Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content. To use LinkedIn strategically and successfully, your end goal should be to have a personal brand that is so big and respected that when you start promoting content or putting stuff out there, you’ll get the engagement and support that you need from your network that you’ve built. And that’s why it pays off to play the long game with LinkedIn.

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content. To use LinkedIn strategically and successfully, your end goal should be to have a personal brand that is so big and respected that when you start promoting content or putting stuff out there, you’ll get the engagement and support that you need from your network that you’ve built. And that’s why it pays off to play the long game with LinkedIn.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

How to Generate Insane Engagement on LinkedIn - Gaetano DiNardi

If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business. But when it comes to SEO, this can seem like an impossibly daunting task that only an expensive professional should tackle. Well, take it from Matthew Woodward, who’s been taking the DIY approach to SEO long before there was even a name for it, who guarantees you can see immediate success on your own by following a few specific strategies and utilizing the help of some great plugins.

If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business. But when it comes to SEO, this can seem like an impossibly daunting task that only an expensive professional should tackle. Well, take it from Matthew Woodward, who’s been taking the DIY approach to SEO long before there was even a name for it, who guarantees you can see immediate success on your own by following a few specific strategies and utilizing the help of some great plugins.

DIY SEO – You Can Do It! – Matthew Woodward

When it comes to digital marketing, content is king. But it’s also difficult and time consuming to create. So how can you create content that works well in both search and social? Melissa Sciorra, who is the Senior Manager of SEO & Content Marketing for SmarterTravel Media, shows us how your content can do double duty.

When it comes to digital marketing, content is king. But it’s also difficult and time consuming to create. So how can you create content that works well in both search and social? Melissa Sciorra, who is the Senior Manager of SEO & Content Marketing for SmarterTravel Media, shows us how your content can do double duty.

How to Create Content That Works for Search and Social – Melissa Sciorra

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to start talking to them.  By doing this, you get to find out your company’s strengths and weaknesses. You find out the things you're really good at that you want to promote, and the things that you need to fix in the background. And once you fix them, then you can promote those.

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to start talking to them.  By doing this, you get to find out your company’s strengths and weaknesses. You find out the things you're really good at that you want to promote, and the things that you need to fix in the background. And once you fix them, then you can promote those.

Sell (and Market) the Way Your Customers Want to Buy – Kristin Zhivago

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid? In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring success and the lessons he learned.

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid? In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring success and the lessons he learned.

Unpacking a Successful Facebook Ads Campaign – Jason Hunt

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve similar success. If you have a compelling story, you can get the interest of journalists. And once you have that, there are some tried and true strategies that will help you gain access to personal contacts, backlinks, and leverage yourself as an expert.

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve similar success. If you have a compelling story, you can get the interest of journalists. And once you have that, there are some tried and true strategies that will help you gain access to personal contacts, backlinks, and leverage yourself as an expert.

How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev

If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy customer into a raving fan for life, if they just follow a few key rules.

If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy customer into a raving fan for life, if they just follow a few key rules.

Improving Customer Experience Online and Off - Jay Baer

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write  for the web” and engage your customers by engaging in conversational copywriting.

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write  for the web” and engage your customers by engaging in conversational copywriting.

How to Write for the Web with Conversational Copywriting – Nick Usborne

When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, “Is your website ADA compliant?” What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site? If you haven’t started to consider this and make adjustments to your website, you’re not only losing customers and pushing away business, but you may find you’re being penalized in the Google search rankings, or even worse, being sued.

When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, “Is your website ADA compliant?” What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site? If you haven’t started to consider this and make adjustments to your website, you’re not only losing customers and pushing away business, but you may find you’re being penalized in the Google search rankings, or even worse, being sued.

Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them. The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them. The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell

We’ve all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the show.

We’ve all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the show.

How Sales Professionals Use LinkedIn for Prospecting - Thomas Libby

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

How to Integrate Online Video Into Your Marketing - Lou Bortone

You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.

You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.

Changes are coming for AOC in 2020 - Rich Brooks

Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?

Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?

The Guide to YouTube Success in 2020 – Mike Stelzner

Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology - to drive your marketing efforts on multiple channels.

Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology - to drive your marketing efforts on multiple channels.

Fresh Takes on Link Building and SEO – Jason White

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Agents of Change Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Agents of Change Podcast today!

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The Agents of Change: SEO, Social Media, and Mobile Marketin...

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