In this special live episode of the Classy Podcast, we sat down with Tyler Riewer, brand content lead at charity: water, and Audrey Milicevic, annual giving manager at Blood:Water, to discuss their top tips on how to build successful recurring giving programs.   Listen in to hear their most effective acquisition strategies on different channels, the language and communication tactics that work best to get donor buy-in, and how their teams plan to grow their programs.

The Classy Podcast

Charity: Water and Blood:Water on Recurring Giving Strategies

The American Jewish Joint Distribution Committee, also known as JDC, has been serving their constituents for over a century, and they are continuing to evolve with their donor base and improve the way they interact with supporters. That requires a keen understanding of who their donors are. Andres Jimenez, senior director of marketing, shares how they leverage donor segmentation, collect the right "clusters" of donor data, and execute communication strategies that keep supporters coming back. 

How JDC Tracks Donor Data to Identify Giving Trends

With nearly 500 recurring donors and a median recurring gift size of $79, the Miracle Foundation is a standout leader when it comes to monthly giving. In this episode, project manager Anna Marr and systems manager Kat Jones walk us through their main acquisition and retention strategies, the platforms they leverage, and their communications tactics that keep monthly donors in the fold.  

How Miracle Foundation Grows Its Recurring Giving Program

Feed My Starving Children considers their volunteer activities as their greatest donor acquisition model. In 2005, when Andy Carr Feed My Starving Children as VP of Development and Marketing, the organization was packaging around 18 million meals every year for their community. Since then, he’s helped the organization scale their impact to package 365 million meals every year. Learn how he engages new volunteers, retains them from event to event, and converts them into donors. 

How Feed My Starving Children Retains and Converts Volunteers

Tracee Henneke had over 12 years of nonprofit experience when she came on as annual giving manager at Mobile Loaves & Fishes. She shares insights on how to grow a recurring giving program, including tips on how to convert volunteers into monthly donors, test and track the success of appeals, and provide every possible option to give routinely. 

How Mobile Loaves & Fishes Converts Volunteers Into Recurring Donors

Michael Prodor, Classy's technical engagement manager, shares the unique insights he’s gained from helping nonprofits implement fundraising software and solve business problems with technology. Learn how technology helps nonprofits grow and scale, the mistakes you might be making with your current tech stack, why you need to lean into conversations with technical-minded people to solve business problems, and more. 

Bridging the Gap Between Nonprofit Business and Technology

As the director of interactive solutions in the fundraising office at Massachusetts General Hospital, Noam oversees the organization’s marketing communication stack, peer-to-peer solution, and marketing automation solution. He works with the data team and various IT stakeholders to streamline all of these components, optimizing their content production and creating a phenomenal user experience that influences donor behavior.    Tune in and learn how to solve for the user’s experience so they get the best-in-class online experience that they expect, why WordPress has been a great open-source technology for their team, how they’ve leveraged APIs to architect custom integrations and scale up their marketing, and more. 

Massachusetts General Hospital on Creating a Phenomenal User Experience

Joe Kraynak shares how an organization that’s over 90 years old is holding its own in the online fundraising space. Tune in as he shares how to use technology in order to streamline business and the back-end, how he relates consolidated donor data to social media platforms, how Shriners Hospitals for Children are evolving their fundraising model and growing their network with peer-to-peer fundraising, and more. 

Data Tips From the Director of Development, Information Systems at Shriners Hospitals for Children

As the director of data quality and technology at Teach For America (TFA), Queen Golder identifies the technology needs of 53 regions across the country and enhances the user experience for their regional and national fundraising base. Working as a bridge between the development department and IT, she identifies the solutions that their users crave, and then translates these needs to IT to execute on them. Tune into this episode and learn how she does it—as well as how she trains users and measures adoption of those systems.

How Teach For America’s Director of Data Quality and Technology Bridges IT and Development

As CIO and CTO of Team Rubicon, Raj is spearheading a digital transformation that builds a strong technology framework for the organization. In this episode, he shares how he's preparing the groundwork and implementing the change management process that will help Team Rubicon scale. You'll also learn why Raj focuses on collaborative partnership models for his tech and IT teams, his beliefs on the future of the API, the only way you can set yourself to make data-driven decisions into the future, and more.    This episode is brought to you by Qlik.

How Team Rubicon's CIO Is Spearheading a Digital Transformation

As CIO and CTO of Team Rubicon, Raj is spearheading a digital transformation that builds a strong technology framework for the organization. In this episode, he shares how he’s preparing the groundwork and implementing the change management process that will help Team Rubicon scale. You’ll also learn why Raj focuses on collaborative partnership models for his tech and IT teams, his beliefs on the future of the API, the only way you can set yourself to make data-driven decisions into the future, and more.    This episode is brought to you by Qlik.

How Team Rubicon’s CIO Is Spearheading a Digital Transformation

Christina Alford had over a decade of nonprofit experience when she came on as senior VP of development at Susan G. Komen. She shares a few of the lessons she’s learned along her journey, including why diversified revenue is key to successfully forecast and innovate, how to prioritize tasks in a resource-constrained environment, anecdotes about a major rebranding initiative, and more.

How Susan G. Komen’s SVP of Development Gets People to Invest in Possibility

In this episode, we sit down with the senior vice president of development services at PBS Betsy Gerdeman to learn from her 20 years in public television. Hear her expert insights on managing a large network of affiliates, adapting to an ever-changing sector, and balancing suppor for hundreds of chapters that each have their unique challenges. You’ll see why Betsy believes a core message doesn’t change, only the way it’s articulated. 

How PBS’ SVP of Development Services Engages New Generations of Donors

In this episode, Shannon McCracken, chief development officer at Charity Navigator, discusses how the roles of the fundraiser and marketer have transformed over the past two decades, and how the modern donor expects to be engaged. Learn how connected data creates stellar donor experiences, Shannon's tips for nonprofits whose impact can be difficult to explain, how experiments impact their fundraising success, and more. 

Charity Navigator's Chief Development Officer on Modern Donor Expectations

The Classy Podcast tells the stories of today's leading founders and executives in the social sector. Each week, we unlock their founding stories and share them with you to inspire the next generation that is mobilized to drive change. Visit classy.org/podcast or classy.org.

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