[The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office? It’s a critical question (with no room for guess-work), and we get the answers from Jeff Hasen, a leading digital strategist and authors of several books on mobile including The Art Of Digital Persuasion. In this episode, Jeff walks us through the major developments and opportunities. From foldables and 5G (hot topics at Google I/O) to the many reasons why marketers finally have to sit up and take notice of the Apple Watch (driven by WatchOS6 apps), Jeff weighs in on the news that matters most./>

Mobile Presence on WebmasterRadio.fm

WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere

[How to balance brand and performance marketing — the pull between telling a compelling story consumers can connect with and a more numbers-driven strategy — is an age-old question, and we get some fresh, new answers from Vishal Korlipara, Growth Marketing Manager at Credit Karma, a personal finance company empowering consumers to monitor their credit, check personalized recommendations and more. Vishal, a Mobile Hero recognized for his user acquisition expertise, draws from his experience to share tips on how you can unite brand and performance marketers to drive positive results for your business. He also talks about mobile ad creatives and what campaigns must communicate to encourage brand trust. Finally, he outlines the key steps you need to know and follow when starting your digital marketing program./>

How To Find Your Balance In The Tug-Of-War Between Performance And Brand Marketing

[From product fit to performance marketing, app publishers and growth marketers have to master a broad range of capabilities that are business critical and continuously changing. Staying a step ahead of the competition requires them to do more than connect the dots in their data to optimize campaigns and results; it demands they actively pursue opportunities to connect with other app marketers and learn best practices from the best in the business. Industry events offer newbies and ninjas a chance to hone their skills--provided they attend best-in-breed conferences and research the people they want to meet and the questions they want to ask. Our host Peggy Anne Salz catches up with Dave Westin, President of Mobile Growth Summit, organizers of the world’s largest mobile growth conferences, on his way to kick off Mobile Growth Singapore, the latest and newest in the line-up of shows and locations. Dave draws from a decade of experience to share some of the key trends in the industry (and headlining at his events) around engagement, re-engagement and retention based on what users do in your app. He also shares tips to help you improve networking and up your game./>

Successful Networking To Make, Market And Monetize You App

[Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing. Our host Peggy Anne Salz runs through the rules of effective engagement with Erman Akar, Senior Mobile Marketing Manager at StepStone, one of the most successful online job board businesses today. Erman, a Mobile Hero recognized for her app marketing achievements, also shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if the partner is truly a good fit. Finally, Erman outlines practices you can follow to demand transparency in your traffic and ensure you are protected against ad fraud in your contract./>

Ad Partners: Follow The Rules Of Engagement To Clinch The Sale

[Our host Peggy Anne salz catches up with Christian Eckhardt, CEO & Co-founder of Customlytics, a company providing actionable and expert advice around mobile app marketing, analytics and technology, to discuss why it's dangerous to rely on the wrong metrics. Christian shares his take on how you can choose the metrics and events right for your app business. He also draws from his earlier experience as a performance marketer at food delivery app Delivery Hero to highlight the interplay between user acquistion and CRM. Finally, he shares an easy-to-follow DIY plan you can follow to get started with data warehousing, which is essential to fuel effective marketing decision making./>

How To Measure The Metrics That Matter Most And Get Started With Data Warehousing

[App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables. The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, to highlight the ways marketers can cut through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts./>

Simple Strategies To Navigate The Complexity Of Mobile App Marketing

[App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables. The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, to highlight the ways marketers can cut through the complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts./>

[App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables, The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, who draws from her long track record in UA to highlight they ways marketers can but through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts./>

[Marketers focused on maximizing the role and return of mobile in campaigns and strategies to reach and engage people must open the aperture of how they view and pursue consumers using new channels and innovations, such as voice interfaces and machine learning, rising up the ranks to profoundly impact the customer journey. This is the view of Jeff Hasen, a leading digital strategist who shares insights and key takeaways from his latest book, The Art Of Digital Persuasion. A seasoned marketer and thinker, Jeff explores the impact of all the digital technologies, not just mobile, on where (and how) brands and advertisers will find tomorrow’s customers and prospects—and the experiences they will need to deliver to keep their customers coming back. Jeff also talks about the evolution of mobile and the future of personalization./>

Why Marketers Must Master The Art Of Digital Persuasion

[The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming Marketing Manager at ME2ZEN--the world’s leading social casino and card game developer--to discuss the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. -- attractive markets where users promise significant purchasing power and high LTV. Sisi, who is also a Mobile Hero recognized for her app marketing expertise, draws from her recent blog on the topic to highlight the images and artwork that drive the best results in each country, and candidly discusses how she turned her personal passion for PC and mobile gaming into a career in mobile user acquisition and marketing./>

Localizing Your Mobile App Campaigns To Engage Users In Japan and The U.S.

[There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the process. And it’s clear that Bitcoin is a disruptive technology that marketers need to get to grips with how to avoid losing ground to competitors in years to come. The opportunities are massive, and so are the problems marketers face when they seek to distill reams of news into knowledge they can use to know, for example, where their ad spend really pays. This is just one use case our host Peggy Anne Salz discusses with Peter Rujgev, a multi-faceted and multi-talented crypto authority who freely shares his insights via CoinPM News, a one-stop destination for industry developments and news. Peter provides a crash course in crypto, sharing his pick of top trends and destinations you need to know to stay ahead of the curve. A native of Bulgaria, Peter also talks about his other interest and ventures, which include the startup Currant and his work with Exergy, a sustainable engineering company based in the U.K./>

What Marketers Need To Know About Blockchain And Bitcoin With Peter Rujgev, Coin PM

[They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut through the hype to focus on the tactics you can employ to drive discoverability of your app. Guess what? Getting featured in the app store isn’t one of them. Dave tells us why relying on an app store to pick and feature your app is a short-term strategy that can cost success in the long-term. He also delves into compelling reasons why app marketers need to practice data hygiene and question tools that draw their keyword data and insights from how people search on the web, not how they find apps on mobile./>

Why Getting Featured In The App Store Isn’t The Sure-Fire Way To Achieve Success

[App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers. Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns./>

Teaching Machines To Maximize Your App Marketing Results And ROI

[The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results. Our host Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, the only company entirely dedicated to stopping app install fraud, back for an encore appearance and a candid discussion around the industry appetite to combat fraud, not pass the blame. Gary explains why no budget size or app vertical is safe from app install fraud and weighs in on the commitment of ad networks and partners to do their part. He also looks at hot trends, including AI and programmatic, and how his own company has evolved since it opened doors for business last March. Check out the company blog and the wealth of informative posts around app install fraud and best practices you should have top of mind./>

Are you falling victim to app install fraud?

Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.

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Mobile Presence on WebmasterRadio.fm

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