The hardest part of rebranding has been rebuilding the idea our customers and community have about who we are and what we do for them. That process is never a one-way conversation. It's collaborative and co-creative, especially in a community-based business like ours. My guest today also runs a community-based business and she's intimately familiar with the role that her community members play in the brand she's building. Sara Dean is the founder and host of Shameless Mom Academy. As the Shameless Mom Academy podcast started to take off, Sara realized that what she was creating wasn't just hers. It wasn't just her sharing her thoughts and stories behind a mic and her audience listening, all from their respective houses, in their separate communities. No, Shameless Mom Academy was a connection between women wrestling with their identities as mothers and ambitious women. This connection was the real story, the real brand powering an emerging business. Today, Sara leads the Momentum Mamas membership community, the Tenacious Mamas business & leadership mastermind, and Shameless Mom Con where she brings the whole community together to co-create the foundation of this brand—and celebrate their shameless motherhood. Sara and I talk about the personal identity crisis that inspired her to start the podcast, how she started with a vision for making a big impact but not making a big business, how she's leaning into imperfect action, and how the Shameless Mom Academy brand has evolved. The post <a rel="nofollow" href="https://explorewhatworks.com/co-creating-a-brand-in-community-sara-dean/">EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

The hardest part of rebranding has been rebuilding the idea our customers and community have about who we are and what we do for them. That process is never a one-way conversation. It's collaborative and co-creative, especially in a community-based business like ours. My guest today also runs a community-based business and she's intimately familiar with the role that her community members play in the brand she's building. Sara Dean is the founder and host of Shameless Mom Academy. As the Shameless Mom Academy podcast started to take off, Sara realized that what she was creating wasn't just hers. It wasn't just her sharing her thoughts and stories behind a mic and her audience listening, all from their respective houses, in their separate communities. No, Shameless Mom Academy was a connection between women wrestling with their identities as mothers and ambitious women. This connection was the real story, the real brand powering an emerging business. Today, Sara leads the Momentum Mamas membership community, the Tenacious Mamas business & leadership mastermind, and Shameless Mom Con where she brings the whole community together to co-create the foundation of this brand—and celebrate their shameless motherhood. Sara and I talk about the personal identity crisis that inspired her to start the podcast, how she started with a vision for making a big impact but not making a big business, how she's leaning into imperfect action, and how the Shameless Mom Academy brand has evolved. The post EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean appeared first on What Works.

What Works | Small Business Podcast with Tara McMullin

EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean

What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the long-term fallout. Tara McMullin talks with financial behaviorist Jacquette Timmons, event organizer Lauren Caselli, and lawyer Autumn Witt Boyd about how they're experiencing the impact of COVID-19. The post <a rel="nofollow" href="https://explorewhatworks.com/special-covid-19-and-the-impact-on-small-business-owners/">SPECIAL: COVID-19 And The Impact On Small Business Owners</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the long-term fallout. Tara McMullin talks with financial behaviorist Jacquette Timmons, event organizer Lauren Caselli, and lawyer Autumn Witt Boyd about how they're experiencing the impact of COVID-19. The post SPECIAL: COVID-19 And The Impact On Small Business Owners appeared first on What Works.

SPECIAL: COVID-19 And The Impact On Small Business Owners

This week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and intentional choices. Alyssa and the Studebaker Metals team have made careful brand choices about everything from how they style their products to how their products are categorized to the tools they use to craft their products to the messaging behind the products. Alyssa and I talk about the unconventional choice to produce unisex accessories, why slow is fast and what that has to do with their brand positioning, and how their brand plays out in advertising, plus the roles of timelessness and place in how their brand is built. The post <a rel="nofollow" href="https://explorewhatworks.com/creating-a-focused-intentional-brand-alyssa-catalano/">EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

This week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and intentional choices. Alyssa and the Studebaker Metals team have made careful brand choices about everything from how they style their products to how their products are categorized to the tools they use to craft their products to the messaging behind the products. Alyssa and I talk about the unconventional choice to produce unisex accessories, why slow is fast and what that has to do with their brand positioning, and how their brand plays out in advertising, plus the roles of timelessness and place in how their brand is built. The post EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals appeared first on What Works.

EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals

Today, we're talking to Gina Bianchini from Mighty Networks. Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we're proud users of their community-building and course delivery software. And, as such, I've seen the Mighty Networks team go through a careful brand evolution over the last 3 years. In fact, Mighty Networks brand evolution is a perfect case study in co-creating a brand with the people who engage with it and that's exactly what I wanted to talk with Gina about. Gina and I chat about what's stayed the same and what's changed over the last few years as Mighty Networks has grown and grown. You'll hear about Gina's light bulb moment, how building a community for Mighty Networks users helped her see how people were really using the software, and why she decided to build an online course. Plus, you'll hear how all of this learning helped Mighty Networks create a stunning new visual brand, in-house, in less than 1 week. The post <a rel="nofollow" href="https://explorewhatworks.com/leveling-up-with-customer-feedback-gina-bianchini/">EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

Today, we're talking to Gina Bianchini from Mighty Networks. Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we're proud users of their community-building and course delivery software. And, as such, I've seen the Mighty Networks team go through a careful brand evolution over the last 3 years. In fact, Mighty Networks brand evolution is a perfect case study in co-creating a brand with the people who engage with it and that's exactly what I wanted to talk with Gina about. Gina and I chat about what's stayed the same and what's changed over the last few years as Mighty Networks has grown and grown. You'll hear about Gina's light bulb moment, how building a community for Mighty Networks users helped her see how people were really using the software, and why she decided to build an online course. Plus, you'll hear how all of this learning helped Mighty Networks create a stunning new visual brand, in-house, in less than 1 week. The post EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini appeared first on What Works.

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she's taking in her business as Whole30's Melissa Urban. About a year ago, shortly after I finished my own life-changing Whole30, I noticed that Melissa announced she was searching for someone to lead diversity, equity, and inclusion efforts for her company. I kept my eye on those developments and always enjoyed seeing her update her audience on the hire and progress they were making. So when we decided to do this month on leadership, I knew I wanted to talk with Melissa and the woman she hired to fill this role, Dr. Carrie Kholi-Murchison, now Whole30's Director of People & Culture. I wanted to find out why and how Melissa has been leading so publicly on this front—and I also wanted to find out what Kholi was doing to lead this change internally in the organization. This conversation has been several months in the making—even though we recorded it less than a week ago! And I am so excited to share it with you. Alright, here's what Melissa, Kholi, and I talked about in this conversation: how Melissa gradually woke up to the lack of diversity and inclusion in the Whole30 community, why she thought free equalled accessible and open to everyone, and the work she's had to do to not immediately get defensive when someone points out something potentially harmful. Kholi shares how she pushed Melissa on whether Whole30 was just a wellness cult for while women, the challenges of doing DEI work with an internet business, and the specific projects they've launched to make the Whole30 a more inclusive community. The post <a rel="nofollow" href="https://explorewhatworks.com/building-an-inclusive-community-melissa-urban-dr-carrie-kholi-murchison/">EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she's taking in her business as Whole30's Melissa Urban. About a year ago, shortly after I finished my own life-changing Whole30, I noticed that Melissa announced she was searching for someone to lead diversity, equity, and inclusion efforts for her company. I kept my eye on those developments and always enjoyed seeing her update her audience on the hire and progress they were making. So when we decided to do this month on leadership, I knew I wanted to talk with Melissa and the woman she hired to fill this role, Dr. Carrie Kholi-Murchison, now Whole30's Director of People & Culture. I wanted to find out why and how Melissa has been leading so publicly on this front—and I also wanted to find out what Kholi was doing to lead this change internally in the organization. This conversation has been several months in the making—even though we recorded it less than a week ago! And I am so excited to share it with you. Alright, here's what Melissa, Kholi, and I talked about in this conversation: how Melissa gradually woke up to the lack of diversity and inclusion in the Whole30 community, why she thought free equalled accessible and open to everyone, and the work she's had to do to not immediately get defensive when someone points out something potentially harmful. Kholi shares how she pushed Melissa on whether Whole30 was just a wellness cult for while women, the challenges of doing DEI work with an internet business, and the specific projects they've launched to make the Whole30 a more inclusive community. The post EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison appeared first on What Works.

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

Today, my guest is Rob Walling and Rob is committed to doing things differently. Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is the founder of Drip, MicroConf, and most recently TinySeed. He's also the host of Startups for the Rest of Us and the author of Start Small, Stay Small. Rob has chosen, from the beginning, to do things differently—and the reason is his values. His values led him to realize that he could build a business without playing by everyone else's rules—and that's made him a leader for thousands of others who are looking to do things differently too. I talk with Rob about the throughline that weaves his different ventures together, the values that define his work, how his community and events are a reaction to the "standard" in his field, and how he views his role as a leader. Plus, I ask him how he's ensuring his values continue to play out as his community rapidly expands. The post <a rel="nofollow" href="https://explorewhatworks.com/leading-differently-rob-walling/">EP 265: Leading Differently With MicroConf Co-Founder Rob Walling</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

Today, my guest is Rob Walling and Rob is committed to doing things differently. Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is the founder of Drip, MicroConf, and most recently TinySeed. He's also the host of Startups for the Rest of Us and the author of Start Small, Stay Small. Rob has chosen, from the beginning, to do things differently—and the reason is his values. His values led him to realize that he could build a business without playing by everyone else's rules—and that's made him a leader for thousands of others who are looking to do things differently too. I talk with Rob about the throughline that weaves his different ventures together, the values that define his work, how his community and events are a reaction to the "standard" in his field, and how he views his role as a leader. Plus, I ask him how he's ensuring his values continue to play out as his community rapidly expands. The post EP 265: Leading Differently With MicroConf Co-Founder Rob Walling appeared first on What Works.

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

I'm thrilled to bring Shannon Siriano Greenwood back to the podcast. Shannon is the founder of Rebelle, which started as a conference and grew into a whole community of women who believe they have the power to define, design, and create her own version of success. Shannon and I talk about how she became the leader of the Rebelle community in the first place, how she and her team design each event to bring their values to life, and what her role is within the growing community and event series. We also talk about how Shannon is ensuring that the values that make Rebelle great are represented as the community grows. The post <a rel="nofollow" href="https://explorewhatworks.com/ep-264-leading-a-growing-community-with-rebelle-founder-shannon-siriano-greenwood/">EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

I'm thrilled to bring Shannon Siriano Greenwood back to the podcast. Shannon is the founder of Rebelle, which started as a conference and grew into a whole community of women who believe they have the power to define, design, and create her own version of success. Shannon and I talk about how she became the leader of the Rebelle community in the first place, how she and her team design each event to bring their values to life, and what her role is within the growing community and event series. We also talk about how Shannon is ensuring that the values that make Rebelle great are represented as the community grows. The post EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood appeared first on What Works.

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

But today, my guest is Erica Courdae, the founder of Silver Immersion, a Baltimore-area hair and makeup business, as well as a diversity, equity, and inclusion coach. She's also the host of Pause On The Play, a podcast where she shares insight and expertise on fulfilling your values for diversity and inclusion in your business. I met Erica at She Podcasts Live! in Atlanta last October and I knew she'd be a perfect fit to kick off this month on leadership. Erica and I talk about the frustrating origin story of her first business and whether she's always been someone willing to speak up and share her truth. We also talk about how she models her values for her team members and the clients they service—and why that's a key part of how she leads. Plus, we talk about why she ventured into the world of coaching and how she settled on diversity, equity, and inclusion as her specialty. This is a great episode to listen to if you've felt the call to bring your own values into your business more concretely but don't know where to start or how to lead the change. The post <a rel="nofollow" href="https://explorewhatworks.com/turning-your-values-into-action-erica-courdae/">EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

But today, my guest is Erica Courdae, the founder of Silver Immersion, a Baltimore-area hair and makeup business, as well as a diversity, equity, and inclusion coach. She's also the host of Pause On The Play, a podcast where she shares insight and expertise on fulfilling your values for diversity and inclusion in your business. I met Erica at She Podcasts Live! in Atlanta last October and I knew she'd be a perfect fit to kick off this month on leadership. Erica and I talk about the frustrating origin story of her first business and whether she's always been someone willing to speak up and share her truth. We also talk about how she models her values for her team members and the clients they service—and why that's a key part of how she leads. Plus, we talk about why she ventured into the world of coaching and how she settled on diversity, equity, and inclusion as her specialty. This is a great episode to listen to if you've felt the call to bring your own values into your business more concretely but don't know where to start or how to lead the change. The post EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae appeared first on What Works.

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

My guest today has had a similar experience learning the ins and outs of event planning and hosting kickass conferences. Isaac Watson is the founder of Kickass Conferences, an event strategy and production studio based in the Pacific Northwest. Isaac helps community leaders develop and deliver transformative events for their audiences that inspire them to build a better world. So far, he's planned and managed events that have touched over 21,000 lives across the US and Europe. Isaac is a natural event planner. I know because I've attended a number of events that he's planned and I hired him to plan a conference for me 4 years ago. But Isaac hasn't relied on his natural aptitude for creating meaningful and engaging experiences. Instead, he's designed a process he can rely on to pull off one great event after another. This process and the way he manages his events is clearly a product of the way he's honed his craft over the years. He notices what works, he notices patterns, he notices the things that go unnoticed—and then he adapts the way he manages future projects. In this conversation, Isaac and I talk about how things have evolved since his very first event, the 5 phases that every event goes through from vision to completion, how he works with clients within that process, and what it's like when it's go-time and an event is live. The post <a rel="nofollow" href="https://explorewhatworks.com/honing-your-craft-using-smart-project-management-isaac-watson/">EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

My guest today has had a similar experience learning the ins and outs of event planning and hosting kickass conferences. Isaac Watson is the founder of Kickass Conferences, an event strategy and production studio based in the Pacific Northwest. Isaac helps community leaders develop and deliver transformative events for their audiences that inspire them to build a better world. So far, he's planned and managed events that have touched over 21,000 lives across the US and Europe. Isaac is a natural event planner. I know because I've attended a number of events that he's planned and I hired him to plan a conference for me 4 years ago. But Isaac hasn't relied on his natural aptitude for creating meaningful and engaging experiences. Instead, he's designed a process he can rely on to pull off one great event after another. This process and the way he manages his events is clearly a product of the way he's honed his craft over the years. He notices what works, he notices patterns, he notices the things that go unnoticed—and then he adapts the way he manages future projects. In this conversation, Isaac and I talk about how things have evolved since his very first event, the 5 phases that every event goes through from vision to completion, how he works with clients within that process, and what it's like when it's go-time and an event is live. The post EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson appeared first on What Works.

EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson

Today, you're going to hear from 5 business owners--all member of The What Works Network members. They're sharing the project management software they use and how it fits with the way they work. Susan Boles shares how she manages her projects in ClickUp. Joe Taylor, Jr shares how he and his team manage projects in Basecamp. Ayelet Marinovich shares how she used Trello to manage writing & publishing a book in just 6 weeks. Melissa Emler shares how she got used to managing--and automating--projects in AirTable. And finally, Jonathan Stewart shares how he took a windy road to managing projects in Notion. Keep an ear out for why each business owner uses the software they use and how it lets them manage the work they way they want to. Remember that the software is there to help them manage projects the way they choose to manage projects--not because it's fixing them or the work itself. The post <a rel="nofollow" href="https://explorewhatworks.com/5-project-management-tools-these-small-business-owners-cant-do-without/">EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

Today, you're going to hear from 5 business owners--all member of The What Works Network members. They're sharing the project management software they use and how it fits with the way they work. Susan Boles shares how she manages her projects in ClickUp. Joe Taylor, Jr shares how he and his team manage projects in Basecamp. Ayelet Marinovich shares how she used Trello to manage writing & publishing a book in just 6 weeks. Melissa Emler shares how she got used to managing--and automating--projects in AirTable. And finally, Jonathan Stewart shares how he took a windy road to managing projects in Notion. Keep an ear out for why each business owner uses the software they use and how it lets them manage the work they way they want to. Remember that the software is there to help them manage projects the way they choose to manage projects--not because it's fixing them or the work itself. The post EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without appeared first on What Works.

EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without

I wanted to know how people who work with lots of data and reports manage the process, communicate with their clients, and organize all the work to be done. So I asked Christina Sjahli, an on-demand CFO and cash flow analyst, to share her process. Christina started her career in corporate finance and now brings that experience to established entrepreneurs in the process of scaling to $1 million in annual revenue. In this conversation, Christina shares how she manages the financial reports that help her do her job, how she tracks changes in those reports so the history of the project is never lost, how and why she uses Trello boards to interact with her clients, and why being deadline-oriented helps her manage her own work. The post <a rel="nofollow" href="https://explorewhatworks.com/tracking-complex-projects-christina-sjahli/">EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

I wanted to know how people who work with lots of data and reports manage the process, communicate with their clients, and organize all the work to be done. So I asked Christina Sjahli, an on-demand CFO and cash flow analyst, to share her process. Christina started her career in corporate finance and now brings that experience to established entrepreneurs in the process of scaling to $1 million in annual revenue. In this conversation, Christina shares how she manages the financial reports that help her do her job, how she tracks changes in those reports so the history of the project is never lost, how and why she uses Trello boards to interact with her clients, and why being deadline-oriented helps her manage her own work. The post EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli appeared first on What Works.

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

Joelle is the founder of Brooklyn Book Doctor. She works with authors to help them complete their book projects—whether it's crafting the proposal or completing the manuscript. Her job is to be as much creative partner as it is project manager. After Joelle and I wrapped up our conversation, she told me: "the human element is a huge piece of the puzzle." And, honestly, if you listen for this idea throughout this interview, I think you'll see what she means. Joelle has become a master of managing for the human element in the creative process. And while Joelle has to manage the human element with her clients, we have to do this for ourselves every day. Joelle and I talk about the tools she uses to manage different types of writing projects, what she's learned about managing projects for creative people, and how her project management system blossomed into its own offer for working clients through the book proposal process. The post <a rel="nofollow" href="https://explorewhatworks.com/managing-the-creative-process-joelle-hann/">EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

Joelle is the founder of Brooklyn Book Doctor. She works with authors to help them complete their book projects—whether it's crafting the proposal or completing the manuscript. Her job is to be as much creative partner as it is project manager. After Joelle and I wrapped up our conversation, she told me: "the human element is a huge piece of the puzzle." And, honestly, if you listen for this idea throughout this interview, I think you'll see what she means. Joelle has become a master of managing for the human element in the creative process. And while Joelle has to manage the human element with her clients, we have to do this for ourselves every day. Joelle and I talk about the tools she uses to manage different types of writing projects, what she's learned about managing projects for creative people, and how her project management system blossomed into its own offer for working clients through the book proposal process. The post EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann appeared first on What Works.

EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann

The Nitty-Gritty: How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects The tools she uses to track progress, run reports, and organize the information that goes into every project How her team members take ownership of different areas of each project Why she’s learning to take a more top-level role in […] The post <a rel="nofollow" href="https://explorewhatworks.com/managing-multi-layer-projects-dana-kaye/">EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

The Nitty-Gritty: How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects The tools she uses to track progress, run reports, and organize the information that goes into every project How her team members take ownership of different areas of each project Why she’s learning to take a more top-level role in […] The post EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye appeared first on What Works.

EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye

We've had a helluva year here at What Works. We've talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year. What Works is special because we focus on the people who are making their businesses work every single day. We believe we all have a lot to learn from each other—and the more honest & transparent we are about how our marketing, operations, tools, product development, or sales processes work, the better chance we all have for success. On this episode, it's no different—except, instead of me being the one asking the questions, you are! The post <a rel="nofollow" href="https://explorewhatworks.com/ep-257-end-of-year-mailbag-episode-with-tara-mcmullin/">EP 257: End-Of-Year Mailbag Episode With Tara McMullin</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

We've had a helluva year here at What Works. We've talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year. What Works is special because we focus on the people who are making their businesses work every single day. We believe we all have a lot to learn from each other—and the more honest & transparent we are about how our marketing, operations, tools, product development, or sales processes work, the better chance we all have for success. On this episode, it's no different—except, instead of me being the one asking the questions, you are! The post EP 257: End-Of-Year Mailbag Episode With Tara McMullin appeared first on What Works.

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

Today's guest mentioned early on in our conversation that she found herself taking the work that came to her, growing her capacity to be able to bring in *more* work, and never really stopping to ask herself how she was designing her business. Her name is Hailey Thomas and she's the founder of BrainSpace Optimized, where she helps entrepreneurs plan, execute, and complete projects in 90 days or less. Unfortunately, Hailey suffered a big, personal loss that made her rethink the way she'd been doing business to that point. We talk about how her tunnel vision led her to skipping her initial grief, why she let go of her clients and contractors, and how she started to process what she truly needed from her life and business. The post <a rel="nofollow" href="https://explorewhatworks.com/discovering-what-you-need-from-your-business-hailey-thomas/">EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas</a> appeared first on <a rel="nofollow" href="https://explorewhatworks.com">What Works</a>.

Today's guest mentioned early on in our conversation that she found herself taking the work that came to her, growing her capacity to be able to bring in *more* work, and never really stopping to ask herself how she was designing her business. Her name is Hailey Thomas and she's the founder of BrainSpace Optimized, where she helps entrepreneurs plan, execute, and complete projects in 90 days or less. Unfortunately, Hailey suffered a big, personal loss that made her rethink the way she'd been doing business to that point. We talk about how her tunnel vision led her to skipping her initial grief, why she let go of her clients and contractors, and how she started to process what she truly needed from her life and business. The post EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas appeared first on What Works.

EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas

What’s Working Right Now To Grow, Manage, And Run Small Businesses In The Digital Age

hubhopper

What Works | Small Business Podcast with Tara McMullin

hubhopper