consumer insights. And we also gave you two key ways to drive organizational success. Honestly,

Recap 2019: Biggest Issues Facing Insight Professionals at Large Brands

In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. Referenced Guests: Joaquim Bretcha, President of ESOMAR Linkedin: https://www.linkedin.com/in/joaquimbretcha Twitter: https://twitter.com/jbretcha  Website: https://www.netquest.com/online-surveys-investigation Website: https://www.esomar.org  Marian Anderson, Director of Insights at Microsoft  LinkedIn: https://www.linkedin.com/in/mariangyarmathy  Website: https://www.microsoft.com/en-us  Stephen DiMarco, Chief Digital Officer at Kantar  LinkedIn: https://www.linkedin.com/in/stephen-dimarco-b1611a Website: https://www.kantar.com  Steve Portigal, Founder of Portigal Consulting LinkedIn: https://www.linkedin.com/in/steveportigal  Website: www.portigal.com Kylan Lundeen, CMO of Qualtrics LinkedIn: https://www.linkedin.com/in/kylanlundeen  Website: www.qualtrics.com  Bryant Leech, Director of Design Solutions at Nielsen  LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/?trk=seokp-title_posts_secondary_cluster_res_author_photo  Website: https://www.nielsen.com/us/en  Emmet O’ Briain, Founder of Quiddity LinkedIn: https://www.linkedin.com/in/emmetobriain/?originalSubdomain=ie Website: www.quiddity.ie  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Chueyee Online: Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  “Flamenco” by Ilya Truhanov: https://icons8.com “The DNC needs to be reformed: Mark Penn” by Fox Business: https://www.youtube.com/watch?v=CheMp5V6mWY&t=31s This Episode’s Sponsor: This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com. [00:03] JAMIN: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. This is the first episode in a four-part series of 2019 highlights. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. For this episode and this series, I’ve asked our producer Chueyee Yang to join me in the studio. Chueyee, how are you? [00:55] CHUEYEE: Hey Jamin, I’m doing pretty well, you know,

Ep. 243 - Recap 2019: Analyzing Common Factors Across our Guests that led them to Happy Careers

My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate.  Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown  Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:00] On episode 242, I'm interviewing Anne Brown, CEO of Gazelle Global Research Services, but first a word from our sponsor. [00:09] This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in, probably the most difficult one, market research. For more information, please visit them at G3Translate.com. [00:35] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management and data collection logistics company. Anne Brown has also started and recently sold G3 Translate. Anne, thanks for being on the Happy Market Research Podcast today. [00:58] Thanks for having me, Jamin. [01:00] I want to rewind the clock a little bit and start with this context of your parents. Maybe you could tell us a little bit about your parents, your background and how that's informed your career. [01:13] It's interesting. My dad was a truck driver. He delivered paper in New York City many years ago. My mom worked in a doctor's office. But the interesting part about that, as it relates to me today, is that my mother loved to travel and she would always have my dad have a trip arranged for us each year where my poor dad, who drove for a living, would have to drive us somewhere. So I think it was a busman's holiday for my poor dad. So I think that my love of traveling and my wanderlust personality comes from that time where my mom liked to go places and my poor dad had to drive all week and then on the weekends or on vacation there he was driving some more. So I think that's really how I got be so interested in the international space, which is really my favorite part of the work that we do, has always been and still is today. [02:10] So, New York native, how old were you when you first visited another country? [02:16] I think I was maybe 18. [02:19] So not part of the childhood experience. Where'd you wind up going? [02:22] Well, no, no, no, that's not true. Actually, when I was 10, we went to Canada. And we interestingly enough… Yeah, I forgot about that. Interestingly enough, we went to Quebec City, and I just went back a couple of weeks ago, and it was really interesting. I had this thought that the Basilica there was actually in the town, but it's not in the city. It's further out. But it was really a great experience. So yes, I do, I guess. [02:50] So, 10 and then 18. Was that like a kind of this is international-scoped work is really exciting. So how did you wind up in market research? [03:02] It was a fluke really.

Ep. 242 - Anne Brown on Respondent Incentive Inequality and its Impact on Your Research

My guest today is  'Lade Tawak, an experienced UX Researcher for many top brands including Google.  Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak  Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 241, I’m interviewing ‘Lade Tawak, experienced UX researcher for many large companies, including Google, but first a word from our sponsor. [00:12] This episode is brought to you by HubUX.  HubUX is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUX.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUX.com        [01:36]  Hi, I’m Jamin, and you’re listening to the Happy Market Research Podcast.  My guest today is ‘Lade Tawak, an experienced UX researcher consultant for many of the top brands, including Google.  ‘Lade, thanks very much for being on the Happy Market Research Podcast today.  [01:53]   Hi, Jamin.  Thank you for having me. [01:56] I’d like to start out with, before we get into the meat of our conversation, with providing our listeners some context of who you are, where you’re based, and how you wound up in user-experience research.   [02:10] I’m based in Lagos, Nigeria. There’s not a lot of UX researchers here.  So, I was studying psychology in the University of Lagos. And, as a student, I had a lot of time on my hands. My school is based in a major city where there is a tech hub, and the tech hub was really close to my school. So I used to just go there and go for all the meetups I could find because I had nothing else to do.  And so, I discovered a usable, which was UX Lagos at the time. It was a design meetup that happened every month. And so, I just attended. I had tried software... front-end development. So, I learned HTML and CSS and a little bit of Java Script on Code Academy ‘cause I really wanted to work in tech. That was my major goal.  So, I didn’t really enjoy that. So, really, I enjoyed the meetups, topics, and everything. And so, an opportunity came up in the company where the meetup was posted for a UX researcher, their first UX researcher, and they wanted somebody with a psychology background. And so, I sent in my CV, had an interview and Viola!   [03:36]   If only it was magical.  There’s a lot to that.

Ep. 241 - 'Lade Tawak - How UX Uses Diversity to Create a Complete Lens of the Customer

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar, as well as in a leadership role at Dynata (formerly ResearchNow) and InMoment. Find Emmanuel Online: LinkedIn: www.linkedin.com/in/emmanuelprobst Twitter: www.twitter.com/emmanuelprobst  Website: www.ipsos.com/en   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 240, I’m interviewing Emmanuel Probst, Senior Vice President of Brand Health Tracking at Ipsos, but first a word from our sponsor.   [00:11] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:35]   Hi, I’m Jamin, and you’re listening to the Happy Market Research Podcast. My guest today is Emmanuel Probst, author, UCLA Professor, and Senior Vice President of Brand Health Tracking at Ipsos.  Founded in 1975, Ipsos is one of the largest global market research and consulting firms with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar as well as in leadership roles at Dynata, formerly ResearchNow, and InMoment.  Emmanuel, thank you very much for being on the Happy Market Research Podcast today.   [02:10]   Thank you, Jamin, for having me.  I really appreciate your taking the time to have me on your podcast today.   [02:17] It’s an absolute honor having you on the podcast.  I have interacted with you professionally over our careers in similar circles.  I don’t know that we’ve actually ever done direct business together. The specific topic of today is to talk about your recently released book, How to Build Brands by Fulfilling the Human Quest for Meaning.  Embedded inside of that title are two words, brand hacks. I’ll post a picture of this book so that people can get better context. The way that you’ve framed the book is really interesting just from the cover perspective because I would say it has some powerful theory,

Ep. 240 - Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning and inspiration insights professionals need to succeed. Veriglif, is a private permission-based blockchain creating a data ecosystem around respondent data ownership increasing transparency and security.  Find Leonard Online: LinkedIn: www.linkedin.com/in/leonardfmurphy Twitter: www.twitter.com/lennyism  Website: www.greenbookblog.org  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00]  In episode 239, I'm interviewing Lenny Murphy, author of Green Book Research Industry Trends, or the GRIT Report for short, but first a word from our sponsor. [00:12] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:37] Hi, I'm Jamin Brazil. You're listening to the Happy Market Research Podcast. My guest today is Leonard Murphy, author of The GreenBook Research Industry Trends. That's the GRIT Report. He’s partnered at G2 Advisors, Director at Veriglif, Advisory Board Member on many different startups and companies, investor and industry change agent. Started in 1962, The GreenBook is a wholly owned subsidiary of the New York American Marketing Association and is a worldwide directory of marketing research companies and focus group facilities. Veriglif is a private permission-based blockchain creating a data ecosystem around respondent data ownership, increasing transparency and security. Lenny, thank you so much for joining me on the Happy Market Research Podcast today.  [02:26] Thanks for having me.  Been looking forward to this for a long time.  [02:29] Let's start a little bit with the origin story. I shouldn't say, “Let's start.” That's not true. We've already started. Now let's move on to the origin story of Leonard Murphy. Tell me a little bit about your parents and how that's informed your career.  [02:42]

Ep. 239 - Leonard Murphy’s Drivers of Change in Market Research

Perspectives from Top Brands A podcast and vlog where we chat with top brands including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

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