Retail management and marketing - for iPod/iPhone

The Open University

How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for reta...Read More

How do retailers decide where to locate new stores? Why do consumers behave in a particula...Read More

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Episodes (26)

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Store operations

10 Jun 2011 | 06 mins 23 secs

Store operations

10 Jun 2011 | 06 mins 23 secs

Transcript -- Store opera...

10 Jun 2011 | 0 mins 0 secs

Transcript -- Store ...

10 Jun 2011 | 0 mins 0 secs

Bar code technology

10 Jun 2011 | 07 mins 17 secs

Bar code technology

10 Jun 2011 | 07 mins 17 secs

Transcript -- Bar code te...

10 Jun 2011 | 0 mins 0 secs

Transcript -- Bar co...

10 Jun 2011 | 0 mins 0 secs

The impact of marketing

10 Jun 2011 | 06 mins 19 secs

The impact of market...

10 Jun 2011 | 06 mins 19 secs

Transcript -- The impact ...

10 Jun 2011 | 0 mins 0 secs

Transcript -- The im...

10 Jun 2011 | 0 mins 0 secs

The agency and the messag...

10 Jun 2011 | 07 mins 38 secs

The agency and the m...

10 Jun 2011 | 07 mins 38 secs

Transcript -- The agency ...

10 Jun 2011 | 0 mins 0 secs

Transcript -- The ag...

10 Jun 2011 | 0 mins 0 secs

Online retail marketing

10 Jun 2011 | 08 mins 03 secs

Online retail market...

10 Jun 2011 | 08 mins 03 secs

Transcript -- Online reta...

10 Jun 2011 | 0 mins 0 secs

Transcript -- Online...

10 Jun 2011 | 0 mins 0 secs

Building a brand

10 Jun 2011 | 08 mins 36 secs

Building a brand

10 Jun 2011 | 08 mins 36 secs

Transcript -- Building a ...

10 Jun 2011 | 0 mins 0 secs

Transcript -- Buildi...

10 Jun 2011 | 0 mins 0 secs

PR in retailing

10 Jun 2011 | 05 mins 46 secs

PR in retailing

10 Jun 2011 | 05 mins 46 secs

Transcript -- PR in retai...

10 Jun 2011 | 0 mins 0 secs

Transcript -- PR in ...

10 Jun 2011 | 0 mins 0 secs

How supply chains work

10 Jun 2011 | 07 mins 36 secs

How supply chains wo...

10 Jun 2011 | 07 mins 36 secs

hubhopper

Retail management and marketing - for iPod/iPhone

hubhopper