IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

Advertising Podcast from the IPA

In conversation with Helen Calcraft

IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583

In conversation with Orlando Wood

IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

In conversation with Zaid Al-Zaidy

Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

Business Growth 2019 Paul Bainsfair and Marc Nohr

In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices. IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

In conversation with Meabh Quoirin

IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

In conversation with Sarah Golding

What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

In conversation with Daniel Franklin

Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

In conversation with Richard Shotton

What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

Matthew D’Ancona in Conversation

CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

Blair Enns in conversation

Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

In conversation with Paul Lawson

Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference. http://ipa.co.uk/events/ipa-commercial-conference-2016

Tim Williams in conversation

The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker.

Rory Sutherland in conversation

Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience.

Nicola Mendelsohn in Conversation

Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means...

Dave Trott in Conversation

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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Advertising Podcast from the IPA

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