Alex Shockey, the Global Social Media Manager at FedEx, joins the Social Pros Podcast to discuss the structure and strategies of the tiny but mighty social media team at FedEx. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details Social media is constantly changing. We know this to be true and yet so many brands struggle to keep up. If successful brands on social have taught us anything it’s that you must embrace change and evolve how you’re structured to meet the needs of social media. This is just one of the takeaways from this episode of the Social Pros Podcast with Alex Shockey, the Global Social Media Manager at FedEx. Alex perfectly articulates the speed of social media’s evolution and focuses on the importance of identifying conversations on social and finding new ways to bring them to the surface in strategic ways. As Alex accurately points out, social media is often a soapbox for people to share their opinions. With 7,000+ FedEx mentions per day, Alex shares how she and her team capitalize on these stories and reveals what makes some social mentions worth bringing to the attention of their audience. In This Episode: <ul> <li>04:28 – A peek inside Alex’s role as Global Social Media Manager at FedEx</li> <li>09:58 – How FedEx’s social media team is structured</li> <li>12:51 – How social conversations have shaped FedEx’s social media strategy</li> <li>16:20 – How social chatter has shifted and evolved across different social media platforms</li> <li>18:56 – How to implement positive customer stories about team members and your brand in social strategies</li> <li>24:50 – How the FedEx social media team works with other departments within the organization</li> <li>31:30 – Tips for tracking the performance of a social media team</li> </ul> Resources: <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "https://www.salesforce.com/form/marketingcloud/50-social-media-best-practices-ebook/"> Download Salesforce’s free e-book, 50 Social Media Best Practices</a></li> <li><a href= "https://www.fedex.com/en-us/home.html">Visit FedEx’s website</a></li> <li><a href= "https://www.thisisolemiss.com/#/">Read Alex’s children’s book ‘This is Ole Miss’ (illustrated by Holly B. Johnson)</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Alex Shockey, the Global Social Media Manager at FedEx, joins the Social Pros Podcast to discuss the structure and strategies of the tiny but mighty social media team at FedEx. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Social media is constantly changing. We know this to be true and yet so many brands struggle to keep up. If successful brands on social have taught us anything it’s that you must embrace change and evolve how you’re structured to meet the needs of social media. This is just one of the takeaways from this episode of the Social Pros Podcast with Alex Shockey, the Global Social Media Manager at FedEx. Alex perfectly articulates the speed of social media’s evolution and focuses on the importance of identifying conversations on social and finding new ways to bring them to the surface in strategic ways. As Alex accurately points out, social media is often a soapbox for people to share their opinions. With 7,000+ FedEx mentions per day, Alex shares how she and her team capitalize on these stories and reveals what makes some social mentions worth bringing to the attention of their audience. In This Episode: 04:28 – A peek inside Alex’s role as Global Social Media Manager at FedEx 09:58 – How FedEx’s social media team is structured 12:51 – How social conversations have shaped FedEx’s social media strategy 16:20 – How social chatter has shifted and evolved across different social media platforms 18:56 – How to implement positive customer stories about team members and your brand in social strategies 24:50 – How the FedEx social media team works with other departments within the organization 31:30 – Tips for tracking the performance of a social media team Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Visit FedEx’s website Read Alex’s children’s book ‘This is Ole Miss’ (illustrated by Holly B. Johnson) Visit SocialPros.com for more insights from your favorite social media marketers.

Social Pros Podcast

How FedEx Dominates in Social Media by Getting Specific

TikTok influencer, Maggie Thurmon, joins the Social Pros Podcast to discuss how brands can create content that resonates with audiences on TikTok. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details With over one billion users, TikTok is undoubtedly having its moment in the spotlight. While the majority of its users may be dancing teenagers, a lot of brands are embracing the rather youthful social media platform and gaining plenty of traction. However, if you really want to understand the ins and outs of TikTok, you’ve got to learn from the best. TikTok influencer, Maggie Thurmon, is a high school senior with over 700k followers on the platform and 17.9M likes (and growing). So, what’s her secret to success? Maggie claims it’s all about listening to your community and “taking what your followers say and running with it.” Maggie is taking the TikTok world by storm and shares some incredible insights on how to be a great content creator on this platform and how brands like yours can resonate with TikTok users. In This Episode:  <ul> <li>04:10 – How Maggie grew her TikTok following to 700k+</li> <li>05:14 – How trending challenges work in TikTok</li> <li>07:34 – How Maggie and her dad have worked together to create viral content</li> <li>10:20 – The importance of being conscious of your audience and creating content that they can watch and resonate with</li> <li>12:42 – How to build an audience on TikTok</li> <li>21:33 – Why it’s so important to be authentic and genuine</li> <li>23:09 – What type of content works best on TikTok</li> <li>29:38 – How to balance content creation fatigue with other responsibilities</li> <li>34:17 – Tips for planning new video content</li> </ul> Resources: <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "https://www.bit.ly/tips50social">Download Salesforce’s free e-book, 50 Social Media Best Practices</a></li> <li><a href= "https://www.tiktok.com/@maggiethurmon?lang=en">Follow Maggie Thurmon on TikTok</a></li> <li><a href= "https://www.tiktok.com/@imkevinhart?lang=en">Kevin Hart’s TikTok</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

TikTok influencer, Maggie Thurmon, joins the Social Pros Podcast to discuss how brands can create content that resonates with audiences on TikTok. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details With over one billion users, TikTok is undoubtedly having its moment in the spotlight. While the majority of its users may be dancing teenagers, a lot of brands are embracing the rather youthful social media platform and gaining plenty of traction. However, if you really want to understand the ins and outs of TikTok, you’ve got to learn from the best. TikTok influencer, Maggie Thurmon, is a high school senior with over 700k followers on the platform and 17.9M likes (and growing). So, what’s her secret to success? Maggie claims it’s all about listening to your community and “taking what your followers say and running with it.” Maggie is taking the TikTok world by storm and shares some incredible insights on how to be a great content creator on this platform and how brands like yours can resonate with TikTok users. In This Episode:  04:10 – How Maggie grew her TikTok following to 700k+ 05:14 – How trending challenges work in TikTok 07:34 – How Maggie and her dad have worked together to create viral content 10:20 – The importance of being conscious of your audience and creating content that they can watch and resonate with 12:42 – How to build an audience on TikTok 21:33 – Why it’s so important to be authentic and genuine 23:09 – What type of content works best on TikTok 29:38 – How to balance content creation fatigue with other responsibilities 34:17 – Tips for planning new video content Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Follow Maggie Thurmon on TikTok Kevin Hart’s TikTok Visit SocialPros.com for more insights from your favorite social media marketers.

How to Use Authenticity and Become a TikTok Influencer

Jonah Berger, Marketing Professor at The Wharton School, joins the Social Pros Podcast to talk about how you can become a catalyst for change and leverage the power of understanding behavioral science to change anyone’s mind. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details Whether you want to convince customers to buy from you, transform an organization, or get more engagement on social, everyone has something they want to change. But… creating change isn’t always easy. Pushing for change usually evokes a push back. When you tell someone to do something, they usually do the exact opposite. Think of what happens when you ask your kids to do the dishes, clean their bedrooms, or put their phone away at the dinner table. Chances are, they’ll ignore you completely, or at the very least, put up a fight about it. However, creating change is possible. You just need to learn how to become a catalyst for the type of change you want to evoke in the world. Jonah Berger, Marketing Professor at The Wharton School, has discovered a better way to catalyze change and shares his findings with us on this eye-opening episode of Social Pros. In This Episode:  <ul> <li>03:39 – Why Jonah wrote his latest book, The Catalyst</li> <li>06:47 – Why you need to understand the barriers that stop your audience, client, boss, etc. from changing their mind</li> <li>08:44 – The psychological reason why humans are so resistant to change</li> <li>14:02 – How the endowment effect impacts our willingness to get rid of something that’s ‘old’ and/or familiar to us</li> <li>18:52 – How communications can actually increase opposition</li> <li>21:37 – How to use the ‘Asking for Less’ strategy to change people’s minds</li> <li>27:20 – How to overcome the uncertainty that leads people to hit the pause button</li> <li>31:26 – How we can become more receptive to the right kind of change</li> </ul> Resources: <ul> <li class="western"><a href= "https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li class="western"><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li class="western"><a href= "https://www.bit.ly/tips50social">Download Salesforce’s free e-book, 50 Social Media Best Practices</a></li> <li class="western"><a href= "https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606"> Read Jonah’s new book, The Catalyst: How to Change Anyone’s Mind</a></li> <li class="western"><a href= "https://jonahberger.com/">Visit Jonah’s website to learn more about him and his books, resources, etc.</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Jonah Berger, Marketing Professor at The Wharton School, joins the Social Pros Podcast to talk about how you can become a catalyst for change and leverage the power of understanding behavioral science to change anyone’s mind. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Whether you want to convince customers to buy from you, transform an organization, or get more engagement on social, everyone has something they want to change. But… creating change isn’t always easy. Pushing for change usually evokes a push back. When you tell someone to do something, they usually do the exact opposite. Think of what happens when you ask your kids to do the dishes, clean their bedrooms, or put their phone away at the dinner table. Chances are, they’ll ignore you completely, or at the very least, put up a fight about it. However, creating change is possible. You just need to learn how to become a catalyst for the type of change you want to evoke in the world. Jonah Berger, Marketing Professor at The Wharton School, has discovered a better way to catalyze change and shares his findings with us on this eye-opening episode of Social Pros. In This Episode:  03:39 – Why Jonah wrote his latest book, The Catalyst 06:47 – Why you need to understand the barriers that stop your audience, client, boss, etc. from changing their mind 08:44 – The psychological reason why humans are so resistant to change 14:02 – How the endowment effect impacts our willingness to get rid of something that’s ‘old’ and/or familiar to us 18:52 – How communications can actually increase opposition 21:37 – How to use the ‘Asking for Less’ strategy to change people’s minds 27:20 – How to overcome the uncertainty that leads people to hit the pause button 31:26 – How we can become more receptive to the right kind of change Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Read Jonah’s new book, The Catalyst: How to Change Anyone’s Mind Visit Jonah’s website to learn more about him and his books, resources, etc. Visit SocialPros.com for more insights from your favorite social media marketers.

Psychology Shows Why Social Media Often Fails

Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, joins the Social Pros Podcast to talk about how digital and social have changed the real estate industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details Buying a home is a huge expense. For most people, purchasing a property to call home is the largest investment they will ever make. The way we browse for the perfect home has changed a lot since the good old days of newspaper listings and real estate drop-ins. Nowadays, you can search and potentially find your dream home from the comfort of your couch (or wherever you happen to be). Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, leverages social media to broadcast new listings and ultimately, sell more houses. She works with a staggering 130,000 RE/MAX agents from all over the world. Aligning that many team members around social and making sure that they’re doing it ‘right’ has got to be one of the most difficult jobs out there. Thankfully, Kayla is a social pro herself and doesn’t hold back when it comes to sharing the best tips for selling something as expensive and potentially life-changing as a brand-new home. In This Episode:  <ul> <li>04:28 – How RE/MAX’s social team is structured worldwide</li> <li>06:30 – A look inside RE/MAX’s social media strategy</li> <li>08:24 – How social media has disrupted the real estate industry</li> <li>12:37 – How real estate agents can use social media in the “right way”</li> <li>14:53 – Key metrics Kayla uses when working with agents to help them improve their social media strategies</li> <li>19:03 – How RE/MAX streamlines social content production across different franchisees</li> <li>22:03 – How RE/MAX use influencers to help build credibility with their audience</li> <li>25:13 – The importance of offering good customer service on social media</li> <li>30:04 – How Kayla coordinates with the CEO</li> </ul> Resources: <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "https://www.bit.ly/tips50social" target="_blank" rel= "noopener">Download Salesforce’s free e-book, 50 Social Media Best Practice</a></li> <li><a href= "https://www.remax.com/">Start your property search with RE/MAX</a></li> <li><a href= "https://www.startwithawin.com/">Listen to the ‘Start With A Win’ podcast</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, joins the Social Pros Podcast to talk about how digital and social have changed the real estate industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Buying a home is a huge expense. For most people, purchasing a property to call home is the largest investment they will ever make. The way we browse for the perfect home has changed a lot since the good old days of newspaper listings and real estate drop-ins. Nowadays, you can search and potentially find your dream home from the comfort of your couch (or wherever you happen to be). Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, leverages social media to broadcast new listings and ultimately, sell more houses. She works with a staggering 130,000 RE/MAX agents from all over the world. Aligning that many team members around social and making sure that they’re doing it ‘right’ has got to be one of the most difficult jobs out there. Thankfully, Kayla is a social pro herself and doesn’t hold back when it comes to sharing the best tips for selling something as expensive and potentially life-changing as a brand-new home. In This Episode:  04:28 – How RE/MAX’s social team is structured worldwide 06:30 – A look inside RE/MAX’s social media strategy 08:24 – How social media has disrupted the real estate industry 12:37 – How real estate agents can use social media in the “right way” 14:53 – Key metrics Kayla uses when working with agents to help them improve their social media strategies 19:03 – How RE/MAX streamlines social content production across different franchisees 22:03 – How RE/MAX use influencers to help build credibility with their audience 25:13 – The importance of offering good customer service on social media 30:04 – How Kayla coordinates with the CEO Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practice Start your property search with RE/MAX Listen to the ‘Start With A Win’ podcast Visit SocialPros.com for more insights from your favorite social media marketers.

How 130,000 RE/MAX Agents Use Social Media

Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we’re not overly excited to sink our teeth into. People love spending time on the ‘candy platforms’ but they usually don’t consume as much “salad” as they should. Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don’t love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day. However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn. In This Episode:  <ul> <li>04:30 – How the demand for LinkedIn courses and programs amplified over time</li> <li>06:25 – How teaching methods change depending on the audiences’ relationship with social media</li> <li>08:01 – How social media is becoming more of a universal skill across different industries</li> <li>10:42 – Anthony’s philosophy of LinkedIn for business and B2B</li> <li>12:30 – How to leverage LinkedIn and the importance of consistency</li> <li>14:33 – Why LinkedIn has become more relevant today than it was a decade ago</li> <li>16:30 – How marketers have changed the way they use LinkedIn</li> <li>19:21 – Tips for creating successful newsfeed content on LinkedIn</li> <li>25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your story</li> </ul> Resources: <ul> <li><a href= "https://bit.ly/jaysays" target="_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "http://www.bit.ly/tips50social">Download Salesforce’s free e-book, 50 Social Media Best Practices</a></li> <li><a href= "https://asheragency.com/">Learn more about Asher Agency</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we’re not overly excited to sink our teeth into. People love spending time on the ‘candy platforms’ but they usually don’t consume as much “salad” as they should. Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don’t love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day. However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn. In This Episode:  04:30 – How the demand for LinkedIn courses and programs amplified over time 06:25 – How teaching methods change depending on the audiences’ relationship with social media 08:01 – How social media is becoming more of a universal skill across different industries 10:42 – Anthony’s philosophy of LinkedIn for business and B2B 12:30 – How to leverage LinkedIn and the importance of consistency 14:33 – Why LinkedIn has become more relevant today than it was a decade ago 16:30 – How marketers have changed the way they use LinkedIn 19:21 – Tips for creating successful newsfeed content on LinkedIn 25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your story Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Learn more about Asher Agency Visit SocialPros.com for more insights from your favorite social media marketers.

If LinkedIn is Salad Do You Need More Roughage?

Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details Having a passion for our roles as social media practitioners is what keeps us motivated to keep doing what we’re doing. Without passion, you can’t succeed in your role because passion is the fuel that drives success. Bari Rosenstein, the Social Media Manager at Honest Tea, loves the brands she represents on social. She responds to each message and interaction herself, giving Honest Tea’s audience a very personable and personalized response every time. There are no robots involved and it’s this personal touch and honesty that helps to make Honest Tea such an approachable brand. Bari’s genuine passion and authenticity for her role as Social Media Manager is palpable. She’s bursting with enthusiasm and leverages her knowledge of the space and awareness of how the craft of social media is changing to demonstrate the importance of believing in social if you really want to succeed on social. In This Episode:  <ul> <li>05:14 – How Bari’s role is structured within the giant Coca Cola ecosystem</li> <li>10:12 – How to embed enthusiasm and authenticity in other team members across different departments</li> <li>12:14 – How Bari uses UGC to increase social engagement</li> <li>15:15 – How Honest Tea looks at social from a scorecard standpoint</li> <li>17:09 – A look inside Honest Tea’s social media content calendar</li> <li>18:14 – Tips to break out of a very social-driven role and branch out to other areas of the business</li> <li>21:46 – How Bari handles social customer care</li> <li>29:57 – Using different social media platforms to reach different demographics</li> <li>33:18 – How Honest Tea use celebrity influencers to help market their brand</li> </ul> Resources:  <ul> <li><a href= "https://bit.ly/jaysays" target="_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a><a name="_GoBack"></a></li> <li> <a href="https://www.bit.ly/thecustomersrule">Download Salesforce’s State of the Connected Customer Report</a> </li> <li><a href= "https://www.honesttea.com/">Find out more about Honest tea</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Having a passion for our roles as social media practitioners is what keeps us motivated to keep doing what we’re doing. Without passion, you can’t succeed in your role because passion is the fuel that drives success. Bari Rosenstein, the Social Media Manager at Honest Tea, loves the brands she represents on social. She responds to each message and interaction herself, giving Honest Tea’s audience a very personable and personalized response every time. There are no robots involved and it’s this personal touch and honesty that helps to make Honest Tea such an approachable brand. Bari’s genuine passion and authenticity for her role as Social Media Manager is palpable. She’s bursting with enthusiasm and leverages her knowledge of the space and awareness of how the craft of social media is changing to demonstrate the importance of believing in social if you really want to succeed on social. In This Episode:  05:14 – How Bari’s role is structured within the giant Coca Cola ecosystem 10:12 – How to embed enthusiasm and authenticity in other team members across different departments 12:14 – How Bari uses UGC to increase social engagement 15:15 – How Honest Tea looks at social from a scorecard standpoint 17:09 – A look inside Honest Tea’s social media content calendar 18:14 – Tips to break out of a very social-driven role and branch out to other areas of the business 21:46 – How Bari handles social customer care 29:57 – Using different social media platforms to reach different demographics 33:18 – How Honest Tea use celebrity influencers to help market their brand Resources:  Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report Find out more about Honest tea Visit SocialPros.com for more insights from your favorite social media marketers.

Why Passion is the Number One Ingredient for a Social Media Manager

Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer, and reveals what you can do to silence the jackassery you experience at work, at home, and online. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4" target= "_blank" rel="noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details The world of social is filled with jackassery. Beneath almost every post, tweet, caption, and video, you’ll uncover an infinite pool of vile comments left by faceless individuals we like to call trolls. It’s time for a jackass rebellion. Sure, it’s almost impossible to escape jackasses at work, at home and online, but that doesn’t mean you can’t help to stop the worldwide jackassery epidemic. As Scott Stratten points out, if we want to stop some of the jackassery, we need to start by looking in the mirror. In his new book, The Jackass Whisperer, Scott spills the hard truth - If you can’t spot the Jackass next to you or anywhere you happen to be present, then the Jackass is probably you. We create our own noise and we have to be the change we want to see in the world, both offline and online. In This Episode:  <ul> <li>03:59 – Scott breaks down the concept behind his new book, The Jackass Whisperer</li> <li>08:09 – Whether social media creates or exposes jackasses</li> <li>10:51 – How social has made us both better and worse people</li> <li>15:37 – A few of Scott’s favorite ‘jackass moves’ on social media</li> <li>17:29 – How jackassery levels differ across different social media platforms</li> <li>27:40 – Why silence is one of the biggest jackass moves</li> <li>30:26 – Tips for dealing with online jackassery</li> </ul> Resources:  <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href="http://www.bit.ly/thecustomersrule">Download Salesforce’s State of the Connected Customer Report</a></li> <li><a href= "https://www.amazon.com/Jackass-Whisperer-worst-people-online_even/dp/1989025730"> Read Scott Stratten’s new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online – even when the jackass is you</a></li> <li><a href="http://www.unmarketing.com/">Learn more about Unmarketing</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer, and reveals what you can do to silence the jackassery you experience at work, at home, and online. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details The world of social is filled with jackassery. Beneath almost every post, tweet, caption, and video, you’ll uncover an infinite pool of vile comments left by faceless individuals we like to call trolls. It’s time for a jackass rebellion. Sure, it’s almost impossible to escape jackasses at work, at home and online, but that doesn’t mean you can’t help to stop the worldwide jackassery epidemic. As Scott Stratten points out, if we want to stop some of the jackassery, we need to start by looking in the mirror. In his new book, The Jackass Whisperer, Scott spills the hard truth - If you can’t spot the Jackass next to you or anywhere you happen to be present, then the Jackass is probably you. We create our own noise and we have to be the change we want to see in the world, both offline and online. In This Episode:  03:59 – Scott breaks down the concept behind his new book, The Jackass Whisperer 08:09 – Whether social media creates or exposes jackasses 10:51 – How social has made us both better and worse people 15:37 – A few of Scott’s favorite ‘jackass moves’ on social media 17:29 – How jackassery levels differ across different social media platforms 27:40 – Why silence is one of the biggest jackass moves 30:26 – Tips for dealing with online jackassery Resources:  Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report Read Scott Stratten’s new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online – even when the jackass is you Learn more about Unmarketing Visit SocialPros.com for more insights from your favorite social media marketers.

Is Social Media Making You a Better Person?

Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4" target= "_blank" rel="noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform. Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle. As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro. In This Episode: <ul> <li>03:52 – What TrackMaven’s data reveals about paid social vs. organic social</li> <li>09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it</li> <li>11:33 – Why you need to be a citizen of whatever social platform you’re using</li> <li>16:46 – The importance of being authentically human on social</li> <li>17:48 – Why creativity should be seen as a learnable skill</li> <li>27:19 – How Allen uses episodic video content on LinkedIn</li> <li>29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm</li> </ul> Resources:  <ul> <li><a href= "https://bit.ly/jaysays" target="_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "https://www.bit.ly/tips50social" target="_blank" rel= "noopener">Read Salesforce’s FREE e-book, 50 Social Media Best Practices</a></li> <li><a href= "https://trackmaven.com/" target="_blank" rel="noopener">Learn more about TrackMaven and how it can help you analyze marketing performance across every channel</a></li> <li><a href= "https://www.amazon.com/Creative-Curve-Develop-Right-Idea/dp/1524761710" target="_blank" rel="noopener">Read Allen Gannett’s book, The Creative Curve</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform. Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle. As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro. In This Episode: 03:52 – What TrackMaven’s data reveals about paid social vs. organic social 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it 11:33 – Why you need to be a citizen of whatever social platform you’re using 16:46 – The importance of being authentically human on social 17:48 – Why creativity should be seen as a learnable skill 27:19 – How Allen uses episodic video content on LinkedIn 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm Resources:  Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Learn more about TrackMaven and how it can help you analyze marketing performance across every channel Read Allen Gannett’s book, The Creative Curve Visit SocialPros.com for more insights from your favorite social media marketers.

Using Creativity to Dominate Linkedin Video

Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, joins the Social Pros Podcast to talk about his unrelenting focus on customer experience and how to use ‘Social Champions’ to decentralize social media execution and add authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4" target= "_blank" rel="noopener">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details When your company is under the umbrella of a ‘mother company,’ how can you communicate that on social media whilst retaining and showcasing the differentiated experience your brand provides customers? This is often top of mind for Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, who takes a decentralized approach to the content that’s created and shared on social. To showcase a property-by-property experience, Ovi and his team have identified people from each location to be crowned ‘Social Champion.’ It’s this unique approach to decentralizing social media execution that has empowered people at each location to create incredible social media content. By following an enterprise set of guidelines, these ‘Social Champions’ play a key role in helping Marriott Vacations Worldwide add real authenticity to their social content. In This Episode: <ul> <li>05:26 – What brands can learn from Marriott Vacations’ unrelenting focus on customer experience</li> <li>08:22 – How to use social media to market a ‘high-end’ product</li> <li>11:25 – How “Social Champions” help Marriott Vacations Worldwide showcase the authentic uniqueness of 60+ properties</li> <li>18:28 – How modern technology has aided our ability to decentralize social media execution</li> <li>23:53 – Why it’s important to focus on brand reputation management while remaining transparent</li> <li>29:48 – How the timeshare aspect of Marriott Vacations Worldwide works and what they’re doing to improve the customer experience</li> <li>33:53 – Why brands need to listen to what customers are saying on third-party online communities</li> </ul> Resources: <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce here</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here</a></li> <li><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast">Learn how to use Emma to help you design and create emails that your subscribers can’t resist</a></li> <li><a href= "https://www.salesforce.com/form/marketingcloud/50-social-media-best-practices-ebook/"> Download Salesforce’s free e-book, 50 Social Media Best Practices</a></li> <li><a href="https://www.marriottvacationsworldwide.com/">Find out more about Marriott Vacations Worldwide</a></li> <li><a href= "https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672/ref=cm_cr_arp_d_product_top?ie=UTF8"> Read Jay’s book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, joins the Social Pros Podcast to talk about his unrelenting focus on customer experience and how to use ‘Social Champions’ to decentralize social media execution and add authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details When your company is under the umbrella of a ‘mother company,’ how can you communicate that on social media whilst retaining and showcasing the differentiated experience your brand provides customers? This is often top of mind for Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, who takes a decentralized approach to the content that’s created and shared on social. To showcase a property-by-property experience, Ovi and his team have identified people from each location to be crowned ‘Social Champion.’ It’s this unique approach to decentralizing social media execution that has empowered people at each location to create incredible social media content. By following an enterprise set of guidelines, these ‘Social Champions’ play a key role in helping Marriott Vacations Worldwide add real authenticity to their social content. In This Episode: 05:26 – What brands can learn from Marriott Vacations’ unrelenting focus on customer experience 08:22 – How to use social media to market a ‘high-end’ product 11:25 – How “Social Champions” help Marriott Vacations Worldwide showcase the authentic uniqueness of 60+ properties 18:28 – How modern technology has aided our ability to decentralize social media execution 23:53 – Why it’s important to focus on brand reputation management while remaining transparent 29:48 – How the timeshare aspect of Marriott Vacations Worldwide works and what they’re doing to improve the customer experience 33:53 – Why brands need to listen to what customers are saying on third-party online communities Resources: Get the new State of Marketing report for free from Salesforce here Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here Learn how to use Emma to help you design and create emails that your subscribers can’t resist Download Salesforce’s free e-book, 50 Social Media Best Practices Find out more about Marriott Vacations Worldwide Read Jay’s book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers Visit SocialPros.com for more insights from your favorite social media marketers.

How to Decentralize Social Media Execution to Add Authenticity

Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what ‘megatrends’ have the power to change your business and propel your career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href= "https://sforce.co/2U5DPt4">Salesforce Marketing Cloud</a> <a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener">My Emma</a> Full Episode Details Can you predict what’s going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a ‘flash in the pan.’ So, what’s the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, ‘<a href= "https://www.rohitbhargava.com/product/non-obvious-megatrends">Non-Obvious Megatrends</a>.’ Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade. Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely need to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations. In This Episode: <ul> <li>02:49 – Why it’s so important to think for yourself and why you should pay attention to existing megatrends</li> <li>09:34 – An insight into the five mindsets of non-obvious thinkers</li> <li>11:24 – How to identify social media fads vs trends</li> <li>14:35 – Understanding the amplified identity mega trend and how it impacts us as social practitioners</li> <li>21:22 – How to survive in an information economy and the rise of ‘attention wealth’</li> <li>23:27 – How to strategically supply instant knowledge to your customers</li> <li>29:01 – The rise and fall of trends from previous years including the downfall of crowdsourcing</li> <li>31:34 – Why more B2B brands and marketing leaders need to take a more human-centric marketing approach</li> </ul> Resources: <ul> <li class="western"><a href= "https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li class="western"><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li class="western"><a href= "https://www.rohitbhargava.com/product/non-obvious-megatrends">Read Rohit Bhargava’s new book, Non-Obvious Megatrends: How To See What Others Miss and Predict The Future</a></li> <li class="western"><a href= "https://www.nonobvious.com/">Learn more about Rohit and the Non-Obvious Company</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what ‘megatrends’ have the power to change your business and propel your career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Can you predict what’s going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a ‘flash in the pan.’ So, what’s the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, ‘Non-Obvious Megatrends.’ Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade. Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely need to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations. In This Episode: 02:49 – Why it’s so important to think for yourself and why you should pay attention to existing megatrends 09:34 – An insight into the five mindsets of non-obvious thinkers 11:24 – How to identify social media fads vs trends 14:35 – Understanding the amplified identity mega trend and how it impacts us as social practitioners 21:22 – How to survive in an information economy and the rise of ‘attention wealth’ 23:27 – How to strategically supply instant knowledge to your customers 29:01 – The rise and fall of trends from previous years including the downfall of crowdsourcing 31:34 – Why more B2B brands and marketing leaders need to take a more human-centric marketing approach Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Rohit Bhargava’s new book, Non-Obvious Megatrends: How To See What Others Miss and Predict The Future Learn more about Rohit and the Non-Obvious Company Visit SocialPros.com for more insights from your favorite social media marketers.

How to Spot Social Media Fads vs. Trends

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4">Salesforce Marketing Cloud</a> <a href= "http://www.myemma.com/jayisawesome">Emma</a> Full Episode Details The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout. Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout. Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem. In This Episode: <ul> <li>05:04 – How social media for museums differs from other companies</li> <li>08:50 – How museum executives tend to view the role of social media</li> <li>11:05 – How the Museum Social Media Managers Facebook Group evolved over time</li> <li>14:02 – How to balance and integrate various goals into a social media program</li> <li>16:37 – The reality of burnout in the social media manager community</li> <li>23:35 – Self-care tips to help you avoid burnout</li> <li>32:11 – Useful tips around Facebook group administration</li> </ul> Resources <ul> <li><a href="https://bit.ly/jaysays" target= "_blank" rel="noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href= "http://socialmedia.org/socialpros" target="_blank" rel= "noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "http://www.bit.ly/tips50social">Read Salesforce’s FREE e-book,</a> <a href="http://www.bit.ly/tips50social">50 Social Media Best Practices</a></li> <li><a href= "http://www.myemma.com/jayisawesome">Discover how Emma can help you reach your email marketing goals</a></li> <li><a href= "https://elladawson.com/2019/11/18/there-is-no-cure-for-burnout/">Read Ella Dawson’s article –</a> <a href= "https://elladawson.com/2019/11/18/there-is-no-cure-for-burnout/"> There Is No Cure For Burnout</a></li> <li><a href= "https://zdoggmd.com/moral-injury/">Learn more about Dr. Zubin Damania’s views on burnout in the healthcare industry –</a> <a href="https://zdoggmd.com/moral-injury/">It’s Not Burnout, It’s Moral Injury</a></li> <li><a href= "https://www.facebook.com/groups/musesocial/">Check out Lori’s</a> <a href="https://www.facebook.com/groups/musesocial/">Museum Social Media Managers Facebook Group</a></li> <li><a href= "https://www.1909digital.com/home">Find out how 1909 DIGITAL can help you build an authentic marketing plan</a></li> <li><a href= "https://www.amazon.com/Objective-Lessons-Self-Museum-Professions/dp/1979203210"> Read, ‘</a><a href= "https://www.amazon.com/Objective-Lessons-Self-Museum-Professions/dp/1979203210">Objective Lessons: Self Care for Museum Professions’</a><a name= "_GoBack"></a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout. Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout. Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem. In This Episode: 05:04 – How social media for museums differs from other companies 08:50 – How museum executives tend to view the role of social media 11:05 – How the Museum Social Media Managers Facebook Group evolved over time 14:02 – How to balance and integrate various goals into a social media program 16:37 – The reality of burnout in the social media manager community 23:35 – Self-care tips to help you avoid burnout 32:11 – Useful tips around Facebook group administration Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Discover how Emma can help you reach your email marketing goals Read Ella Dawson’s article – There Is No Cure For Burnout Learn more about Dr. Zubin Damania’s views on burnout in the healthcare industry – It’s Not Burnout, It’s Moral Injury Check out Lori’s Museum Social Media Managers Facebook Group Find out how 1909 DIGITAL can help you build an authentic marketing plan Read, ‘Objective Lessons: Self Care for Museum Professions’ Visit SocialPros.com for more insights from your favorite social media marketers.

Burnout is Real Among Social Media Managers

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a ‘Fanocracy’ for themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4">Salesforce Marketing Cloud</a> Full Episode Details In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for. The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’ Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand. In This Episode: <ul> <li>04:38 – What a fanocracy is and why your brand needs one</li> <li>07:47 – The importance of building human connections with your fandom</li> <li>11:42 – What’s really going on in our brains when we develop true human connections</li> <li>15:44 – How to leverage visual social media content to create strong emotional connections with people</li> <li>18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy</li> <li>32:22 – How to get team members involved in creating a fandom for your business</li> <li>37:18 – How the fan movement has impacted PR and social</li> </ul> Resources <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href="http://www.bit.ly/tips50social">Download Salesforce’s FREE e-book - 50 Social Media Best Practices</a></li> <li><a href= "https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004"> Read David’s new book, Fanocracy: Turning Fans into Customers and Customers into Fans</a></li> <li><a href= "https://www.amazon.com/dp/1119362415/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=aeebc627-7ecf-4129-8c0c-1d437f271eca&pf_rd_s=lpo-top-stripe-1&pf_rd_t=201&pf_rd_i=0593084004&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0WPNSXGVZRBWQANN37J6&pf_rd_r=0WPNSXGVZRBWQANN37J6&pf_rd_p=aeebc627-7ecf-4129-8c0c-1d437f271eca"> Check out David’s book, New Rules of Marketing and PR</a></li> <li><a href= "https://www.amazon.com/Newsjacking-Inject-Breaking-Generate-Coverage-ebook/dp/B0065MKMMS/ref=sr_1_1?keywords=DAVID+MEERMAN+SCOTT+NEWSJACKING&qid=1577115018&s=books&sr=1-1"> Read David’s book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage</a></li> </ul> Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a ‘Fanocracy’ for themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for. The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’ Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand. In This Episode: 04:38 – What a fanocracy is and why your brand needs one 07:47 – The importance of building human connections with your fandom 11:42 – What’s really going on in our brains when we develop true human connections 15:44 – How to leverage visual social media content to create strong emotional connections with people 18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy 32:22 – How to get team members involved in creating a fandom for your business 37:18 – How the fan movement has impacted PR and social Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s FREE e-book - 50 Social Media Best Practices Read David’s new book, Fanocracy: Turning Fans into Customers and Customers into Fans Check out David’s book, New Rules of Marketing and PR Read David’s book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage Visit SocialPros.com for more insights from your favorite social media marketers.

How to Use Social Media to Create a Fanocracy for your Brand

Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn’s algorithm and reveals what content works best on the platform. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href="https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target="_blank" rel="noopener">My Emma</a>   Full Episode Details What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life? Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you’ve got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content. There’s no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What’s more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results.   In This Episode: <ul> <li>04:50 – How brands and businesses can work with Amber’s team</li> <li>09:40 – How the audience of the LinkedIn user is changing</li> <li>11:45 – Why episodic content works so well on LinkedIn</li> <li>16:31 – How LinkedIn’s narrative arch has evolved</li> <li>19:44 – Best practices for utilizing LinkedIn Live</li> <li>21:45 – Tips for playing the ‘algorithm game’ on LinkedIn</li> <li>27:25 – How to structure your social content team</li> <li>30:28 – Customer social service strategies to use on LinkedIn</li> </ul>   Resources <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners</a></li> <li><a href= "https://www.salesforce.com/form/marketingcloud/50-social-media-best-practices-ebook/" target="_blank" rel="noopener">Grab Salesforces FREE e-book, ’50 Social Media Best Practices’</a></li> <li><a href="https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target="_blank" rel="noopener">Learn how Emma can help you improve your email marketing campaigns</a></li> <li><a href="https://engineering.linkedin.com/" target="_blank" rel="noopener">Discover how LinkedIn’s algorithm works</a></li> <li><a href= "https://www.convinceandconvert.com/books-and-ebooks/the-now-revolution/" target="_blank" rel="noopener">Read The NOW Revolution</a></li> </ul>   Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a>  for more insights from your favorite social media marketers.

Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn’s algorithm and reveals what content works best on the platform. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma   Full Episode Details What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life? Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you’ve got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content. There’s no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What’s more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results.   In This Episode: 04:50 – How brands and businesses can work with Amber’s team 09:40 – How the audience of the LinkedIn user is changing 11:45 – Why episodic content works so well on LinkedIn 16:31 – How LinkedIn’s narrative arch has evolved 19:44 – Best practices for utilizing LinkedIn Live 21:45 – Tips for playing the ‘algorithm game’ on LinkedIn 27:25 – How to structure your social content team 30:28 – Customer social service strategies to use on LinkedIn   Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Grab Salesforces FREE e-book, ’50 Social Media Best Practices’ Learn how Emma can help you improve your email marketing campaigns Discover how LinkedIn’s algorithm works Read The NOW Revolution   Visit SocialPros.com  for more insights from your favorite social media marketers.

Secrets to Success When Publishing Content on LinkedIn

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4">Salesforce Marketing Cloud</a>  <a href= "https://socialmedia.org/socialpros/">SocialMedia.org</a>   Full Episode Details The Social Pros Podcast launched back in January 2012 and 400 episodes later, we’re still talking about the intriguing and ever-changing world of social media. A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019  and explore six of the top social media trends on the horizon for 2020 and beyond.   In This Episode: <ul> <li>05:13 – Why episodic social content and social media shows will gain momentum</li> <li>10:45 – The future of Facebook and what 2020 holds for Instagram</li> <li>18:18 – Why Instagram direct commerce will continue to be a success</li> <li>20:27 – Whether TikTok is likely to survive 2020 and beyond</li> <li>25:18 - The rise of ‘dark social’ and a prediction for what could be one of the most important platforms for brands in 2020</li> <li>30:21 – How the role of a social media professional needs to adapt in 2020</li> <li>34:53 – How has branding changed in the last decade</li> </ul>   Resources <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce here.</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.</a></li> <li><a href= "https://www.salesforce.com/form/marketingcloud/50-social-media-best-practices-ebook/"> Grab Salesforces FREE e-book, ’50 Social Media Best Practices’</a></li> <li><a href= "https://business.linkedin.com/marketing-solutions/cx/18/03/marketing-solutions-pc-m?src=re-pod&trk=socialpros&veh=socialpros"> Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions</a></li> </ul>   Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Full Episode Details The Social Pros Podcast launched back in January 2012 and 400 episodes later, we’re still talking about the intriguing and ever-changing world of social media. A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019  and explore six of the top social media trends on the horizon for 2020 and beyond.   In This Episode: 05:13 – Why episodic social content and social media shows will gain momentum 10:45 – The future of Facebook and what 2020 holds for Instagram 18:18 – Why Instagram direct commerce will continue to be a success 20:27 – Whether TikTok is likely to survive 2020 and beyond 25:18 - The rise of ‘dark social’ and a prediction for what could be one of the most important platforms for brands in 2020 30:21 – How the role of a social media professional needs to adapt in 2020 34:53 – How has branding changed in the last decade   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Grab Salesforces FREE e-book, ’50 Social Media Best Practices’ Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions   Visit SocialPros.com for more insights from your favorite social media marketers.

6 Top 2020 Social Media Trends

On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: <a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a> <a href="https://socialmedia.org/socialpros/" target="_blank" rel="noopener">SocialMedia.org</a>   Full Episode Details Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time? On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. <a href= "https://www.jaybaer.com/podcast-category/standing-ovation-podcast/" target="_blank" rel="noopener">Standing Ovation</a> is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator? Whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. So, if you’re keen to know more, have a listen to this episode of Social Pros, where you’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.   In This Episode: <ul> <li>05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’</li> <li>10:58 - How Scott’s story about Taxi Terry has changed and developed over time</li> <li>17:46 – The key ingredients that make an impactful signature story</li> <li>19:23 – Why you should make your stories as relatable as possible</li> <li>22:12 – How to inject hints of comedic relief in your stories and presentations</li> <li>29:12 – What makes Taxi Terry a universally effective story</li> <li>32:40 – Some of the common challenges that speakers working on their signature stories face</li> <li>35:36 – Scott shares the best piece of advice he was given about the speaking business</li> </ul>   Resources <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce here.</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.</a></li> <li><a href= "https://www.jaybaer.com/podcast-category/standing-ovation-podcast/"> Subscribe and listen to more episodes of Jay’s new podcast, Standing Ovation!</a></li> <li><a href="https://scottmckain.com/">Check out Scott McKain’s website</a></li> </ul>   Visit <a href= "http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/" target="_blank" rel="noopener">SocialPros.com</a> for more insights from your favorite social media marketers.

On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org   Full Episode Details Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time? On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator? Whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. So, if you’re keen to know more, have a listen to this episode of Social Pros, where you’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.   In This Episode: 05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’ 10:58 - How Scott’s story about Taxi Terry has changed and developed over time 17:46 – The key ingredients that make an impactful signature story 19:23 – Why you should make your stories as relatable as possible 22:12 – How to inject hints of comedic relief in your stories and presentations 29:12 – What makes Taxi Terry a universally effective story 32:40 – Some of the common challenges that speakers working on their signature stories face 35:36 – Scott shares the best piece of advice he was given about the speaking business   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Subscribe and listen to more episodes of Jay’s new podcast, Standing Ovation! Check out Scott McKain’s website   Visit SocialPros.com for more insights from your favorite social media marketers.  

Introducing Standing Ovation

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Social Pros Podcast

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