We have Milli Jimenez joining us today. Milli has been working in general digital marketing for the last nine years. Currently, she manages full-brand performance and strategy at Faber-Castell USA. In today's episode, Milli talks about the current differences between Amazon's Vendor Central and Seller Central channels, their pros and cons, and the way she sees these channels evolving, going forward into the future. Milli started her career with search engine optimization, pay per click ads, and social media management. She was fascinated by the data that comes along with all aspects of digital marketing and that fueled her desire to dive deeper into the field of e-commerce. Six years ago, she started working with direct-to-consumer e-commerce, via Amazon, and she managed mainly paid advertising and product merchandising for a home-improvement company. She has now transitioned to her current role at Faber-Castell USA.  Be sure to tune in today, to hear what Milli has to say about Amazon's Vendor Central and Seller Central channels.

We have Milli Jimenez joining us today. Milli has been working in general digital marketing for the last nine years. Currently, she manages full-brand performance and strategy at Faber-Castell USA. In today's episode, Milli talks about the current differences between Amazon's Vendor Central and Seller Central channels, their pros and cons, and the way she sees these channels evolving, going forward into the future. Milli started her career with search engine optimization, pay per click ads, and social media management. She was fascinated by the data that comes along with all aspects of digital marketing and that fueled her desire to dive deeper into the field of e-commerce. Six years ago, she started working with direct-to-consumer e-commerce, via Amazon, and she managed mainly paid advertising and product merchandising for a home-improvement company. She has now transitioned to her current role at Faber-Castell USA.  Be sure to tune in today, to hear what Milli has to say about Amazon's Vendor Central and Seller Central channels.

Ecommerce Brain Trust

How Amazon Vendor Central Delivers for Faber-Castell

Today, Ken Barraza joins us. Ken is an e-commerce leader for businesses of all sizes, from Fortune 500 megabrands to a celebrity-founded startup, called Just Water. Ken has had an interesting career, both in CPG, and more recently, with Just Water. In today's episode, he talks about his career trajectory in the world of e-commerce. He also shares the story behind the incredible Just Water brand, and he discusses their mission to reduce both plastic waste and the CO2 footprint, globally. Ken's journey started with him falling in love with CPG at Colgate-Palmolive, a huge megabrand with global household penetration. There, he learned everything about CPG, from the retail side to category management and sales, to account management. Early on in US e-commerce, between 2011 and 2012, Ken worked on a project that introduced him to a concept that he later called E- Grocery. That task-force led him to explore a curiosity that he didn't even know he had before, about the tidal-wave that was fast approaching CPG and e-commerce, and the way that it could disrupt the traditional sales model. He then started working on small projects within the organization, and setting up product libraries with imagery, content, and copy, and dabbling with different retailers. From there, it became all about gathering information and keeping his finger on the pulse of e-commerce. Kraft Heinz presented Ken with a fantastic opportunity for growth as they were intending to build out e-commerce and a digital team to help with their more than seventy brands. They offered Ken the opportunity to become their number one team member, and to build their leadership, people, processes, and the technology stack that was needed to support and scale their endeavor. He later moved onto Just Water, which was also building their brand. Tune in today, for more!

Today, Ken Barraza joins us. Ken is an e-commerce leader for businesses of all sizes, from Fortune 500 megabrands to a celebrity-founded startup, called Just Water. Ken has had an interesting career, both in CPG, and more recently, with Just Water. In today's episode, he talks about his career trajectory in the world of e-commerce. He also shares the story behind the incredible Just Water brand, and he discusses their mission to reduce both plastic waste and the CO2 footprint, globally. Ken's journey started with him falling in love with CPG at Colgate-Palmolive, a huge megabrand with global household penetration. There, he learned everything about CPG, from the retail side to category management and sales, to account management. Early on in US e-commerce, between 2011 and 2012, Ken worked on a project that introduced him to a concept that he later called E- Grocery. That task-force led him to explore a curiosity that he didn't even know he had before, about the tidal-wave that was fast approaching CPG and e-commerce, and the way that it could disrupt the traditional sales model. He then started working on small projects within the organization, and setting up product libraries with imagery, content, and copy, and dabbling with different retailers. From there, it became all about gathering information and keeping his finger on the pulse of e-commerce. Kraft Heinz presented Ken with a fantastic opportunity for growth as they were intending to build out e-commerce and a digital team to help with their more than seventy brands. They offered Ken the opportunity to become their number one team member, and to build their leadership, people, processes, and the technology stack that was needed to support and scale their endeavor. He later moved onto Just Water, which was also building their brand. Tune in today, for more!

Is It Possible to Do Good in the Environment and to Do Well in Business at the Same Time?

Today, we have Monique Beecher, from the CPG brand Barcel, joining us. Monique, who is also a client of Bobsled Marketing, has been in CPG industry for about thirteen years. In today's episode, she talks to us about her accomplishments and the challenges she has faced in her role at Barcel, and about what is happening currently, with the Takis brand. Monique is the National Accounting Executive leading the e-commerce channel for the popular snack brand Takis. She has had a lot of different experiences before, in grocery, mass merchandising, and value channel. Now she is exploring the new world of e-commerce, and she's looking forward to finding out what will be coming down the fast-growing e-commerce channel in her journey, going forward.  Tune in today, for more! Find out more about <a href= "https://www.barcel-usa.com/">Barcel</a> Connect with <a href= "https://www.linkedin.com/in/monique-beecher-055a0263">Monique Beecher</a> Connect with <a href= "https://www.linkedin.com/in/kiri-masters/">Kiri Masters</a>

Today, we have Monique Beecher, from the CPG brand Barcel, joining us. Monique, who is also a client of Bobsled Marketing, has been in CPG industry for about thirteen years. In today's episode, she talks to us about her accomplishments and the challenges she has faced in her role at Barcel, and about what is happening currently, with the Takis brand. Monique is the National Accounting Executive leading the e-commerce channel for the popular snack brand Takis. She has had a lot of different experiences before, in grocery, mass merchandising, and value channel. Now she is exploring the new world of e-commerce, and she's looking forward to finding out what will be coming down the fast-growing e-commerce channel in her journey, going forward.  Tune in today, for more! Find out more about Barcel Connect with Monique Beecher Connect with Kiri Masters

Takis Renaissance and Keeping Up with Amazon

Today, David Trinh, the Director of Online Marketplace Sales at B-Air Intertex, joins us. David has had more than fifteen years of experience, working across different online marketplaces. He has also had a lot of experience in the B2B category, which is exploding right now, both on Amazon and on other channels. In today's episode, David discusses his career trajectory and he explains how he gained his experience in online marketing. David started his career running a successful online action-figures collectible business with his father, where they manufactured highly-detailed action figures for collectors, and distributed them on eBay. Later, David decided to get onto Amazon, with the idea of selling cell phone accessories. Although the market was over-saturated, and he was unable to recover after the recession, this venture was still a great learning experience for him. David then joined Newegg-Rosewill (Newegg's inhouse brand), to run their Amazon account. About two years later, David found his way to Monoprice, where he stayed for eight months until he was poached by B-Air, which is where he is, currently. Be sure to tune in today, to find out about David, his career, and what he has learned about the B2B market. Find out more about <a href= "b-air.com">B-Air</a> Connect with <a href= "https://www.linkedin.com/in/david-trinh-b1461698">David Trinh</a> Connect with <a href= "https://www.linkedin.com/in/kiri-masters/">Kiri Masters</a>

Today, David Trinh, the Director of Online Marketplace Sales at B-Air Intertex, joins us. David has had more than fifteen years of experience, working across different online marketplaces. He has also had a lot of experience in the B2B category, which is exploding right now, both on Amazon and on other channels. In today's episode, David discusses his career trajectory and he explains how he gained his experience in online marketing. David started his career running a successful online action-figures collectible business with his father, where they manufactured highly-detailed action figures for collectors, and distributed them on eBay. Later, David decided to get onto Amazon, with the idea of selling cell phone accessories. Although the market was over-saturated, and he was unable to recover after the recession, this venture was still a great learning experience for him. David then joined Newegg-Rosewill (Newegg's inhouse brand), to run their Amazon account. About two years later, David found his way to Monoprice, where he stayed for eight months until he was poached by B-Air, which is where he is, currently. Be sure to tune in today, to find out about David, his career, and what he has learned about the B2B market. Find out more about B-Air Connect with David Trinh Connect with Kiri Masters

Amazon B2B and Other Marketplace Management Tales From Online Marketplace Director David Trinh

Today, Chris McCabe joins us. Chris is an authority when it comes to Amazon and the way it operates, and he assists people with tricky account issues that require in-depth background knowledge and expertise. In today's episode, he explains how he responds to the issues that people experience with their Amazon accounts, and he discusses what brands can do to avoid having these problems. Chris worked for Amazon for many years before, evaluating seller account performance, and enforcing Amazon's policies. When he left Amazon, he started E-Commerce Chris, where he now teaches sellers to think like Amazon so that they can protect their businesses from competitors and appeal campaign account suspensions. Tune in today, to find out what Chris has to share. Find out more about <a href= "https://www.ecommercechris.com/">ecommerceChris</a> Connect with <a href= "https://www.linkedin.com/in/chris-mccabe-2646555">Chris McCabe</a> Connect with <a href= "https://www.linkedin.com/in/kiri-masters/">Kiri Masters</a>

Today, Chris McCabe joins us. Chris is an authority when it comes to Amazon and the way it operates, and he assists people with tricky account issues that require in-depth background knowledge and expertise. In today's episode, he explains how he responds to the issues that people experience with their Amazon accounts, and he discusses what brands can do to avoid having these problems. Chris worked for Amazon for many years before, evaluating seller account performance, and enforcing Amazon's policies. When he left Amazon, he started E-Commerce Chris, where he now teaches sellers to think like Amazon so that they can protect their businesses from competitors and appeal campaign account suspensions. Tune in today, to find out what Chris has to share. Find out more about ecommerceChris Connect with Chris McCabe Connect with Kiri Masters  

Responding to Amazon Suspensions, Account Under Review & Black Hat Competitors

Now is a very good time to be an Amazon advertising professional. According to research firm Cowen, the Amazon platform is set to make $17.6 billion dollars from advertising this year, up 36% increase from 2019, and $46.6 billion by 2025. Today, Rachel Street, a colleague from Bobsled Marketing, joined us to talk about Amazon's Demand-Side Platform (DSP). She explains what DSP is, she talks about its pros and cons, and she describes the way that it fits into the paid search advertising framework.  Rachel has been a PPC Manager at Bobsled for almost two years now. For the past six years, her focus has been almost exclusively on Amazon, ranging from A-Z management to content, and optimization. In recent years, she has been paying particular attention to advertising and developing her skills and expertise in PPC and SEO. For the last two years, she has been working with Amazon's DSP. Tune in today, to find out more!   Learn more about <a href= "https://advertising.amazon.com/products/amazon-dsp">Amazon DSP</a> Connect with <a href= "https://www.linkedin.com/in/kiri-masters/">Kiri Masters</a> Connect with <a href= "https://www.linkedin.com/in/rachel-street-2142b361">Rachel Street</a>

Now is a very good time to be an Amazon advertising professional. According to research firm Cowen, the Amazon platform is set to make $17.6 billion dollars from advertising this year, up 36% increase from 2019, and $46.6 billion by 2025. Today, Rachel Street, a colleague from Bobsled Marketing, joined us to talk about Amazon's Demand-Side Platform (DSP). She explains what DSP is, she talks about its pros and cons, and she describes the way that it fits into the paid search advertising framework.  Rachel has been a PPC Manager at Bobsled for almost two years now. For the past six years, her focus has been almost exclusively on Amazon, ranging from A-Z management to content, and optimization. In recent years, she has been paying particular attention to advertising and developing her skills and expertise in PPC and SEO. For the last two years, she has been working with Amazon's DSP. Tune in today, to find out more!   Learn more about Amazon DSP Connect with Kiri Masters Connect with Rachel Street

Should Amazon DSP Be in Your 2020 Marketing Mix?

Today we’re coming to you live from the NRF Big Show in New York City with another knowledgeable guest. Brian Walker, the Chief Strategy Officer at Bloomreach is here to discuss the key theme of sustainability. In today's episode, Brian talks about the trends that he has seen at NRF, and the kind of technology we can expect to see rolled out in the retail space, particularly in an online context. Brian has more than twenty years of experience in the digital commerce space, in a wide range of roles, as Chief Strategy Officer for SAP Hybris, as Vice President and Principal Analyst focused on Commerce Technology at Forrester Research, as Managing Director, Global Commerce Strategy at Accenture Interactive, and as Chief Strategy Officer at Amplience where he successfully repositioned the company to compete at the forefront of the enterprise headless content market. Brian has also worked for Amazon, which offers him so many perspectives.  Tune in today and join the discussion!   Find out more about <a href= "https://www.bloomreach.com/en">Bloomreach</a> Connect with <a href= "https://www.linkedin.com/in/briankwalker/">Brian Walker</a> Connect with <a href= "https://www.linkedin.com/in/kiri-masters/">Kiri Masters</a> Learn more about <a href= "https://nrfbigshow.nrf.com/">NRF Big Show</a>

Today we’re coming to you live from the NRF Big Show in New York City with another knowledgeable guest. Brian Walker, the Chief Strategy Officer at Bloomreach is here to discuss the key theme of sustainability. In today's episode, Brian talks about the trends that he has seen at NRF, and the kind of technology we can expect to see rolled out in the retail space, particularly in an online context. Brian has more than twenty years of experience in the digital commerce space, in a wide range of roles, as Chief Strategy Officer for SAP Hybris, as Vice President and Principal Analyst focused on Commerce Technology at Forrester Research, as Managing Director, Global Commerce Strategy at Accenture Interactive, and as Chief Strategy Officer at Amplience where he successfully repositioned the company to compete at the forefront of the enterprise headless content market. Brian has also worked for Amazon, which offers him so many perspectives.  Tune in today and join the discussion!   Find out more about Bloomreach Connect with Brian Walker Connect with Kiri Masters Learn more about NRF Big Show

What are consumers looking for? Retail Trends and Technologies Live From NRF Big Show

Today we’re coming to you live from the NRF Big Show in New York City with a new guest and a very interesting discussion. Eric Moriarty, the Vice-President of Sales at B-Stock Solutions is here to share his insights about inventory liquidation.  Eric has been with B-Stock Solutions for the last ten years, during which time a lot has changed. In today's episode, Eric talks about the reality of liquidation and the changes that he has observed in trends, in the areas of liquidation and inventory re-use, over the past ten years.  B-Stock Solutions is a technology-enabled service provider, powering the largest network of B2B liquidation-marketplaces in the world. Their marketplace platform sets up an online auction dynamic for selling returned, excess, or other liquidation inventory directly to a diverse base of approved business buyers. Tune in today, to find out what Eric has to share about liquidating inventory. <ul data-rte-list="default"> <li> Learn more about <a href="https://bstock.com/">B-Stock Solutions</a> </li> <li> Connect with <a href= "https://www.linkedin.com/in/ericmoriarty/">Eric Moriarty on LinkedIn</a> </li> <li> Learn more about <a href= "https://nrfbigshow.nrf.com/">NRF Big Show</a> </li> <li> Get a $500 signup bonus and waived card fees for life <a href="https://brex.com/braintrust/" target="_blank" rel= "noopener">with Brex</a>. </li> </ul>   <ul data-rte-list="default"> <li> Win a copy of Kiri's book, <a href= "https://www.amazonforcmos.com/" target="_blank" rel= "noopener">Amazon for CMOs</a>! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on <a href="https://www.linkedin.com/in/kiri-masters/" target= "_blank" rel="noopener">LinkedIn</a>. </li> </ul>

Today we’re coming to you live from the NRF Big Show in New York City with a new guest and a very interesting discussion. Eric Moriarty, the Vice-President of Sales at B-Stock Solutions is here to share his insights about inventory liquidation.  Eric has been with B-Stock Solutions for the last ten years, during which time a lot has changed. In today's episode, Eric talks about the reality of liquidation and the changes that he has observed in trends, in the areas of liquidation and inventory re-use, over the past ten years.  B-Stock Solutions is a technology-enabled service provider, powering the largest network of B2B liquidation-marketplaces in the world. Their marketplace platform sets up an online auction dynamic for selling returned, excess, or other liquidation inventory directly to a diverse base of approved business buyers. Tune in today, to find out what Eric has to share about liquidating inventory. Learn more about B-Stock Solutions Connect with Eric Moriarty on LinkedIn Learn more about NRF Big Show Get a $500 signup bonus and waived card fees for life with Brex.   Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn. 

A New Outlook of Inventory Liquidation - Live From NRF Big Show

With 20+ years experience in the advertising agency and tech space, Chris Fryburger, the founder of nReach, identified a core challenge within the Amazon ecosystem. The problem is that it’s not always easy for brands and service providers to find one another. His solution was to launch a service that matches trusted Amazon service providers with brands that are looking to grow, scale, or get started on Amazon. In today's episode, Chris breaks down how to choose between specialist Amazon-focused agencies and agencies that handle multiple channels. He also discusses some of the biggest mistakes he sees brands making when searching for the right agency, and offers an outlook on Amazon’s future. Learn more about <a href= "https://nreach.com/">nReach</a> Connect with Chris Fryburger <a href= "https://www.linkedin.com/in/chris-fryburger/">on LinkedIn</a> Learn more about <a href= "https://brex.com/braintrust/">Brex</a>

With 20+ years experience in the advertising agency and tech space, Chris Fryburger, the founder of nReach, identified a core challenge within the Amazon ecosystem. The problem is that it’s not always easy for brands and service providers to find one another. His solution was to launch a service that matches trusted Amazon service providers with brands that are looking to grow, scale, or get started on Amazon. In today's episode, Chris breaks down how to choose between specialist Amazon-focused agencies and agencies that handle multiple channels. He also discusses some of the biggest mistakes he sees brands making when searching for the right agency, and offers an outlook on Amazon’s future. Learn more about nReach Connect with Chris Fryburger on LinkedIn Learn more about Brex

How to Choose an Amazon Agency With Chris Fryburger

This week on the Ecommerce Braintrust podcast, we are joined by another member of the Bobsled team. Ross Walker is one of our PPC Managers and he’s here to share with us his insights about driving off-site traffic to Amazon.   In this episode, you’ll get to find out more about Ross and his career path as well as his take on Amazon advertising and why it is different from other platforms.  You’ll also learn about the challenges brands face when using this specific approach of building more momentum outside of Amazon.  Tune in today for the full interview! <ul> <li>Ecommerce Braintrust listeners get a $500 signup bonus and waived card fees for life. <a href= "https://brex.com/braintrust/">brex.com/braintrust/</a></li> </ul>

This week on the Ecommerce Braintrust podcast, we are joined by another member of the Bobsled team. Ross Walker is one of our PPC Managers and he’s here to share with us his insights about driving off-site traffic to Amazon.   In this episode, you’ll get to find out more about Ross and his career path as well as his take on Amazon advertising and why it is different from other platforms.  You’ll also learn about the challenges brands face when using this specific approach of building more momentum outside of Amazon.  Tune in today for the full interview! Ecommerce Braintrust listeners get a $500 signup bonus and waived card fees for life. brex.com/braintrust/ 

Driving Off-Site Traffic to Amazon

What's Coming in 2020

Today we have Bart Mroz, the co-founder, and CEO of Sumo Heavy, joining us. Voice-activated assistants are at the cutting-edge of commerce right now. Earlier this year, Bart compiled some interesting consumer research at Sumo Heavy, about shopping behavior and voice-activated assistants, like Alexa. He found that most of the respondents to his survey still use voice-activated devices regularly, despite recent reports about potential privacy breaches. Tune in now, to find out more. Learn more about <a href= "https://www.sumoheavy.com/">Sumo Heavy</a> Connect with Bart on <a href= "https://www.linkedin.com/in/bartmroz/">LinkedIn</a> Learn more about <a href= "https://register.payoneer.com/capital-advance-amazon-and-walmart-sp/?utm_source=ecommerce_braintrust"> Payoneer’s Capital Advance</a> Win a copy of Kiri's book, <a href= "https://www.amazonforcmos.com/" target="_blank" rel= "noopener">Amazon for CMOs</a>! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on <a href="https://www.linkedin.com/in/kiri-masters/" target= "_blank" rel="noopener">LinkedIn</a>.

Today we have Bart Mroz, the co-founder, and CEO of Sumo Heavy, joining us. Voice-activated assistants are at the cutting-edge of commerce right now. Earlier this year, Bart compiled some interesting consumer research at Sumo Heavy, about shopping behavior and voice-activated assistants, like Alexa. He found that most of the respondents to his survey still use voice-activated devices regularly, despite recent reports about potential privacy breaches. Tune in now, to find out more. Learn more about Sumo Heavy Connect with Bart on LinkedIn Learn more about Payoneer’s Capital Advance Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

Is It Time to Prepare for Voice Commerce?

Today we are joined by Christina Stembel, the founder and CEO of Farmgirl Flowers. Christina launched her company in 2010, to provide the best flowers and customer experience every single time. They carry only a select number of daily curated arrangements, rather than offering a large variety of bouquet options, so this means that their customers get to choose an arrangement style, rather than specific flowers. Listen in to find out how this direct-to-consumer bootstrap business is shaking up the online flower industry. Learn more about <a href= "https://farmgirlflowers.com/">Farmgirl Flowers</a>  Connect with Christina on <a href= "https://www.linkedin.com/in/christina-stembel/">LinkedIn</a> Learn more about <a href= "https://register.payoneer.com/capital-advance-amazon-and-walmart-sp/?utm_source=ecommerce_braintrust"> Payoneer’s Capital Advance</a>

Today we are joined by Christina Stembel, the founder and CEO of Farmgirl Flowers. Christina launched her company in 2010, to provide the best flowers and customer experience every single time. They carry only a select number of daily curated arrangements, rather than offering a large variety of bouquet options, so this means that their customers get to choose an arrangement style, rather than specific flowers. Listen in to find out how this direct-to-consumer bootstrap business is shaking up the online flower industry. Learn more about Farmgirl Flowers  Connect with Christina on LinkedIn Learn more about Payoneer’s Capital Advance

The Story of Selling Fresh Flowers Online

Today, we're having a conversation with Mario Lucibello, a partner at Greenhaus Riordan & Company LLP, in West Haven, Connecticut, about the fascinating topic of sales tax. Mario is a CPA who does a lot of work with e-commerce sellers and he is familiar with the way that sales tax works in this context. In today's episode, Mario talks to us about how the sales tax system works, the recent changes that have happened, what he recommends, and how he advises his clients to approach all of this. Connect with Mario Lucibello on <a href= "https://www.linkedin.com/in/mario-lucibello-5a119210">LinkedIn</a>

Today, we're having a conversation with Mario Lucibello, a partner at Greenhaus Riordan & Company LLP, in West Haven, Connecticut, about the fascinating topic of sales tax. Mario is a CPA who does a lot of work with e-commerce sellers and he is familiar with the way that sales tax works in this context. In today's episode, Mario talks to us about how the sales tax system works, the recent changes that have happened, what he recommends, and how he advises his clients to approach all of this. Connect with Mario Lucibello on LinkedIn

Sales Tax for Amazon Sellers: The Landscape Has Changed, What Now?

Today, Brett Curry, the co-founder, and CEO of OMG Commerce joins us to talk about YouTube ads. In Brett’s extensive experience, these ads generally tend to be under-utilized, which is rather unfortunate considering that YouTube is the second most visited site on the web, and it's the fastest growing social media platform for millennials and Gen-Zs.  Brett is the CEO of OMG Commerce, an e-commerce marketing agency and a Google Premier Partner. He opened his first marketing agency in 2003, and then in 2004, he launched his first search engine marketing campaign. Brett has written The Ultimate Guide to Google Shopping, which was published by Spotify. He is the host of the E-Commerce Evolution Podcast, where they talk about what's new and what's next in e-commerce. Tune in to find out more.   Connect with Brett on <a href="https://www.linkedin.com/in/thebrettcurry/">LinkedIn</a> Find out more about <a href="http://www.omgcommerce.com/">OMG Commerce</a> Check out Brett’s <a href= "https://www.youtube.com/watch?v=4BvwpjaGZCQ">Purple Mattress ad example</a> Learn more about <a href= "https://register.payoneer.com/capital-advance-amazon-and-walmart-sp/?utm_source=ecommerce_braintrust"> Payoneer’s Capital Advance</a>

Today, Brett Curry, the co-founder, and CEO of OMG Commerce joins us to talk about YouTube ads. In Brett’s extensive experience, these ads generally tend to be under-utilized, which is rather unfortunate considering that YouTube is the second most visited site on the web, and it's the fastest growing social media platform for millennials and Gen-Zs.  Brett is the CEO of OMG Commerce, an e-commerce marketing agency and a Google Premier Partner. He opened his first marketing agency in 2003, and then in 2004, he launched his first search engine marketing campaign. Brett has written The Ultimate Guide to Google Shopping, which was published by Spotify. He is the host of the E-Commerce Evolution Podcast, where they talk about what's new and what's next in e-commerce. Tune in to find out more.   Connect with Brett on LinkedIn Find out more about OMG Commerce Check out Brett’s Purple Mattress ad example Learn more about Payoneer’s Capital Advance

The Untapped Potential of YouTube Advertising in Ecommerce

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

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Ecommerce Brain Trust

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