In this episode, Andy welcomes special guest Joe Ochoa to discuss … The right mindset to become a successful entrepreneur How planning and choosing the right marketing model upfront explodes your chances of success The freedom of being a “solopreneur” working from home versus building a large organization How to launch a successful high-six-figure Amazon […]

The Business Marketing Insider Podcast

BMI 066: Secrets to Starting and Scaling a 7-Figure Amazon Store

In this episode, Andy and Tom welcome special guest Ali Mirza to discuss … Why “giving value” and “building relationships” are surefire ways to stall your sales The best time to close a deal (it’s not at the end of your presentation) – and why so many sales people miss this opportunity Common words or […]

BMI 065: Developing Sales Strategies and Processes to Close More Deals

In this episode, Andy and Tom discuss … Where to find an overlooked audience of buyers after you present a webinar (or any training that requires registration The one-question checklist you can use to create compelling messaging to potential prospects A simple tool for helping turn your cold outreach into an automated system that delivers […]

BMI 064: Targeting Cold Contacts and Getting Responses

In this episode, Andy and Tom discuss … 5 key steps to building an ongoing campaign that brings your business a steady stream of new leads The single reason why even the most effective marketing messages can cause campaigns to fail A simple way to increase website conversions by adding a powerful proof element that […]

BMI 063: Creating Marketing Campaigns That Actually Convert

In this episode, Andy and Tom discuss … The persuasion secret used by the rich and famous to build trust and increase response 8 ways to put yourself into a successful marketer’s mindset How to use unconventional gifts to increase referrals and create stronger client connections A simple tool that allows you to discover the […]

BMI 062: Building Your Mindset to Create Persuasive Marketing

In this episode, Andy and Tom share a special training that details … A conversational approach for emailing cold contacts and turning them into leads The common request that immediately signals to prospects you want to pitch them Why small-scale direct mail campaigns can be ideal for reaching decision-makers (and why basic letters and postcards […]

BMI 061: Reaching Out Cold and Creating Profitable Conversations

Kevin Donlin Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan. In this episode, Andy and Tom welcome back Kevin Donlin discuss … 2 surprising items you can pick up at the supermarket to make people more agreeable to your sales message An old-fashioned mail strategy service providers […]

BMI 060: Multiplying Response With Simple Marketing Strategies

In this episode, Andy and Tom discuss … How applying the law of reciprocity can persuade more people to take your desired action The one place in your sales process where you’re almost certain to find overlooked revenue A service for creating a complete content factory to drives your marketing outreach with educational material Where […]

BMI 059: Testing Your Outreach to Increase Response and Sales

In this episode, Andy and Tom welcome Monique Parent to discuss … The keys to getting started on YouTube and creating the perfect backdrop on a budget How to quickly come up with quality content that attracts viewers and grows your subscriber count The mindset that can instantly make you more comfortable in front of […]

BMI 058: Building a Personal Brand From Scratch on YouTube

In this episode, Andy and Tom welcome Michael Mogill to discuss … How to determine what type of videos work best for converting prospects into clients for your business Why posting YouTube links on your social media platforms prevents people from consuming your video content The surprising way people watch videos on Facebook (and how […]

BMI 057: Using Video to Multiply Your Marketing ROI and Revenue

In this episode, Andy and Tom welcome Zach Burkes to discuss … How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals Why confusion is key to giving yourself an advantage when doing cold outreach The one-thing question that turns […]

BMI 056: Closing More Sales Without Sounding Too Salesy

In this episode, Andy and Tom discuss … How to keep your prospects craving more by making simple adjustments to your marketing content A free tool that allows you to determine if there’s potential demand for your product or service in a new market 2 ways to use a natural trait in all humans to […]

BMI 055: Improving Your Marketing Outreach and Creating Interest

In this episode, Andy and Tom discuss … A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience Why long-term marketing strategies are more effective than quick tactics for targeting today’s skeptical consumers A short-form video creation tool that curates editorial and stock […]

BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video

In this episode, Andy and Tom welcome Jeremy Jones to discuss … How to know if you have a book topic that will attract readers Why book publishing has changed over the last few years – and how this transition benefits business owners, entrepreneurs and executives 4 innovative ways to use your book as a […]

BMI 053: Overcoming Obstacles That Prevent You From Publishing Your Book

In this episode, Andy and Tom discuss … A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source The most common content mistakes that prevent websites from attracting a target audience and generating leads 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs […]

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The Business Marketing Insider Podcast

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