A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this is their first time. It can be quite challenging to work at home with distractions causing workers to not be as productive as they are in office. This week's featured guest is JD Prater: Quora Evangelist at Quora, is very knowledgeable in this space since he’s been working remotely for the past 5 years! He shares his tips and tricks on how to stay motivated and work hard from home. We also deep dive into his experience from Quora about paid ads. You won’t want to miss episode 347 filled with helpful information for remote work and paid ads!

Edge of the Web - An SEO Podcast for Today's Digital Marketer

347 | Remote Working and Quora PPC with JD Prater

Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVID-19/coronavirus is impacting operations. One of Trump’s Retweets Gets a “Manipulated Media” Label Twitter’s new policy to label some content as “manipulated media” (significantly and deceptively altered or fabricated) has been applied to a video President Trump retweeted. Marketing Conferences Cancelled or Postponed The latest search marketing conference to be postponed is Pubcon Florida 2020. More event cancellations and postponements are expected as COVID-19 concerns are on the rise.

News from 346 with Britney Muller

This week’s featured guest is , Senior SEO Scientist at , here to EDGEucate  you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and communicates SEO trends and desires to the product teams at Moz. She is an SEO scientist people… she knows what she’s talking about! Britney wrote a great blog, , to help you determine what SEO factors to focus on as we take on the year 2020 head first! Some key points discussed during the show: Foundational SEO: titles, metas, alts, and basic SEO 101 Linking internally between website landing pages Schema markup: FAQs, bread crumbs, and business info Research about your industry, competitors, and rankings What to STOP doing with SEO in 2020

346 | SEO for 2020 with Britney Muller

Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through them is the exploitation of security flaws in at least eight different popular plugins. Protect your sites!  New Nofollow Link Policy Launched. Guest Post Penalties? Nofollow keeps Google algorithms from learning about linking context, it is now being treated as a hint, not a command. Also, some websites are receiving manual actions for paid outbound links in guest posts.  Big Tech Cancelling Events Due to COVID-19 Coronavirus Google just cancelled its huge developer conference (Google I/O), following suite with other tech giants: Facebook cancelled its similar F8 event, and Amazon is not sending anyone to SXSW and other events.

News from 345 with Chuck Fields

This week’s featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-size companies to streamline business processes, reduce data errors, and eliminate bottlenecks which helps businesses improve their bottom line rapidly by getting things done faster and more efficiently. He has also developed not one but two podcasts; Online Coffee Break and Your Space Journey. We deep dive into creating podcasts about topics you are passionate about. You won’t want to miss this episode of EDGE of the Web! Some key points discussed during the show: How to help your business eliminate redundancy Teach employees to be more efficient Discussed what  Rapid Application Development (RAD) is Everything about developing and promoting personal podcasts

345 | Podcasting your Passion with Chuck Fields

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE via AI and Human Moderation This was an effort by Google to identify and remove content that violates its policies by leveraging the power of machine learning and automatic detection with people helping out. Do Keywords in Descriptions Affect Google My Business Rankings? Google’s response to the question feels like a big “maybe.” There’s no guarantee the practice will improve rankings, but it could depend on a variety of other factors.

News from 344 with Sherry Bonelli

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it… but someone else may be running it or at least updating your content for you. You don’t want that! It’s time to take ownership of your company’s GMB and optimize it so that you are ranking in the local 3-pack! This week’s featured guest , Owner of and , shares her insights on the 7 steps to optimize your GMB! She lives and breathes learning all things about GMB, hence why she was recently named as a GMB Silver Product Expert! You won’t want to miss getting EDGEucated by Sherry during episode 344 of EDGE of the Web! Some key points discussed during the show: The importance of claiming & optimizing GMB listings Steps of GMB optimization How to set up and verify GMB listing Tracking & destinations Generate, monitor, & respond to reviews Investigating GMB features specific to your industry

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like.  Editing and Uploading Instagram Stories May Get Even Easier This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn’t need third-party editing apps to trim their content before uploading. New Google Ads Partner Requirements Leave SEMs Frustrated SEMs are complaining about new requirements such as doubling the ad spend, upping certifications, and bowing to Google’s recommendations over what SEMs think is best for their clients.

News from 343 with Susan Wenograd

When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don’t know Susan in the digital marketing world, we have to assume you’ve been living under a rock! She is a speaker and columnist who speaks at industry events and company events including SMX, Pubcon, Digital Summit series, brightonSEO, PPC HeroConf, State of Search and other events. She also contributes a lot of her knowledge on industry web sites like Marketing Land, Search Engine Land, Search Engine Journal and much more. It is not just limited to paid search topics but also social media paid ads, including Facebook ads. Trust us when we say, she knows her stuff! You won’t want to miss getting EDGEucated by Susan on episode 343. Some key takeaways from this show: The demographics of who exactly is active on Facebook, Twitter, Instagram, Snapchat, etc. Why Instagram story ads can bring your company more success The various CTAs that you can use on Instagram

343 | Mastering Instagram Story Ads with Susan Wenograd

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network. SEOs Complaining About Google Post Rejections Based on Image Guidelines Google appears to be cracking down on enforcing its image guidelines, which include not using stock photos. There are other image guidelines that are vague and confusing. Over is a Content Creation App Recently Acquired by GoDaddy The mobile app for small and medium-sized businesses is for rapid content creation for websites, email, and social media platforms. It will soon be part of GoDaddy’s Website + Marketing platform.

News from 342 with Robert Rose

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week’s EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the importance of content creation in a tactical way, not just to get content out the door! Robert is a content marketing strategist, advisor and storyteller. He has spent his career helping fellow marketers tell their story more effectively through digital media. His bestselling book, Killing Marketing, which he co-wrote with Joe Pulizzi is considered to have rewritten the rules for marketing.Some key points we discussed during the show: The struggles of getting content out the door Investing in good quality content The Content Operational Model Social corporate responsibility when it comes to journalist

342 | The Content Operational Model with Robert Rose

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. Google Search Console Adds New Version of Removals Report The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version include outdated content and SafeSearch filtering requests. Surprises in Super Bowl 54 Commercials Although most critics weren’t overly impressed with this year’s Super Bowl commercials, Google managed to produce a real tear-jerker of a spot.

News from 341 with Kim Scott

Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want to transform your workplace culture for the better, then you need to meet Kim Scott, Co-Founder of Candor Inc., who happens to be our featured guest on episode 341! Kim is the author of the book, “Radical Candor: Be a Kickass Boss Without Losing Your Humanity”. She shares her insight on her book and how it actually works in the workplace!   Some key points we discussed during the show: What exactly Radical Candor is Candor with the peers Candor with the boss

341 | Revising Your Radical Candor with Kim Scott

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural language processing, and how you can optimize your content for NLP. This week’s featured guest Dawn Anderson, Managing Director at Bertey, shares her knowledge about BERT and natural language SEO.  Some key topics discussed during this show include: What natural language SEO entails Challenges in optimizing for NLP Steps for optimizing content for NLP

340 | Natural Language SEO with Dawn Anderson

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP. Legal Woes Continue for Facebook Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp. No More Double-Dipping on Page 1 of Google SERPs As of today, Danny Sullivan confirms that webpages with a Featured Snippet will not get a repeat listing in the organic listings on page one. Some were enjoying taking up two coveted page 1 of SERP real estate.

News from 340 with Dawn Anderson

Edge of the Web is a weekly digital marketing podcast discussing all things within SEO, Social Media, Content Marketing and more!. Hosts Erin Sparks and Tom Brodbeck discuss the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.

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Edge of the Web - An SEO Podcast for Today's Digital Markete...

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