In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.  We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip.  The result? Businesses often create content that's either irrelevant or disengaging.  A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right?  Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment.  At worst, this could leave clients with an unhealthy interest in monitoring their client's campaigns. In turn, this could result in neglecting your business success.  Ultimately, this show is a brutal look at marketing techniques that may be wasting your valuable time.  Here Tim, Dale and Ali discuss how to identify if you are engaging in time-sucking activities and what you should be doing instead.  And if you're still on the fence as to whether you should listen to this episode, for fear that this might be a waste of time, here's how it made Tim feel:  "I actually think that this podcast has been one of the most useful experiences of my life personally – slightly uncomfortable in places but overall very good" Enjoy! 4:48 What is the first biggest marketing waste of time? (No Focus Content)  5:40 How do people know if they are falling victim to this? (No Focus Content)  14:50 Ignoring your competitors or obsessing about them and neglecting your own marketing strategy.  19:00 How frequently should people be checking out their competitors?  20:00 Should I quit everything and focus all of my energy on my new business without testing?  23:50 How can you improve your e-commerce website's user experience?  31:30 Is selling online easy?  39:50 Are metrics trustworthy?  43:17 How important is it to follow marketing agencies advice?   52:00 Am I changing my campaign tactics too often?   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  <a href= "https://exposureninja.com/podcast/episode152/">https://exposureninja.com/podcast/episode152/</a>

In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.  We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip.  The result? Businesses often create content that's either irrelevant or disengaging.  A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right?  Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment.  At worst, this could leave clients with an unhealthy interest in monitoring their client's campaigns. In turn, this could result in neglecting your business success.  Ultimately, this show is a brutal look at marketing techniques that may be wasting your valuable time.  Here Tim, Dale and Ali discuss how to identify if you are engaging in time-sucking activities and what you should be doing instead.  And if you're still on the fence as to whether you should listen to this episode, for fear that this might be a waste of time, here's how it made Tim feel:  "I actually think that this podcast has been one of the most useful experiences of my life personally – slightly uncomfortable in places but overall very good" Enjoy! 4:48 What is the first biggest marketing waste of time? (No Focus Content)  5:40 How do people know if they are falling victim to this? (No Focus Content)  14:50 Ignoring your competitors or obsessing about them and neglecting your own marketing strategy.  19:00 How frequently should people be checking out their competitors?  20:00 Should I quit everything and focus all of my energy on my new business without testing?  23:50 How can you improve your e-commerce website's user experience?  31:30 Is selling online easy?  39:50 Are metrics trustworthy?  43:17 How important is it to follow marketing agencies advice?   52:00 Am I changing my campaign tactics too often?   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode152/

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

152: 10 Biggest Wastes of Marketing Time in 2020

This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing.  Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market).  In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year.  So, take a listen today and discover how you could use similar techniques to find out which times of the year are most profitable for your business.  Got a specific question you want answered? The time codes below will help you find what you are looking for. 2:55 What is Staffordshire University?  4:40 How long have you been at Staffordshire University and what sort of changes have you seen about how they market and how they use the internet to get more attention?  8:10 How do you figure out the number of touches a lead touches before they decide to become a student? 11:25 What are you tracking? 14:21 What is your budget like?  16:30 Do you do retargeting?  20:00 You achieved a 76% decrease year on year, what were the key learnings for you?  23:10 It seems like your content calendar approach to the year, is there a model for when your budget will be best spent?  26:25 When you are testing different benefits, how many would you test against each other?  31:15 Successes and failures?  35:28 Has anything you've tested turned out to be amazing?  38:45 If you had an unlimited amount of budget what would you do?  40:00 If you could go back and give yourself some advice on day one of working at Staffordshire University, what would it be?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  <a href= "https://exposureninja.com/?post_type=podcast&p=69694&preview=true" target= "wp-preview-69694">https://exposureninja.com/podcast/episode151/</a>

This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing.  Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market).  In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year.  So, take a listen today and discover how you could use similar techniques to find out which times of the year are most profitable for your business.  Got a specific question you want answered? The time codes below will help you find what you are looking for. 2:55 What is Staffordshire University?  4:40 How long have you been at Staffordshire University and what sort of changes have you seen about how they market and how they use the internet to get more attention?  8:10 How do you figure out the number of touches a lead touches before they decide to become a student? 11:25 What are you tracking? 14:21 What is your budget like?  16:30 Do you do retargeting?  20:00 You achieved a 76% decrease year on year, what were the key learnings for you?  23:10 It seems like your content calendar approach to the year, is there a model for when your budget will be best spent?  26:25 When you are testing different benefits, how many would you test against each other?  31:15 Successes and failures?  35:28 Has anything you've tested turned out to be amazing?  38:45 If you had an unlimited amount of budget what would you do?  40:00 If you could go back and give yourself some advice on day one of working at Staffordshire University, what would it be?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode151/

#151: Strategies For PPC When Your Lead Costs £££££

This week on the show, we have Holly Pither from <a href= "https://t.co/ncZvJbIyY5?amp=1">Tribe PR</a>, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company.    You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone.    But is your company tribe worthy?    You would be surprised at the array of different companies that are incorporating this 'tribal' brand affinity into their marketing. It can work with B2C and B2B companies. Your brand might never be as 'cool' as Harley Davidson, but that doesn’t mean you don’t have a quality product or service that people won’t believe in.   Holly goes through and breaks down how to start to build this tribal brand mentality and helps us understand the most important element:    "People aren't just buying your brand, they are joining it."   <ol> <li style="font-weight: 400;">2:44: What is Tribe PR</li> <li style="font-weight: 400;">4:20: What is a tribe and are there any companies that already have tribes? </li> <li style="font-weight: 400;">6:30: How would a business know if they have a tribe already? </li> <li style="font-weight: 400;">7:48: "Is my brand cool enough?" Is this something every brand can do? </li> <li style="font-weight: 400;">11:49: What's the first thing to do to start becoming a tribe worthy? </li> <li style="font-weight: 400;">16:40: How do you ensure brand consistency?</li> <li style="font-weight: 400;">22:55: How do you know your brand is going to resonate with customers? </li> <li style="font-weight: 400;">26:39: How do you know if this stuff is working? </li> <li style="font-weight: 400;">33:10 What are some of the successes and failures of the campaigns that you've run? </li> <li style="font-weight: 400;">37:23 Is there anything that you've done where you've thought "they want to push this but I don't think it's going to work", then it's worked? </li> <li style="font-weight: 400;">40:00 If you can pick only one marketing channel what would you pick? </li> <li style="font-weight: 400;">40:50 If you had to annex Tribe PR in the next year, what would you do?</li> <li style="font-weight: 400;">41:38 If you could go back and give yourself advice on day one of Tribe PR, what would it be?</li> </ol>   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  <a href= "https://exposureninja.com/podcast/episode150/">https://exposureninja.com/podcast/episode150/</a>

This week on the show, we have Holly Pither from Tribe PR, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company.    You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone.    But is your company tribe worthy?    You would be surprised at the array of different companies that are incorporating this 'tribal' brand affinity into their marketing. It can work with B2C and B2B companies. Your brand might never be as 'cool' as Harley Davidson, but that doesn’t mean you don’t have a quality product or service that people won’t believe in.   Holly goes through and breaks down how to start to build this tribal brand mentality and helps us understand the most important element:    "People aren't just buying your brand, they are joining it."   2:44: What is Tribe PR 4:20: What is a tribe and are there any companies that already have tribes?  6:30: How would a business know if they have a tribe already?  7:48: "Is my brand cool enough?" Is this something every brand can do?  11:49: What's the first thing to do to start becoming a tribe worthy?  16:40: How do you ensure brand consistency? 22:55: How do you know your brand is going to resonate with customers?  26:39: How do you know if this stuff is working?  33:10 What are some of the successes and failures of the campaigns that you've run?  37:23 Is there anything that you've done where you've thought "they want to push this but I don't think it's going to work", then it's worked?  40:00 If you can pick only one marketing channel what would you pick?  40:50 If you had to annex Tribe PR in the next year, what would you do? 41:38 If you could go back and give yourself advice on day one of Tribe PR, what would it be?   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode150/

#150: How To Make People Fall In Love With Your Business

In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day.  David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?   We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right!  So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years.  <ol> <li style="font-weight: 400;">2:30: When did you start the page and why? </li> <li style="font-weight: 400;">5:30: Did you think it could get to a point where you could earn income from the page? </li> <li style="font-weight: 400;">7:15: What does it look like on a daily basis managing a page with 1.2 million followers? </li> <li style="font-weight: 400;"> 8:44: What have you learnt about posting frequency as you've built the page? </li> <li style="font-weight: 400;">11:00: Instagram has seen a lot of content evolution recently, what sort of content best fits your audience? </li> <li style="font-weight: 400;">12:35: What's more important, value or format?  </li> <li style="font-weight: 400;">14:00: As you were building the page did you start to feel pressure about creating new content?</li> <li style="font-weight: 400;">16:40: What are the most effective growth strategies that you've come across in your journey so far?</li> <li style="font-weight: 400;">19:41: How do you find the hashtags you use and do you have any tips? </li> <li style="font-weight: 400;">22:30: What strategy do you use to promote other accounts? </li> <li style="font-weight: 400;">25:14: How has your page been grown almost exclusively organically?  </li> <li style="font-weight: 400;">27:00: How did you align yourself so well with your target audience? </li> <li style="font-weight: 400;">29:23: How will things change as Instagram starts to take away like? </li> <li style="font-weight: 400;">30:20: Do you have an Instagram hacks? </li> <li style="font-weight: 400;">34:38: What are some of the ways you can monetize your page? </li> <li style="font-weight: 400;">36:06: How do you choose the relevant ads for your audience?</li> <li style="font-weight: 400;">40:18: If three years ago David could see you today, what would he say? </li> </ol> For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href= "https://exposureninja.com/podcast/episode149/">https://exposureninja.com/podcast/episode149/</a>

In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day.  David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?   We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right!  So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years.  2:30: When did you start the page and why?  5:30: Did you think it could get to a point where you could earn income from the page?  7:15: What does it look like on a daily basis managing a page with 1.2 million followers?   8:44: What have you learnt about posting frequency as you've built the page?  11:00: Instagram has seen a lot of content evolution recently, what sort of content best fits your audience?  12:35: What's more important, value or format?   14:00: As you were building the page did you start to feel pressure about creating new content? 16:40: What are the most effective growth strategies that you've come across in your journey so far? 19:41: How do you find the hashtags you use and do you have any tips?  22:30: What strategy do you use to promote other accounts?  25:14: How has your page been grown almost exclusively organically?   27:00: How did you align yourself so well with your target audience?  29:23: How will things change as Instagram starts to take away like?  30:20: Do you have an Instagram hacks?  34:38: What are some of the ways you can monetize your page?  36:06: How do you choose the relevant ads for your audience? 40:18: If three years ago David could see you today, what would he say?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode149/

#149: How To Get 1 Million Followers On Instagram

In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business. Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget. Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business. Here is Tim to give you some golden rules for when you should not waste your money on Google ads. Here’s when you should NOT run Google ads – 2:13: When the numbers don’t make sense. 6:33: When your website SUCKS compared to competitors. 7:33: When you don't have a clear conversion goal. 8:42: If people aren’t searching for what you do. 9:34: If you are not committed to optimising and tracking things over time.

In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business. Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget. Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business. Here is Tim to give you some golden rules for when you should not waste your money on Google ads. Here’s when you should NOT run Google ads – 2:13: When the numbers don’t make sense. 6:33: When your website SUCKS compared to competitors. 7:33: When you don't have a clear conversion goal. 8:42: If people aren’t searching for what you do. 9:34: If you are not committed to optimising and tracking things over time.

#148: Stop Wasting Money On Google Ads

On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud. From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo. What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign. 10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority in your niche. 10Web is also trialling a YouTube channel. Tune in to find out why 10Web invested so much in testing out different digital marketing strategies and discover which worked and which didn't. 3:39: Introduction - What is 10Web 3:35: How long has 10Web been going and what scale are you at now? 5:55: What is your main way of getting new customers? 7:00: Do you have a customer acquisition cost? 8:35: Facebook group strategy. 10:22: Is the Facebook group as important as your Email list? 12:05: On the Facebook group, how do you balance selling your product vs giving free advice? 13:17: Was there much trepidation before deciding to use AppSumo? 15:32: How did AppSumo help? 17:50: Disaster strategies 19:54: Winning strategies 23:00: Benefits of Video and YouTube 24:20: Quickfire questions

On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud. From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo. What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign. 10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority in your niche. 10Web is also trialling a YouTube channel. Tune in to find out why 10Web invested so much in testing out different digital marketing strategies and discover which worked and which didn't. 3:39: Introduction - What is 10Web 3:35: How long has 10Web been going and what scale are you at now? 5:55: What is your main way of getting new customers? 7:00: Do you have a customer acquisition cost? 8:35: Facebook group strategy. 10:22: Is the Facebook group as important as your Email list? 12:05: On the Facebook group, how do you balance selling your product vs giving free advice? 13:17: Was there much trepidation before deciding to use AppSumo? 15:32: How did AppSumo help? 17:50: Disaster strategies 19:54: Winning strategies 23:00: Benefits of Video and YouTube 24:20: Quickfire questions

#147: How 10Web Disrupted Web Hosting

In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes.  This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic.  If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates.  At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a good conversion rate for your website is about 3%-4%. Getting your website to this point is fantastic and it can be done without having to spend money.  This all sounds simple and it can be with some small but efficient changes to the layout and copy on your website. So listen to our resident guru and Head Ninja, Tim to find out 4 Ways To Increase Your Leads in ONLY 10 Days. <a class="_e75a791d-denali-editor-page-rtfLink" href= "https://www.youtube.com/watch?v=660mr-0PvGQ&t=292s" target= "_blank" rel="noopener">04:52</a> Tip 1 — Use credibility triggers  <a class="_e75a791d-denali-editor-page-rtfLink" href= "https://www.youtube.com/watch?v=660mr-0PvGQ&t=643s" target= "_blank" rel="noopener">10:43</a> Tip 2 — Increase the appeal of your lure  <a class="_e75a791d-denali-editor-page-rtfLink" href= "https://www.youtube.com/watch?v=660mr-0PvGQ&t=959s" target= "_blank" rel="noopener">15:59</a> Tip 3 — Answer your customer objections  <a class="_e75a791d-denali-editor-page-rtfLink" href= "https://www.youtube.com/watch?v=660mr-0PvGQ&t=1061s" target= "_blank" rel="noopener">17:41</a> Tip 4 — Make your call-to-action obvious You can also catch this episode on our YouTube channel where you can see examples of the four tips we discuss in this episode, just go to <a class="_e75a791d-denali-editor-page-rtfLink" href="https://www.youtube.com/watch?v=660mr-0PvGQ" target="_blank" rel="noopener">https://www.youtube.com/watch?v=660mr-0PvGQ</a> For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href= "https://exposureninja.com/?post_type=podcast&p=68827&preview=true" target= "wp-preview-68827">https://exposureninja.com/podcast/146/</a>

In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes.  This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic.  If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates.  At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a good conversion rate for your website is about 3%-4%. Getting your website to this point is fantastic and it can be done without having to spend money.  This all sounds simple and it can be with some small but efficient changes to the layout and copy on your website. So listen to our resident guru and Head Ninja, Tim to find out 4 Ways To Increase Your Leads in ONLY 10 Days. 04:52 Tip 1 — Use credibility triggers  10:43 Tip 2 — Increase the appeal of your lure  15:59 Tip 3 — Answer your customer objections  17:41 Tip 4 — Make your call-to-action obvious You can also catch this episode on our YouTube channel where you can see examples of the four tips we discuss in this episode, just go to https://www.youtube.com/watch?v=660mr-0PvGQ For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/146/

#146 4 Ways To Increase Your Website's Leads

In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.  It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.  Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.  In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty.  To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard.  2:12: How important are images to a websites conversion rate? 5:20: Influencer marketing/ In house photography 7:43: Is good photography just for e-commerce websites?  10:06: Does having pictures of people build trust?  13:25: How does somebody know if they need new product photos 17:30: Are broader plainer images better or are lifestyle images with the use of models better?  27:35: What impact does product demonstration have?  32:30: What needs to be included in a demonstration video? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href= "https://exposureninja.com/podcast/145/">https://exposureninja.com/podcast/145/</a>

In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.  It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.  Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.  In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty.  To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard.  2:12: How important are images to a websites conversion rate? 5:20: Influencer marketing/ In house photography 7:43: Is good photography just for e-commerce websites?  10:06: Does having pictures of people build trust?  13:25: How does somebody know if they need new product photos 17:30: Are broader plainer images better or are lifestyle images with the use of models better?  27:35: What impact does product demonstration have?  32:30: What needs to be included in a demonstration video? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/145/

#145 How Good Photography Can Boost Sales With Daisi Pollard

In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies. TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant stream of fresh content to maintain high levels of membership. Due to the volatility of the trade industry, he explains how this works and why it is necessary. He also talks about how you can repackage content into actionable advice for your visitors. To finish, George gives us extra insight into how TradePro is able to hold on to the memberships once it has them. The business acquires them via three main funnels and utilises these strategies to keep consumers interested. The strategies are: - Free training courses - Organic SEO - Social media presence. If you want all the details, listen in to find out how George is using these avenues to boost leads and sales for TradePro

In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies. TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant stream of fresh content to maintain high levels of membership. Due to the volatility of the trade industry, he explains how this works and why it is necessary. He also talks about how you can repackage content into actionable advice for your visitors. To finish, George gives us extra insight into how TradePro is able to hold on to the memberships once it has them. The business acquires them via three main funnels and utilises these strategies to keep consumers interested. The strategies are: - Free training courses - Organic SEO - Social media presence. If you want all the details, listen in to find out how George is using these avenues to boost leads and sales for TradePro

#144 By Giving Away Your Best Asset You Can Triple Your Revenue

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.  We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?   Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.  Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing:  - 2:22 - 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner).  - 9:20 - 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.   - 17:38 - Obsession with irrelevant things: <div style="margin-left: 2em;"> <ol> <li style="font-weight: 400;">Terminology </li> <li style="font-weight: 400;">Competitors</li> <li style="font-weight: 400;">Technology</li> <li style="font-weight: 400;">Logo colours</li> </ol> </div> - 20:40 - Belief in miracles For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href= "https://exposureninja.com/episode#143">https://exposureninja.com/episode#143</a>

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.  We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?   Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.  Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing:  - 2:22 - 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner).  - 9:20 - 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.   - 17:38 - Obsession with irrelevant things: Terminology  Competitors Technology Logo colours - 20:40 - Belief in miracles For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode#143

#143: How Your Mindset Affects Your Digital Marketing

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.  Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:    <ol> <li style="font-weight: 400;">Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc.. </li> <li style="font-weight: 400;">Paid Facebook advertisements</li> <li style="font-weight: 400;">Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram</li> </ol>   So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales.    To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.  Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:    Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..  Paid Facebook advertisements Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram   So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales.    To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee

#142 Selling 200,000 seminar tickets using digital marketing

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.   Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.   Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.   Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.    In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process:  <ol> <li style="font-weight: 400;">Generation - Collecting evidence</li> <li style="font-weight: 400;">Relevance - Comparing the evidence based on key features</li> <li style="font-weight: 400;">Stance - Decision about accuracy and ranking</li> </ol>

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.   Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.   Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.   Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.    In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process:  Generation - Collecting evidence Relevance - Comparing the evidence based on key features Stance - Decision about accuracy and ranking 

#141 How Google Thinks

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.  To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.  What You’ll Learn About Increasing Conversions in This Week’s Episode: <ul> <li style="font-weight: 400;">How to build credibility and trust on your website to encourage interest </li> <li style="font-weight: 400;">The benefits of crafting a buyer narrative that sells, and how to do it</li> <li style="font-weight: 400;">The true power of social proof when it comes to selling</li> <li style="font-weight: 400;">How to enhance credibility without any prior experience/testimonials/credentials</li> <li style="font-weight: 400;">Tips for getting customers interested in your product</li> <li style="font-weight: 400;">How to build a lead generation tool that works for your brand</li> <li style="font-weight: 400;">The golden rules of developing a compelling call to action.</li> </ul> For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href="https://exposureninja.com/episode">https://exposureninja.com/podcast/episode140</a>

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.  To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.  What You’ll Learn About Increasing Conversions in This Week’s Episode: How to build credibility and trust on your website to encourage interest  The benefits of crafting a buyer narrative that sells, and how to do it The true power of social proof when it comes to selling How to enhance credibility without any prior experience/testimonials/credentials Tips for getting customers interested in your product How to build a lead generation tool that works for your brand The golden rules of developing a compelling call to action. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140

#140: 2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. <a href="https://phlearn.com/" target="_blank" rel= "noopener">Phlearn</a> operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. <h2>In This Week’s Podcast About Facebook Ads, You’ll Learn:</h2> <ul> <li>How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors </li> <li>How to combine content marketing, organic and paid advertising to get new customers</li> <li>Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth</li> <li>Different types of ads: the importance of building up an in-house resource bank</li> <li>The importance of brand consistency when creating ads</li> <li>The importance of choosing the right type of content for your ads, e.g. images vs video</li> <li>The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content</li> <li>How to create a successful Facebook Ads funnel</li> <li>Landing pages vs content: where to drive customers for more conversions</li> <li>How to utilise your best content to generate traffic with commercial intent</li> <li>Reducing bounce rate: how to keep people on your site longer than they need to be</li> </ul> For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href="https://exposureninja.com/episode">https://exposureninja.com/episode138</a>

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors  How to combine content marketing, organic and paid advertising to get new customers Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth Different types of ads: the importance of building up an in-house resource bank The importance of brand consistency when creating ads The importance of choosing the right type of content for your ads, e.g. images vs video The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content How to create a successful Facebook Ads funnel Landing pages vs content: where to drive customers for more conversions How to utilise your best content to generate traffic with commercial intent Reducing bounce rate: how to keep people on your site longer than they need to be For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138

#138: Behind-the-Scenes of Phlearn’s Crazy Profitable Facebook Ads

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent <a href= "https://exposureninja.com/blog/facebook-ad-beginners-guide/"> Facebook ad campaign</a> for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: <ul> <li style="font-weight: 400;">How to A/B test your products and services to see which will perform best for your ad campaign. </li> </ul>   <ul> <li style="font-weight: 400;">How to identify which pages are going to offer your Facebook ads the best ROI.</li> </ul>   <ul> <li style="font-weight: 400;">Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials. </li> </ul>   <ul> <li style="font-weight: 400;">The best way to scale your Facebook ads to make sure you are getting your ad spend right. </li> </ul>   <ul> <li style="font-weight: 400;">The best tools and techniques to use when running Facebook ad campaigns.</li> </ul>   <ul> <li style="font-weight: 400;">How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.</li> </ul>   <ul> <li style="font-weight: 400;">The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.</li> </ul>   <ul> <li style="font-weight: 400;">The importance of brand story when it comes to creating great ads. </li> </ul>   <ul> <li style="font-weight: 400;">How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.</li> </ul>   <ul> <li style="font-weight: 400;">Examples of failed marketing campaigns and how you can avoid making the same mistakes. </li> </ul> For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href= "https://exposureninja.com/podcast/episode137">https://exposureninja.com/podcast/episode137</a> *Note — We apologise for the sound disruption between the 2 and 3-minute marks.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to A/B test your products and services to see which will perform best for your ad campaign.    How to identify which pages are going to offer your Facebook ads the best ROI.   Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials.    The best way to scale your Facebook ads to make sure you are getting your ad spend right.    The best tools and techniques to use when running Facebook ad campaigns.   How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.   The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.   The importance of brand story when it comes to creating great ads.    How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.   Examples of failed marketing campaigns and how you can avoid making the same mistakes.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137 *Note — We apologise for the sound disruption between the 2 and 3-minute marks.

#137: How to spend $1 Million in 6 weeks on Facebook - and Profit

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast

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