In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. This episode features legendary advertising madwoman Jane Maas. She gave an uncensored 45 minute tell-all about life as a female advertising professional in the days of the original mad men. She recently published her Book "Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond." Blake Althen got to spend a few minutes with her after her presentation.

CREATE

CREATE: Jane Maas, ADWKDC 2012

In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. This episode features Ted Leonsis, an entrepreneur known for many things including being a founder of AOL, owning the Washington Capitals, the Wizards, and the Mystics; and chairing both Snag Films and Revolution Money. Before Ted gave his keynote address, Blake Althen asked members of the Ad Club what they'd like to ask Ted, then caught up with him immediately after his talk.

CREATE: Ted Leonsis, ADWKDC 2012

In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Seth Goldman is the CEO and Peter Kaye is the Vice President of Marketing of Honest Tea. Seth gave a fascinating talk about how they are using a campaign called the Honest Index where they set up tea stands with cameras in various cities to see just how honest people really were. Karl Boehm got a chance to talk to them about that campaign and more right before Peter gave his keynote address.

CREATE: Seth Goldman and Peter Kaye, Honest Tea, ADWKDC 2012

In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Michael Goldberg is a partner at Deutsch in NYC. He gave an inspiring talk on how to stay creative in the fast paced word of advertising and pr. Blake Althen got him for a few minutes immediately following.

CREATE: Michael Goldberg, Deutsch, Inc., ADWKDC 2012

In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Amy DeMaria works with the Cystic Fibrosis Foundation as the Senior Vice President of Communication. She spoke on a panel about how she views their foundation as taking on the role of a publisher, disseminating information a variety of ways. Ernesto Gluecksman got a chance to ask her more about that.

CREATE: Amy DeMaria, Cystic Fibrosis Foundation, ADWKDC 2012

In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Amanda Ponzar is the Director of communications in Global Corporate Leadership at United Way WorldWide. She spoke about how they form partnership programs with other brands in what she described as a triple win scenario. Ernesto Gluecksman briefly interviewed her after her panel to talk about this concept and more.

CREATE: Amanda Ponzar, United Way, ADWKDC 2012

This interview is with 3 of the top members of the award winning RP3 Agency.  Their clients include Norfolk Southern, Long & Foster, Facing History and Ourselves, American Nurses Association, Washington Area Women's Foundation, and United Way. Create reporter Blake Althen spoke with Creative Director Jim Lansbury, Associate Creative Director Lisa Biskin, and the agency president Beth Johnson.  They discuss their thoughts on starting this successful agency just 3 years ago and how they have managed to have so much success in such a short amount of time.

CREATE: A Conversation with RP3 Agency

AKQA recently won an Addy for their work promoting the best-selling video game Skyrim. Today we speak with Senior Copywriter, JON LEE. Coming from a background in theater as both actor and playwright, Jon has a unique perspective on the advertising industry.

Jon Lee, AKQA

Today's guest is Kai Fang, a Creative Director at GMMB. Kai directed the CTIA Sculptures project that just won Best of Show at the DC Addy awards.

Kai Fang, GMMB

Our guest today is Karl Boehm. Karl is the Director of E-Marketing Strategy for NetStrategies in Fairfax, VA. He is also the Programs Chair for Ad 2 DC, a part of the DC Ad Club, and Creator of the Future of Advertising event series FutAd.

Karl Boehm, NetStrategies

Today’s interview is with Karen Riordan, President of Smith Gifford. Karen has had a successful career in the advertising industry, but she hasn't always been the boss. She started her career from the bottom floor and has worked her way to the top. Hear her background and her thought on the adveritising business.

Karen Riordan, Smith Gifford

Today’s interview is with Roger Baldacci, Executive Vice President, Creative Director at Arnold Worldwide. Throughout his career he’s produced an extensive body of award-winning work that has helped build brands like McDonald’s, Miller Lite, Coors, Timberland, Nikon, and Converse.

Roger Baldacci, Arnold Worldwide

Joe Nichols talks about how he does what he does, and what he looks for when he's hiring.

Joe Nichols, Lifetime

Pablo Pulido is a Senior Creative Director, and his days are spent making promos to introduce new and existing shows for History. His credits are too long to list, but Top Shot, Life After People, Gettysburg, Ax Men, and American Pickers are just the tip of the iceberg. His promos are much more than ads for upcoming shows, they’re well thought out, incredibly creative and magnificently executed mini works of art by themselves.

Pablo Pulido, History

Bruce Nesmith is currently the Director of Design for Bethesda Softworks, and lead designer for upcoming Elder Scrolls V: Skyrim. He is best known for his design work on The Elder Scrolls IV: Oblivion and Fallout 3. During his 20+ year career, Bruce has been a programmer, writer, systems designer, tester, QA manager, and producer.

Bruce Nesmith, Bethesda Softworks

CREATE gets inside the minds of the creative and the curious. Each month we'll interview advertising professionals in different aspects of advertising to keep you inspired and informed. Look for our Podcast in the iTunes Music Store. CREATE is co-produced and co-sponsored by Ad Club of Metropolitan Washington DC and Human Factor.

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