<h3>If you're struggling to make SEO work for your business, this episode is for you.</h3> <p>Our guest today is a dual-threat. He’s building an ecommerce brand while also running a digital marketing agency that specializes in SEO. Not only does he get to see what’s working for his clients, but he’s learning from what’s working in his own business.</p> <p>Eagan Heath is the owner of The Splendid Beast and Founder of Get Found Madison. Today he’s doing a deep dive into ecommerce SEO and talking about how to avoid keyword cannibalization, how to get started with SEO (and if it’s even a good idea for your business), and tips for better tracking attribution.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">6:11 The dual-threat that is Eagan Heath.</li> <li style="font-weight: 400;">9:20 What it takes to grow your skills as an agency and the currency you should be selling in.</li> <li style="font-weight: 400;">11:21 The different approach to capturing leads as an agency vs as an ecommerce business.</li> <li style="font-weight: 400;">13:16 The complex order process for Splendid Beast and the advantages of a highly custom business.</li> <li style="font-weight: 400;">16:21 The strategy Eagan used to double his business over the last four years.</li> <li style="font-weight: 400;">18:09 How to avoid keyword cannibalization and appear higher in search results.</li> <li style="font-weight: 400;">20:05 When you should start thinking about SEO (and whether you should be thinking about it at all).</li> <li style="font-weight: 400;">23:43 How to get started with a very small budget.</li> <li style="font-weight: 400;">27:34 Why it’s critical to remember that you are not your customer.</li> <li style="font-weight: 400;">32:45 The huge value of having a business coach.</li> <li style="font-weight: 400;">35:14 What gives Splendid Beast longevity as a business and differentiates it from competitors.</li> <li style="font-weight: 400;">38:01 The issue with attribution on Google Analytics and the solution Eagan is using to work around it.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://getfoundmadison.com/"><span style="font-weight: 400;">Get Found Madison</span></a></li> <li style="font-weight: 400;"><a href= "https://www.splendidbeast.com/"><span style= "font-weight: 400;">Splendid Beast</span></a></li> <li style="font-weight: 400;"><a href= "https://www.instagram.com/thesplendidbeast/?hl=en"><span style= "font-weight: 400;">@thesplendidbeast on Instagram</span></a></li> <li style="font-weight: 400;"><a href= "mailto:eagan@getfoundmadison.com"><span style= "font-weight: 400;">eagan@getfoundmadison.com</span></a></li> <li style="font-weight: 400;"><a href= "https://youtu.be/V6uIOimYnf8"><span style="font-weight: 400;">How to Create a Keyword to URL Map</span></a> <span style= "font-weight: 400;">(part of Eagan’s Digital Marketing Mastery Course. If you’re interested in the course, email Eagan directly)</span></li> <li style="font-weight: 400;"><a href= "https://www.learn.mydigitalmarketingmastery.com/lead-magnet-squeeze"> <span style="font-weight: 400;">Eagan’s SEO Checklist</span></a></li> <li style="font-weight: 400;"><a href="https://ahrefs.com/" target= "_blank" rel="noopener"><span style= "font-weight: 400;">Ahrefs</span></a></li> <li style="font-weight: 400;"><a href= "https://www.klaviyo.com/partner/signup?utm_source=001d0000024G35v&utm_medium=partner" target="_blank" rel="noopener"><span style= "font-weight: 400;">Klaviyo</span></a></li> <li style="font-weight: 400;"><a href= "https://apps.shopify.com/enquire" target="_blank" rel= "noopener"><span style="font-weight: 400;">Enquire</span></a></li> <li><a href="https://www.brandgrowthexperts.com/coalition/" target= "_blank" rel="noopener">Coalition</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com/intensive" target= "_blank" rel="noopener">Profit Summit</a></li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

If you're struggling to make SEO work for your business, this episode is for you. Our guest today is a dual-threat. He’s building an ecommerce brand while also running a digital marketing agency that specializes in SEO. Not only does he get to see what’s working for his clients, but he’s learning from what’s working in his own business. Eagan Heath is the owner of The Splendid Beast and Founder of Get Found Madison. Today he’s doing a deep dive into ecommerce SEO and talking about how to avoid keyword cannibalization, how to get started with SEO (and if it’s even a good idea for your business), and tips for better tracking attribution. Enjoy! Episode Highlights 6:11 The dual-threat that is Eagan Heath. 9:20 What it takes to grow your skills as an agency and the currency you should be selling in. 11:21 The different approach to capturing leads as an agency vs as an ecommerce business. 13:16 The complex order process for Splendid Beast and the advantages of a highly custom business. 16:21 The strategy Eagan used to double his business over the last four years. 18:09 How to avoid keyword cannibalization and appear higher in search results. 20:05 When you should start thinking about SEO (and whether you should be thinking about it at all). 23:43 How to get started with a very small budget. 27:34 Why it’s critical to remember that you are not your customer. 32:45 The huge value of having a business coach. 35:14 What gives Splendid Beast longevity as a business and differentiates it from competitors. 38:01 The issue with attribution on Google Analytics and the solution Eagan is using to work around it. Links And Resources Get Found Madison Splendid Beast @thesplendidbeast on Instagram eagan@getfoundmadison.com How to Create a Keyword to URL Map (part of Eagan’s Digital Marketing Mastery Course. If you’re interested in the course, email Eagan directly) Eagan’s SEO Checklist Ahrefs Klaviyo Enquire Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Profit Summit Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

243: How to Improve Your Ecommerce SEO

<h3>In part 3 of our Scaling Series, we’re talking about traction to scaling, the period after making your initial $100K to surpassing the million-dollar mark.</h3> <p>There are a number of challenges you’ll face at this stage, including becoming overwhelmed with possibilities, losing strategic focus, wearing too many hats within the business, and more.</p> <p>Today we walk you through how to tackle these challenges and the things the most successful businesses do at this stage to continue growing to 8-figures and beyond.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">4:41 The first problem we see at this stage? Mindset and losing focus.</li> <li style="font-weight: 400;">7:53 Why most business owners lose strategic focus at this stage.</li> <li style="font-weight: 400;">8:53 If you’re overwhelmed and losing focus, it’s time to hire.</li> <li style="font-weight: 400;">10:05 The critical role you have to hire for if you want to continue to grow.</li> <li style="font-weight: 400;">10:42 The second problem business owners run into at this stage? The year-over-year mentality, and why you have to get out of it.</li> <li style="font-weight: 400;">13:40 It’s time to get serious about email marketing.</li> <li style="font-weight: 400;">15:10 Other things you can do to increase average order value and lifetime value.</li> <li style="font-weight: 400;">16:30 The companies growing fastest at this stage all have this in common.</li> <li style="font-weight: 400;">17:38 Why connecting with other successful business owners is critical to your success.</li> <li style="font-weight: 400;">19:51 Challenges with cash flow at this stage, and how you can alleviate cash-related issues.</li> <li style="font-weight: 400;">22:31 More commonalities between companies succeeding at this stage of growth.</li> <li style="font-weight: 400;">25:56 If you’re ready to take it to the next level, it’s time to get some outside help.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/zero-to-launch/">238: Zero To Launch: The Scaling Series, Part 1</a></li> <li><a href= "https://www.ecommerceinfluence.com/launch-to-traction/">240: Launch To Traction: The Scaling Series, Part 2</a></li> <li><a href= "https://www.ecommerceinfluence.com/doing-less-but-better-part-1/">149: The Art Of Doing Less But Better W/ Greg McKeown [Part 1]</a></li> <li><a href= "https://www.ecommerceinfluence.com/doing-less-but-better-part-2/">150: The Art Of Doing Less But Better W/ Greg McKeown [Part 2]</a></li> <li><a href= "https://www.ecommerceinfluence.com/scaling-up-your-facebook-ads/">202: How I Scaled From $500/Day To $15,000/Day In Ad Spend In 30 Days</a></li> <li><a href= "https://www.ecommerceinfluence.com/from-startup-to-shark-tank/">227: How Supply Went From Startup To Shark Tank</a></li> <li><a href= "https://www.amazon.com/Simple-Numbers-Straight-Talk-Profits-ebook/dp/B00FUINEYG" target="_blank" rel="noopener">Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree</a></li> <li>Coalition Training: <a href= "https://members.brandgrowthexperts.com/index.php?threads/where-to-start-when-youre-trying-to-grow-your-store-growth-calculator.58/">Where to Start When You're Trying to Grow Your Store + Growth Calculator</a></li> <li><a href="https://www.brandgrowthexperts.com/intensive/">Profit Summit</a></li> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li><a href="https://www.foxwelldigital.com/courses" target= "_blank" rel="noopener">Foxwell Digital Courses</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

In part 3 of our Scaling Series, we’re talking about traction to scaling, the period after making your initial $100K to surpassing the million-dollar mark. There are a number of challenges you’ll face at this stage, including becoming overwhelmed with possibilities, losing strategic focus, wearing too many hats within the business, and more. Today we walk you through how to tackle these challenges and the things the most successful businesses do at this stage to continue growing to 8-figures and beyond. Enjoy! Episode Highlights 4:41 The first problem we see at this stage? Mindset and losing focus. 7:53 Why most business owners lose strategic focus at this stage. 8:53 If you’re overwhelmed and losing focus, it’s time to hire. 10:05 The critical role you have to hire for if you want to continue to grow. 10:42 The second problem business owners run into at this stage? The year-over-year mentality, and why you have to get out of it. 13:40 It’s time to get serious about email marketing. 15:10 Other things you can do to increase average order value and lifetime value. 16:30 The companies growing fastest at this stage all have this in common. 17:38 Why connecting with other successful business owners is critical to your success. 19:51 Challenges with cash flow at this stage, and how you can alleviate cash-related issues. 22:31 More commonalities between companies succeeding at this stage of growth. 25:56 If you’re ready to take it to the next level, it’s time to get some outside help. Links And Resources 238: Zero To Launch: The Scaling Series, Part 1 240: Launch To Traction: The Scaling Series, Part 2 149: The Art Of Doing Less But Better W/ Greg McKeown [Part 1] 150: The Art Of Doing Less But Better W/ Greg McKeown [Part 2] 202: How I Scaled From $500/Day To $15,000/Day In Ad Spend In 30 Days 227: How Supply Went From Startup To Shark Tank Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree Coalition Training: Where to Start When You're Trying to Grow Your Store + Growth Calculator Profit Summit The Coalition Foxwell Digital Courses @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

242: Traction to Scaling: The Scaling Series, Part 3

<h3>There is more than one way to create wealth in ecommerce.</h3> <p>While many entrepreneurs follow the path of bootstrapping a business and hoping to one day be acquired, another option is to start on the acquisition side, and grow a portfolio of successful companies.</p> <p>Our guest today has done both. Drew Sanocki is CEO of AutoAnything, owner of PostPilot, and an expert at lifecycle marketing.</p> <p>He joins us to talk about the evolution of lifecycle marketing and the big role direct mail is playing in brand loyalty and repeat purchase rate, as well as how mergers and acquisitions can help your brand, and why M&A are his big focus for the upcoming year.</p> <p>I always learn a lot when we chat with Drew and I hope you enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">9:05 Why Drew is so excited about direct mail marketing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">12:08 The role of direct mail for Drew's 9-figure dropshipping company.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">14:54 Bringing direct mail into traditional lifecycle marketing and how it enhances your brand.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">18:55 Exploring brand partnerships in the direct mail space.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">19:46 Prospecting with direct mail.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">21:56 Syncing direct mail with Klaviyo and segments that are working particularly well.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">27:48 The shifting customer journey and how Drew sees it evolving in the near future.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">32:49 Why merchandising can be the best kind of marketing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">36:11 What Drew’s excited about in this new decade and what he sees as the quickest way to grow a company.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">39:13 Merger and acquisition opportunities that can help your brand.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">42:38 Why most business owners have a blind spot to the acquisition process and how Drew would get started building a portfolio.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">46:15 Bootstrapping vs acquisition -- does it matter which comes first?</span></li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.nerdmarketing.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Nerd Marketing</span></a></li> <li style="font-weight: 400;"><a href= "https://www.instagram.com/drewsanocki/?hl=en" target="_blank" rel= "noopener"><span style="font-weight: 400;">Drew on Instagram - @drewsanocki</span></a></li> <li><a href="https://www.autoanything.com/" target="_blank" rel= "noopener">AutoAnything</a></li> <li><a href="https://www.postpilot.com/" target="_blank" rel= "noopener">PostPilot</a></li> <li><a href= "https://www.ecommerceinfluence.com/things-weve-learned-in-2019/">234: The 5 Things We’ve Learned In The Last 12 Months</a></li> <li><a href= "https://www.ecommerceinfluence.com/think-like-a-billionaire/">203: Why You Should Stop Selling Yourself Short And Think Like A Billionaire</a></li> <li><a href= "https://www.ecommerceinfluence.com/ecommerce-investor/">195: Austin Ecommerce Investor Reveals His Short-Cut To Scaling</a></li> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/drew/">116: 4 Profitable Email Strategies You Can Swipe For Your Brand</a></li> <li style="font-weight: 400;"><a href= "https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560" target="_blank" rel="noopener"><span style="font-weight: 400;">How Brands Grow by Byron Sharp</span></a></li> <li style="font-weight: 400;"><a href= "https://www.amazon.com/San-Francisco-Fallacy-Fallacies-Founders-ebook/dp/B071NGMJPN" target="_blank" rel="noopener"><span style="font-weight: 400;">The San Francisco Fallacy by Jonathan Seigel </span></a></li> <li style="font-weight: 400;"><a href= "https://nathanbarry.com/wealth-creation/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Nathan Barry: The Ladders of Wealth Creation</span></a></li> <li><a href= "https://www.klaviyo.com/partner/signup?utm_source=001d0000024G35v&utm_medium=partner" target="_blank" rel="noopener">Klaviyo</a></li> <li><a href="https://sharelocalmedia.com/" target="_blank" rel= "noopener">Share Local Media</a></li> <li><a href="https://www.williampainter.com/" target="_blank" rel= "noopener">William Painter</a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Training:<a href= "https://members.brandgrowthexperts.com/index.php?threads/how-to-increase-sales-delight-customers-with-direct-mail-marketing.1113/" target="_blank" rel="noopener"> How to Increase Sales & Delight Customers with Direct Mail Marketing</a></span></li> <li><a href="https://www.brandgrowthexperts.com/coalition/" target= "_blank" rel="noopener">Coalition</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com/intensive" target= "_blank" rel="noopener">Profit Summit</a></li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

There is more than one way to create wealth in ecommerce. While many entrepreneurs follow the path of bootstrapping a business and hoping to one day be acquired, another option is to start on the acquisition side, and grow a portfolio of successful companies. Our guest today has done both. Drew Sanocki is CEO of AutoAnything, owner of PostPilot, and an expert at lifecycle marketing. He joins us to talk about the evolution of lifecycle marketing and the big role direct mail is playing in brand loyalty and repeat purchase rate, as well as how mergers and acquisitions can help your brand, and why M&A are his big focus for the upcoming year. I always learn a lot when we chat with Drew and I hope you enjoy! Episode Highlights 9:05 Why Drew is so excited about direct mail marketing. 12:08 The role of direct mail for Drew's 9-figure dropshipping company. 14:54 Bringing direct mail into traditional lifecycle marketing and how it enhances your brand. 18:55 Exploring brand partnerships in the direct mail space. 19:46 Prospecting with direct mail. 21:56 Syncing direct mail with Klaviyo and segments that are working particularly well. 27:48 The shifting customer journey and how Drew sees it evolving in the near future. 32:49 Why merchandising can be the best kind of marketing. 36:11 What Drew’s excited about in this new decade and what he sees as the quickest way to grow a company. 39:13 Merger and acquisition opportunities that can help your brand. 42:38 Why most business owners have a blind spot to the acquisition process and how Drew would get started building a portfolio. 46:15 Bootstrapping vs acquisition -- does it matter which comes first? Links And Resources Nerd Marketing Drew on Instagram - @drewsanocki AutoAnything PostPilot 234: The 5 Things We’ve Learned In The Last 12 Months 203: Why You Should Stop Selling Yourself Short And Think Like A Billionaire 195: Austin Ecommerce Investor Reveals His Short-Cut To Scaling 116: 4 Profitable Email Strategies You Can Swipe For Your Brand How Brands Grow by Byron Sharp The San Francisco Fallacy by Jonathan Seigel  Nathan Barry: The Ladders of Wealth Creation Klaviyo Share Local Media William Painter Training: How to Increase Sales & Delight Customers with Direct Mail Marketing Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Profit Summit Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

241: Evolutions in Lifecycle Marketing & New Approaches to Creating Wealth

<h3>We’re on to part 2 of our scaling series, where we talk about the stage from launch to traction, when you’re on track for, or surpassed, the $100K mark.</h3> <p>At this stage in the business, you’re moving from selling something to having consistent sales. Today we’ll talk about some of the common problems people run into during this stage, critical questions to answer before you can start scaling up, and where to seek out support.</p> <p>We’re bringing you our knowledge and experience from working with brands that have successfully scaled up, and seeing others that haven’t.</p> <p>In part three, we're going to be talking about traction to scaling. So enjoy this week and stay tuned!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">4:42 How to know when you’re in the traction stage of your business growth.</li> <li style="font-weight: 400;">7:59 Your goal during this stage of scaling up your business.</li> <li style="font-weight: 400;">8:45 Places you can turn to when you’re looking for guidance.</li> <li style="font-weight: 400;">10:31 Focus on customer acquisition in the early stages of growth.</li> <li style="font-weight: 400;">11:26 Why you have to distinguish between signal vs. noise and listen to a diverse set of sources.</li> <li style="font-weight: 400;">13:06 One question you have to ask yourself before you continue to scale up.</li> <li style="font-weight: 400;">14:48 You must become a channel expert before you outsource.</li> <li style="font-weight: 400;">17:13 The minimum AOV you need if you want to acquire new customers via paid ads.</li> <li style="font-weight: 400;">20:33 Great opportunities for you if you’re in this stage of growth.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/zero-to-launch/">Zero To Launch: The Scaling Series, Part 1</a></li> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li><a href="https://www.foxwelldigital.com/courses" target= "_blank" rel="noopener">Foxwell Digital Courses</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

We’re on to part 2 of our scaling series, where we talk about the stage from launch to traction, when you’re on track for, or surpassed, the $100K mark. At this stage in the business, you’re moving from selling something to having consistent sales. Today we’ll talk about some of the common problems people run into during this stage, critical questions to answer before you can start scaling up, and where to seek out support. We’re bringing you our knowledge and experience from working with brands that have successfully scaled up, and seeing others that haven’t. In part three, we're going to be talking about traction to scaling. So enjoy this week and stay tuned! Episode Highlights 4:42 How to know when you’re in the traction stage of your business growth. 7:59 Your goal during this stage of scaling up your business. 8:45 Places you can turn to when you’re looking for guidance. 10:31 Focus on customer acquisition in the early stages of growth. 11:26 Why you have to distinguish between signal vs. noise and listen to a diverse set of sources. 13:06 One question you have to ask yourself before you continue to scale up. 14:48 You must become a channel expert before you outsource. 17:13 The minimum AOV you need if you want to acquire new customers via paid ads. 20:33 Great opportunities for you if you’re in this stage of growth. Links And Resources Zero To Launch: The Scaling Series, Part 1 The Coalition Foxwell Digital Courses @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

240: Launch to Traction: The Scaling Series, Part 2

<h3>If you want to run your business successfully, you need to have a deep understanding of how everything works.</h3> <p>Today we’re talking with Helen Guo, co-founder of The Cereal School about how she took her business from zero to well over 7 figures in just eight months.</p> <p>One of the key components of the business’ success is that Helen and her co-founder, Dylan, started by learning and running every aspect of the business themselves, before hiring agencies to take things over.</p> <p>They also put a lot of initial time into building the brand organically, which made it easier to amplify with paid efforts as they’re scaling up.</p> <p>Helen shares her amazing journey with us, as well as her tips for finding the right agency, and how to build a partnership that will last.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li>6:06 Helen’s entrance into the world of entrepreneurship.</li> <li>9:06 The Cereal School’s insanely rapid growth.</li> <li>10:06 Pre-launch efforts to build an audience before the product was ready to officially launch. </li> <li>13:25 How Helen built a 20,000+ person email list without running paid ads.</li> <li>15:29 Helen’s philosophical approach to Facebook ads and scaling up.</li> <li>18:58 Lessons learned from working with different advertising agencies.</li> <li>23:10 The importance of actually learning how to run your own marketing, and the creative approach that sets the Cereal School apart.</li> <li>27:57 How Helen successfully onboarded an ad agency to take over for her.</li> <li>31:33 Questions to ask your agency upfront to build a better relationship.</li> <li>32:41 Where Helen goes for new ideas and advice.</li> <li>34:29 How implementing email marketing helped the Cereal School go from 0% to over 25% of revenue from email.</li> <li>36:56 What Helen’s looking at to the future to stay ahead of the game.</li> <li>38:49 Apps that Helen is excited about right now.</li> <li>41:57 The thing about the Cereal School’s business that can’t be easily replicated.</li> </ul> <h2>Links And Resources</h2> <ul> <li><a href="http://www.thecerealschool.com" target="_blank" rel= "noopener">The Cereal School</a></li> <li style="font-weight: 400;"><a href= "mailto:helen@thecerealschool.com"><span style= "font-weight: 400;">helen@thecerealschool.com</span></a></li> <li style="font-weight: 400;"><a href="https://asana.com/" target= "_blank" rel="noopener"><span style= "font-weight: 400;">Asana</span></a></li> <li><a href="https://www.dropbox.com/" target="_blank" rel= "noopener">Dropbox</a></li> <li><a href= "https://www.klaviyo.com/partner/signup?utm_source=001d0000024G35v&utm_medium=partner" target="_blank" rel="noopener">Klaviyo</a></li> <li style="font-weight: 400;"><a href="https://www.postscript.io/" target="_blank" rel="noopener"><span style= "font-weight: 400;">PostScript</span></a></li> <li style="font-weight: 400;"><a href="https://www.enquirehq.com/" target="_blank" rel="noopener"><span style= "font-weight: 400;">Enquire</span></a></li> <li style="font-weight: 400;"><a href= "http://www.brandgrowthexperts.com/private-intensive"><span style= "font-weight: 400;">Private Intensive</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com/intensive" target= "_blank" rel="noopener">Profit Summit</a></li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

If you want to run your business successfully, you need to have a deep understanding of how everything works. Today we’re talking with Helen Guo, co-founder of The Cereal School about how she took her business from zero to well over 7 figures in just eight months. One of the key components of the business’ success is that Helen and her co-founder, Dylan, started by learning and running every aspect of the business themselves, before hiring agencies to take things over. They also put a lot of initial time into building the brand organically, which made it easier to amplify with paid efforts as they’re scaling up. Helen shares her amazing journey with us, as well as her tips for finding the right agency, and how to build a partnership that will last. Enjoy! Episode Highlights 6:06 Helen’s entrance into the world of entrepreneurship. 9:06 The Cereal School’s insanely rapid growth. 10:06 Pre-launch efforts to build an audience before the product was ready to officially launch.  13:25 How Helen built a 20,000+ person email list without running paid ads. 15:29 Helen’s philosophical approach to Facebook ads and scaling up. 18:58 Lessons learned from working with different advertising agencies. 23:10 The importance of actually learning how to run your own marketing, and the creative approach that sets the Cereal School apart. 27:57 How Helen successfully onboarded an ad agency to take over for her. 31:33 Questions to ask your agency upfront to build a better relationship. 32:41 Where Helen goes for new ideas and advice. 34:29 How implementing email marketing helped the Cereal School go from 0% to over 25% of revenue from email. 36:56 What Helen’s looking at to the future to stay ahead of the game. 38:49 Apps that Helen is excited about right now. 41:57 The thing about the Cereal School’s business that can’t be easily replicated. Links And Resources The Cereal School helen@thecerealschool.com Asana Dropbox Klaviyo PostScript Enquire Private Intensive @a_brawn on Twitter @andrewfoxwell on Twitter Profit Summit Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

239: How the Cereal School Grew from Zero to 7-Figures a Month in Just 1 Year

<h3>On today's special BONUS episode we're talking about CBO.</h3> <p>That's Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what's happening with CBO, how it's working, why it's working the way that it is, and some tips to improve your campaigns.</p> <p>They discuss:</p> <ul> <li>Why you can't treat CBO campaigns the same way as you were treating ABO campaigns</li> <li>CBO misconceptions</li> <li>When CBO works best</li> <li>How to think about your budget when setting up CBO</li> <li>CBO and Dynamic Creative</li> <li>CBO best practices</li> </ul> <p>Enjoy!</p> <h2>Links And Resources</h2> <ul> <li><a href= "https://www.foxwelldigital.com/courses/cbo-all-you-need-to-know">Foxwell Digital Course - CBO: All You Need to Know</a></li> <li><a href= "mailto:andrew@foxwelldigital.com">andrew@foxwelldigital.com</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

On today's special BONUS episode we're talking about CBO. That's Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what's happening with CBO, how it's working, why it's working the way that it is, and some tips to improve your campaigns. They discuss: Why you can't treat CBO campaigns the same way as you were treating ABO campaigns CBO misconceptions When CBO works best How to think about your budget when setting up CBO CBO and Dynamic Creative CBO best practices Enjoy! Links And Resources Foxwell Digital Course - CBO: All You Need to Know andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

BONUS: A look at CBO with Molly Pittman & Depesh Mandalia

<h3>Andrew and I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisition.</h3> <p>Today we’re kicking off our scaling series, where we’ll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-figures.</p> <p>We’re starting off with a “zero to launch” episode where we’ll address some of the questions you’ll face when you’re determining how to launch and going from an idea for a product to actually getting sales.</p> <p>We’ll be sharing core lessons through each of these episodes that will give you value whether you're at the beginning, already making 7-figures, or somewhere in the middle.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">4:30 Why we decided to do a scaling series.</li> <li style="font-weight: 400;">9:07 The most important thing when you’re just starting out? Feedback.</li> <li style="font-weight: 400;">10:24 Knowing what your community looks like is critical for scaling.</li> <li style="font-weight: 400;">13:40 Once you know your community, identify their buying power and your market potential.</li> <li style="font-weight: 400;">15:38 A zero to launch case study.</li> <li style="font-weight: 400;">18:16 Common missteps at this stage.</li> <li style="font-weight: 400;">19:40 Creating a “talk trigger” product.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

Andrew and I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisition. Today we’re kicking off our scaling series, where we’ll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-figures. We’re starting off with a “zero to launch” episode where we’ll address some of the questions you’ll face when you’re determining how to launch and going from an idea for a product to actually getting sales. We’ll be sharing core lessons through each of these episodes that will give you value whether you're at the beginning, already making 7-figures, or somewhere in the middle. Enjoy! Episode Highlights 4:30 Why we decided to do a scaling series. 9:07 The most important thing when you’re just starting out? Feedback. 10:24 Knowing what your community looks like is critical for scaling. 13:40 Once you know your community, identify their buying power and your market potential. 15:38 A zero to launch case study. 18:16 Common missteps at this stage. 19:40 Creating a “talk trigger” product. Links And Resources The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

238: Zero to Launch: The Scaling Series, Part 1

<h3>One of the keys to successful growth is hiring a team that keeps the business running, whether the founder is there or not.</h3> <p>Over the last 14 years, Cory Bower, founder of Aviator Gear, has built a multi-million dollar business with a team of 48 full-time employees.</p> <p>When Cory was in the Air Force, he saw a need, launched a company, and to this day uses some of his military systems and structure to keep things running smoothly.</p> <p>It’s always a pleasure to chat with Cory, and I hope you enjoy our conversation about growth, hiring, and critical tools for success.</p> <h2>Episode Highlights</h2> <ul> <li>5:55 Introducing Cory Bower and the birth of Aviator Gear.</li> <li>8:12 The unique custom nature of Cory’s products.</li> <li>10:20 Cory’s journey to becoming a fighter pilot.</li> <li>13:53 Transitioning from fighter jets to ecommerce.</li> <li>16:05 How Cory applies lessons learned in the military to his business.</li> <li>18:42 The team structure Cory’s built that lets his business run even when he’s not around.</li> <li>23:55 Engines for Aviator Gear’s growth over the last year and how they communicate about the custom nature of their products through different parts of the funnel.</li> <li>26:43 The role Cory wishes he would have gotten off his own plate sooner, but why you have to have balance as you grow so the wheels don’t fall off.</li> <li>29:18 Tools Aviator Gear uses to keep things running smoothly.</li> <li>35:07 What it looks like to hire and manage a 50-person team.</li> <li>39:29 Cory’s learning process and how he finds useful information to help his growth.</li> <li>42:07 Do this simple thing right now to be more productive.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.aviatorgear.com/" target="_blank" rel= "noopener">Aviator Gear</a></li> <li style="font-weight: 400;"><a href= "https://www.klaviyo.com/partner/signup?utm_source=001d0000024G35v&utm_medium=partner" target="_blank" rel="noopener">Klaviyo</a></li> <li style="font-weight: 400;"><a href="https://www.dropbox.com/" target="_blank" rel="noopener">Dropbox</a></li> <li style="font-weight: 400;"><a href= "https://www.shopworx.com/onsite-business-management-software/" target="_blank" rel="noopener">OnSite by Shopworks</a></li> <li style="font-weight: 400;"><a href="https://www.pipedrive.com/" target="_blank" rel="noopener">Pipedrive</a></li> <li style="font-weight: 400;">Cory on Twitter - <a href= "https://twitter.com/trapbower" target="_blank" rel= "noopener">@TrapBower</a></li> <li style="font-weight: 400;"><a href= "mailto:trap@aviatorgear.com">trap@aviatorgear.com</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com/intensive" target= "_blank" rel="noopener">Profit Summit</a></li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

One of the keys to successful growth is hiring a team that keeps the business running, whether the founder is there or not. Over the last 14 years, Cory Bower, founder of Aviator Gear, has built a multi-million dollar business with a team of 48 full-time employees. When Cory was in the Air Force, he saw a need, launched a company, and to this day uses some of his military systems and structure to keep things running smoothly. It’s always a pleasure to chat with Cory, and I hope you enjoy our conversation about growth, hiring, and critical tools for success. Episode Highlights 5:55 Introducing Cory Bower and the birth of Aviator Gear. 8:12 The unique custom nature of Cory’s products. 10:20 Cory’s journey to becoming a fighter pilot. 13:53 Transitioning from fighter jets to ecommerce. 16:05 How Cory applies lessons learned in the military to his business. 18:42 The team structure Cory’s built that lets his business run even when he’s not around. 23:55 Engines for Aviator Gear’s growth over the last year and how they communicate about the custom nature of their products through different parts of the funnel. 26:43 The role Cory wishes he would have gotten off his own plate sooner, but why you have to have balance as you grow so the wheels don’t fall off. 29:18 Tools Aviator Gear uses to keep things running smoothly. 35:07 What it looks like to hire and manage a 50-person team. 39:29 Cory’s learning process and how he finds useful information to help his growth. 42:07 Do this simple thing right now to be more productive. Links And Resources Aviator Gear Klaviyo Dropbox OnSite by Shopworks Pipedrive Cory on Twitter - @TrapBower trap@aviatorgear.com @a_brawn on Twitter @andrewfoxwell on Twitter Profit Summit Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

237: 50 Team Members & Growing: How this Former Fighter Pilot Built a Unique Business

<h3>We’re getting tactical today and bringing you 6 quick wins you can execute today to grow your business.</h3> <p>From Facebook, to email, to website optimization, these quick wins will help you generate sales and get results.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">4:25 Quick Win #1: 4-6% Lookalikes based off pixel value.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">5:47 Quick Win #2: Identify previous customers who are likely to spend again, but who are no longer on your email list, and hit them with remarketing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">7:23 Quick Win #3: Integrate your Klaviyo audiences with Facebook.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">8:34 Quick Win #4: Turn great text reviews into video reviews.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">11:14 Quick Win #5: Use bid caps to ensure your Facebook ads are being shown.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">13:05 Quick Win #6: Get a fresh perspective on your website.</span></li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.klaviyo.com/partner/signup?utm_source=001d0000024G35v&utm_medium=partner" target="_blank" rel="noopener">Klaviyo</a></li> <li><a href="https://www.usertesting.com/" target="_blank" rel= "noopener">UserTesting</a></li> <li style="font-weight: 400;"><a href= "http://www.brandgrowthexperts.com/intensive">Profit Summit</a></li> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

We’re getting tactical today and bringing you 6 quick wins you can execute today to grow your business. From Facebook, to email, to website optimization, these quick wins will help you generate sales and get results. Enjoy! Episode Highlights 4:25 Quick Win #1: 4-6% Lookalikes based off pixel value. 5:47 Quick Win #2: Identify previous customers who are likely to spend again, but who are no longer on your email list, and hit them with remarketing. 7:23 Quick Win #3: Integrate your Klaviyo audiences with Facebook. 8:34 Quick Win #4: Turn great text reviews into video reviews. 11:14 Quick Win #5: Use bid caps to ensure your Facebook ads are being shown. 13:05 Quick Win #6: Get a fresh perspective on your website. Links And Resources Klaviyo UserTesting Profit Summit The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

236: 6 Things You Can Do Today To Grow Your Business

<h3>When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?”</h3> <p>Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale.</p> <p>Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li>6:25 What got Griffin and Pura Vida to where they are today.</li> <li>7:28 How Griffin’s role has changed as the company’s grown.</li> <li>9:02 Pura Vida’s unique influencer strategy and how it started.</li> <li>12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value.</li> <li>15:18 The moment Griffin realized the brand was going to be a success.</li> <li>16:30 How Pura Vida’s growth strategy has changed over time.</li> <li>17:57 The challenges Griffin’s faced over the years as CEO.</li> <li>20:12 Where Griffin’s seen the most success in hiring.</li> <li>22:12 How Pura Vida’s ambassador program started, and where it’s at today.</li> <li>22:21 A day in the life of the Pura Vida CEO, and the value of growing a team.</li> <li>24:25 Why you’ve got to stop wearing all the hats in your business if you want it to scale up.</li> <li>28:14 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app.</li> <li>29:28 A key approach for brands launching today vs 6 years ago.</li> <li>31:53 Lessons learned about managing cash while scaling up.</li> <li>33:47 How Pura Vida ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership.</li> <li>38:07 Griffin’s biggest takeaway from meeting with investors.</li> <li>39:34 The expansive value Pura Vida’s gained from their partnership with Vera Bradley.</li> <li>41:33 What Griffin’s excited about right now and some things in store for Pura Vida in 2020.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.puravidabracelets.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Pura Vida</span></a></li> <li style="font-weight: 400;"><a href= "https://attentivemobile.com/" target="_blank" rel= "noopener"><span style= "font-weight: 400;">Attentive</span></a></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/griffinthall" target="_blank" rel= "noopener"><span style="font-weight: 400;">Griffin on LinkedIn</span></a></li> <li style="font-weight: 400;"><a href= "https://www.instagram.com/griffinthall/?hl=en" target="_blank" rel="noopener"><span style="font-weight: 400;">Griffin on Instagram</span></a></li> <li style="font-weight: 400;"><a href= "mailto:griffin@puravidabracelets.com" target="_blank" rel= "noopener"><span style= "font-weight: 400;">griffin@puravidabracelets.com</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale. Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today. Enjoy! Episode Highlights 6:25 What got Griffin and Pura Vida to where they are today. 7:28 How Griffin’s role has changed as the company’s grown. 9:02 Pura Vida’s unique influencer strategy and how it started. 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value. 15:18 The moment Griffin realized the brand was going to be a success. 16:30 How Pura Vida’s growth strategy has changed over time. 17:57 The challenges Griffin’s faced over the years as CEO. 20:12 Where Griffin’s seen the most success in hiring. 22:12 How Pura Vida’s ambassador program started, and where it’s at today. 22:21 A day in the life of the Pura Vida CEO, and the value of growing a team. 24:25 Why you’ve got to stop wearing all the hats in your business if you want it to scale up. 28:14 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app. 29:28 A key approach for brands launching today vs 6 years ago. 31:53 Lessons learned about managing cash while scaling up. 33:47 How Pura Vida ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership. 38:07 Griffin’s biggest takeaway from meeting with investors. 39:34 The expansive value Pura Vida’s gained from their partnership with Vera Bradley. 41:33 What Griffin’s excited about right now and some things in store for Pura Vida in 2020. Links And Resources Pura Vida Attentive Griffin on LinkedIn Griffin on Instagram griffin@puravidabracelets.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

235: A Behind the Scenes Look at Pura Vida’s Multi-Million Dollar Exit

<h3>Every year I grow more personally and professionally, and these weekly episodes are a big part of that.</h3> <p>We’ve had discussions about Facebook and email marketing, business processes, how to avoid burnout, and more.</p> <p>Today Andrew and I are sharing the top things we’ve learned in 2019.</p> <p>What were your big learnings over the last year?</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">5:15 No one cares where you are as long as the work gets done.</li> <li style="font-weight: 400;">8:33 Be clear about what you want (because you’re going to get it).</li> <li style="font-weight: 400;">11:50 Listen, Help, Learn.</li> <li style="font-weight: 400;">14:21 Focus on generating profits so you can hire good people.</li> <li style="font-weight: 400;">17:52 Dive deeper into discomfort.</li> <li style="font-weight: 400;">21:50 Everything takes longer than you expect.</li> <li style="font-weight: 400;">24:02 Having a business partner with different perspectives than your own is a huge asset.</li> <li style="font-weight: 400;">28: 19 It’s still a great time to build an ecommerce brand.</li> <li style="font-weight: 400;">30:46 Play is important.</li> <li style="font-weight: 400;">31:48 You don’t need to learn everything yourself.</li> <li style="font-weight: 400;">32:40 Track your time.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/freedom-to-travel/"><span style="font-weight: 400;"> Episode 212: How To Travel 132 Days A Year And Stay Productive</span></a></li> <li style="font-weight: 400;"><a href= "http://www.brandgrowthexperts.com/intensive">Profit Summit</a></li> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

Every year I grow more personally and professionally, and these weekly episodes are a big part of that. We’ve had discussions about Facebook and email marketing, business processes, how to avoid burnout, and more. Today Andrew and I are sharing the top things we’ve learned in 2019. What were your big learnings over the last year? Episode Highlights 5:15 No one cares where you are as long as the work gets done. 8:33 Be clear about what you want (because you’re going to get it). 11:50 Listen, Help, Learn. 14:21 Focus on generating profits so you can hire good people. 17:52 Dive deeper into discomfort. 21:50 Everything takes longer than you expect. 24:02 Having a business partner with different perspectives than your own is a huge asset. 28: 19 It’s still a great time to build an ecommerce brand. 30:46 Play is important. 31:48 You don’t need to learn everything yourself. 32:40 Track your time. Links And Resources Episode 212: How To Travel 132 Days A Year And Stay Productive Profit Summit The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

234: The 5 Things We've Learned In The Last 12 Months

<h3>Digital agencies get a bad rap these days.</h3> <p>From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house.</p> <p>However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team.</p> <p>Our guest today is Susan Wenograd the CMO of digital agency Aimclear.</p> <p>We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve.</p> <p>This episode is a must-listen whether you're a digital agency or doing digital marketing in-house for a brand.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li>8:01 What the role of CMO looks like at a digital agency.</li> <li>10:06 The changes in where brands are spending their paid media dollars.</li> <li>14:43 Today’s analytics are not the analytics of the future, and why attribution objectives may continue to get less defined.</li> <li>18:08 How to spot an agency that’s getting results that are too good to be true.</li> <li>21:26 If you want your agency to be a better partner, you need to more transparent.</li> <li>24:58 As an agency, it’s important to have the difficult conversations and be a leader.</li> <li>30:17 Global perspectives on digital marketing and where the US is falling behind.</li> <li>34:35 You cannot fix broken strategy by optimizing tactics.</li> <li>37:02 If you're entire marketing plan only consists of spending $300K/month on Facebook, you do not have a brand (and that’s a problem).</li> <li>41:06 Why fluidity and flexibility are the keys to long-term success.</li> <li>42:35 Is it time to hand bidding control over to Facebook?</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.aimclearblog.com/home/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Aimclear</span></a></li> <li style="font-weight: 400;"><a href="http://aimclearblog.com" target="_blank" rel="noopener"><span style= "font-weight: 400;">Aimclear Blog</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Susan on Twitter <a href="https://twitter.com/susanedub?lang=en" target= "_blank" rel="noopener">@SusanEDub</a></span></li> <li style="font-weight: 400;"><a href= "http://foxwelldigital.com/courses" target="_blank" rel= "noopener"><span style= "font-weight: 400;">foxwelldigital.com/courses</span></a></li> <li style="font-weight: 400;"><a href= "http://www.brandgrowthexperts.com/coalition" target="_blank" rel= "noopener">The Coalition</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

Digital agencies get a bad rap these days. From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house. However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team. Our guest today is Susan Wenograd the CMO of digital agency Aimclear. We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve. This episode is a must-listen whether you're a digital agency or doing digital marketing in-house for a brand. Enjoy! Episode Highlights 8:01 What the role of CMO looks like at a digital agency. 10:06 The changes in where brands are spending their paid media dollars. 14:43 Today’s analytics are not the analytics of the future, and why attribution objectives may continue to get less defined. 18:08 How to spot an agency that’s getting results that are too good to be true. 21:26 If you want your agency to be a better partner, you need to more transparent. 24:58 As an agency, it’s important to have the difficult conversations and be a leader. 30:17 Global perspectives on digital marketing and where the US is falling behind. 34:35 You cannot fix broken strategy by optimizing tactics. 37:02 If you're entire marketing plan only consists of spending $300K/month on Facebook, you do not have a brand (and that’s a problem). 41:06 Why fluidity and flexibility are the keys to long-term success. 42:35 Is it time to hand bidding control over to Facebook? Links And Resources Aimclear Aimclear Blog Susan on Twitter @SusanEDub foxwelldigital.com/courses The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

233: Agencies Aren’t Your Enemy: How to Work Together & Build a Better Brand

<h3>Today we’re bringing you part two of our “How to Get Started” series, and in this episode, we’re talking about email marketing.</h3> <p>If you’ve recently launched a business and want to get started with email marketing, this episode is for you.</p> <p>Or, if you’ve had an agency managing your email for some time, and want to make sure everything is running as it should be, there are some helpful tips in here that will deepen your understanding.</p> <p>We talk about best practices for list creation, how to capture leads, which emails to create first, how to determine the number of emails you should be sending, and more.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">4:15 Choosing an email service provider (ESP), and why Klaviyo is a great option for many businesses.</li> <li style="font-weight: 400;">5:49 Getting your ESP set up correctly: some key things to keep in mind.</li> <li style="font-weight: 400;">8:35 Best practices for list creation and management.</li> <li style="font-weight: 400;">9:35 Checklist for making sure your ESP is set up correctly.</li> <li style="font-weight: 400;">10:15 How to start capturing leads and growing your list.</li> <li style="font-weight: 400;">12:03 The more unique your offer, the better. But ultimately, don’t overcomplicate it.</li> <li style="font-weight: 400;">14:03 Building an email template for your brand.</li> <li style="font-weight: 400;">17:38 Austin’s recommended approach for warming up your audience.</li> <li style="font-weight: 400;">19:51 Campaign emails vs flow emails and which ones to prioritize.</li> <li style="font-weight: 400;">21:59 Automated email flows to start with: Welcome Series (Buy or Die), Abandoned Cart, Browse Abandonment.</li> <li style="font-weight: 400;">25:00 Best practices for sending campaign emails and how to start segmenting your list.</li> <li style="font-weight: 400;">29:22 When it’s right to expand your audience: the ideal open rates to look for.</li> <li style="font-weight: 400;">30:44 How to decide how many emails you should be sending.</li> <li style="font-weight: 400;">31:49 Examples of valuable content that drives revenue.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/get-started-with-facebook-advertising/"> Episode 230: How To Get Started With Facebook Advertising</a></li> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/129-content-marketing-with-nat-eliason/"> Episode 129: Content Marketing – What You Need To Know With Nat Eliason</a></li> <li style="font-weight: 400;"><a href= "https://www.klaviyo.com/partner/signup?utm_source=001d0000024G35v&utm_medium=partner" target="_blank" rel="noopener">Klaviyo</a></li> <li style="font-weight: 400;"><a href= "https://sumome.com/partner/ecommerceinfluence" target="_blank" rel="noopener">Sumo</a></li> <li style="font-weight: 400;"><a href="https://www.privy.com/" target="_blank" rel="noopener">Privy</a></li> <li style="font-weight: 400;"><a href= "https://justuno.grsm.io/AustinBrawner" target="_blank" rel= "noopener">Justuno</a></li> <li style="font-weight: 400;"><a href= "http://www.brandgrowthexperts.com/intensive">Profit Summit</a></li> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

Today we’re bringing you part two of our “How to Get Started” series, and in this episode, we’re talking about email marketing. If you’ve recently launched a business and want to get started with email marketing, this episode is for you. Or, if you’ve had an agency managing your email for some time, and want to make sure everything is running as it should be, there are some helpful tips in here that will deepen your understanding. We talk about best practices for list creation, how to capture leads, which emails to create first, how to determine the number of emails you should be sending, and more. Enjoy! Episode Highlights 4:15 Choosing an email service provider (ESP), and why Klaviyo is a great option for many businesses. 5:49 Getting your ESP set up correctly: some key things to keep in mind. 8:35 Best practices for list creation and management. 9:35 Checklist for making sure your ESP is set up correctly. 10:15 How to start capturing leads and growing your list. 12:03 The more unique your offer, the better. But ultimately, don’t overcomplicate it. 14:03 Building an email template for your brand. 17:38 Austin’s recommended approach for warming up your audience. 19:51 Campaign emails vs flow emails and which ones to prioritize. 21:59 Automated email flows to start with: Welcome Series (Buy or Die), Abandoned Cart, Browse Abandonment. 25:00 Best practices for sending campaign emails and how to start segmenting your list. 29:22 When it’s right to expand your audience: the ideal open rates to look for. 30:44 How to decide how many emails you should be sending. 31:49 Examples of valuable content that drives revenue. Links And Resources Episode 230: How To Get Started With Facebook Advertising Episode 129: Content Marketing – What You Need To Know With Nat Eliason Klaviyo Sumo Privy Justuno Profit Summit The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

232: How To Get Started With Email Marketing

<h3>Not many ecommerce brands can say they’ve been around for almost 30 years, but Peepers is one of them.</h3> <p>Founded in 1993, with a website that went live in 1996, Peepers has been going strong ever since.</p> <p>In the last 10 years alone, they’ve grown by 900%.</p> <p>John Hart joined the team five years ago and is now the Ecommerce and Operations Director.</p> <p>Today he joins us to talk about how Peepers has continued to evolve, the marketing strategies they're using, including why they find major value in Amazon, and how they’ve successfully approached wholesale.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;">5:08 Introducing John and how he ended up at Peepers.</li> <li style="font-weight: 400;">8:27 What Peepers is doing differently that allowed it to grow 900% over the last 10 years.</li> <li style="font-weight: 400;">10:10 Peepers’ approach to growth and the channels they’re currently investing in.</li> <li style="font-weight: 400;">12:36 Prospecting techniques for both online and offline.</li> <li style="font-weight: 400;">13:57 John’s feelings about selling on Amazon and how they make it work in their overall marketing strategy.</li> <li style="font-weight: 400;">17:22 The challenge of selling glasses online, and the fun strategy Peepers is using to overcome it.</li> <li style="font-weight: 400;">20:29 Why Peepers hasn’t ventured into AI on their site yet.</li> <li style="font-weight: 400;">22:36 Lessons learned about website speed and sacrifices that had to be made.</li> <li style="font-weight: 400;">25:01 Coming up with the perfect product price and Peepers’ price-testing process.</li> <li style="font-weight: 400;">28:49 Peepers’ approach to growing the wholesale component of the business and supporting their partners.</li> <li style="font-weight: 400;">31:32 How John’s role has evolved over the last five years and what he’s focusing on now.</li> <li style="font-weight: 400;">33:51 Employee retention at Peepers and what they do to keep people happy.</li> <li style="font-weight: 400;">38:09 A quick win from John will help you improve your business.</li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><a href="http://peepers.com" target= "_blank" rel="noopener">Peepers.com</a></li> <li style="font-weight: 400;"><a href= "https://www.peepers.com/pages/perfect-pair-finder" target="_blank" rel="noopener">Peepers Perfect Pair Finder</a></li> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/quiz-funnel/">Episode 204: How To Build A Baller Quiz Funnel On A Tiny Budget</a></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/jhart23" target="_blank" rel= "noopener">John on LinkedIn</a></li> <li style="font-weight: 400;"><a href= "mailto:john@peepers.com">john@peepers.com</a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

Not many ecommerce brands can say they’ve been around for almost 30 years, but Peepers is one of them. Founded in 1993, with a website that went live in 1996, Peepers has been going strong ever since. In the last 10 years alone, they’ve grown by 900%. John Hart joined the team five years ago and is now the Ecommerce and Operations Director. Today he joins us to talk about how Peepers has continued to evolve, the marketing strategies they're using, including why they find major value in Amazon, and how they’ve successfully approached wholesale. Enjoy! Episode Highlights 5:08 Introducing John and how he ended up at Peepers. 8:27 What Peepers is doing differently that allowed it to grow 900% over the last 10 years. 10:10 Peepers’ approach to growth and the channels they’re currently investing in. 12:36 Prospecting techniques for both online and offline. 13:57 John’s feelings about selling on Amazon and how they make it work in their overall marketing strategy. 17:22 The challenge of selling glasses online, and the fun strategy Peepers is using to overcome it. 20:29 Why Peepers hasn’t ventured into AI on their site yet. 22:36 Lessons learned about website speed and sacrifices that had to be made. 25:01 Coming up with the perfect product price and Peepers’ price-testing process. 28:49 Peepers’ approach to growing the wholesale component of the business and supporting their partners. 31:32 How John’s role has evolved over the last five years and what he’s focusing on now. 33:51 Employee retention at Peepers and what they do to keep people happy. 38:09 A quick win from John will help you improve your business. Links And Resources Peepers.com Peepers Perfect Pair Finder Episode 204: How To Build A Baller Quiz Funnel On A Tiny Budget John on LinkedIn john@peepers.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

231: Scaling Successfully With a $25 Product: How Peepers Reached 900% Growth

<h3>One of the questions we’ve received from several listeners recently is, “Can you guys talk about how to get started with Facebook advertising?”</h3> <p>We’ve done quite a few episodes where we talk about scaling up your Facebook ads, but we've never started at the very beginning.</p> <p>Today we’re doing just that.</p> <p>If you’ve never advertised on Facebook before, or you’re just starting out, this episode is for you.</p> <p>We’ll talk through how to set up Facebook Business Manager, how to start building audiences for different parts of the sales funnel, how to approach your initial budget, and what success looks like in your first few months of advertising.</p> <p>Enjoy!</p> <h2>Episode Highlights</h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">6:35 If you’re just getting started with Facebook advertising, here are the first steps.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">8:01 Dynamic Product ads: what are they and why you need them.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">8:50 Creating customer avatars to inform your interest-based targeting.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">10:51 The main hurdles you may come across when setting up Facebook Business Manager.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">13:00 How to check whether you’ve set up Business Manager correctly.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">14:34 Where people often get stuck with creative and the components of great content.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">16:51 The three phases of the sales funnel and how to start building audiences for each phase right out of the gate.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">20:13 How to approach the first three months of advertising: crafting your brand message, how much to spend, and what success looks like.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">23:23 What is your Cost Per Acquisition goal, and how do you determine it?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">26:38 How to understand your initial Facebook advertising metrics.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">28:16 Where to go next after you’re getting comfortable with your advertising.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">29:35 How to decide which objective to pick for different parts of the funnel.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">31:31 Two objectives you shouldn't be</span><span style= "font-weight: 400;"> using.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">34:07 The key component you have to understand when you get started with Facebook advertising and what success often looks like for the first several months.</span></li> </ul> <h2>Links And Resources</h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href="http://business.facebook.com" target= "_blank" rel="noopener">Facebook Business Manager</a> </span></li> <li style="font-weight: 400;"><a href= "https://www.facebook.com/business/learn/courses" target="_blank" rel="noopener"><span style="font-weight: 400;">Facebook Blueprint</span></a></li> <li style="font-weight: 400;"><a href= "https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en" target="_blank" rel="noopener"><span style= "font-weight: 400;">Facebook Pixel Helper Chrome Extension</span></a></li> <li>Book: <a href="https://www.breakthroughadvertisingbook.com/" target="_blank" rel="noopener">Breakthrough Advertising</a></li> <li style="font-weight: 400;"><a href= "https://www.ecommerceinfluence.com/facebook-ad-creative/">Episode 214: How To Crank Up Your Advertising Creative (Aka What’s Working Now)</a></li> <li><a href= "https://www.ecommerceinfluence.com/winning-content/">Episode: 198: How To Create Winning Content On Facebook And Instagram</a></li> <li><a href= "https://www.ecommerceinfluence.com/optimize-your-facebook-ad-account/"> Episode 173: The Five Step Process To Optimize Your Facebook Ad Account (RCAB-P)</a></li> <li style="font-weight: 400;"><a href= "http://www.jointhecoalition.com" target="_blank" rel= "noopener"><span style="font-weight: 400;">The Coalition</span></a></li> <li style="font-weight: 400;"><a href= "mailto:Andrew@foxwelldigital.com"><span style= "font-weight: 400;">Andrew@foxwelldigital.com</span></a></li> <li style="font-weight: 400;"><a href= "https://twitter.com/a_brawn?lang=en" target="_blank" rel= "noopener">@a_brawn</a> on Twitter</li> <li><a href="https://twitter.com/andrewfoxwell" target="_blank" rel="noopener">@andrewfoxwell</a> on Twitter</li> <li><a href="http://www.brandgrowthexperts.com">Brand Growth Experts</a></li> <li><a href="http://www.foxwelldigital.com" target="_blank" rel= "noopener">Foxwell Digital</a></li> <li><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4" target="_blank" rel="noopener">Review or subscribe on iTunes</a></li> </ul>

One of the questions we’ve received from several listeners recently is, “Can you guys talk about how to get started with Facebook advertising?” We’ve done quite a few episodes where we talk about scaling up your Facebook ads, but we've never started at the very beginning. Today we’re doing just that. If you’ve never advertised on Facebook before, or you’re just starting out, this episode is for you. We’ll talk through how to set up Facebook Business Manager, how to start building audiences for different parts of the sales funnel, how to approach your initial budget, and what success looks like in your first few months of advertising. Enjoy! Episode Highlights 6:35 If you’re just getting started with Facebook advertising, here are the first steps. 8:01 Dynamic Product ads: what are they and why you need them. 8:50 Creating customer avatars to inform your interest-based targeting. 10:51 The main hurdles you may come across when setting up Facebook Business Manager. 13:00 How to check whether you’ve set up Business Manager correctly. 14:34 Where people often get stuck with creative and the components of great content. 16:51 The three phases of the sales funnel and how to start building audiences for each phase right out of the gate. 20:13 How to approach the first three months of advertising: crafting your brand message, how much to spend, and what success looks like. 23:23 What is your Cost Per Acquisition goal, and how do you determine it? 26:38 How to understand your initial Facebook advertising metrics. 28:16 Where to go next after you’re getting comfortable with your advertising. 29:35 How to decide which objective to pick for different parts of the funnel. 31:31 Two objectives you shouldn't be using. 34:07 The key component you have to understand when you get started with Facebook advertising and what success often looks like for the first several months. Links And Resources Facebook Business Manager  Facebook Blueprint Facebook Pixel Helper Chrome Extension Book: Breakthrough Advertising Episode 214: How To Crank Up Your Advertising Creative (Aka What’s Working Now) Episode: 198: How To Create Winning Content On Facebook And Instagram Episode 173: The Five Step Process To Optimize Your Facebook Ad Account (RCAB-P) The Coalition Andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes 

230: How To Get Started With Facebook Advertising

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.

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The Ecommerce Influence Podcast: Advanced Acquisition and Re...

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