How do you design a book cover and icons that encapsulate the message of women breaking their good girl myths to unleash their power? Go behind the scenes as Majo, her editor from HarperOne and design collaborator Vanessa Koch from paladarstudio.com to create the book cover and special icons to her new book Break the Good Girl Myth available NOW for pre-order at goodgirlmyth.com –!

Heroine: Women’s Creative Leadership, Confidence, Wisdom

Trusting Your Vision — The Making of a Book Cover & Icons

I’ve asked many of you a simple question: Have you thought about striking out on your own and starting your own business (freelance, studio, consulting, coaching, company, startup, etc.) in the future? About 98% of you say yes. So, then comes the follow-up question: Well, how come you haven’t started today? What do you think is the most common response? While there are many excuses around readiness, and enjoying the stability, prestige, and recognition of your current job, the most common reason you haven’t started: you’re waiting for clarity. Some “I don’t know’s” that are stalling you: I don’t know where to focus, I don’t know which interests to pursue first, I don’t know where or how to begin, I don’t know where my strengths lie, and I don’t know if this can make money. What are the strategies you’ve used to gain clarity? Here are some I’ve heard: Journaling More trainings Meditation Vision boarding Conversations Retreats Nothing, just waiting! Now, these are all lovely and needed strategies, but they’re far, far too passive. Sorry. You need a little fire under your butt. A little pep in your step. A little sprinkle on your latte (too much?). The good news is there is a method to this ambiguous madness. Designers (inventors, creatives, scientists!) have been using a method for a very long time. Designers know that clarity doesn’t come from waiting, it comes from making. What if you could define a project for yourself, and break it into prototypes you can test, in order to get clarity about whether it’s the direction you want, and in order to course-correct from there? Clarity comes from taking action first. You start with action. And the most powerful action you can take is to make something, throw it at someone, and see how they react. Now, even prototyping and testing has its fair share of vulnerability involved, doesn’t it? What if people judge you? What if you are the laughing stock of the whole class as you run around naked in that nightmare which has now become real life? That’s why in order to move into this approach, we also need to strengthen our creative confidence muscle (by learning how to manage fear and resistance). It’s the combination of understanding our resistance (e.g., doing the inner work) with the actual, making and testing of our ideas (e.g., doing the outer work) that will get us results. I’m really excited to personally invite you to my second pilot of IGNITE – a 12-week program that supports female leaders in defining, testing, and ultimately sharing their creative ideas and gifts with the world while working full-time. You don’t need to quit your day job, take on a huge financial risk, or make a crazy career pivot to design your purpose. By sharing your gifts, you design your unique creative purpose and translate that into actionable steps in your career. IGNITE IS FOR... A female, creative professional A leader such as a manager, lead, director, or executive Between the ages of 28 - 40 Someone who wants to make a difference and have an impact An empathic woman who cares deeply for others and the world Someone who is willing to invest time and money into up-leveling themselves IT’S NOT FOR... A founder or entrepreneur already engaged in your creative purpose A coach A college or graduate student Someone who is not working (e.g., unemployed) Someone who thinks personal growth is too “woo woo” Someone who isn’t willing to put in the work and take action to design a better life WHAT WILL WE DO? Stage 1: Lose Good Girl & Fear Mentality (CLEAR) In this stage, we clear good girl mentality, fears, and excuses and replace them with new, empowering beliefs that you can carry forward into your life. Inner work and self-discovery is the foundation. Outcome: A unique Creative Badass Daily Ritual (CBDR) tailored to you so that you can reprogram any negative, fear-based beliefs about sharing your gifts through daily guided meditations, affirmations, and mantras throughout the program. Stage 2: Design Your Creative Purpose Project (CPP) (DESIGN) Here we design and define a timeline, three prototypes, and final launch date for a project that is rooted in your creative purpose (what I’ll call your “Creative Purpose Project”) based on the self-discovery above. Outcome: A CPP Brief which includes a timeline, launch date, and three increasingly challenging prototypes that encapsulate your creative purpose. Stage 3: Ignite Your Creative Purpose Project (IGNITE) In this final stage, we test our ideas with real people, get feedback, launch our CPP, and build our creative confidence. We gain clarity from ACTION. Outcome: New insights from putting your CPP into practice resulting in the formulation of a 12-month Creative Purpose Plan to take beyond the program, including your aspirational Creative Legacy Statement (e.g., “North Star”) you can carry forward. The 12-week journey Week 1: Setting Up for Success Week 2: Identify Fears & Excuses Week 3: Reprogram Fears & Excuses Week 4: Define Prototypes & Launch Week 5: Finalize Your CPP Brief Week 6: Run Prototype 1 Week 7: Run Prototype 2 Week 8: Run Prototype 3 Week 9: Prototype Analysis & Prep for Final Week 10: Final Launch Week 11: Debrief Week 12: Design 12-Month Career Action Plan FORMAT A weekly group coaching call 12 weeks A curriculum & training with weekly assignments Communication and mentorship between sessions (e.g., Slack) For many years, I’ve guided private clients through this journey and am excited to offer it for the first time in a group format. If you’re curious to learn more and are ready to take action, then sign up for a free Creative Purpose Design Session by heading to my website- Majo.co and clicking Let's Chat (limited spots, available next week only) to experience some of this process. Let’s go! Excited to connect with you.

I’ve asked many of you a simple question: Have you thought about striking out on your own and starting your own business (freelance, studio, consulting, coaching, company, startup, etc.) in the future? About 98% of you say yes. So, then comes the follow-up question: Well, how come you haven’t started today?What do you think is the most common response? While there are many excuses around readiness, and enjoying the stability, prestige, and recognition of your current job, the most common reason you haven’t started: you’re waiting for clarity. Some “I don’t know’s” that are stalling you: I don’t know where to focus, I don’t know which interests to pursue first, I don’t know where or how to begin, I don’t know where my strengths lie, and I don’t know if this can make money. What are the strategies you’ve used to gain clarity? Here are some I’ve heard:JournalingMore trainingsMeditationVision boardingConversationsRetreatsNothing, just waiting!Now, these are all lovely and needed strategies, but they’re far, far too passive. Sorry. You need a little fire under your butt. A little pep in your step. A little sprinkle on your latte (too much?).The good news is there is a method to this ambiguous madness. Designers (inventors, creatives, scientists!) have been using a method for a very long time. Designers know that clarity doesn’t come from waiting, it comes from making. What if you could define a project for yourself, and break it into prototypes you can test, in order to get clarity about whether it’s the direction you want, and in order to course-correct from there? Clarity comes from taking action first. You start with action. And the most powerful action you can take is to make something, throw it at someone, and see how they react. Now, even prototyping and testing has its fair share of vulnerability involved, doesn’t it? What if people judge you? What if you are the laughing stock of the whole class as you run around naked in that nightmare which has now become real life? That’s why in order to move into this approach, we also need to strengthen our creative confidence muscle (by learning how to manage fear and resistance). It’s the combination of understanding our resistance (e.g., doing the inner work) with the actual, making and testing of our ideas (e.g., doing the outer work) that will get us results.I’m really excited to personally invite you to my second pilot of IGNITE – a 12-week program that supports female leaders in defining, testing, and ultimately sharing their creative ideas and gifts with the world while working full-time. You don’t need to quit your day job, take on a huge financial risk, or make a crazy career pivot to design your purpose. By sharing your gifts, you design your unique creative purpose and translate that into actionable steps in your career. IGNITE IS FOR...A female, creative professionalA leader such as a manager, lead, director, or executiveBetween the ages of 28 - 40 Someone who wants to make a difference and have an impactAn empathic woman who cares deeply for others and the world Someone who is willing to invest time and money into up-leveling themselvesIT’S NOT FOR...A founder or entrepreneur already engaged in your creative purposeA coachA college or graduate studentSomeone who is not working (e.g., unemployed)Someone who thinks personal growth is too “woo woo”Someone who isn’t willing to put in the work and take action to design a better life WHAT WILL WE DO?Stage 1: Lose Good Girl & Fear Mentality (CLEAR)In this stage, we clear good girl mentality, fears, and excuses and replace them with new, empowering beliefs that you can carry forward into your life. Inner work and self-discovery is the foundation. Outcome: A unique Creative Badass Daily Ritual (CBDR) tailored to you so that you can reprogram any negative, fear-based beliefs about sharing your gifts through daily guided meditations, affirmations, and mantras throughout the program.Stage 2: Design Your Creative Purpose Project (CPP) (DESIGN)Here we design and define a timeline, three prototypes, and final launch date for a project that is rooted in your creative purpose (what I’ll call your “Creative Purpose Project”) based on the self-discovery above.Outcome: A CPP Brief which includes a timeline, launch date, and three increasingly challenging prototypes that encapsulate your creative purpose. Stage 3: Ignite Your Creative Purpose Project (IGNITE)In this final stage, we test our ideas with real people, get feedback, launch our CPP, and build our creative confidence. We gain clarity from ACTION.Outcome: New insights from putting your CPP into practice resulting in the formulation of a 12-month Creative Purpose Plan to take beyond the program, including your aspirational Creative Legacy Statement (e.g., “North Star”) you can carry forward.The 12-week journeyWeek 1: Setting Up for Success Week 2: Identify Fears & ExcusesWeek 3: Reprogram Fears & ExcusesWeek 4: Define Prototypes & LaunchWeek 5: Finalize Your CPP Brief Week 6: Run Prototype 1Week 7: Run Prototype 2Week 8: Run Prototype 3Week 9: Prototype Analysis & Prep for FinalWeek 10: Final Launch Week 11: DebriefWeek 12: Design 12-Month Career Action PlanFORMATA weekly group coaching call 12 weeks A curriculum & training with weekly assignments Communication and mentorship between sessions (e.g., Slack)For many years, I’ve guided private clients through this journey and am excited to offer it for the first time in a group format.If you’re curious to learn more and are ready to take action, then sign up for a free Creative Purpose Design Session by heading to my website- Majo.co and clicking Let's Chat (limited spots, available next week only) to experience some of this process. Let’s go!Excited to connect with you.

The Key To Your Clarity

Hi Heroine, Imagine you worked so hard building a startup you really believed in and then it crashed. Would you keep going until you succeeded or give up? My guest today is Vanessa Larco who decided to keep going. When regulatory changes killed her startup she fled to Greece for two weeks, to swear off Silicon Valley forever. That’s when people there assumed, in her sad state, that she was a bride who had been left by a man at the altar – a wake-up call that lead her to stop mopping around and return the world of product and startups, which eventually lead her to receive an unexpected offer to become partner at a top venture capital firm, NEA. In fact, Vanessa is now one of the few female, Latina investors in Silicon Valley, which is a big deal. Women of color are the fastest-growing sector of the entrepreneurial market but they receive less than 2% of the capital because 99% of venture capitalists are men, particularly white men. There are so many products and services that never have a chance to get off of the ground because of the lack of diversity in this sector, which is why we need smart women like Vanessa on the inside. HIGHLIGHTED EXCERPT: Vanessa: I never thought I would be here. Majo: It sounds like it. Now, Vanessa, I know there are some listeners who might be thinking like “I could’ve never taken that role and would’ve felt like such an impostor”. Did you feel that or like you could learn it? Vanessa: Every job I’ve had, I’ve had major impostor syndrome and tons of anxiety, to be honest. I look back and realize I figured out a lot of things and there’s a lot of things I didn’t figure it out but I learned a ton in a very short amount of time. I’ve kinda just made peace with the impostor syndrome. I don’t think it ever goes away. I just think that now I’m aware of it and have the confidence in myself to be able to embrace it.

Hi Heroine,Imagine you worked so hard building a startup you really believed in and then it crashed. Would you keep going until you succeeded or give up?My guest today is Vanessa Larco who decided to keep going. When regulatory changes killed her startup she fled to Greece for two weeks, to swear off Silicon Valley forever. That’s when people there assumed, in her sad state, that she was a bride who had been left by a man at the altar – a wake-up call that lead her to stop mopping around and return the world of product and startups, which eventually lead her to receive an unexpected offer to become partner at a top venture capital firm, NEA. In fact, Vanessa is now one of the few female, Latina investors in Silicon Valley, which is a big deal. Women of color are the fastest-growing sector of the entrepreneurial market but they receive less than 2% of the capital because 99% of venture capitalists are men, particularly white men. There are so many products and services that never have a chance to get off of the ground because of the lack of diversity in this sector, which is why we need smart women like Vanessa on the inside. HIGHLIGHTED EXCERPT:Vanessa: I never thought I would be here.Majo: It sounds like it. Now, Vanessa, I know there are some listeners who might be thinking like “I could’ve never taken that role and would’ve felt like such an impostor”. Did you feel that or like you could learn it?Vanessa: Every job I’ve had, I’ve had major impostor syndrome and tons of anxiety, to be honest. I look back and realize I figured out a lot of things and there’s a lot of things I didn’t figure it out but I learned a ton in a very short amount of time. I’ve kinda just made peace with the impostor syndrome. I don’t think it ever goes away. I just think that now I’m aware of it and have the confidence in myself to be able to embrace it.

Managing Impostor Syndrome — Vanessa Larco

Have you ever felt like the deck was totally stacked against you and it just made you more determined to succeed? This is one of the main themes for my guest Cathy Heller. She gets really real and vulnerable so grab your favorite tea and settle in. Her story so clearly shows the heroine’s journey from the dark hopelessness of being told she couldn’t succeed, that her sister was the talented one. The only time her parents paid attention to her was to complain about each other. Even after having been dropped by two record labels she refused to give up.  Instead, she was scrappy and figured out how to create contacts with the people choosing music for television, movies, and advertisements. In her twenties, she managed to build a business making multi-six-figures a year and ended up running an online school to help other creatives do the same.  She wrote an incredible book that comes out November 12th so make sure to snag a copy of Don’t Keep Your Day Job which talks about designing a way to contribute to the world that is personal and relevant to YOU.  Her perspective of purpose being the opposite of depression has helped thousands understand that as humans, we are happiest when we are contributing to other people. HIGHLIGHTED EXCERPT Cathy: What I did have was a cautionary tale. I had two parents who were miserable and a mom who didn't want to be here anymore with 911 calls and suicide hotline calls from her. So that was the driving force of “Oh I will not put my dreams on the back burner because it doesn't work. And I will not be invisible anymore or else I will be broken forever. So I have to do this. My life depends on it”. Majo: So, you decide to move to Las Angeles to pursue a career in music. And at this point are you writing your own songs? Cathy: Not really, maybe a couple, like I started right around then. I came out here and started to ask questions like “How do you get a record deal?” and I thought that was the only way to make a living was to get a record deal. I just started trying to figure out how to do it. My husband says I have the will of a small country like if I'm going to do something I commit. I ended up getting a record deal at Interscope and it was amazing. I remember being like “OMG! I’m here.” I was actually sitting with Lady Gaga at Sunset Sounds, which is a recording studio. She was recording Paparazzi and I had just gotten signed. I couldn't believe it; they were asking me like what kind of coffee I wanted and I was like “Wow, I'm the next person to record a record.” And then I got dropped from the label about three months later.

Have you ever felt like the deck was totally stacked against you and it just made you more determined to succeed? This is one of the main themes for my guest Cathy Heller. She gets really real and vulnerable so grab your favorite tea and settle in.Her story so clearly shows the heroine’s journey from the dark hopelessness of being told she couldn’t succeed, that her sister was the talented one. The only time her parents paid attention to her was to complain about each other. Even after having been dropped by two record labels she refused to give up. Instead, she was scrappy and figured out how to create contacts with the people choosing music for television, movies, and advertisements. In her twenties, she managed to build a business making multi-six-figures a year and ended up running an online school to help other creatives do the same. She wrote an incredible book that comes out November 12th so make sure to snag a copy of Don’t Keep Your Day Job which talks about designing a way to contribute to the world that is personal and relevant to YOU. Her perspective of purpose being the opposite of depression has helped thousands understand that as humans, we are happiest when we are contributing to other people. HIGHLIGHTED EXCERPTCathy: What I did have was a cautionary tale. I had two parents who were miserable and a mom who didn't want to be here anymore with 911 calls and suicide hotline calls from her. So that was the driving force of “Oh I will not put my dreams on the back burner because it doesn't work. And I will not be invisible anymore or else I will be broken forever. So I have to do this. My life depends on it”.Majo: So, you decide to move to Las Angeles to pursue a career in music. And at this point are you writing your own songs?Cathy: Not really, maybe a couple, like I started right around then. I came out here and started to ask questions like “How do you get a record deal?” and I thought that was the only way to make a living was to get a record deal. I just started trying to figure out how to do it. My husband says I have the will of a small country like if I'm going to do something I commit. I ended up getting a record deal at Interscope and it was amazing. I remember being like “OMG! I’m here.” I was actually sitting with Lady Gaga at Sunset Sounds, which is a recording studio. She was recording Paparazzi and I had just gotten signed. I couldn't believe it; they were asking me like what kind of coffee I wanted and I was like “Wow, I'm the next person to record a record.” And then I got dropped from the label about three months later.

The Courage To Be Seen — Cathy Heller

Happy Halloween witches! We’re continuing with female archetypes (and stereotypes!) in old fairy and folk tales. We started with this series last season with the Queen and Princess Archetypes (make sure to check them out if you haven't already for context) and this is the last part of that series. Today, on the witch’s new year – Samhain, we are going to look at the witch and the hermit archetypes. They’re more connected than you might think. The witch needs very little introduction. She is in practically every fairy tale by the Grimm Brothers. She’s cruel, conniving, solitary and sometimes, connected to the evilest forces in the world. And in 1692, life imitated art in a big way. An entire community of settlers in Salem, Massachusetts decided that witches were real, and needed to be killed. But where did this idea come from? I caught up with my friend Becca Piastrelli to learn a bit more about how witches got the reputation they have today. Becca is the host of the Belonging Podcast and she and I have been circling on the new moon for years now. "It’s a campaign that’s happened for centuries, many generations from basically the rise of Christianity and capitalism in Europe that specifically targeted women who were healers, and midwives and really powerful beings in the community. Ones that people respected and looked up to, maybe they even owned land. And it wasn’t just women, sometimes it was queer men or two-spirit or genderfluid folk. Anyone who didn’t fit the patriarchal paradigm. There was a very calculated campaign to turn the people against them in their earth ways. This is known as the burning time which in many ways is still happening today. Where you hear the term witch hunt in media or popular culture or even see how it’s displayed in media. It’s really something that has been embedded in our ancestral memory for many many generations. " As Christianity grew across Europe, the Church demonized these women and connected them to dangerous, evil forces. It was classic scapegoating. Talking to Becca got me thinking about scapegoating, and I realized, there’s a good reason for men to fear us. Women are connected to the Goddess...and to childbirth...and men are not. So how must it have felt - to be a respected, practicing healer and midwife one day - and called an evil witch - the next? That is why I believe when we meet witches in fairy tales, they are often alone. They live in solitude, in the forest - remember, that’s where the medicines were - scheming, angry and isolated. Basically, the happy midwife becomes a resentful hermit. Have you ever felt like a hermit, Heroine, all alone? The Hermit isn’t all bad - not at all. The bright side of the hermit is that she’s also a mystic. She goes into the forest for some much needed alone time - to reconnect with her spiritual side. She goes there to tend to the parts of herself that are precious, and need protection. But the dark side of the Hermit is avoidance and fear. Keeping people out because they might hurt you. It starts as a punishment for those who have wronged you, but ends up mostly, hurting you. I believe this split - between connected, centered, community-surrounded healer, and betrayed, mystical, and isolated witch - must be healed in each of us. Just think - have you ever been passive-aggressive? Have you said something underhanded, but in a nice way, and not understood why you did it? That has to do with the complicated origins of the witch. She wants to fully express herself - thorns and all - but she knows that patriarchy will cast her out and make her quiet if she does. Well, I want to reclaim the witch archetype within each of us, as so many others have been doing and continue to do today. A witch is creative, she’s complicated, and she’s been to the depths. So whether you’re cooking a large meal and it feels like you’re listening to your grandma tell you a recipe, or you’re listening to your intuition fully, and without judgment, I want you to lean in...to the witch. Hard. Whether you’re a modern witch, with a coven and a spellbook, or just witch-curious, it’s all good. So what about you, Heroine? Do you identify with the witch? A big thank you to Meg Rose who helped score this special Samhain episode!

Happy Halloween witches! We’re continuing with female archetypes (and stereotypes!) in old fairy and folk tales. We started with this series last season with the Queen and Princess Archetypes (make sure to check them out if you haven't already for context) and this is the last part of that series. Today, on the witch’s new year – Samhain, we are going to look at the witch and the hermit archetypes. They’re more connected than you might think.The witch needs very little introduction. She is in practically every fairy tale by the Grimm Brothers. She’s cruel, conniving, solitary and sometimes, connected to the evilest forces in the world. And in 1692, life imitated art in a big way. An entire community of settlers in Salem, Massachusetts decided that witches were real, and needed to be killed. But where did this idea come from? I caught up with my friend Becca Piastrelli to learn a bit more about how witches got the reputation they have today. Becca is the host of the Belonging Podcast and she and I have been circling on the new moon for years now."It’s a campaign that’s happened for centuries, many generations from basically the rise of Christianity and capitalism in Europe that specifically targeted women who were healers, and midwives and really powerful beings in the community. Ones that people respected and looked up to, maybe they even owned land. And it wasn’t just women, sometimes it was queer men or two-spirit or genderfluid folk. Anyone who didn’t fit the patriarchal paradigm. There was a very calculated campaign to turn the people against them in their earth ways. This is known as the burning time which in many ways is still happening today. Where you hear the term witch hunt in media or popular culture or even see how it’s displayed in media. It’s really something that has been embedded in our ancestral memory for many many generations. "As Christianity grew across Europe, the Church demonized these women and connected them to dangerous, evil forces. It was classic scapegoating. Talking to Becca got me thinking about scapegoating, and I realized, there’s a good reason for men to fear us. Women are connected to the Goddess...and to childbirth...and men are not.So how must it have felt - to be a respected, practicing healer and midwife one day - and called an evil witch - the next? That is why I believe when we meet witches in fairy tales, they are often alone. They live in solitude, in the forest - remember, that’s where the medicines were - scheming, angry and isolated. Basically, the happy midwife becomes a resentful hermit. Have you ever felt like a hermit, Heroine, all alone? The Hermit isn’t all bad - not at all. The bright side of the hermit is that she’s also a mystic. She goes into the forest for some much needed alone time - to reconnect with her spiritual side. She goes there to tend to the parts of herself that are precious, and need protection.But the dark side of the Hermit is avoidance and fear. Keeping people out because they might hurt you. It starts as a punishment for those who have wronged you, but ends up mostly, hurting you. I believe this split - between connected, centered, community-surrounded healer, and betrayed, mystical, and isolated witch - must be healed in each of us. Just think - have you ever been passive-aggressive? Have you said something underhanded, but in a nice way, and not understood why you did it? That has to do with the complicated origins of the witch. She wants to fully express herself - thorns and all - but she knows that patriarchy will cast her out and make her quiet if she does. Well, I want to reclaim the witch archetype within each of us, as so many others have been doing and continue to do today. A witch is creative, she’s complicated, and she’s been to the depths. So whether you’re cooking a large meal and it feels like you’re listening to your grandma tell you a recipe, or you’re listening to your intuition fully, and without judgment, I want you to lean in...to the witch. Hard. Whether you’re a modern witch, with a coven and a spellbook, or just witch-curious, it’s all good. So what about you, Heroine? Do you identify with the witch?A big thank you to Meg Rose who helped score this special Samhain episode!

Reclaiming Your Inner Witch

Hi Heroine, One of the things I’ve been thinking about lately is how the practice of astrology could help me step up as a leader. How could it help me broaden my impact and align with my purpose? And that’s a huge part of what my guest Debra Silverman opens up by applying astrology in a practical way to our lives. Debra holds an M.A. from Antioch University in Clinical Psychology and trained for her mental health credentials at Harvard University. What’s super interesting about astrology is that for thousands of years it was primarily practiced by men but in recent times, we’ve all seen the shift – women practice it far more than men – and Debra has been a driving force in training women to combine both their analytical and intuitive gifts in order to become astrologists. It’s really inspiring to see how she shifted from private practice as a psychologist for over 40 years to building a scalable business and school online that certifies thousands of mostly women. In other words, she’s kicking ass. In this episode, you’re going to learn about the Saturn return (if you don’t know what that is, you’ll so find out) and how much it affects you and your destiny, even if you don’t recognize it at the time. HIGHLIGHTED EXCERPT Debra: Don’t underestimate- I wish someone would have told me that if you have a passion, whatever it may be, something that you really pour yourself into- that does come into a reaping cycle eventually. Majo: I want to talk to you about that transition that you made. You were doing private practice as a clinical psychologist and an astrologer for multiple decades. Debra: That’s right, 38 years. Majo: And then you shifted to scaling and in large part because we’re in a special time as well with all the technology and tools. With so much of your business online, tell me a little more about the shift and how that happened. I hear the energetics of it but I'm curious was there particular characters or moments? Debra: Fate showed up and introduced me to Destinee Berman who I now have a meeting with every Monday morning. It’s karmic- fate has a file for each of us and if you open it you can see the destiny lines. So she opened mine and said “Have you ever heard of an online school?” and I didn’t know what she was talking about. She then helped me do a “skinny launch”- just my email list and in that first class there were 40 women and now it’s grown to thousands.

Hi Heroine, One of the things I’ve been thinking about lately is how the practice of astrology could help me step up as a leader. How could it help me broaden my impact and align with my purpose? And that’s a huge part of what my guest Debra Silverman opens up by applying astrology in a practical way to our lives. Debra holds an M.A. from Antioch University in Clinical Psychology and trained for her mental health credentials at Harvard University. What’s super interesting about astrology is that for thousands of years it was primarily practiced by men but in recent times, we’ve all seen the shift – women practice it far more than men – and Debra has been a driving force in training women to combine both their analytical and intuitive gifts in order to become astrologists. It’s really inspiring to see how she shifted from private practice as a psychologist for over 40 years to building a scalable business and school online that certifies thousands of mostly women. In other words, she’s kicking ass. In this episode, you’re going to learn about the Saturn return (if you don’t know what that is, you’ll so find out) and how much it affects you and your destiny, even if you don’t recognize it at the time.HIGHLIGHTED EXCERPTDebra: Don’t underestimate- I wish someone would have told me that if you have a passion, whatever it may be, something that you really pour yourself into- that does come into a reaping cycle eventually. Majo: I want to talk to you about that transition that you made. You were doing private practice as a clinical psychologist and an astrologer for multiple decades. Debra: That’s right, 38 years. Majo: And then you shifted to scaling and in large part because we’re in a special time as well with all the technology and tools. With so much of your business online, tell me a little more about the shift and how that happened. I hear the energetics of it but I'm curious was there particular characters or moments?Debra: Fate showed up and introduced me to Destinee Berman who I now have a meeting with every Monday morning. It’s karmic- fate has a file for each of us and if you open it you can see the destiny lines. So she opened mine and said “Have you ever heard of an online school?” and I didn’t know what she was talking about. She then helped me do a “skinny launch”- just my email list and in that first class there were 40 women and now it’s grown to thousands.

Broadening Your Impact — Debra Silverman

Hi Heroine, Today’s podcast episode is a minisode, where I share the three elements you need to become creative badass like the women who come onto the show. These elements will be helpful to each and every one of you. But I especially want to invite you to read closely if you are a creative female professional who is a leader at her company, what I mean is you’re in a senior or lead creative role, a manager, director, or executive. As you go into your work day after day, you’ve been asking yourself a few questions such as “Is this all there is?” “What’s next? What’s beyond this?” and “Am I making the most out of my potential?” and my favorite, “Could I start my own fill-in-the-blank” whether that’s a conference, a podcast, a book, a business... Even though you’re kicking ass at work, and you have a ton of responsibility, and you’re achieving and hitting milestones, deep down you feel like something is missing, something key, and you can’t put your finger on it. Of course, you have a ton of ideas of your own...brilliant ideas, and thoughts, and opinions, but you find yourself keeping them under wraps, to yourself, hidden...stowed away. Far too many women with incredibly creative ideas and skills aren’t tapping into them and putting them out into the world, whether it’s their art or creative problem-solving. And it’s painful– on a soul level – to be unexpressed. Think about it. What is the cost to you when you hold back your gifts and leave so much of your potential untapped? It’s a steep price. Funny story I’ve been sharing recently, I used to have to wear sunglasses at my 9-to-5! Yes, I wore sunglasses inside because I was far too sensitive and creative to be put in a cage. As a little girl, I was creative and for many years completely suppressed that part of myself because I became a “good girl” and studied what I thought would be the safe path and what my parents wanted me to do. After a lot of soul searching, I was able to start a six-figure business, launch a podcast where I interview award-winning artists and authors, and land a publishing deal with a top publisher and write a book...I would not have been able to do all that if I was still being a good girl. I made bold, professional moves towards my mission that would change my life and impact other people too. But here’s the thing, like the heroine’s journey, this does not happen overnight. It takes steps. And I want to share with you the three things that women need in order to start on this journey towards owning themselves as creative badasses. Ready? The first is you have to clear. What do I mean by clear? You have to clear out all the negative blocks, fears, and excuses that are getting in the way of sharing your gifts. The one that most just drives me crazy is “It’s not the right time to share my gifts.” Newsflash! If you’re waiting to feel ready, you’ll wait until your deathbed. You have to do the inner work to reprogram your mind to success. The second is you have to design. We do not discover our creative purpose, we actively design it. You need to define a creative purpose project that feels scary enough but not paralyzing. It needs to be something that is going to grow and stretch your creative confidence. This project is the physical embodiment of an idea that you have. The third is you have to ignite. You need to put that project out into the world, in front of people, learn to withstand judgment and feedback, not take it personally and move forward. Practice being seen and heard- this works through quick prototyping and sharing with people you trust. By having these three building blocks: the inner work, the design and the igniting through active prototyping and learning, you are going to be so much closer to being a creative badass than ever before. I’m designing a new program that blends the inner work of self-discovery with the outer work of taking action in the direction of our true, creative purpose. It’s the culmination of multiple years of coaching women. For many years, I’ve guided private clients through this journey and am excited to offer it in a new group format. So, I’m looking for six to ten brave women who want to begin designing and living their creative purpose, and who are curious about working through this process with me. If that’s you, you can sign up for a session (if there are any left) by heading to Majo.co andclicking on “Let’s Chat” in the navigation at the top of the page. *Please read carefully: This program is designed for women who are working full-time as employees at a company and are in a leadership position. It’s not a program for women who are already independent and already entrepreneurs. It’s not a program for women who are job-seeking or in-between jobs. I may offer something for creative entrepreneurs in the future, but that’s not my focus at the moment. So please do not sign up for a session if you are not working at a 9-to-5. Whether that’s you or not, you can still take the first step to becoming a creative badass right now, by taking a free quiz on the homepage of my website, Majo.co, that is going to help you identify your unique, feminine, creative power and give you one practical action step to channel this power in a way that elevates your leadership. Not only are you going to learn about your creative strength, but based on that new insight, I’m going to give you a recommendation to take action right now. The action step will depend on your unique result, so this quiz will personalize a recommendation specifically for you. Listen, I know you’re tired of not feeling like you’re making the most out of your potential. And I know you don’t want to end up on your deathbed looking back, regretting your career choices. We spend 8 (or more) hours of our day working, and that work should feel meaningfully creative and abundant, and if it isn’t, you’re wasting precious time and precious life force. It should matter to you to feel ALIVE. It matters to the world that you feel ALIVE. The world needs women’s perspectives, voices, and above all, creativity. If you don’t become creatively alive and share your gifts, we’re going to hear from the same people again and again...we’re NOT going to see progress, we’re going to see an imbalance of power, and contributions skewed towards those who talk the loudest and uphold an illusion of separation – separation with ourselves, the planet, and each other. We don’t need or want more of that. We’re in a special time in the world, and we need more women like you activated. Not tomorrow. But today. So head over to my website, Majo.co, and click Let’s Chat in the navigation bar, and/or take the quiz on the homepage to discover your creative, feminine, power.

Hi Heroine,Today’s podcast episode is a minisode, where I share the three elements you need to become creative badass like the women who come onto the show. These elements will be helpful to each and every one of you. But I especially want to invite you to read closely if you are a creative female professional who is a leader at her company, what I mean is you’re in a senior or lead creative role, a manager, director, or executive. As you go into your work day after day, you’ve been asking yourself a few questions such as “Is this all there is?” “What’s next? What’s beyond this?” and “Am I making the most out of my potential?” and my favorite, “Could I start my own fill-in-the-blank” whether that’s a conference, a podcast, a book, a business... Even though you’re kicking ass at work, and you have a ton of responsibility, and you’re achieving and hitting milestones, deep down you feel like something is missing, something key, and you can’t put your finger on it. Of course, you have a ton of ideas of your own...brilliant ideas, and thoughts, and opinions, but you find yourself keeping them under wraps, to yourself, hidden...stowed away.Far too many women with incredibly creative ideas and skills aren’t tapping into them and putting them out into the world, whether it’s their art or creative problem-solving. And it’s painful– on a soul level – to be unexpressed.Think about it. What is the cost to you when you hold back your gifts and leave so much of your potential untapped? It’s a steep price.Funny story I’ve been sharing recently, I used to have to wear sunglasses at my 9-to-5! Yes, I wore sunglasses inside because I was far too sensitive and creative to be put in a cage. As a little girl, I was creative and for many years completely suppressed that part of myself because I became a “good girl” and studied what I thought would be the safe path and what my parents wanted me to do. After a lot of soul searching, I was able to start a six-figure business, launch a podcast where I interview award-winning artists and authors, and land a publishing deal with a top publisher and write a book...I would not have been able to do all that if I was still being a good girl. I made bold, professional moves towards my mission that would change my life and impact other people too. But here’s the thing, like the heroine’s journey, this does not happen overnight. It takes steps. And I want to share with you the three things that women need in order to start on this journey towards owning themselves as creative badasses. Ready?The first is you have to clear. What do I mean by clear? You have to clear out all the negative blocks, fears, and excuses that are getting in the way of sharing your gifts. The one that most just drives me crazy is “It’s not the right time to share my gifts.” Newsflash! If you’re waiting to feel ready, you’ll wait until your deathbed. You have to do the inner work to reprogram your mind to success. The second is you have to design. We do not discover our creative purpose, we actively design it. You need to define a creative purpose project that feels scary enough but not paralyzing. It needs to be something that is going to grow and stretch your creative confidence. This project is the physical embodiment of an idea that you have.The third is you have to ignite. You need to put that project out into the world, in front of people, learn to withstand judgment and feedback, not take it personally and move forward. Practice being seen and heard- this works through quick prototyping and sharing with people you trust.By having these three building blocks: the inner work, the design and the igniting through active prototyping and learning, you are going to be so much closer to being a creative badass than ever before. I’m designing a new program that blends the inner work of self-discovery with the outer work of taking action in the direction of our true, creative purpose. It’s the culmination of multiple years of coaching women. For many years, I’ve guided private clients through this journey and am excited to offer it in a new group format.So, I’m looking for six to ten brave women who want to begin designing and living their creative purpose, and who are curious about working through this process with me. If that’s you, you can sign up for a session (if there are any left) by heading to Majo.co andclicking on “Let’s Chat” in the navigation at the top of the page. *Please read carefully: This program is designed for women who are working full-time as employees at a company and are in a leadership position. It’s not a program for women who are already independent and already entrepreneurs. It’s not a program for women who are job-seeking or in-between jobs. I may offer something for creative entrepreneurs in the future, but that’s not my focus at the moment. So please do not sign up for a session if you are not working at a 9-to-5.Whether that’s you or not, you can still take the first step to becoming a creative badass right now, by taking a free quiz on the homepage of my website, Majo.co, that is going to help you identify your unique, feminine, creative power and give you one practical action step to channel this power in a way that elevates your leadership. Not only are you going to learn about your creative strength, but based on that new insight, I’m going to give you a recommendation to take action right now. The action step will depend on your unique result, so this quiz will personalize a recommendation specifically for you. Listen, I know you’re tired of not feeling like you’re making the most out of your potential. And I know you don’t want to end up on your deathbed looking back, regretting your career choices. We spend 8 (or more) hours of our day working, and that work should feel meaningfully creative and abundant, and if it isn’t, you’re wasting precious time and precious life force. It should matter to you to feel ALIVE. It matters to the world that you feel ALIVE. The world needs women’s perspectives, voices, and above all, creativity. If you don’t become creatively alive and share your gifts, we’re going to hear from the same people again and again...we’re NOT going to see progress, we’re going to see an imbalance of power, and contributions skewed towards those who talk the loudest and uphold an illusion of separation – separation with ourselves, the planet, and each other. We don’t need or want more of that. We’re in a special time in the world, and we need more women like you activated. Not tomorrow. But today. So head over to my website, Majo.co, and click Let’s Chat in the navigation bar, and/or take the quiz on the homepage to discover your creative, feminine, power.

The Three Things You Need to Design Your Purpose

Have you ever felt like you would like to take the leap into entrepreneurship but you imagined that it might be a lonely place? I speak to a lot of women who want to strike out on their own but feel the desire to be a part of a team as well. Ashley Sumner is helping solve this tension by providing an online and in-person community for female entrepreneurs with her friend Gianna Wurzl. The daughter of parents who both ran their own businesses, Ashley learned very early on the benefits of creating something you’re passionate about. She went to NYU for theatre before realizing what she really loved was connecting people. After working as a romantic matchmaker and later, community builder at companies such as Neuehouse, she met Gianna who had the other half of her idea for Quilt. Now, they bring women together in small groups of 8-10 in homes where they can work, learn, and grow together while exploring the concept of women supporting women. HIGHLIGHTED EXCERPT Majo: So it’s more of a mindset shift than an expertise conversation. So it’s like “Hey guys, we all don’t know what we’re doing and that’s okay because we can figure it out together. Ashley: Totally. We learn from stories. So we can get ten women in a room who all have a different story around money but when you hear someone’s story where maybe they’ve gotten themselves out of debt and how they did it. They’re by no means a financial expert but oftentimes those experts have a really hard time coming down to where people are and translating and understanding. So I think we often learn the most from someone who just completed a step right above us or right below us. A billionaire has no idea how to tell you to save five dollars on a cup of coffee. So, yeah, peer to peer. Majo: Peer to peer. I love that.

Have you ever felt like you would like to take the leap into entrepreneurship but you imagined that it might be a lonely place? I speak to a lot of women who want to strike out on their own but feel the desire to be a part of a team as well. Ashley Sumner is helping solve this tension by providing an online and in-person community for female entrepreneurs with her friend Gianna Wurzl.The daughter of parents who both ran their own businesses, Ashley learned very early on the benefits of creating something you’re passionate about. She went to NYU for theatre before realizing what she really loved was connecting people. After working as a romantic matchmaker and later, community builder at companies such as Neuehouse, she met Gianna who had the other half of her idea for Quilt. Now, they bring women together in small groups of 8-10 in homes where they can work, learn, and grow together while exploring the concept of women supporting women.HIGHLIGHTED EXCERPTMajo: So it’s more of a mindset shift than an expertise conversation. So it’s like “Hey guys, we all don’t know what we’re doing and that’s okay because we can figure it out together. Ashley: Totally. We learn from stories. So we can get ten women in a room who all have a different story around money but when you hear someone’s story where maybe they’ve gotten themselves out of debt and how they did it. They’re by no means a financial expert but oftentimes those experts have a really hard time coming down to where people are and translating and understanding. So I think we often learn the most from someone who just completed a step right above us or right below us. A billionaire has no idea how to tell you to save five dollars on a cup of coffee. So, yeah, peer to peer. Majo: Peer to peer. I love that.

Why We Need Other Women — Ashley Sumner

Discover your creative, feminine power with my free online quiz at <a href="http://majo.co" rel="noopener">http://majo.co</a> Have you ever felt like you were in a costume, caged in a life that just isn’t you? In this week’s podcast for the first time in Heroine history my editor, Anne Hoffman, flips the tables and interviews me. It quickly gets raw and real as we dig deep. We talk about everything from loving rubrics in school to how I felt like I was wearing a costume when I worked an outwardly perfect cubicle job at a research organization in D.C. It was so much fun to walk through all the threads that led me to step into my creative purpose as a podcaster, writer, and women’s leadership coach. Highlighted Excerpt Anne: I think your story reflects this story that when you’re twenty or thirty you can’t really write anything because you haven’t lived enough and in your forties is when you write. I know you’re in your thirties but it’s like you did so much living and there’s a way in which, when it happening, you’re like “where is this going”. There are all these disparate experiences but look where it got you. It all sort of culminates in your book. Majo: Creativity is built from inputs. you’re literally taking all these threads from your life and mashing them together to create new things. It’s interesting to take all the threads of who we are and weave them into something. You want to discover your creative purpose? You design it. It’s about looking back …that’s how we live creative purpose, it’s not sitting around and waiting and feeling chronically “not ready yet”…it’s by active design and engagement, and that’s the creative process.  You create your life as much as you create a poem, a short story, a film, a podcast episode… Anne: I think for me and for a lot of other women you are the example of having the confidence to synthesize your experience into art or something greater than the experiences. Discover your creative, feminine power with my free online quiz at <a href="http://majo.co" rel="noopener">http://majo.co</a>

Discover your creative, feminine power with my free online quiz at http://majo.coHave you ever felt like you were in a costume, caged in a life that just isn’t you? In this week’s podcast for the first time in Heroine history my editor, Anne Hoffman, flips the tables and interviews me. It quickly gets raw and real as we dig deep. We talk about everything from loving rubrics in school to how I felt like I was wearing a costume when I worked an outwardly perfect cubicle job at a research organization in D.C. It was so much fun to walk through all the threads that led me to step into my creative purpose as a podcaster, writer, and women’s leadership coach. Highlighted ExcerptAnne: I think your story reflects this story that when you’re twenty or thirty you can’t really write anything because you haven’t lived enough and in your forties is when you write. I know you’re in your thirties but it’s like you did so much living and there’s a way in which, when it happening, you’re like “where is this going”. There are all these disparate experiences but look where it got you. It all sort of culminates in your book.Majo: Creativity is built from inputs. you’re literally taking all these threads from your life and mashing them together to create new things. It’s interesting to take all the threads of who we are and weave them into something.You want to discover your creative purpose? You design it. It’s about looking back …that’s how we live creative purpose, it’s not sitting around and waiting and feeling chronically “not ready yet”…it’s by active design and engagement, and that’s the creative process.  You create your life as much as you create a poem, a short story, a film, a podcast episode… Anne: I think for me and for a lot of other women you are the example of having the confidence to synthesize your experience into art or something greater than the experiences. Discover your creative, feminine power with my free online quiz at http://majo.co

Leaving Our Invisible Cages

Discover your creative, feminine power with my free online quiz at <a href="http://majo.co" rel="noopener">http://majo.co</a> Have you ever had the urge to follow the opposite of what you learned in school? That’s a theme for my guest Ann Shen – an illustrator and author of Bad Girls Throughout History and Legendary Ladies, books that depict women as they are: complex, funny, dark and everywhere in between. In fact, her book Bad Girls Throughout History resonated so much that it has even been picked up by Universal Cable Productions to become a show. A daughter of Taiwanese immigrants, Ann calls herself a reformed goody two shoes who creates art that empowers women to be their authentic badass selves. She combines incredible artistic talent with a high degree of business sense and shows us that choosing your own path does not have to mean depending on your parents, spouse, or whoever to survive. While her professors in art school pushed the students to all create very masculine, serious art, she went in the opposite direction – her own style that markets to women in a really fun, whimsical way, and of course in the time of Instagram, this style blew up. You can find her empowering, delightfully illustrated, books on Amazon and in stores like Target so definitely check them out after you hear her story. Also as a heads up, Ann and I met and recorded at the lovely all-female co-working space The Wing in Los Angeles so the audio is a little busy and echo-ey at times and I apologize in advance, but I have a feeling that you’ll be so engaged in our conversation, you will barely notice! Plus, y’all know me: progress over perfection. Highlighted Excerpt Ann: The art school I chose to go to was very militant and demanding. Majo: Okay so what were people telling you was the right kind of work and what did you discover? Ann: So in school, it was very trendy at the time to think about editorial illustration as the career, like the ultimate career. And you do like New York editorial illustration stuff that’s like in the New York Times, The New Yorker, like just very serious, beautiful. A lot of it is conceptual or just technically very, it just looks a certain way. And most of it was a very male-dominated view. Majo: Okay, and what did you discover was like what you really wanted to do and move into? Ann: That’s my favorite question because it wasn’t something that was really presented to me as an option and then I discovered this later was I just wanted to do stuff for women. Stuff that I was interested in, stuff that was floral or decorative or representative. Like just having something that’s like “oh, this is just a beautiful painting”. It either had to be a beautiful fine art oil painting or it had to have like a really brilliant concept behind it for it to be considered “good” in school. And then I left and I was like “Oh, it’s good enough for it just to be a beautiful thing that brings people joy”. Discover your creative, feminine power with my free online quiz at <a href="http://majo.co" rel="noopener">http://majo.co</a>

Discover your creative, feminine power with my free online quiz at http://majo.coHave you ever had the urge to follow the opposite of what you learned in school? That’s a theme for my guest Ann Shen – an illustrator and author of Bad Girls Throughout History and Legendary Ladies, books that depict women as they are: complex, funny, dark and everywhere in between. In fact, her book Bad Girls Throughout History resonated so much that it has even been picked up by Universal Cable Productions to become a show. A daughter of Taiwanese immigrants, Ann calls herself a reformed goody two shoes who creates art that empowers women to be their authentic badass selves. She combines incredible artistic talent with a high degree of business sense and shows us that choosing your own path does not have to mean depending on your parents, spouse, or whoever to survive. While her professors in art school pushed the students to all create very masculine, serious art, she went in the opposite direction – her own style that markets to women in a really fun, whimsical way, and of course in the time of Instagram, this style blew up. You can find her empowering, delightfully illustrated, books on Amazon and in stores like Target so definitely check them out after you hear her story. Also as a heads up, Ann and I met and recorded at the lovely all-female co-working space The Wing in Los Angeles so the audio is a little busy and echo-ey at times and I apologize in advance, but I have a feeling that you’ll be so engaged in our conversation, you will barely notice! Plus, y’all know me: progress over perfection. Highlighted ExcerptAnn: The art school I chose to go to was very militant and demanding. Majo: Okay so what were people telling you was the right kind of work and what did you discover?Ann: So in school, it was very trendy at the time to think about editorial illustration as the career, like the ultimate career. And you do like New York editorial illustration stuff that’s like in the New York Times, The New Yorker, like just very serious, beautiful. A lot of it is conceptual or just technically very, it just looks a certain way. And most of it was a very male-dominated view. Majo: Okay, and what did you discover was like what you really wanted to do and move into?Ann: That’s my favorite question because it wasn’t something that was really presented to me as an option and then I discovered this later was I just wanted to do stuff for women. Stuff that I was interested in, stuff that was floral or decorative or representative. Like just having something that’s like “oh, this is just a beautiful painting”. It either had to be a beautiful fine art oil painting or it had to have like a really brilliant concept behind it for it to be considered “good” in school. And then I left and I was like “Oh, it’s good enough for it just to be a beautiful thing that brings people joy”. Discover your creative, feminine power with my free online quiz at http://majo.co

Carving Your Own Path — Ann Shen

I’m so excited to be back and running for this Fall season. We have a lot of exciting interviews for you with incredibly creative, badass women including an extremely gifted illustrator Ann Shen who wrote Bad Girls Throughout History, as well as a renowned astro loger and businesswoman Debra Silverman here to ground astrology for us, and make it super practical and applicable to our lives as creative women. AND we’ll be continuing with the archetype series, looking at two archetypes that exist with yourself, including my favorite the Wtich. Also, doing something I have never done in three years of running the show. My editor Anne is going to interview ME for an episode. A lot of you have been asking me about my story, and who I am, and what I’ve been up to, and it’s true I haven’t really shared, I’m an introvert, I’m private, I’m a mysterious Scorpio you’ll always feel is a little inaccessible, so we thought it would be a fun experiment, plus she’s journalist and knows how to ask questions. So stay tuned for that! The new season will kick off next Thursday on September 26th and run until mid-November and I’ll also be sprinkling some bonus episodes throughout. Until then! Majo Oh wait! Heroine, before you go, I have a really important question for you: Do you want to look back on your life in 40 years from now and feel like you didn’t live up to your greatest, creative potential? I’m pretty sure the answer is no. Yet perhaps you know in your heart of hearts that you are currently holding back your voice and gifts, that you aren’t as expanded as you could be, and frankly you’re feeling overwhelmed, exhausted, and confused. You’re certainly not alone. Well, I want to help, and the first step I propose is you taking a free quiz that is on my website right now, that I’m really excited about cause I haven’t offered anything like this in the past, but what it’s going to do is help you identify your unique, feminine, creative power and give you one practical action step to channel this power in a way that elevates your leadership. It’s a quiz that’s going to give you something really tangible and a ton of clarity, I know that a bunch of lightbulbs and connections will set off for you when you take it so go ahead and take the free quiz at majo.co (MAJO.CO), discover your creative, feminine power, and how to best leverage it, because the world needs more women’s voices, perspectives, and above all, creativity, so after this is announcement is done, type this into your mobile or desktop browser MAJO. CO and I’m so curious and excited for you! Onwards.

I’m so excited to be back and running for this Fall season. We have a lot of exciting interviews for you with incredibly creative, badass women including an extremely gifted illustrator Ann Shen who wrote Bad Girls Throughout History, as well as a renowned astro loger and businesswoman Debra Silverman here to ground astrology for us, and make it super practical and applicable to our lives as creative women. AND we’ll be continuing with the archetype series, looking at two archetypes that exist with yourself, including my favorite the Wtich. Also, doing something I have never done in three years of running the show. My editor Anne is going to interview ME for an episode. A lot of you have been asking me about my story, and who I am, and what I’ve been up to, and it’s true I haven’t really shared, I’m an introvert, I’m private, I’m a mysterious Scorpio you’ll always feel is a little inaccessible, so we thought it would be a fun experiment, plus she’s journalist and knows how to ask questions. So stay tuned for that! The new season will kick off next Thursday on September 26th and run until mid-November and I’ll also be sprinkling some bonus episodes throughout.Until then!MajoOh wait! Heroine, before you go, I have a really important question for you: Do you want to look back on your life in 40 years from now and feel like you didn’t live up to your greatest, creative potential? I’m pretty sure the answer is no. Yet perhaps you know in your heart of hearts that you are currently holding back your voice and gifts, that you aren’t as expanded as you could be, and frankly you’re feeling overwhelmed, exhausted, and confused. You’re certainly not alone. Well, I want to help, and the first step I propose is you taking a free quiz that is on my website right now, that I’m really excited about cause I haven’t offered anything like this in the past, but what it’s going to do is help you identify your unique, feminine, creative power and give you one practical action step to channel this power in a way that elevates your leadership. It’s a quiz that’s going to give you something really tangible and a ton of clarity, I know that a bunch of lightbulbs and connections will set off for you when you take it so go ahead and take the free quiz at majo.co (MAJO.CO), discover your creative, feminine power, and how to best leverage it, because the world needs more women’s voices, perspectives, and above all, creativity, so after this is announcement is done, type this into your mobile or desktop browser MAJO. CO and I’m so curious and excited for you! Onwards.

Fall Season [teaser]

This is our summer bonus episode! Last month I moderated a panel at The Assembly in San Francisco. I interviewed two guests: Adereni Fashokun - a Life Coach, Co-Founder and Sr. HR Business Partner at Amazon AND Lauren Harper - the Director of Marketing at Palm. The topic? Technology and mental wellness. Does that sound like a contradiction to you, heroine? Sometimes it does to me, too. Technology is increasingly a part of our lives. It can feel impossible to get away from it. A friend of mine once had her phone break down for an entire weekend. At first she was furious, and then fearful. But she and her husband had plans that weekend, and as she immersed herself in what they were doing, she forgot about her phone. She was able to lose herself in activities. To let go. It was a kind of mental recharge she didn’t know she needed. Once her phone was fixed, she reflected that she had felt better that weekend than she had in a long time. So how do we set limits with technology, so we too can experience this kind of mental recharge…. and still stay connected to the world? The guests on today’s show offer ideas you may have never thought about. I’ll share just one: turn off all of the alerts on your phone. All of them. No beep for a text. No on screen notification that you just got an email. My editor Anne is doing this now, and she says it’s made a huge difference in her ability to focus on what’s happening in the moment. Stay tuned as the Fall season will pick up in September. In the meantime, you can always connect with me on my website majo. Co (MAJO.CO) or on Instagram majo.heroine!

This is our summer bonus episode! Last month I moderated a panel at The Assembly in San Francisco. I interviewed two guests: Adereni Fashokun - a Life Coach, Co-Founder and Sr. HR Business Partner at Amazon AND Lauren Harper - the Director of Marketing at Palm. The topic? Technology and mental wellness. Does that sound like a contradiction to you, heroine? Sometimes it does to me, too.Technology is increasingly a part of our lives. It can feel impossible to get away from it. A friend of mine once had her phone break down for an entire weekend. At first she was furious, and then fearful. But she and her husband had plans that weekend, and as she immersed herself in what they were doing, she forgot about her phone. She was able to lose herself in activities. To let go. It was a kind of mental recharge she didn’t know she needed. Once her phone was fixed, she reflected that she had felt better that weekend than she had in a long time.So how do we set limits with technology, so we too can experience this kind of mental recharge…. and still stay connected to the world? The guests on today’s show offer ideas you may have never thought about. I’ll share just one: turn off all of the alerts on your phone. All of them. No beep for a text. No on screen notification that you just got an email. My editor Anne is doing this now, and she says it’s made a huge difference in her ability to focus on what’s happening in the moment. Stay tuned as the Fall season will pick up in September. In the meantime, you can always connect with me on my website majo. Co (MAJO.CO) or on Instagram majo.heroine!

Boundaries with Tech & Social Media (Bonus)

Earlier in this season we talked about fairy tales. Queens, specifically…. and waifs. The waif is a passive figure, like the stereotypical vision of Rapunzel. She sits, in a tower, waiting for someone to come and rescue her. (Quick note: This episode is from the archive and available when you subscribe to the podcast on ApplePodcasts.com/Heroine or wherever you get your podcasts. You can also stream it live from any browser on spreaker.com/heroine). As the writer and cultural critic Gloria Anzaldúa once said, “Nobody’s going to save you. No one’s going to cut you down, cut the thorns thick around you. No one’s going to storm the castle walls nor kiss awake your birth, climb down your hair, nor mount you onto the white steed. There is no one who will feed the yearning. Face it. You will have to do, do it yourself.” Some women seem to understand this inherently, and live their lives accordingly. Some of us struggle a bit more to accept this. American Photojournalist and New York Times Best Selling Author Lynsey Addario falls into that first camp. She’s a war photographer who works in conflict zones all over the world. Throughout her entire career, Lynsey has been willing to risk her life, her safety, and her creature comforts to pursue what makes her feel alive. She’s photographed women under the Taliban, documented misogyny in the Congo and been kidnapped in Libya. And she has also found love and become a mother. Lynsey’s story reminds me to choose to do what is meaningful …. To feed the yearning, as Gloria Anzaldúa says. Also, heroine, today’s episode wraps up the Spring season, though keep your ear open for a bonus episode or two dropping this summer. And don’t worry, we’ll pick back up in the Fall. Also, this episode happens to be the 100th episode of the podcast. Can you believe it? I write about my top ten learnings since I started the show three years ago on my blog and Instagram – tips that will help you, in starting to share your voice and becoming more visible. So make sure to check that out on my blog (majo.co – MAJO.co) AND on my instagram @majo.heroine. Remember that Majo is spelled with a “j” that Spanish “j’ as in José! A BIG THANK YOU & SHOUT OUT TO OUR BADASS PATRONS ESPECIALLY:  Bianca Wendt, an award-winning art director and graphic designer based in San Francisco and London. Learn more about Bianca and her work here. Pssst....don't forget to follow me on Instagram @majo.heroine for more goodies, inspiration, and updates when episodes drop – yay! Want to support women's voices? Go to patreon.com/heroinefm & become a bigger part of the Heroine community. Check out our rewards for supporters. MUSIC: Carolyn Pennypacker Riggs﻿

Earlier in this season we talked about fairy tales. Queens, specifically…. and waifs. The waif is a passive figure, like the stereotypical vision of Rapunzel. She sits, in a tower, waiting for someone to come and rescue her. (Quick note: This episode is from the archive and available when you subscribe to the podcast on ApplePodcasts.com/Heroine or wherever you get your podcasts. You can also stream it live from any browser on spreaker.com/heroine).As the writer and cultural critic Gloria Anzaldúa once said, “Nobody’s going to save you. No one’s going to cut you down, cut the thorns thick around you. No one’s going to storm the castle walls nor kiss awake your birth, climb down your hair, nor mount you onto the white steed. There is no one who will feed the yearning. Face it. You will have to do, do it yourself.”Some women seem to understand this inherently, and live their lives accordingly. Some of us struggle a bit more to accept this.American Photojournalist and New York Times Best Selling Author Lynsey Addario falls into that first camp. She’s a war photographer who works in conflict zones all over the world. Throughout her entire career, Lynsey has been willing to risk her life, her safety, and her creature comforts to pursue what makes her feel alive. She’s photographed women under the Taliban, documented misogyny in the Congo and been kidnapped in Libya. And she has also found love and become a mother. Lynsey’s story reminds me to choose to do what is meaningful …. To feed the yearning, as Gloria Anzaldúa says.Also, heroine, today’s episode wraps up the Spring season, though keep your ear open for a bonus episode or two dropping this summer. And don’t worry, we’ll pick back up in the Fall. Also, this episode happens to be the 100th episode of the podcast. Can you believe it? I write about my top ten learnings since I started the show three years ago on my blog and Instagram – tips that will help you, in starting to share your voice and becoming more visible. So make sure to check that out on my blog (majo.co – MAJO.co) AND on my instagram @majo.heroine. Remember that Majo is spelled with a “j” that Spanish “j’ as in José! A BIG THANK YOU & SHOUT OUT TO OUR BADASS PATRONS ESPECIALLY: Bianca Wendt, an award-winning art director and graphic designer based in San Francisco and London. Learn more about Bianca and her work here.Pssst....don't forget to follow me on Instagram @majo.heroine for more goodies, inspiration, and updates when episodes drop – yay!Want to support women's voices? Go to patreon.com/heroinefm & become a bigger part of the Heroine community. Check out our rewards for supporters.MUSIC:Carolyn Pennypacker Riggs﻿

Feeding Your Own Longing — Lynsey Addario

Eileen Fisher is more than a strong, female leader. Eileen Fisher is an icon. Her clothes - and her signature style - soft, elegant, warm - are an entire way of life. But unlike many famous leaders, and especially many famous FASHION leaders, Eileen is not driven by ego. She is humble. Midwestern. The Devil Wears Prada...she is decidedly, NOT. Throughout our interview, I wondered, how can such a strong leader speak with such a down to earth realness? Perhaps it’s because Eileen is an example of how to succeed well. As her brand continues to grow, she continues to reinvent. Instead of defining her business by how much money it makes, her company’s new parameter of success…. is sustainability. Her new mantra is do the most good instead of make the most money. In a world where our political leaders deny climate change...and other painful truths such as a woman’s right to make decisions about her own body...all to hold on to power...I think we can all take something from Eileen’s example. Live your values, show up, try. And remember that integrity is the only real currency we have in this world. Alright, on to the show. A BIG THANK YOU & SHOUT OUT TO OUR BADASS PATRONS ESPECIALLY:  Bianca Wendt, an award-winning art director and graphic designer based in San Francisco and London. Learn more about Bianca and her work here. Pssst....don't forget to follow me on Instagram @majo.heroine for more goodies, inspiration, and updates when episodes drop – yay! Want to support women's voices? Go to patreon.com/heroinefm & become a bigger part of the Heroine community. Check out our rewards for supporters. MUSIC: Carolyn Pennypacker Riggs﻿

Eileen Fisher is more than a strong, female leader. Eileen Fisher is an icon. Her clothes - and her signature style - soft, elegant, warm - are an entire way of life. But unlike many famous leaders, and especially many famous FASHION leaders, Eileen is not driven by ego. She is humble. Midwestern. The Devil Wears Prada...she is decidedly, NOT. Throughout our interview, I wondered, how can such a strong leader speak with such a down to earth realness? Perhaps it’s because Eileen is an example of how to succeed well. As her brand continues to grow, she continues to reinvent. Instead of defining her business by how much money it makes, her company’s new parameter of success…. is sustainability. Her new mantra is do the most good instead of make the most money.In a world where our political leaders deny climate change...and other painful truths such as a woman’s right to make decisions about her own body...all to hold on to power...I think we can all take something from Eileen’s example.Live your values, show up, try. And remember that integrity is the only real currency we have in this world. Alright, on to the show.A BIG THANK YOU & SHOUT OUT TO OUR BADASS PATRONS ESPECIALLY: Bianca Wendt, an award-winning art director and graphic designer based in San Francisco and London. Learn more about Bianca and her work here.Pssst....don't forget to follow me on Instagram @majo.heroine for more goodies, inspiration, and updates when episodes drop – yay!Want to support women's voices? Go to patreon.com/heroinefm & become a bigger part of the Heroine community. Check out our rewards for supporters.MUSIC:Carolyn Pennypacker Riggs﻿

Eileen Fisher on Embodied Leadership

What happens when you marry someone who becomes rich and famous? Perhaps you find yourself becoming a bit blonder, a bit more stylish, and less, well, you - to fit into his life. I think we’ve all done this to a certain extent. Changed ourselves to fit the needs of someone we wanted to fit with. (Quick note: This episode is from the archive and available when you subscribe to the podcast on ApplePodcasts.com/Heroine or wherever you get your podcasts. You can also stream it live from any browser on spreaker.com/heroine). But let’s say this all happens in the public eye. You and this man start a family. And after all this stretching and shifting, tragedy strikes. Nothing can insulate us from that. And then, he breaks up with you. And quickly takes up with someone new. That’s what happened to Justine Musk. She’s a writer, speaker and soul-blogger. She is also the ex-wife of tech billionaire and provocateur Elon Musk. When I interviewed Justine, I was reminded of why I do this podcast. Justine experienced something in the Heroine’s journey called the descent. In crude terms, Justine was kind of a starter wife. She herself has said this in an article she wrote for Marie Claire. But as we’ve seen with our examination of archetypes in fairy tales at the beginning of the season, this one is woefully inadequate. It’s an oversimplification as they do little to reveal the soul of the person. And the origins of Justine’s story don’t define her. It’s what she chose to do with her story...that does. And it’s the descent - the darkness in her life that revealed the light of who she is. Which I think...is the truth for all great heroines. As the Sufi mystic Rumi once said, be patient where you sit in the dark, the dawn is coming. References: Check out Justine's blog at <a href="http://justinemusk.com/" rel="noopener">http://justinemusk.com/</a> A BIG THANK YOU & SHOUT OUT TO OUR BADASS PATRONS ESPECIALLY:  Brigid Cabry Nelson leads Lettershop, an award-winning creative studio that serves a wide range of clients—from boutique retailers to large corporations—approaching each and every project with vigor and enthusiasm. Learn more about Brigid and her work here. Bianca Wendt, an award-winning art director and graphic designer based in San Francisco and London. Learn more about Bianca and her work here. Pssst....don't forget to follow me on Instagram @majo.heroine for more goodies, inspiration, and updates when episodes drop – yay! Want to support women's voices? Go to patreon.com/heroinefm & become a bigger part of the Heroine community. Check out our rewards for supporters. MUSIC: Carolyn Pennypacker Riggs﻿

What happens when you marry someone who becomes rich and famous? Perhaps you find yourself becoming a bit blonder, a bit more stylish, and less, well, you - to fit into his life. I think we’ve all done this to a certain extent. Changed ourselves to fit the needs of someone we wanted to fit with. (Quick note: This episode is from the archive and available when you subscribe to the podcast on ApplePodcasts.com/Heroine or wherever you get your podcasts. You can also stream it live from any browser on spreaker.com/heroine).But let’s say this all happens in the public eye. You and this man start a family. And after all this stretching and shifting, tragedy strikes. Nothing can insulate us from that. And then, he breaks up with you. And quickly takes up with someone new.That’s what happened to Justine Musk. She’s a writer, speaker and soul-blogger. She is also the ex-wife of tech billionaire and provocateur Elon Musk. When I interviewed Justine, I was reminded of why I do this podcast. Justine experienced something in the Heroine’s journey called the descent. In crude terms, Justine was kind of a starter wife. She herself has said this in an article she wrote for Marie Claire. But as we’ve seen with our examination of archetypes in fairy tales at the beginning of the season, this one is woefully inadequate. It’s an oversimplification as they do little to reveal the soul of the person. And the origins of Justine’s story don’t define her. It’s what she chose to do with her story...that does.And it’s the descent - the darkness in her life that revealed the light of who she is. Which I think...is the truth for all great heroines. As the Sufi mystic Rumi once said, be patient where you sit in the dark, the dawn is coming. References: Check out Justine's blog at http://justinemusk.com/A BIG THANK YOU & SHOUT OUT TO OUR BADASS PATRONS ESPECIALLY: Brigid Cabry Nelson leads Lettershop, an award-winning creative studio that serves a wide range of clients—from boutique retailers to large corporations—approaching each and every project with vigor and enthusiasm. Learn more about Brigid and her work here. Bianca Wendt, an award-winning art director and graphic designer based in San Francisco and London. Learn more about Bianca and her work here.Pssst....don't forget to follow me on Instagram @majo.heroine for more goodies, inspiration, and updates when episodes drop – yay!Want to support women's voices? Go to patreon.com/heroinefm & become a bigger part of the Heroine community. Check out our rewards for supporters.MUSIC:Carolyn Pennypacker Riggs﻿

Disrupting the Fairy Tale — Justine Musk

Discover female legends, badasses, and rule-breakers who will make you laugh, weep, and feel alive again. Eavesdrop on real, vulnerable, intimate conversations, like listening to two good friends talk over a cup of tea or glass of wine. We go deep.

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Heroine: Women’s Creative Leadership, Confidence, Wisdom

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