In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control. [00:30] What it means to lose control of your Facebook ad spending. [01:12] How to effectively ramp up slowly with Facebook. [01:35] How to feed Facebook with better data. [01:58] Why you should duplicate a successful campaign. [02:23] Creative fatigue and how it can ruin your ROI. [03:18] That’s it for today! [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

Marketing School | Digital Marketing | Online Marketing

How to Scale Ad Spend on Facebook Without Losing Control #1896

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When Should You Expand Your Marketing? [00:25] Our definition of expanding marketing. [01:21] Why you need to think about marketing like an investor. [02:23] Examples of scenarios where you’d be ready to expand your marketing. [03:20] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

When Should You Expand Your Marketing #1895

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing. [00:30] Web three and the decentralization of the internet. [00:45] Reason one: a sense of community will become increasingly important online in the coming years. [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer. [02:17] Reason three: NFTs have significant potential for marketing and investment. [03:07] Reason four: crypto marketing needs to take place on a global scale. [03:51] Reason five: the crypto space is growing faster than the internet. [05:10] That’s it for today! [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

5 Reasons You Should Dabble in Crypto Marketing #1894

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Can Marketers Automate? [00:25] The many tools you can use to automate your email. [01:09] If you’re doing something regularly, you should automate it. [02:58] How to use a platform like Zapier to bring all your tools together. [03:11] How to automate your SEO. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   HubSpot Key GetResponse ConvertKit MailChimp Zapier Community Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  

What Can Marketers Automate #1893

In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Systematize Your Marketing. [00:30] Why all your tasks and processes should be documented internally for easy reference. [01:24] How to use resources like Loom or Notion for documenting your internal processes. [01:59] Why you need a process watcher: as your company grows your processes will break. [02:51] Create a swipe file for processes from other companies you admire. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Loom Notion Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

How to Systematize Your Marketing #1892

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships? [00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients. [00:43] Why most companies start off rotating clients out of necessity. [01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient. [02:11] The big cost increases that come with onboarding lots of new clients. [02:51] How long-term relationships can help you take a longer view of your business goals. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

Should You Rotate Through Clients or Aim For Long Term Relationships #1891

In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Our Typical Mondays Look Like. [00:50] Neil’s typical Monday and why he likes an open schedule. [01:39] Eric’s typical Monday and why they tend to be meeting-heavy. [02:55] Why you should bear your entire week in mind and possibly use Monday to plan. [03:35] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

What Our Typical Monday’s Look Like #1890

In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy. [00:30] How the US departure from Afghanistan has affected tv advertising schedules. [01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy. [01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Advertise on Roku and Hulu   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

Why US Adults Find TV Ads to Be Trustworthy #1889

In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent. [00:30] Adding videos and audio to your blog post has a significant impact on time spent on site. [00:47] You can either use your own video content or use relevant videos from another content creator. [02:11] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

An Obscenely Simple Way to Boost Time On-Site 25 percent #1888

In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One [00:41] When you try to take everything, you are not focused.  [01:16] Choosing the right one is better than the wrong one.  [01:57] Stay in your circle of competence; you don’t know everything, and that’s fine. [04:07] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

It Is Better To Miss An Opportunity Than To Take The Wrong One #1887

In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Three Best YouTube Marketing Strategies [00:28] Do whatever you can do get your video out there in the first 24 hours. [01:18] Utilize the YouTube Community section. [02:00] Try to get comments because these help videos go viral. [02:32] Don’t try to copy anyone else; be yourself.  [03:07] That’s it for today! [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

The Three Best YouTube Marketing Strategies #1886

In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the short-term. [01:05] Understand the power of retention to align with product! [01:43] See how your upsells and downsells work out.  [03:03] That’s it for today! [03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

3 Pieces of Data That Are Key to Marketing #1885

In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content. [00:40] Use the ClickFlow Content Decay feature. [01:40] How to be proactive in preventing content decay. [01:51] The top reason for regularly updating your content. [02:47] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Content Decay - ClickFlow Google Analytics Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

The Key Sign That Tell You It’s Time to Update Your Content #1884

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better). [00:35] The biggest issues in the online course industry. [02:07] Fostering a sense of community can drastically improve completion rates. [03:34] How to incorporate assignments, quizzes, and group coaching calls. [04:37] That’s it for today! [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Udemy altMBA Wes Kao’s Essays on Cohort Based Courses Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

What's Wrong With The Online Course Industry (And How To Make It Better) #1883

In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use the ClickFlow Content Decay feature. [01:14] Neil’s top tip on how to get more traffic. [02:00] Another way ClickFlow can help with traffic. [02:50] That’s it for today!  [02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Content Decay - ClickFlow   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu 

How to Squeeze More SEO Traffic Out Of Your Blog Posts #1882

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

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Marketing School | Digital Marketing | Online Marketing

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