Most brands today talk about 'purpose' as being central to what they need their brand to be. This is driven primarily by the fact that consumers today demand purpose from the brands whom they interact with, purchase, or make part of their world in various ways.This week, Varun is joined by Sarvesh Shashi, Founder and CEO, Sarva, who's entire business is built on purpose - and the purpose is wellness.. Sarvesh talks about his love for cricket, adventure sports &amp; theatre, dancing professionally for 5 years, jumping from the highest jumping-off point in the world, and all the other cool and amazing things he has done in his life. After all of that, he is a true yogi at heart, having founded his company, and talks about how Jennifer Lopez, yes, THE Jennifer Lopez, ended up investing in his dream. He also talks about his guruji's 7 year challenge for him, and how he has kept it going. Tune in for an enriching conversation on what a business built around mindfulness is.Talk to Varun Duggirala on Twitter and Instagram @varunduggi. Talk to Sarvesh Shashi on Twitter @sarveshshashi and Instagram @sarvesh_shashi.Please send in your feedback at <a href="mailto:talktous@indusvox.com" target="_blank" rel="noopener noreferrer">talktous@indusvox.com</a>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

Most brands today talk about 'purpose' as being central to what they need their brand to be. This is driven primarily by the fact that consumers today demand purpose from the brands whom they interact with, purchase, or make part of their world in various ways.This week, Varun is joined by Sarvesh Shashi, Founder and CEO, Sarva, who's entire business is built on purpose - and the purpose is wellness.. Sarvesh talks about his love for cricket, adventure sports &amp; theatre, dancing professionally for 5 years, jumping from the highest jumping-off point in the world, and all the other cool and amazing things he has done in his life. After all of that, he is a true yogi at heart, having founded his company, and talks about how Jennifer Lopez, yes, THE Jennifer Lopez, ended up investing in his dream. He also talks about his guruji's 7 year challenge for him, and how he has kept it going.Tune in for an enriching conversation on what a business built around mindfulness is.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Sarvesh Shashi on Twitter @sarveshshashi and Instagram @sarvesh_shashi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Advertising Is Dead

Ep. 68: The Business of Wellness

As an advertiser, Varun ends up meeting people who have interesting stories, job roles and journeys. One such person, with a very interesting perspective, is Tarika Soni, the Head of Commercial Strategy &amp; Ad Monetisation, Snap Inc. We often don't realize how vital a part of our lives the camera has become. On this episode, Varun talks to Tarika about the power of the camera, the things that Snap is doing in the space, and her perspective on the entire ecosystem and how the whole space has evolved.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

As an advertiser, Varun ends up meeting people who have interesting stories, job roles and journeys. One such person, with a very interesting perspective, is Tarika Soni, the Head of Commercial Strategy &amp; Ad Monetisation, Snap Inc.We often don't realize how vital a part of our lives the camera has become. On this episode, Varun talks to Tarika about the power of the camera, the things that Snap is doing in the space, and her perspective on the entire ecosystem and how the whole space has evolved.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 67: Power of The Camera

A lot of us are interested in advertising as a career and business. It's an exciting industry with endless possibilities. But we all have tons of questions regarding it. How does it all work? On this episode, Varun Duggirala, with the help of some of his guests from previous episodes, answers your AMA questions. So tune in for some great insights into the world of advertising, only on Advertising Is Dead.Talk to Varun Duggirala on Twitter and Instagram @varunduggi. Talk to Harshil Karia on Instagram @harshiljkaria, and on Twitter @harshilkaria. Talk to Ashwin Suresh on Instagram and Twitter @ashwinsuresh. Talk to Roshan Abbas on Instagram @roshan1970, and on Twiiter @roshanabbas. Talk to Ravina Rawal on Instagram and Twitter @RavinaRawal.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

A lot of us are interested in advertising as a career and business. It's an exciting industry with endless possibilities. But we all have tons of questions regarding it. How does it all work?On this episode, Varun Duggirala, with the help of some of his guests from previous episodes, answers your AMA questions. So tune in for some great insights into the world of advertising, only on Advertising Is Dead.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Harshil Karia on Instagram @harshiljkaria, and on Twitter @harshilkaria.Talk to Ashwin Suresh on Instagram and Twitter @ashwinsuresh.Talk to Roshan Abbas on Instagram @roshan1970, and on Twiiter @roshanabbas.Talk to Ravina Rawal on Instagram and Twitter @RavinaRawal.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 66: AMA FEB 2020 - agency FAQ, content next, talent+culture & lots more

This week, Varun is joined by comedian Kunal Rao, who talks about being an introvert and how finding that out changed a lot of things in his life for the better. They also discuss Kunal's Amazon Special 'Done', how it was possibly ahead of it's times, why Kunal despises ad agencies so much and his three big goals for 2020.Talk to Varun Duggirala on Twitter and Instagram @varunduggi. Talk to Kunal Rao on Twitter and Instagram @kunalrao.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

This week, Varun is joined by comedian Kunal Rao, who talks about being an introvert and how finding that out changed a lot of things in his life for the better. They also discuss Kunal's Amazon Special 'Done', how it was possibly ahead of it's times, why Kunal despises ad agencies so much and his three big goals for 2020.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Kunal Rao on Twitter and Instagram @kunalrao.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 65: The Introverted Creator

Managing young workforces, building businesses around them, and constantly keeping those businesses evolving for what the industry requires is no easy task, and it's only gotten more and more complex over the last decade or so. But, in some ways, it's gotten simpler as well. This week, Varun talks to Harshil Karia, Founder &amp; MD at Schbang, and CEO at Proof Analytics India, to talk about how to build, grow and evolve digital businesses, and where he sees the marketing ecosystem going in the near future.Talk to Varun Duggirala on Twitter and Instagram @varunduggi. Talk to Harshil Karia on Instagram @harshiljkaria, and on Twitter @harshilkaria.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

Managing young workforces, building businesses around them, and constantly keeping those businesses evolving for what the industry requires is no easy task, and it's only gotten more and more complex over the last decade or so. But, in some ways, it's gotten simpler as well.This week, Varun talks to Harshil Karia, Founder &amp; MD at Schbang, and CEO at Proof Analytics India, to talk about how to build, grow and evolve digital businesses, and where he sees the marketing ecosystem going in the near future.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Harshil Karia on Instagram @harshiljkaria, and on Twitter @harshilkaria.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 64: Evolving The Creative Agency Business

The term 'pursuing your passion' is used very often and is very loosely bandied about. We should realise, that for most creative folks, the term should be 'passions' (plural), and not 'passion' . This is because creative people usually have multiple things that they really enjoy, and in some cases, they don't necessarily want to turn it into a career. In some cases, they do want to turn it into a career. But some find a crossover. They're called 'professional fans'. This week, on this Crossover episode, host Varun Duggirala talks to Tejas Menon, musician and host of The Geek Fruit Podcast, to talk about creating content around content. They also discuss Tejas' journey as a professional fan and a creator, talk about how he focusses on his multiple passions, and how he's built Geek Fruit with his co-hosts Jishnu and Dinkar. Also, find out why Tejas and Varun think pop-culture is so important to all of us.Talk to Varun Duggirala on Twitter and Instagram @varunduggi You can follow Tejas Menon on Instagram @tejasmenon1989 &amp; Twitter @tejasmenon. You can also follow Tejas' The Geek Fruit Podcast on Instagram ans Twitter @geekfruithqYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

The term 'pursuing your passion' is used very often and is very loosely bandied about. We should realise, that for most creative folks, the term should be 'passions' (plural), and not 'passion' . This is because creative people usually have multiple things that they really enjoy, and in some cases, they don't necessarily want to turn it into a career. In some cases, they do want to turn it into a career. But some find a crossover. They're called 'professional fans'.This week, on this Crossover episode, host Varun Duggirala talks to Tejas Menon, musician and host of The Geek Fruit Podcast, to talk about creating content around content. They also discuss Tejas' journey as a professional fan and a creator, talk about how he focusses on his multiple passions, and how he's built Geek Fruit with his co-hosts Jishnu and Dinkar.Also, find out why Tejas and Varun think pop-culture is so important to all of us.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Tejas Menon on Instagram @tejasmenon1989 &amp; Twitter @tejasmenon.You can also follow Tejas' The Geek Fruit Podcast on Instagram ans Twitter @geekfruithqYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 63: The Professional Fan

There are trends in marketing that we don't think of as trends in marketing, because of how entertaining or engaging they are. Memes and meme content comes in that category. Meme culture isn't going away anytime soon. They're a great visual way to show a joke or humorous content. Just ask the guests on this episode - Pulkit Kochar and Viraj Ghelani, Content Creators, Pocket Aces. Varun talks to these funny, young and vital creators about content creation, how to get started in content creation, and how to stay original.Talk to Varun Duggirala on Twitter and Instagram @varunduggi You can follow Pulkit Kochar on Instagram @pulkitkochar &amp; Twitter @KocharPulkit. You can follow Viraj Ghelani on Instagram and Twitter @viraj_ghelani.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

There are trends in marketing that we don't think of as trends in marketing, because of how entertaining or engaging they are. Memes and meme content comes in that category.Meme culture isn't going away anytime soon. They're a great visual way to show a joke or humorous content. Just ask the guests on this episode - Pulkit Kochar and Viraj Ghelani, Content Creators, Pocket Aces. Varun talks to these funny, young and vital creators about content creation, how to get started in content creation, and how to stay original.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Pulkit Kochar on Instagram @pulkitkochar &amp; Twitter @KocharPulkit.You can follow Viraj Ghelani on Instagram and Twitter @viraj_ghelani.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 62: Meme Sabha

A great thing about this age of the internet is that we get to voice a point-of-view, as well as create content around it. But, can the point-of-view be expanded into larger pieces of content? A category of content creator that has seen it's ups and downs, from a period of being too diplomatic, where it became all about numbers and not about the piece of content being reviewed, to a more recent time, which has seen a crop of voices come up that do put a strong and engaging point-of-view across, is the movie critic. One such critic, who Varun has been following for a while, is Sucharita Tyagi, the film critic and voice behind Film Companion's 'Not A Movie Review'. On this episode, Varun tries to look into the mindset of a critic and how she creates content around it.Talk to Varun Duggirala on Twitter and Instagram @varunduggi You can follow Sucharita Tyagi on Instagram &amp; Twitter @su4ita, and you can check out her Not A Movie Reviews on the Film Companion YouTube channel.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

A great thing about this age of the internet is that we get to voice a point-of-view, as well as create content around it. But, can the point-of-view be expanded into larger pieces of content? A category of content creator that has seen it's ups and downs, from a period of being too diplomatic, where it became all about numbers and not about the piece of content being reviewed, to a more recent time, which has seen a crop of voices come up that do put a strong and engaging point-of-view across, is the movie critic.One such critic, who Varun has been following for a while, is Sucharita Tyagi, the film critic and voice behind Film Companion's 'Not A Movie Review'.On this episode, Varun tries to look into the mindset of a critic and how she creates content around it.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Sucharita Tyagi on Instagram &amp; Twitter @su4ita, and you can check out her Not A Movie Reviews on the Film Companion YouTube channel.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 61: Not 'Just' A Film Critic

Why is there a need to do this long overdue AMA episode, you ask? It's because you all asked some interesting questions that Varun felt needed to be addressed. On this episode, Varun is joined by Pooja Jauhari, CEO, The Glitch, for an AMA episode. where the two of them answer questions sent in by fans and listeners. What kind of skills are relevant in the advertising and content industry today? How can one reach out to brands? Is it better to learn the skill or learn the market? Tune in to find out the answer to all these and more questions.P.S. The sound might be a little different than usual as Varun couldn't make it to the studio this week, but he'll be damned before he misses a week of the podcast! :)Talk to Varun Duggirala on Twitter and Instagram @varunduggi You can follow Pooja on Instagram &amp; Twitter @PoojaJauhariYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

Why is there a need to do this long overdue AMA episode, you ask? It's because you all asked some interesting questions that Varun felt needed to be addressed.On this episode, Varun is joined by Pooja Jauhari, CEO, The Glitch, for an AMA episode. where the two of them answer questions sent in by fans and listeners.What kind of skills are relevant in the advertising and content industry today? How can one reach out to brands? Is it better to learn the skill or learn the market? Tune in to find out the answer to all these and more questions.P.S. The sound might be a little different than usual as Varun couldn't make it to the studio this week, but he'll be damned before he misses a week of the podcast! :)Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Pooja on Instagram &amp; Twitter @PoojaJauhariYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 60: AMA Episode

Developing the design, determining the visuals, figuring out how the content fits as a part of the project, etc., are all innate parts of being a creator. Our tendency, however, is to put people into buckets, into categories, whether they're a photographer, or an artist, or a visual designer. But what has become the hallmark of a 'new-age' creator, is to be able dabble in all of it! Joining host Varun Duggirala today is Avinash Jai Singh, photographer &amp; film-maker, to talk about how to live the life of a New Age Creator.Talk to Varun Duggirala on Twitter and Instagram @varunduggi You can follow Avinash Jai Singh and all his awesome art on Instagram &amp; Twitter @daakujaisingh.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

Developing the design, determining the visuals, figuring out how the content fits as a part of the project, etc., are all innate parts of being a creator. Our tendency, however, is to put people into buckets, into categories, whether they're a photographer, or an artist, or a visual designer.But what has become the hallmark of a 'new-age' creator, is to be able dabble in all of it!Joining host Varun Duggirala today is Avinash Jai Singh, photographer &amp; film-maker, to talk about how to live the life of a New Age Creator.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Avinash Jai Singh and all his awesome art on Instagram &amp; Twitter @daakujaisingh.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 59: Creating Through Different Lenses

Happy New Year folks! :) How can one build experiences that the young feel they can relate to, while not being pandered to? To understand that, why not start out this year with a talk on youth-culture? On this first episode of the New Year, host Varun sits down with Anto Philip and Shreyans Jain, the co-founders of Under 25 and the Under 25 Summit, to talk about how Under 25 came to be, and it's goals. The Summit aims to brigde the gap between aspiring youngsters and their inspirations. They also discuss how one can engage with one's audience in unique ways, and the importance of valuing said audience. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Anto Philip on Twitter @anto_philip, and on Instagram @antophilip Talk to Shreyans Jain on Twitter @shreyansjain23 and on Instagram @theshreyansjain You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href= "https://ivm.today/android" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

Happy New Year folks! :) How can one build experiences that the young feel they can relate to, while not being pandered to? To understand that, why not start out this year with a talk on youth-culture? On this first episode of the New Year, host Varun sits down with Anto Philip and Shreyans Jain, the co-founders of Under 25 and the Under 25 Summit, to talk about how Under 25 came to be, and it's goals. The Summit aims to brigde the gap between aspiring youngsters and their inspirations. They also discuss how one can engage with one's audience in unique ways, and the importance of valuing said audience. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Anto Philip on Twitter @anto_philip, and on Instagram @antophilip Talk to Shreyans Jain on Twitter @shreyansjain23 and on Instagram @theshreyansjain You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 58: Building Youth Experiences

There are periods that are called the golden years of a brands marketing and these ebb and flow. There are also those who facilitate these waves, not just on one brand or company, but push boundaries and generate brand value as they change roles and industries. Many like this have also moved in recent years to taking all this understanding to create value for startup’s, as they work towards creating these golden waves for themselves. One such wave rider and facilitator is Lloyd Mathias. On this weeks episode of Advertising is Dead with our host Varun Duggirala, Lloyd discusses his journey of having worked with brands like Pepsi, Motorola, HP amongst others, and how that has led him to helping startup’s both as an angel advisor as well as a business strategist in today’s digital landscape. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Lloyd Mathias on Twitter @LloydMathias You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href= "https://ivm.today/android" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

There are periods that are called the golden years of a brands marketing and these ebb and flow. There are also those who facilitate these waves, not just on one brand or company, but push boundaries and generate brand value as they change roles and industries. Many like this have also moved in recent years to taking all this understanding to create value for startup’s, as they work towards creating these golden waves for themselves. One such wave rider and facilitator is Lloyd Mathias. On this weeks episode of Advertising is Dead with our host Varun Duggirala, Lloyd discusses his journey of having worked with brands like Pepsi, Motorola, HP amongst others, and how that has led him to helping startup’s both as an angel advisor as well as a business strategist in today’s digital landscape. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Lloyd Mathias on Twitter @LloydMathias You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 57: From Marketer to Angel Investor

Artists have a central ethos within which they build their art form. This has also led many artists to build entire businesses, that are centred around that very ethos. This practice of building businesses around artists has most times been facilitated by those who’ve helped them cross the first arc of being successful, and then progressed to this next stage in their evolution. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Co-Founder and Business Head at Gully Gang Entertainment, as they talk about his transition from artist manager to business head, his co-founder Divine & how one can build a business ecosystem around an artist Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Chaitanya Kataria on Twitter @chait_kataria and Instagram @ckataria You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href= "https://ivm.today/android" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

Artists have a central ethos within which they build their art form. This has also led many artists to build entire businesses, that are centred around that very ethos. This practice of building businesses around artists has most times been facilitated by those who’ve helped them cross the first arc of being successful, and then progressed to this next stage in their evolution. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Co-Founder and Business Head at Gully Gang Entertainment, as they talk about his transition from artist manager to business head, his co-founder Divine & how one can build a business ecosystem around an artist Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Chaitanya Kataria on Twitter @chait_kataria and Instagram @ckataria You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 56: Building a Business around an Artist

One of the common misconceptions about the disruption in the advertising and marketing space is the fact that this is all about social platforms and content creation. However, the underlying fact is that the influx of availability of data and its analysis play a major role in the ecosystem. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Chief Digital Officer at Hansa Cequity, Nishad Ramachandran as they speak about how one makes the transition from being in a traditional advertising agency, to really moving towards the other side that is focused more on consumer journey and how technology impacts it. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Nishad Ramachandran on Instagram @nishad You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

One of the common misconceptions about the disruption in the advertising and marketing space is the fact that this is all about social platforms and content creation. However, the underlying fact is that the influx of availability of data and its analysis play a major role in the ecosystem. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Chief Digital Officer at Hansa Cequity, Nishad Ramachandran as they speak about how one makes the transition from being in a traditional advertising agency, to really moving towards the other side that is focused more on consumer journey and how technology impacts it. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Nishad Ramachandran on Instagram @nishad You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 55: From Creative Director to Consumer Experience

We live in a time where there are so many platforms to consume content, but so many times we end up scrolling through and taking more time to decide what we want to watch instead of actually watching something. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Founder and CEO of MUBI, Efe Çakarel, as they talk about the initiation and development of MUBI as a content platform. This episode gives an overview of how MUBI hand-curates cinema to give the audience something interesting to watch at all times. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Efe Çakarel on Twitter and Instagram @cakarel You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel= "nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.

We live in a time where there are so many platforms to consume content, but so many times we end up scrolling through and taking more time to decide what we want to watch instead of actually watching something. On this episode of Advertising is Dead, host Varun Duggirala is joined by the Founder and CEO of MUBI, Efe Çakarel, as they talk about the initiation and development of MUBI as a content platform. This episode gives an overview of how MUBI hand-curates cinema to give the audience something interesting to watch at all times. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Efe Çakarel on Twitter and Instagram @cakarel You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Ep. 54: Hand-Curating Cinema

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

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Advertising Is Dead

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