<p>In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass market</p><p>Youth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.</p><p>For more on Youth Sport Nutrition and show notes: <a href="https://www.shopify.com/blog/youth-sport-nutrition-conversion">https://www.shopify.com/blog/youth-sport-nutrition-conversion </a></p><h3>Tune in to learn</h3><ul><li>How they grew from 150 pounds per month to 9,000 pounds per month on ads</li><li>What changes they made to their site to improve their products perceived value</li><li>How to sell a product when the buyer is a parent and the end-user is their child</li></ul>

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass marketYouth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion Tune in to learnHow they grew from 150 pounds per month to 9,000 pounds per month on adsWhat changes they made to their site to improve their products perceived valueHow to sell a product when the buyer is a parent and the end-user is their child

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

The Best Conversion Hacks That Anticipate Customer's Needs

<p>In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.</p><p>NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.</p><p>For more on NIU BODY and show notes: <a href="https://www.shopify.com/blog/niu-body-content">https://www.shopify.com/blog/niu-body-content</a></p><h3>Tune in to learn</h3><ul><li>What to look for in a co-founder</li><li>How going full time in their business led to $250,000 in sales</li><li>Which social media channel is the best to use to get press</li></ul>

In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-contentTune in to learnWhat to look for in a co-founderHow going full time in their business led to $250,000 in salesWhich social media channel is the best to use to get press

How This Natural Skincare Company is Supporting Other Female Founders

<p>In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business</p><p>Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers. </p><p>For more on MFMG Cosmetics and show notes: <a href="https://www.shopify.com/blog/mfmgcosmetics-products">https://www.shopify.com/blog/mfmgcosmetics-products</a></p><h3>Tune in to learn</h3><ul><li>How to turn a blog in to a business</li><li>Why is a brand book important and what you should include inside your brand book</li><li>What she did after losing an Instagram account of 100,000 followers</li></ul>

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own businessMakeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers. For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-productsTune in to learnHow to turn a blog in to a businessWhy is a brand book important and what you should include inside your brand bookWhat she did after losing an Instagram account of 100,000 followers

Diversity Matters: This Makeup Brand's Movement for Inclusivity

<p>In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterprise</p><p>Sweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products. </p><p>For more on Sweet Beginnings and show notes: <a href="www.shopify.com/blog/sweetbeginnings-growth">www.shopify.com/blog/sweetbeginnings-growth</a></p><h3>Tune in to learn</h3><ul><li>How does having an online store affect offline sales</li><li>How should Chief Growth Officer spend their time</li><li>What you get out of one-on-one customer interviews that you can’t get out of surveys</li></ul>

In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterpriseSweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products. For more on Sweet Beginnings and show notes: www.shopify.com/blog/sweetbeginnings-growthTune in to learnHow does having an online store affect offline salesHow should Chief Growth Officer spend their timeWhat you get out of one-on-one customer interviews that you can’t get out of surveys

Balancing Act: Growth and Purpose for a Social Enterprise

<p>In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry. </p><p>For more on Made In and the show notes: <a href="https://www.shopify.com/blog/madeincookware-disruption">https://www.shopify.com/blog/madeincookware-disruption</a></p><p><strong>Tune in to learn</strong></p><ul><li>What is involved in doing a whole redesign of an ecommerce site</li><li>What you should focus on when improving your product page</li><li>How to use your suppliers and manufacturers as a source of your marketing</li></ul>

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry. For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruptionTune in to learnWhat is involved in doing a whole redesign of an ecommerce siteWhat you should focus on when improving your product pageHow to use your suppliers and manufacturers as a source of your marketing

How This Direct to Consumer Brand Disrupted the Cookware Industry

<p>In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure business</p><p>Kanga invented and patented the world's first iceless cooler designed to fit around an entire case of 12 oz. beverages.</p><p>For more on Kanga and the show notes: https://www.shopify.com/blog/kanga-sharktank</p><h3>Tune in to learn</h3><ul><li>How to collect early feedback from your initial beta customers</li><li>The value of setting your pricepoint higher than what it’s currently worth</li><li>What kind of retargeting photos work best for their ads</li></ul>

In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure businessKanga invented and patented the world's first iceless cooler designed to fit around an entire case of 12 oz. beverages.For more on Kanga and the show notes: https://www.shopify.com/blog/kanga-sharktankTune in to learnHow to collect early feedback from your initial beta customersThe value of setting your pricepoint higher than what it’s currently worthWhat kind of retargeting photos work best for their ads

From Class Project to Kickstarter to Shark Tank

<p>In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook Groups</p><p>Chasing Planner Peace sells a range of refillable, customizable planners with the widest range of planner refills</p><p>For more on Chasing Planner Peace and show notes: <a href="https://www.shopify.com/blog/chasingplannerpeace-product">https://www.shopify.com/blog/chasingplannerpeace-product</a></p><h3>Tune in to learn</h3><ul><li>How you can build a customer base with custom work, but should quickly move to selling non-custom products</li><li>How to promote your business in other people’s Facebook groups</li><li>How to determine if people are actually going to pay for a product instead of just saying they would</li></ul>

In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook GroupsChasing Planner Peace sells a range of refillable, customizable planners with the widest range of planner refillsFor more on Chasing Planner Peace and show notes: https://www.shopify.com/blog/chasingplannerpeace-productTune in to learnHow you can build a customer base with custom work, but should quickly move to selling non-custom productsHow to promote your business in other people’s Facebook groupsHow to determine if people are actually going to pay for a product instead of just saying they would

The Business of Planners: How to Create Products and Return Customers

<p>While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.</p><p>For more on Bonjour Fete and show notes: <a href="https://www.shopify.com/blog/bonjourfete-party">https://www.shopify.com/blog/bonjourfete-party</a></p><h3>Tune in to learn</h3><ul><li>How to use social media to contact vendors instead of spending lots of money to go to trade shows</li><li>The most important metrics to pay attention to when running a physical retail store</li><li>How to create an Instagram feed that drives traffic to your product page</li></ul>

While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.For more on Bonjour Fete and show notes: https://www.shopify.com/blog/bonjourfete-partyTune in to learnHow to use social media to contact vendors instead of spending lots of money to go to trade showsThe most important metrics to pay attention to when running a physical retail storeHow to create an Instagram feed that drives traffic to your product page

The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive

<p>In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your business</p><p>So Worth Loving is a lifestyle company bridging the gap between not talking about self worth and talking about it.</p><h3>Tune in to learn</h3><ul><li>Why and how to figure out your WHY when starting your business</li><li>How to transition from your full time job to your own business</li><li>How to manage entrepreneurship burnout</li></ul>

In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your businessSo Worth Loving is a lifestyle company bridging the gap between not talking about self worth and talking about it.Tune in to learnWhy and how to figure out your WHY when starting your businessHow to transition from your full time job to your own businessHow to manage entrepreneurship burnout

How Purpose Fuelled this Business to Keep Going

<p>What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. </p><p>The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future. </p><p>For more on Bullet Journal, Ryder Carroll, and the show notes: <a href="https://www.shopify.com/blog/bullet-journal-methodology ">https://www.shopify.com/blog/bullet-journal-methodology </a></p><h3>Tune in to learn</h3><ul><li>How to showcase how your customers are using your products</li><li>Why you should never be afraid of giving away too much free content</li><li>Why they created a companion app for their products</li></ul>

What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career. The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future. For more on Bullet Journal, Ryder Carroll, and the show notes: https://www.shopify.com/blog/bullet-journal-methodology Tune in to learnHow to showcase how your customers are using your productsWhy you should never be afraid of giving away too much free contentWhy they created a companion app for their products

Bullet Journal’s Journey Through Kickstarter, Publishing, and Production

<p>Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral. </p><p>For more on CustomHeats and show notes: <a href="https://www.shopify.com/blogcustomheats-viral">https://www.shopify.com/blogcustomheats-viral</a></p><h3>Tune in to learn</h3><ul><li>The challenges with creating a business that allows customers to fully customize their product</li><li>How to use a $100 marketing budget to get on big publications</li><li>How they used their Instagram content to validate their market</li></ul><p> </p>

Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral. For more on CustomHeats and show notes: https://www.shopify.com/blogcustomheats-viralTune in to learnThe challenges with creating a business that allows customers to fully customize their productHow to use a $100 marketing budget to get on big publicationsHow they used their Instagram content to validate their market 

How $100 Bottle of Hot Sauce Brings the Heat and Virality

<p>David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. </p><p>For more on Ventana Surfboards and show notes: <a href="https://www.shopify.ca/blog/ventanasurfboards-instagram">https://www.shopify.ca/blog/ventanasurfboards-instagram</a></p><h3>Tune in to learn</h3><ul><li>How to talk about your brand at a fair or trade show</li><li>How to collaborate with artists to turn their audience in to your customers</li><li>How they sold a $15,000 surfboard from a post on Instagram</li></ul>

David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. For more on Ventana Surfboards and show notes: https://www.shopify.ca/blog/ventanasurfboards-instagramTune in to learnHow to talk about your brand at a fair or trade showHow to collaborate with artists to turn their audience in to your customersHow they sold a $15,000 surfboard from a post on Instagram

How Instagram Brings Ventana Surfboards a Wave of Sales

<p>In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. </p><p>For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: <a href="https://www.shopify.com/blog/boombycindyjoseph-brand">https://www.shopify.com/blog/boombycindyjoseph-brand</a></p><h3>Tune in to learn</h3><ul><li>What is the love, demo, love video and why is it such an effective marketing tool</li><li>Why you should not drive your traffic straight to a product page and where to drive it to instead</li><li>Where to reinvest in your brand and company</li></ul>

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brandTune in to learnWhat is the love, demo, love video and why is it such an effective marketing toolWhy you should not drive your traffic straight to a product page and where to drive it to insteadWhere to reinvest in your brand and company

The Power of Content: How 1 Article Generated $22 Million in Sales

<p>Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.</p><p>For more on FinalStraw and show notes: <a href="https://www.shopify.ca/blog/finalstraw-cause" target="_blank">https://www.shopify.ca/blog/finalstraw-cause</a></p><h3>Tune in to learn</h3><ul><li>How you can use Amazon reviews to create a superior product</li><li>What’s the best use of your time when preparing for a crowdfunding campaign</li><li>How to balance marketing your cause versus marketing your product</li></ul>

Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-causeTune in to learnHow you can use Amazon reviews to create a superior productWhat’s the best use of your time when preparing for a crowdfunding campaignHow to balance marketing your cause versus marketing your product

FinalStraw's Journey of Building a Cause Driven Business

<p>The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents. </p><p>In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated production and why feedback from customers are crucial. </p><p>For more on Outlaw Soaps and show notes: <a href="https://www.shopify.ca/blog/outlawsoaps-sales" target="_blank">https://www.shopify.ca/blog/outlawsoaps-sales</a></p><p><strong>Tune In To Learn</strong></p><ul><li>What metric led them to 600% Growth</li><li>Why content marketing and SEO are still worth it even though they take longer for results</li><li>The emails they sent to turn customers in to repeat buyers</li></ul>

The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents. In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated production and why feedback from customers are crucial. For more on Outlaw Soaps and show notes: https://www.shopify.ca/blog/outlawsoaps-salesTune In To LearnWhat metric led them to 600% GrowthWhy content marketing and SEO are still worth it even though they take longer for resultsThe emails they sent to turn customers in to repeat buyers

Why Losing Money on a Sale Can Be Beneficial

Business experience and marketing inspiration from successful ecommerce entrepreneurs and experts. Brought to you by Shopify. Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a news-worthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that com from diverse backgrounds who are willing to peel back the curtain and share their practical advice. Subscribe to the show and leave us a review to let us know what you think!

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Shopify Masters | The ecommerce business and marketing podca...

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