From text to image to video, social media marketing is an ever-evolving arena. I’m here to discuss this topic with the founder of Social Media Examiner, Michael Stelzner. In this episode, we talk about the Facebook apocalypse, the unreality of reality shows, and the ever-changing algorithms of social media platforms. We cover the growth of video consumption and the transformation over the past five years in marketing from text to images to video. Tune in! The show notes, including the transcript and checklist to this episode, are at <a href= "https://www.marketingspeak.com/230">marketingspeak.com/230.</a>

From text to image to video, social media marketing is an ever-evolving arena. I’m here to discuss this topic with the founder of Social Media Examiner, Michael Stelzner. In this episode, we talk about the Facebook apocalypse, the unreality of reality shows, and the ever-changing algorithms of social media platforms. We cover the growth of video consumption and the transformation over the past five years in marketing from text to images to video. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/230.

Marketing Speak | Take Your Marketing To The Next Level

230: Social Media Meets Content Marketing with Michael Stelzner

This Marketing Speak episode is all about investing in domains as a profitable business. My guest, Jaryd Krause, used to be a plumber working 60+ hours per week and hated it. Fast forward to today, he now owns multiple online businesses and many of his clients earn tens of thousands of dollars per month from the business they bought working with him. Tune in as we take a deep-dive into this type of venture and teach you how you can start your very own business too. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/229.

This Marketing Speak episode is all about investing in domains as a profitable business. My guest, Jaryd Krause, used to be a plumber working 60+ hours per week and hated it. Fast forward to today, he now owns multiple online businesses and many of his clients earn tens of thousands of dollars per month from the business they bought working with him. Tune in as we take a deep-dive into this type of venture and teach you how you can start your very own business too. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/229.

229: Buying and Selling Online Businesses with Jaryd Krause

Welcome to episode #228. The show notes, including the transcript and checklist to this episode, are at <a href= "https://www.marketingspeak.com/228">marketingspeak.com/228</a>. Technology is progressing so rapidly it seems like several innovations can be challenging to keep up with. However, it’s our duty as business professionals to ensure the livelihoods of our society aren't usurped by automation. My guest, Gabriel Rene, Executive Director of VERSES, explains the challenges and opportunities presented by Web 3.0 in this episode of Marketing Speak. VERSES is a non-profit foundation that is leading the development of open standards for AR, VR, mixed reality, AI, IoT, blockchain and more for the Spatial Web. Tune in for a really fascinating conversation!

Welcome to episode #228. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/228. Technology is progressing so rapidly it seems like several innovations can be challenging to keep up with. However, it’s our duty as business professionals to ensure the livelihoods of our society aren't usurped by automation. My guest, Gabriel Rene, Executive Director of VERSES, explains the challenges and opportunities presented by Web 3.0 in this episode of Marketing Speak. VERSES is a non-profit foundation that is leading the development of open standards for AR, VR, mixed reality, AI, IoT, blockchain and more for the Spatial Web. Tune in for a really fascinating conversation! 

228: Here’s What Web 3.0 Looks Like with Gabriel Rene

<div class="InboxThread-body"> <div class="InboxThreadStories"> <div class= "InboxStory InboxStory-story--prominent InboxThreadStories-story"> <div class="BlockStory"> <div class="BlockStory-block"> <div class="BlockStory-body"> <div class="TruncatedRichText"> <div class="RichText TruncatedRichText-richText"> Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at <a href= "https://www.marketingspeak.com/the-one-page-marketing-plan-with-allan-dib/"> marketingspeak.com/227.</a> While there are many business and marketing books, you’d agree not every book’s advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He’s a serial entrepreneur who’s had his fair share of ups and downs. He has read so many books and attended so many seminars, he can confidently say he knows what works and what doesn’t. And then he wrote the book, The 1-Page Marketing Plan. Many entrepreneurs and marketers recommend this book and I can totally see why. Tune in to this Marketing Speak episode to find out more. </div> </div> </div> </div> </div> </div> </div> </div>

 Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/227. While there are many business and marketing books, you’d agree not every book’s advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He’s a serial entrepreneur who’s had his fair share of ups and downs. He has read so many books and attended so many seminars, he can confidently say he knows what works and what doesn’t. And then he wrote the book, The 1-Page Marketing Plan. Many entrepreneurs and marketers recommend this book and I can totally see why. Tune in to this Marketing Speak episode to find out more. 

227: The One-Page Marketing Plan with Allan Dib

When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals.  Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one.  As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel.  We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.

When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals.  Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one.  As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel.  We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.

226: Build a Brand that’ll Stand the Test of Time with Bernt Ullmann

Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best way to convert new customers and clients as my guest Rich Schefren so eloquently reminds us, you have more prospects than you have customers. You don't get a reputation like "The Guru of Gurus" without having some pretty deep insight. I'm super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally breaks down books to their most important parts. Clearly, his systems are working for him. He's personally added over $15 billion of additional revenue to his clients over the course of the many years he's been in business. And he's been featured on media outlets like the Wall Street Journal, Newsweek, ABC, NBC, Fox, MSNBC, the Discovery Channel, Daily News, New York Post, and many others. In this episode, we cover everything from writing compelling copy to working efficiently. Rich provides profound pearls of wisdom that stay with you, such as "that which is most personal is most general." And as Rich shares his personal journey, the books that he finds most helpful in business and in life, he provides advice that can appeal to anyone. This episode is not to be missed. Now on with the show.

Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best way to convert new customers and clients as my guest Rich Schefren so eloquently reminds us, you have more prospects than you have customers. You don't get a reputation like "The Guru of Gurus" without having some pretty deep insight. I'm super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally breaks down books to their most important parts. Clearly, his systems are working for him. He's personally added over $15 billion of additional revenue to his clients over the course of the many years he's been in business. And he's been featured on media outlets like the Wall Street Journal, Newsweek, ABC, NBC, Fox, MSNBC, the Discovery Channel, Daily News, New York Post, and many others. In this episode, we cover everything from writing compelling copy to working efficiently. Rich provides profound pearls of wisdom that stay with you, such as "that which is most personal is most general." And as Rich shares his personal journey, the books that he finds most helpful in business and in life, he provides advice that can appeal to anyone. This episode is not to be missed. Now on with the show.

225: Hard-hitting Internet Marketing Advice with Rich Schefren

If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world-class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards using Google Data Studio. We compare notes on the present state of SEO and where things are heading and share shop talk about our favorite tools and techniques. Bastian's perspective on the nitty-gritty of SEO is refreshing. This episode is not to be missed.

If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world-class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards using Google Data Studio. We compare notes on the present state of SEO and where things are heading and share shop talk about our favorite tools and techniques. Bastian's perspective on the nitty-gritty of SEO is refreshing. This episode is not to be missed.

224: Making Data-Driven Decisions in SEO with Bastian Grimm

The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that.  Rand Fishkin is the founder and former CEO of Moz, and currently the founder and CEO of SparkToro. He's the author of Lost and Founder, which charts the rise of his eight-figure SEO technology company Moz and his rocky dealings with venture capitalists along the way. He pulls no punches sharing the realities of dealing with venture capitalists, sometimes known as vulture capitalists, and how they change the shape of his company and not in the way he wanted. Rand is also my co-author on the first two editions of The Art of SEO, which is considered to be the Bible on search engine optimization back in 2009. That book really solidified my leadership position in the SEO world. And for that, I am forever grateful.  In this episode, we discussed the realities of VC investments, his tell-all book, and managing your business in our current climate. If you've ever considered growing your business by courting investors, or even if that's the farthest thing from what you want to do, do stick around. You're about to learn some valuable advice and uncomfortable truths you won't get anywhere else. This episode originally aired on my other show, Get Yourself Optimized as episode number 167. If you haven't done so already, please go subscribe to my other podcast before continuing with this episode. I promise you it'll be worth your while. And now, on with the show.

The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that.  Rand Fishkin is the founder and former CEO of Moz, and currently the founder and CEO of SparkToro. He's the author of Lost and Founder, which charts the rise of his eight-figure SEO technology company Moz and his rocky dealings with venture capitalists along the way. He pulls no punches sharing the realities of dealing with venture capitalists, sometimes known as vulture capitalists, and how they change the shape of his company and not in the way he wanted. Rand is also my co-author on the first two editions of The Art of SEO, which is considered to be the Bible on search engine optimization back in 2009. That book really solidified my leadership position in the SEO world. And for that, I am forever grateful.  In this episode, we discussed the realities of VC investments, his tell-all book, and managing your business in our current climate. If you've ever considered growing your business by courting investors, or even if that's the farthest thing from what you want to do, do stick around. You're about to learn some valuable advice and uncomfortable truths you won't get anywhere else. This episode originally aired on my other show, Get Yourself Optimized as episode number 167. If you haven't done so already, please go subscribe to my other podcast before continuing with this episode. I promise you it'll be worth your while. And now, on with the show.

Hard Lessons from Growing a Startup with Rand Fishkin

For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led them to your site in the first place. Every inch of your site must be imbibed with your branding from the top nav all the way down to your footer. In my opinion, there's really no one better than Greg Merrilees and his company Studio 1 Design when it comes to creating web design that converts. And that's why I'm so excited to have him on the show today. Aside from the eight websites that Greg and his team has designed for me, I constantly refer him to my clients and colleagues. Studio 1 has custom designed well over 1500 websites. their clients have included such big name internet marketers is Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker, and Ezra Firestone. They even designed the website of Frank Oz, who's the voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. Greg doesn't just have an eye for modern engaging design, he goes beyond that by thinking about the entire customer journey as a user navigates through your site. Whether the end goal is to have them buy a product, book a consultation call or sign up to an email list, the site's design and flow is a crucial part of your business strategy. Stay tuned to discover what design elements you can apply today to start getting more conversions on your website.

For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led them to your site in the first place. Every inch of your site must be imbibed with your branding from the top nav all the way down to your footer. In my opinion, there's really no one better than Greg Merrilees and his company Studio 1 Design when it comes to creating web design that converts. And that's why I'm so excited to have him on the show today. Aside from the eight websites that Greg and his team has designed for me, I constantly refer him to my clients and colleagues. Studio 1 has custom designed well over 1500 websites. their clients have included such big name internet marketers is Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker, and Ezra Firestone. They even designed the website of Frank Oz, who's the voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. Greg doesn't just have an eye for modern engaging design, he goes beyond that by thinking about the entire customer journey as a user navigates through your site. Whether the end goal is to have them buy a product, book a consultation call or sign up to an email list, the site's design and flow is a crucial part of your business strategy. Stay tuned to discover what design elements you can apply today to start getting more conversions on your website.

222: Secrets to a Persuasive Website with Greg Merrilees

SEO is a deep and nuanced discipline. This is evidence in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already.  Today, I have Dan Shure joining us. Dan is an SEO consultant who's worked with Sumo and WGBH in Boston, and he's the host of the Experts on the Wire Podcast. It's always fun to geek out with someone who's also passionate about SEO. In this episode, we'll be covering everything from understanding the psychology of searchers, to entities versus keywords, to biases, and Google's machine learning algorithms, and so much more. Stay tuned as Dan and I share some of the most valuable SEO strategies for this new decade.

SEO is a deep and nuanced discipline. This is evidence in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already.  Today, I have Dan Shure joining us. Dan is an SEO consultant who's worked with Sumo and WGBH in Boston, and he's the host of the Experts on the Wire Podcast. It's always fun to geek out with someone who's also passionate about SEO. In this episode, we'll be covering everything from understanding the psychology of searchers, to entities versus keywords, to biases, and Google's machine learning algorithms, and so much more. Stay tuned as Dan and I share some of the most valuable SEO strategies for this new decade.

221: Clarity in the Ever-Changing World of SEO with Dan Shure

Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube. According to Ahrefs, YouTube was 2019’s most visited website in the world, with an average of 8.6 billion monthly organic visits! A fundamental tenet in marketing is to be where your customers are. And your customers are on YouTube, that’s just a fact. So what do you do to reach them on YouTube? Fortunately, I have some answers for you, because we have YouTube expert Jeremy Vest in the house! Jeremy is the Director of Marketing at vidIQ. He’s created video marketing strategies for a number of Fortune 100 companies and famous YouTubers. He’s had clients with billions of views and millions of subscribers. He’s YouTube certified and he speaks at VidCon, Social Media Marketing World, VidSummit, among others. Whether you’re new to YouTube or you’re a seasoned veteran, this episode offers game-changing advice. Even if you have zero presence on YouTube, it's not too late for you! You’re about to learn what it takes to makes a video go viral, how to SEO your YouTube uploads, what the YouTube algorithm is looking for, and so much more. On with the show!

Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube. According to Ahrefs, YouTube was 2019’s most visited website in the world, with an average of 8.6 billion monthly organic visits! A fundamental tenet in marketing is to be where your customers are. And your customers are on YouTube, that’s just a fact. So what do you do to reach them on YouTube? Fortunately, I have some answers for you, because we have YouTube expert Jeremy Vest in the house! Jeremy is the Director of Marketing at vidIQ. He’s created video marketing strategies for a number of Fortune 100 companies and famous YouTubers. He’s had clients with billions of views and millions of subscribers. He’s YouTube certified and he speaks at VidCon, Social Media Marketing World, VidSummit, among others. Whether you’re new to YouTube or you’re a seasoned veteran, this episode offers game-changing advice. Even if you have zero presence on YouTube, it's not too late for you! You’re about to learn what it takes to makes a video go viral, how to SEO your YouTube uploads, what the YouTube algorithm is looking for, and so much more. On with the show!

220: The Road to Millions of YouTube Views with Jeremy Vest

I love systems and I love outsourcing, two things we are going to dive deep into, in this episode #219. A business without systems and processes isn’t a real business. Or let’s put it this way: it won’t stay in business for long. With proper systems, you have location freedom and time freedom, two very precious commodities. Did you know for instance that I spent half of 2018 living in Tel Aviv? It was an amazing experience, one that wouldn’t have been possible if my business hadn’t been designed for that. The digital age has shepherded in an era of outsourcing knowledge work. Not only does it make it easier to scale, outsourcing lowers operational costs. My guest for this episode is Chris Rugh, and he just happens to be a master at outsourcing and systematizing. He’s the founder of Custom Tollfree, author of the book 1-800-Awesome: Tactics for Making $10,000 an Hour, as well as a real estate investor, and an angel investor. ‏‏‏‏The company that he sold, Custom Toll Free, has since become the nation’s leading vanity telephone number search firm. They’ve worked with Fortune 500 companies as well as recognized brands such as 1-800-Contacts, Comcast, and Best Buy. Chris’ episode was previously published on my other podcast, Get Yourself Optimized, and I thought I’d share it here since so much of what we talked about can be applied to your marketing department. That includes leveraging and delegating, creating an offshore team, managing that offshore team without having to do a lot of painful oversight, minimizing distractions, improving your environment for maximum productivity, and so much more! On with the show!

I love systems and I love outsourcing, two things we are going to dive deep into, in this episode #219. A business without systems and processes isn’t a real business. Or let’s put it this way: it won’t stay in business for long. With proper systems, you have location freedom and time freedom, two very precious commodities. Did you know for instance that I spent half of 2018 living in Tel Aviv? It was an amazing experience, one that wouldn’t have been possible if my business hadn’t been designed for that. The digital age has shepherded in an era of outsourcing knowledge work. Not only does it make it easier to scale, outsourcing lowers operational costs. My guest for this episode is Chris Rugh, and he just happens to be a master at outsourcing and systematizing. He’s the founder of Custom Tollfree, author of the book 1-800-Awesome: Tactics for Making $10,000 an Hour, as well as a real estate investor, and an angel investor. ‏‏‏‏The company that he sold, Custom Toll Free, has since become the nation’s leading vanity telephone number search firm. They’ve worked with Fortune 500 companies as well as recognized brands such as 1-800-Contacts, Comcast, and Best Buy. Chris’ episode was previously published on my other podcast, Get Yourself Optimized, and I thought I’d share it here since so much of what we talked about can be applied to your marketing department. That includes leveraging and delegating, creating an offshore team, managing that offshore team without having to do a lot of painful oversight, minimizing distractions, improving your environment for maximum productivity, and so much more! On with the show!

219: Chris Rugh

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money. It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode # 218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down. On with the show!

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money. It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode # 218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down. On with the show!

218: Create Content at Scale with Dave Snyder

Speaking is the fast path to demonstrating your credibility. Speaking is also how you share your expertise - on stages, on podcasts, on videos, and even on TV. Yet, surprisingly, many subject matter experts and entrepreneurs are either uncomfortable or unskilled at presenting in front of an audience. And often the speech gets worse the larger the audience. It’s uncanny how an audience of ten thousand can cause knees to knock and voices to quiver. The good news is, great speakers are made, not born. Becoming a great speaker takes practice, yes. Yet it is a skill that can be honed over time. And no matter how good you are at it, you should hone it. I myself feel I have a ways to go, even though I've given thousands of presentations around the world. I’ve honed my craft over the last two and a half decades, but my biggest breakthrough in speaking came about this year, while attending a course called Heroic Public Speaking grad program. And the instructor? Today’s guest, Michael Port. Michael earned his MFA in acting from NYU 25 years ago, then began working in TV, film, and theater. Now, he teaches non-actors what actors know about how to give better performances both onstage and off. Michael is the author of eight books, including Book Yourself Solid and Steal the Show. They've been translated into 29 languages and been on the bestseller lists of the NY Times and Wall Street Journal, among others. His clients include Disney, Best Buy, Guardian, Olympians, Navy Seals, FBI agents, Astronauts, and thousands of others who care deeply about making a difference in the world. This jam-packed conversation not only covers how to have an outstanding stage presence your audience will never forget, but also how you can become a better, more authentic, and present communicator both in business and in life. On with the show!

Speaking is the fast path to demonstrating your credibility. Speaking is also how you share your expertise - on stages, on podcasts, on videos, and even on TV. Yet, surprisingly, many subject matter experts and entrepreneurs are either uncomfortable or unskilled at presenting in front of an audience. And often the speech gets worse the larger the audience. It’s uncanny how an audience of ten thousand can cause knees to knock and voices to quiver. The good news is, great speakers are made, not born. Becoming a great speaker takes practice, yes. Yet it is a skill that can be honed over time. And no matter how good you are at it, you should hone it. I myself feel I have a ways to go, even though I've given thousands of presentations around the world. I’ve honed my craft over the last two and a half decades, but my biggest breakthrough in speaking came about this year, while attending a course called Heroic Public Speaking grad program. And the instructor? Today’s guest, Michael Port. Michael earned his MFA in acting from NYU 25 years ago, then began working in TV, film, and theater. Now, he teaches non-actors what actors know about how to give better performances both onstage and off. Michael is the author of eight books, including Book Yourself Solid and Steal the Show. They've been translated into 29 languages and been on the bestseller lists of the NY Times and Wall Street Journal, among others. His clients include Disney, Best Buy, Guardian, Olympians, Navy Seals, FBI agents, Astronauts, and thousands of others who care deeply about making a difference in the world. This jam-packed conversation not only covers how to have an outstanding stage presence your audience will never forget, but also how you can become a better, more authentic, and present communicator both in business and in life. On with the show!

217: Don’t Just Speak, Perform! with Michael Port

Many of us may take it for granted, but the quality of our voice plays a huge role in our lives- both business and personal. The sound of your voice is oftentimes the basis of someone’s first impression of you. And as such, your voice plays a critical role in your sales and marketing. How you speak and how you present yourself on stage determines to a large degree how persuasive your presentation or sales pitch will be.   It only takes a split second for your prospects or audience to decide whether you’re credible, interesting, and worthy of their time. Would you believe that if you’re not happy with the voice you have now, you can change it and become a better communicator? It’s true.  My guest for this episode number 216 is Roger Love. He’s recognized as one of the world’s leading authorities on voice, and his clients include Tony Robbins, John Mayer, Selena Gomez, Brendon Burchard, Simon Sinek, Reese Witherspoon, and Bradley Cooper, to name a few.   My wife, Orion, and I had the pleasure of attending one of Roger’s events earlier this year, called Voice of Success, and we were blown away! We learned so much valuable stuff from the multi-day curriculum that I had to have Roger on this show. He’s actually already been a guest on my other show Get Yourself Optimized – episode 68 – and that too is an amazing episode, so check it out. In this episode, we are going to learn from Roger what it takes to become a better speaker and communicator, so that you can share your message as powerfully as possible and change the world in the process.   On with the show!

Many of us may take it for granted, but the quality of our voice plays a huge role in our lives- both business and personal. The sound of your voice is oftentimes the basis of someone’s first impression of you. And as such, your voice plays a critical role in your sales and marketing. How you speak and how you present yourself on stage determines to a large degree how persuasive your presentation or sales pitch will be.   It only takes a split second for your prospects or audience to decide whether you’re credible, interesting, and worthy of their time. Would you believe that if you’re not happy with the voice you have now, you can change it and become a better communicator? It’s true.  My guest for this episode number 216 is Roger Love. He’s recognized as one of the world’s leading authorities on voice, and his clients include Tony Robbins, John Mayer, Selena Gomez, Brendon Burchard, Simon Sinek, Reese Witherspoon, and Bradley Cooper, to name a few.   My wife, Orion, and I had the pleasure of attending one of Roger’s events earlier this year, called Voice of Success, and we were blown away! We learned so much valuable stuff from the multi-day curriculum that I had to have Roger on this show. He’s actually already been a guest on my other show Get Yourself Optimized – episode 68 – and that too is an amazing episode, so check it out. In this episode, we are going to learn from Roger what it takes to become a better speaker and communicator, so that you can share your message as powerfully as possible and change the world in the process.   On with the show! 

216: Unlock the Power of Your Voice with Roger Love

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