In this episode of the #CX series, <a href= "https://linkedin.com/in/ethanbeute" target="_blank" rel= "nofollow noopener noreferrer">Ethan Beute</a>, Chief Evangelist at <a href="https://linkedin.com/in/ethanbeute" target= "_blank" rel="nofollow noopener noreferrer">BombBomb</a> and coauthor of <a href="https://bombbomb.com/book" target= "_blank" rel="nofollow noopener noreferrer">Rehumanize Your Business</a> explains the basics of Bloom's Taxonomy, a hierarchy of learning objectives that's useful for you, your team members, and your customers. Because we're all teachers and we're all learners. Subscribe to hear every episode of Ethan's podcast, <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989?mt=2" target="_blank" rel="nofollow noopener noreferrer">The Customer Experience Podcast</a>! Use the following links to subscribe in your favorite podcast player: <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989?mt=2" target="_blank" rel="nofollow noopener noreferrer">Apple Podcasts</a> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq?si=xHRSyaXsRLyjA9Dbaj1VxQ" target="_blank" rel="nofollow noopener noreferrer">Spotify</a> <a href= "https://www.stitcher.com/podcast/bombbomb-2/the-customer-experience-podcast-2" target="_blank" rel="nofollow noopener noreferrer">Sticher</a> <a href= "https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q" target="_blank" rel="nofollow noopener noreferrer">Google Play</a> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&hl=en" target="_blank" rel="nofollow noopener noreferrer">Google Podcasts</a> <hr /> To find the other podcast we recommended in today's episode, check out <a href= "https://podcasts.apple.com/us/podcast/the-sales-engagement-podcast/id1436927134" target="_blank" rel="nofollow noopener noreferrer">The Sales Engagement Podcast</a> on Apple Podcasts or wherever you do your listening! <hr /> The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: <a href="http://leadiq.com/" target="_blank" rel="nofollow noopener noreferrer">leadiq.com</a>

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business explains the basics of Bloom's Taxonomy, a hierarchy of learning objectives that's useful for you, your team members, and your customers. Because we're all teachers and we're all learners. Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening! The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

B2B Growth: A Daily Podcast for B2B Marketing Leaders

#CX 44: A Better Structure for Teaching and Learning w/ Ethan Beute

In this #H2H Segment Carlos Hidalgo, author of The UnAmerican Dream and Driving Demand, speaks with <a href= "https://www.linkedin.com/in/markstouse/" target="_blank" rel= "nofollow noopener noreferrer">Mark Stouse</a>, Co-founder and CEO of <a href="https://proofanalytics.ai/" target="_blank" rel= "nofollow noopener noreferrer">Proof Analytics</a> on why marketers need to rethink analytics and how it can have a profound impact on their roles and how they align with their business.

In this #H2H Segment Carlos Hidalgo, author of The UnAmerican Dream and Driving Demand, speaks with Mark Stouse, Co-founder and CEO of Proof Analytics on why marketers need to rethink analytics and how it can have a profound impact on their roles and how they align with their business.

#H2H 11: Why Marketing KPIs Are Not Enough w/ Mark Stouse

In this episode we talk to <a href= "https://www.linkedin.com/in/etaibeck/" target="_blank" rel= "nofollow noopener noreferrer">Etai Beck</a>, CEO and Co-Founder at <a href="https://www.folloze.com/" target="_blank" rel= "nofollow noopener noreferrer">Folloze</a>. <hr /> <a href="https://directiveconsulting.com/" target= "_blank" rel= "nofollow noopener noreferrer">Directive</a> drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: <a href= "http://directiveconsulting.com/" target="_blank" rel= "nofollow noopener noreferrer">directiveconsulting.com</a> <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode we talk to Etai Beck, CEO and Co-Founder at Folloze. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1230: How a B2B Brand Drove 90% Engagement Among Their Top 25 Accounts w/ Etai Beck

In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva. Check out the new show in your favorite podcast player: <a href= "https://podcasts.apple.com/us/podcast/the-next-level-podcast/id1495257459" target="_blank" rel="nofollow noopener noreferrer">Apple Podcasts</a> <a href= "https://open.spotify.com/show/56PYxcBddwmMl04hv4pqSa" target= "_blank" rel="nofollow noopener noreferrer">Spotify</a> <a href= "https://www.stitcher.com/podcast/the-next-level-podcast-2" target= "_blank" rel="nofollow noopener noreferrer">Stitcher</a> <a href= "https://play.google.com/music/m/Irrpjqn5htmleonv54qnmsvst7q?t=The_Next_Level_Podcast" target="_blank" rel="nofollow noopener noreferrer">Google Play</a>

In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play

#NewPodcast: The Next Level Podcast w/ Gaetano DiNardi and Yaniv Masjedi

In this episode, we hear <a href= "https://www.linkedin.com/in/douglasburdett/" target="_blank" rel= "nofollow noopener noreferrer">Douglas Burdett's</a> conversation with our very own <a href= "https://www.linkedin.com/in/jamescarbary/" target="_blank" rel= "nofollow noopener noreferrer">James Carbary</a> featured on <a href= "https://podcasts.apple.com/us/podcast/the-marketing-book-podcast/id961463317" target="_blank" rel="nofollow noopener noreferrer">The Marketing Book Podcast</a>. <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode, we hear Douglas Burdett's conversation with our very own James Carbary featured on The Marketing Book Podcast. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1228: How to Instantly Connect with Anyone You Want to Know w/ James Carbary

In this episode of the Category Creation series, we talk to <a href="https://www.linkedin.com/in/andreacunningham/" target="_blank" rel="noopener">Andy Cunningham</a>, author of Get to Aha! and founder and president at Cunningham Collective. Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh. In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA. <hr /> Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href= "http://sweetfishmedia.com/big3" target="_blank" rel= "nofollow noopener noreferrer">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in < 1 minute. :)

In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective. Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh. In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

#CategoryCreation 19: Why Category Creators Need to Nail Positioning w/ Andy Cunningham

In this episode we talk to <a href= "https://www.linkedin.com/in/daratreseder/" target="_blank" rel= "nofollow noopener noreferrer">Dara Treseder</a>, CMO at <a href="https://www.carbon3d.com/" target="_blank" rel= "nofollow noopener noreferrer">Carbon</a>. <hr /> Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at <a href= "http://casted.us/growth" target="_blank" rel= "nofollow noopener noreferrer">casted.us/growth</a> <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode we talk to Dara Treseder, CMO at Carbon. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1227: How to Leverage PR's Impact for ABM Results w/ Dara Treseder

In this episode of the #BehindTheCurtain Series, <a href="https://www.linkedin.com/in/jamescarbary" target="_blank" rel= "nofollow noopener noreferrer">James</a> & <a href= "https://www.linkedin.com/in/loganlyles" target="_blank" rel= "nofollow noopener noreferrer">Logan</a> share the importance & impact of seeking friendships in business, with prospects, partners & customers. They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network. 1) Texting 2) 2nd content collaborations 3) Community building (small, in-person events & online communities) <hr /> Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: <a href= "http://bit.ly/content-basednetworking" target="_blank" rel= "nofollow noopener noreferrer">http://bit.ly/content-basednetworking</a> If you want it in audiobook format, just search Content-Based Networking or James Carbary on <a href= "https://www.audible.com/" target="_blank" rel= "nofollow noopener noreferrer">Audible</a>.

In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers. They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network. 1) Texting 2) 2nd content collaborations 3) Community building (small, in-person events & online communities) Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#BehindTheCurtain 17: 3 Ways to Turn Prospects Into Friends

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa. We are sharing this episode of <a href= "https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714" target="_blank" rel="nofollow noopener noreferrer">The Marketer’s Journey</a>. <a href= "https://www.linkedin.com/in/frischrandy/" target="_blank" rel= "nofollow noopener noreferrer">Randy Frisch</a> of <a href="https://www.uberflip.com/" target= "_blank" rel= "nofollow noopener noreferrer">Uberflip</a> speaks with <a href="https://www.linkedin.com/in/mariapergolino/" target="_blank" rel="nofollow noopener noreferrer">Maria Pergolino</a>, Chief Marketing Officer at <a href= "https://forbescommcouncil.com/" target="_blank" rel= "nofollow noopener noreferrer">Forbes Communications Council</a>. What they talked about: - Why you should let the email marketer get on with sending email - How Maria’s high points were also her low points - The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers Find The Marketer’s Journey on <a href= "https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714" target="_blank" rel="nofollow noopener noreferrer">Apple Podcasts</a>, <a href= "https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg?si=ewXOqvtQTeyCc85gPeN4Rw" target="_blank" rel="nofollow noopener noreferrer">Spotify</a>, and <a href="https://b-rand.com/podcast/" target="_blank" rel= "nofollow noopener noreferrer">here</a>.

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa. We are sharing this episode of The Marketer’s Journey. Randy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council. What they talked about: - Why you should let the email marketer get on with sending email - How Maria’s high points were also her low points - The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers Find The Marketer’s Journey on Apple Podcasts, Spotify, and here.

Why Empathy is a Key Leadership Strategy for a CMO w/ Maria Pergolino

In this episode of the 5 Things Series we talk to <a href="https://www.linkedin.com/in/jakebraly/" target= "_blank" rel="nofollow noopener noreferrer">Jake Braly</a>, Vice President of Strategic Alliances & Partner Sales at <a href="https://www.highspot.com/" target="_blank" rel= "nofollow noopener noreferrer">Highspot</a>. Check out Jake's previous appearance on the show here: <a href= "https://sweetfishmedia.com/what-marketers-need-to-understand-about-the-sales-enablement-renaissance-jake-braly" target="_blank" rel="nofollow noopener noreferrer">What Marketers Need to Understand About The Sales Enablement Renaissance</a>. Jake shares the 5 Things he can't live without: 1) Forrester, Sirius Decisions, TOPO & Gartner 2) G2 3) <a href= "https://productmarketingalliance.com/join-slack/" target="_blank" rel="nofollow noopener noreferrer">Product Marketing Alliance Slack Channel</a> 4) Amazon Prime Now 5) Mango flavored LaCroix <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode of the 5 Things Series we talk to Jake Braly, Vice President of Strategic Alliances & Partner Sales at Highspot. Check out Jake's previous appearance on the show here: What Marketers Need to Understand About The Sales Enablement Renaissance. Jake shares the 5 Things he can't live without: 1) Forrester, Sirius Decisions, TOPO & Gartner 2) G2 3) Product Marketing Alliance Slack Channel 4) Amazon Prime Now 5) Mango flavored LaCroix Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#5Things: Jake Braly

In this episode of the #CX series, <a href= "https://linkedin.com/in/ethanbeute" target="_blank" rel= "nofollow noopener noreferrer">Ethan Beute</a>, Chief Evangelist at BombBomb, talks with <a href= "https://www.linkedin.com/in/coryscheer/" target="_blank" rel= "nofollow noopener noreferrer">Cory Scheer</a>, Director of Church and Community Engagement, about the three components of trust, how they relate to value and loyalty, and how they affect our policies, procedures, and relationships. Listen to more episodes of Ethan's podcast, <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989?mt=2" target="_blank" rel="nofollow noopener noreferrer">The Customer Experience Podcast</a>! Use the following links to subscribe in your favorite podcast player: <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989?mt=2" target="_blank" rel="nofollow noopener noreferrer">Apple Podcasts</a> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq?si=xHRSyaXsRLyjA9Dbaj1VxQ" target="_blank" rel="nofollow noopener noreferrer">Spotify</a> <a href= "https://www.stitcher.com/podcast/bombbomb-2/the-customer-experience-podcast-2" target="_blank" rel="nofollow noopener noreferrer">Sticher</a> <a href= "https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q" target="_blank" rel="nofollow noopener noreferrer">Google Play</a> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&hl=en" target="_blank" rel="nofollow noopener noreferrer">Google Podcasts</a>

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Cory Scheer, Director of Church and Community Engagement, about the three components of trust, how they relate to value and loyalty, and how they affect our policies, procedures, and relationships. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

#CX 43: The 3 Components of Trust w/ Cory Scheer

In this episode we talk to <a href= "https://www.linkedin.com/in/talmage-egan-5870688b/" target= "_blank" rel="nofollow noopener noreferrer">Talmage Egan</a>, Digital Marketing Strategist at <a href= "http://www.octanner.com/">O.C. Tanner</a>. <hr /> <a href="https://directiveconsulting.com/" target= "_blank" rel= "nofollow noopener noreferrer">Directive</a> drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: <a href= "http://directiveconsulting.com/" target="_blank" rel= "nofollow noopener noreferrer">directiveconsulting.com</a> <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1226: 300% Increase in Search Traffic to a B2B Website: How They Did It w/ Talmage Egan

In this episode we talk to <a href= "https://www.linkedin.com/in/j1berger/" target="_blank" rel= "nofollow noopener noreferrer">Jonah Berger</a>, marketing professor, keynote speaker & author of the new book, <a href= "https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606" target="_blank" rel="nofollow noopener noreferrer">The Catalyst: How to Change Anyone's Mind</a> <hr /> <a href="https://directiveconsulting.com/" target= "_blank" rel= "nofollow noopener noreferrer">Directive</a> drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: <a href= "http://directiveconsulting.com/" target="_blank" rel= "nofollow noopener noreferrer">directiveconsulting.com</a> <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode we talk to Jonah Berger, marketing professor, keynote speaker & author of the new book, The Catalyst: How to Change Anyone's Mind Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1225: How To Make Change Easier For Customers w/ Jonah Berger

In this episode of the #NewPodcast series, we share a part of the very first episode of <a href= "https://www.smartling.com/podcasts/" target="_blank" rel= "nofollow noopener noreferrer">Move the World with Words</a> podcast with <a href= "https://www.linkedin.com/in/adrian-cohn-1438997/" target="_blank" rel="nofollow noopener noreferrer">Adrian Cohn</a> and <a href= "https://www.linkedin.com/in/aniobermeier/" target="_blank" rel= "nofollow noopener noreferrer">Ani Obermeier</a> at <a href="https://www.smartling.com/" target="_blank" rel= "nofollow noopener noreferrer">Smartling</a>. Check out the new show in your favorite podcast player: <a href= "https://podcasts.apple.com/us/podcast/move-the-world-with-words/id1491817164" target="_blank" rel="nofollow noopener noreferrer">Apple Podcasts</a> <a href= "https://open.spotify.com/show/3KaSPPSvjWHp5dgq4Ygax9?si=Ysce5T6nQU-EpzmX1kat9w" target="_blank" rel="nofollow noopener noreferrer">Spotify</a> <a href= "https://www.stitcher.com/podcast/smartling/move-the-world-with-words" target="_blank" rel="nofollow noopener noreferrer">Stitcher</a> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9tb3ZldGhld29ybGR3aXRod29yZHMubGlic3luLmNvbS9yc3M&ved=0CAAQ4aUDahcKEwjAhLWPy47oAhUAAAAAHQAAAAAQAQ&hl=en" target="_blank" rel="nofollow noopener noreferrer">Google Podcasts</a>

In this episode of the #NewPodcast series, we share a part of the very first episode of Move the World with Words podcast with Adrian Cohn and Ani Obermeier at Smartling. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Podcasts

#NewPodcast: Move The World With Words w/ Adrian Cohn and Ani Obermeier

In this episode we talk to <a href= "https://www.linkedin.com/in/jamessoto/" target="_blank" rel= "nofollow noopener noreferrer">James Soto</a>, Founder & CEO at <a href="https://industrialstrengthmarketing.com/" target= "_blank" rel="nofollow noopener noreferrer">Industrial Strength Marketing</a>. The other resource James mentioned: <a href="http://getmarketingready.com/" target= "_blank" rel= "nofollow noopener noreferrer">getmarketingready.com</a> Here's the book James mentioned in today's episode: <a href= "https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352" target="_blank" rel="nofollow noopener noreferrer">The Storytelling Edge</a> Here's the book & episode of <a href= "https://podcasts.apple.com/us/podcast/the-customer-experience-podcast/id1453581989" target="_blank" rel="nofollow noopener noreferrer">The Customer Experience Podcast</a> that <a href= "https://www.linkedin.com/in/loganlyles" target="_blank" rel= "nofollow noopener noreferrer">Logan</a> mentioned in this episode: <a href= "https://bombbomb.com/blog/science-of-video-vanessa-van-edwards-science-of-people-captivate/" target="_blank" rel="nofollow noopener noreferrer">Unlocking the Science of Video with Vanessa Van Edwards</a> <hr /> To find the other podcast we recommended in today's episode, check out <a href= "https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885" target="_blank" rel="nofollow noopener noreferrer">The Sales Evangelist</a> on Apple Podcasts or wherever you do your listening! <hr /> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes <a href="http://bit.ly/b2bgrowthshow" target="_blank" rel="nofollow noopener noreferrer">here</a>. You can also find us on <a href= "http://bit.ly/b2bgrowthshowapple" target="_blank" rel= "nofollow noopener noreferrer">Apple Podcasts</a> or <a href= "http://bit.ly/b2bgrowthshowspotify" target="_blank" rel= "nofollow noopener noreferrer">Spotify</a>.

In this episode we talk to James Soto, Founder & CEO at Industrial Strength Marketing. The other resource James mentioned: getmarketingready.com Here's the book James mentioned in today's episode: The Storytelling Edge Here's the book & episode of The Customer Experience Podcast that Logan mentioned in this episode: Unlocking the Science of Video with Vanessa Van Edwards To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1224: Understanding the Human Brain for Better B2B Storytelling w/ James Soto

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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B2B Growth: A Daily Podcast for B2B Marketing Leaders

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