This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrongpeople, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (<a href="http://www.targetsourcemedia.com" target="_blank">www.targetsourcemedia.com</a>). Lana &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/04/30/marketing-4-0-targeted-marketing-are-you-reaching-the-right-audience-for-success/" class="read-more">Read more about this episode...</a>

This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrongpeople, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). Lana &#8230; Read more about this episode...

Marketing 4.0 – Gary Kaskowitz MBA PhD

Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success?

This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (<a href="http://www.Relate2Profit.com" target="_blank">www.Relate2Profit.com</a>). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/04/09/marketing-4-0-is-your-referral-program-working/" class="read-more">Read more about this episode...</a>

This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (www.Relate2Profit.com). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your &#8230; Read more about this episode...

Marketing 4.0 – Is Your Referral Program Working?

: If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/03/26/marketing-4-0-%e2%80%93-the-power-of-partnerships-2/" class="read-more">Read more about this episode...</a>

: If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty &#8230; Read more about this episode...

Marketing 4.0 – The Power of Partnerships

This week Gary tells you about his recent experience with his dog-training course and what he learned about “Canine Communication” that you could use in your own business today. All too often small business owners treat their customers like dogs, and not in a positive way. Do you ever find yourself guilty of not really talking in your customer’s language &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/03/19/marketing-4-0-%e2%80%93-are-you-treating-your-customers-like-dogs/" class="read-more">Read more about this episode...</a>

This week Gary tells you about his recent experience with his dog-training course and what he learned about “Canine Communication” that you could use in your own business today. All too often small business owners treat their customers like dogs, and not in a positive way. Do you ever find yourself guilty of not really talking in your customer’s language &#8230; Read more about this episode...

Marketing 4.0 – Are You Treating Your Customers Like Dogs?

When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week&#8217;s episode, Gary discusses one of the reasons why many small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (<a href="http://www.Ceofocus.com" target="_blank">www.Ceofocus.com</a>) to discuss &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/03/12/marketing-4-0-%e2%80%93-discovering-and-using-your-passion-in-business-2/" class="read-more">Read more about this episode...</a>

When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week&#8217;s episode, Gary discusses one of the reasons why many small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (www.Ceofocus.com) to discuss &#8230; Read more about this episode...

Marketing 4.0 – Discovering and Using Your Passion in Business

This week, Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) is joined by guest Kevin Huhn (<a href="http://www.KevinHuhn.com" target="_blank">www.KevinHuhn.com</a>), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/03/05/marketing-4-0-%e2%80%93-how-to-follow-your-passion-to-success-3/" class="read-more">Read more about this episode...</a>

This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of &#8230; Read more about this episode...

Marketing 4.0 – How to Follow Your Passion to Success!

In this exciting encore, Gary Kaskowitz (<a href="http://www.marketingfour.com/" target="_blank">http://www.marketingfour.com/</a>) is joined by special guest Terri Levine (<a href="http://www.TerriLevine.com" target="_blank">www.TerriLevine.com</a>). Terri is “The Business Growth Guru” and is a recognized authority on coaching businesses to success. She is a best-selling author and has been featured on ABC, NBC, CNBC, MSNBC and in more than 1500 publications and has worked with more &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/02/27/marketing-4-0-%e2%80%93-how-to-improve-your-business-game/" class="read-more">Read more about this episode...</a>

In this exciting encore, Gary Kaskowitz (http://www.marketingfour.com/) is joined by special guest Terri Levine (www.TerriLevine.com). Terri is “The Business Growth Guru” and is a recognized authority on coaching businesses to success. She is a best-selling author and has been featured on ABC, NBC, CNBC, MSNBC and in more than 1500 publications and has worked with more &#8230; Read more about this episode...

Marketing 4.0 – How to Improve Your Business Game!

In this week’s encore episode of Marketing 4.0, Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) is joined by guest Brad Worthley (<a href="http://www.BradWorthley.com" target="_blank">www.BradWorthley.com</a>) as they discuss how to recognize the fears that are holding you back from business success and obliterate them! Brad is an internationally known speaker and behavior change specialist. Having started seven successful companies over the last 37 &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/02/20/marketing-4-0-%e2%80%93-getting-past-your-fear-2/" class="read-more">Read more about this episode...</a>

In this week’s encore episode of Marketing 4.0, Gary Kaskowitz (www.marketingfour.com) is joined by guest Brad Worthley (www.BradWorthley.com) as they discuss how to recognize the fears that are holding you back from business success and obliterate them! Brad is an internationally known speaker and behavior change specialist. Having started seven successful companies over the last 37 &#8230; Read more about this episode...

Marketing 4.0 – Getting Past Your Fear

In this encore broadcast of Marketing 4.0 host Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) is joined by Ryan Evans (<a href="http://www.BiteSizePR.com" target="_blank">www.BiteSizePR.com</a>) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/02/13/marketing-4-0-%e2%80%93-the-real-truth-behind-pr-for-small-businesses-2/" class="read-more">Read more about this episode...</a>

In this encore broadcast of Marketing 4.0 host Gary Kaskowitz (www.marketingfour.com) is joined by Ryan Evans (www.BiteSizePR.com) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) &#8230; Read more about this episode...

Marketing 4.0 – The Real Truth Behind PR for Small Businesses

This week Gary offers an encore episode joined by Rebecca Staton-Reinstein (<a href="http://www.AdvantageLeadership.com" target="_blank">www.AdvantageLeadership.com</a>). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either! There are several rules that people need to follow in order to create powerful &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/02/06/marketing-4-0-%e2%80%93-how-to-effectively-network-for-referrals-and-profit-2/" class="read-more">Read more about this episode...</a>

This week Gary offers an encore episode joined by Rebecca Staton-Reinstein (www.AdvantageLeadership.com). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either! There are several rules that people need to follow in order to create powerful &#8230; Read more about this episode...

Marketing 4.0 – How to effectively network for referrals and profit!

Are you curious how to identify your ideal client or customer for your business? This week’s encore show features Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) joined by guest Maria Marsala of Elevating Your Business (<a href="http://www.ElevatingYourBusiness.com" target="_blank">www.ElevatingYourBusiness.com</a>). Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/01/30/marketing-4-0-%e2%80%93-who-is-your-ideal-customer-2/" class="read-more">Read more about this episode...</a>

Are you curious how to identify your ideal client or customer for your business? This week’s encore show features Gary Kaskowitz (www.marketingfour.com) joined by guest Maria Marsala of Elevating Your Business (www.ElevatingYourBusiness.com). Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you &#8230; Read more about this episode...

Marketing 4.0 – Who Is Your Ideal Customer?

This week’s brand new episode features Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) talking with Amrit Kirpalani, President of Zuuzs.com (<a href="http://www.zuuzs.com" target="_blank">www.zuuzs.com</a>). Amrit has built a very successful online retail store by following the principles of truly effective relationship marketing. Listen to this new episode of Marketing 4.0 as you begin your new year if you truly want to excel. During &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/01/23/marketing-4-0-%e2%80%93-a-relationship-is-a-relationship-is-a-relationship/" class="read-more">Read more about this episode...</a>

This week’s brand new episode features Gary Kaskowitz (www.marketingfour.com) talking with Amrit Kirpalani, President of Zuuzs.com (www.zuuzs.com). Amrit has built a very successful online retail store by following the principles of truly effective relationship marketing. Listen to this new episode of Marketing 4.0 as you begin your new year if you truly want to excel. During &#8230; Read more about this episode...

Marketing 4.0 – A Relationship is a Relationship is a Relationship

In this encore performance of Marketing 4.0 host Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) is joined by Shel Horowitz (<a href="http://www.greenandprofitable.com" target="_blank">www.greenandprofitable.com</a>). Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process.&#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/01/16/marketing-4-0-%e2%80%93-are-you-an-advocate-for-your-business-2/" class="read-more">Read more about this episode...</a>

In this encore performance of Marketing 4.0 host Gary Kaskowitz (www.marketingfour.com) is joined by Shel Horowitz (www.greenandprofitable.com). Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process.&#8230; Read more about this episode...

Marketing 4.0 – Are you an advocate for your business?

This week, Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) is joined by guest Kevin Huhn (<a href="http://www.KevinHuhn.com" target="_blank">www.KevinHuhn.com</a>), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/01/09/marketing-4-0-%e2%80%93-how-to-follow-your-passion-to-success-2/" class="read-more">Read more about this episode...</a>

With the New Year upon us many people seek career or business change. If you are thinking about changing your business but don’t really know where to begin then you will want to listen to this week’s repeat performance of Marketing 4.0 where Gary Kaskowitz (<a href="http://www.marketingfour.com" target="_blank">www.marketingfour.com</a>) talks with Doug Hecker President of 2ExcelNow and a professional business coach &#8230; <a href="https://webtalkradio.net/internet-talk-radio/2012/01/02/marketing-4-0-%e2%80%93-escaping-the-corporate-rat-race-2/" class="read-more">Read more about this episode...</a>

With the New Year upon us many people seek career or business change. If you are thinking about changing your business but don’t really know where to begin then you will want to listen to this week’s repeat performance of Marketing 4.0 where Gary Kaskowitz (www.marketingfour.com) talks with Doug Hecker President of 2ExcelNow and a professional business coach &#8230; Read more about this episode...

Marketing 4.0 – Escaping the Corporate Rat Race?

The marketing world is in a constant state of reinvention. Chatter, posting and tweeting now play an essential role along with traditional tried and true techniques. By understanding marketing, your business can stand head and shoulders above your competition. Hear about dramatic successes and drastic failures through stories, examples, and principles from experts who will put you on an ethical path for success. Learn the hows, whats and whys of marketing. Brand yourself, brand your business, and get results with Marketing 4.0

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Marketing 4.0 – Gary Kaskowitz MBA PhD

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