How do you prevent your fashion designs from being stolen and safeguard your brand? And as a business owner, how do you legally protect yourself and your assets? On this episode of the SFD Podcast, you’ll hear from fashion industry attorney Andrea Sager on copyrights, trademarks, and other ways to be smart and protect your fashion designs, business name, and more.  For the complete show notes, including links to the resources mentioned, head over to <a href= "https://successfulfashiondesigner.com//how-to-copyright-fashion-designs/"> Successful Fashion Designer</a>!

How do you prevent your fashion designs from being stolen and safeguard your brand? And as a business owner, how do you legally protect yourself and your assets? On this episode of the SFD Podcast, you’ll hear from fashion industry attorney Andrea Sager on copyrights, trademarks, and other ways to be smart and protect your fashion designs, business name, and more.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

The Successful Fashion Designer

SFD102 How to Copyright Your Fashion Designs and Protect Your Brand

When you’re launching a label, there are so many options and details that it can overwhelm even the most savvy designer. One of the questions you may be asking is, “Should I sell my fashion brand wholesale or direct-to-consumer?”   On this episode of the Successful Fashion Designer podcast, you’ll hear from Ellie Mae Waters, founder and creative director of slow fashion brand Ellie Mae Studios. Through trial and error, Ellie Mae found that direct-to-consumer, small-batch, slow fashion was the best model to get her designs into the hands of both celebrities like Mila Kunis and everyday women who want modern staples made to last a lifetime. <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">How Ellie Mae got started in fashion (even after she decided university wasn’t for her!);</li> <li style="font-weight: 400;">The ways the fashion industry has broken her heart, and why she stuck it out;</li> <li style="font-weight: 400;">The ups and downs of the first year of her brand;</li> <li style="font-weight: 400;">How one person almost destroyed Ellie Mae Studios from within!;</li> <li style="font-weight: 400;">The winding path she took to perfect her business model;</li> <li style="font-weight: 400;">The creative and practical reasons she decided to shift away from wholesale;</li> <li style="font-weight: 400;">Who’s on her team and how they share the workload;</li> <li style="font-weight: 400;">Why Ellie Mae Studios uses unusual pricing for their pieces;</li> <li style="font-weight: 400;">And more!</li> </ul> For the complete show notes, including links to the resources mentioned, head over to <a href= "https://successfulfashiondesigner.com/sustainable-direct-to-consumer-fashion-brand"> Successful Fashion Designer</a>!

When you’re launching a label, there are so many options and details that it can overwhelm even the most savvy designer. One of the questions you may be asking is, “Should I sell my fashion brand wholesale or direct-to-consumer?”   On this episode of the Successful Fashion Designer podcast, you’ll hear from Ellie Mae Waters, founder and creative director of slow fashion brand Ellie Mae Studios. Through trial and error, Ellie Mae found that direct-to-consumer, small-batch, slow fashion was the best model to get her designs into the hands of both celebrities like Mila Kunis and everyday women who want modern staples made to last a lifetime. In the interview (which you’ll love), we will cover: How Ellie Mae got started in fashion (even after she decided university wasn’t for her!); The ways the fashion industry has broken her heart, and why she stuck it out; The ups and downs of the first year of her brand; How one person almost destroyed Ellie Mae Studios from within!; The winding path she took to perfect her business model; The creative and practical reasons she decided to shift away from wholesale; Who’s on her team and how they share the workload; Why Ellie Mae Studios uses unusual pricing for their pieces; And more! For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

SFD101 How to Build a Sustainable Direct to Consumer Fashion Brand

In this special episode, Heidi chats with her husband Marc about her journey in fashion. Heidi talks about the one thing that has contributed to her success more than anything else, and how you can do the same for yourself!   <h2>In this episode, Heidi and Marc talk about:</h2> <ul> <li style="font-weight: 400;">How the history of the SFD podcast mirror’s Heidi’s overall journey in fashion;</li> <li style="font-weight: 400;">How Heidi broke into fashion with NO experience;</li> <li style="font-weight: 400;">Her journey from that first step to the pinnacles of her career (so far!); </li> <li style="font-weight: 400;">The most important factor Heidi credits with achieving her biggest goals;</li> <li style="font-weight: 400;">Some of the “wrong” steps she took, and how they still played a role in her success;</li> <li style="font-weight: 400;">How you can apply what she’s learned to your own career;</li> <li style="font-weight: 400;">And more!</li> </ul>   For the complete show notes, including links to the resources mentioned, head over to <a href= "https://successfulfashiondesigner.com/to-reach-your-fashion-goals-do-anything"> Successful Fashion Designer</a>!

In this special episode, Heidi chats with her husband Marc about her journey in fashion. Heidi talks about the one thing that has contributed to her success more than anything else, and how you can do the same for yourself!   In this episode, Heidi and Marc talk about: How the history of the SFD podcast mirror’s Heidi’s overall journey in fashion; How Heidi broke into fashion with NO experience; Her journey from that first step to the pinnacles of her career (so far!);  The most important factor Heidi credits with achieving her biggest goals; Some of the “wrong” steps she took, and how they still played a role in her success; How you can apply what she’s learned to your own career; And more!   For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

SFD100 To Reach Your Goals in Fashion (and Life), Just Do ANYTHING

Steve Villanueva is an entrepreneur with a history of success in multiple industries. And, like at least 40% of men, he’s also less than 5 foot 9 inches tall. Frustrated with clothes that just weren’t made to fit short men, Steve set out to find a better way to design clothing for this underserved market. The things he discovered in his research and the unique approach he’s taken with his brand, Otero Menswear, may surprise you.  <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">Why not studying fashion in school may have given Steve an advantage;</li> <li style="font-weight: 400;">One reason even the most talented designers can fail when they launch their brand;</li> <li style="font-weight: 400;">One of the most important steps Steve took FIRST; </li> <li style="font-weight: 400;">The cultural issue that drove their design concept;</li> <li style="font-weight: 400;">Why it’s not just about making things shorter;</li> <li style="font-weight: 400;">What Steve discovered about over 90% of men that helped his brand take shape--Literally!</li> <li style="font-weight: 400;">Why Otero’s business model is difficult for retail… And why they forged ahead with it anyway;</li> <li style="font-weight: 400;">The marketing challenges Steve wasn’t expecting;</li> <li style="font-weight: 400;">What he credits for Otero’s miniscule number of returns;</li> <li style="font-weight: 400;">Steve’s new strategy to change the retail game;</li> <li style="font-weight: 400;">And more!</li> </ul> For the full show notes, including links to the people and resources mentioned, head to the <a href= "https://successfulfashiondesigner.com/fashion-brand-short-men/">Successful Fashion Designer</a> website!

Steve Villanueva is an entrepreneur with a history of success in multiple industries. And, like at least 40% of men, he’s also less than 5 foot 9 inches tall. Frustrated with clothes that just weren’t made to fit short men, Steve set out to find a better way to design clothing for this underserved market. The things he discovered in his research and the unique approach he’s taken with his brand, Otero Menswear, may surprise you.  In the interview (which you’ll love), we will cover: Why not studying fashion in school may have given Steve an advantage; One reason even the most talented designers can fail when they launch their brand; One of the most important steps Steve took FIRST;  The cultural issue that drove their design concept; Why it’s not just about making things shorter; What Steve discovered about over 90% of men that helped his brand take shape--Literally! Why Otero’s business model is difficult for retail… And why they forged ahead with it anyway; The marketing challenges Steve wasn’t expecting; What he credits for Otero’s miniscule number of returns; Steve’s new strategy to change the retail game; And more! For the full show notes, including links to the people and resources mentioned, head to the Successful Fashion Designer website!

SFD099 Why this Startup Fashion Brand Makes Clothes for Short Men Only

Michele Mavi is a recruiter and Strengths Coach who’s worked with fashion job seekers for over 15 years. On this episode of the SFD podcast, she shares what she’s learned about landing the best fashion job for YOUR unique set of skills and strengths.  <h2>In the interview (which you’ll love), you’ll learn:</h2> <ul> <li style="font-weight: 400;">Why understanding your strengths is so important</li> <li style="font-weight: 400;">Ideas you can use today to start identifying your strengths</li> <li style="font-weight: 400;">How to search for the RIGHT job (not just A job)</li> <li style="font-weight: 400;">The common résumé mistake that’s holding you back--and how to fix it</li> <li style="font-weight: 400;">What employers want to hear from a candidate for any kind of role</li> <li style="font-weight: 400;">Tips for how to make the most of your strengths even with your least favorite tasks</li> <li style="font-weight: 400;">A super important way to stand out when you apply for a fashion job</li> <li style="font-weight: 400;">Tips for working in a team with different personality types</li> <li style="font-weight: 400;">And more!</li> </ul> For the full show notes, including links to all the resources mentioned in the episode, head over to <a href= "https://successfulfashiondesigner.com/get-a-better-job-in-fashion/"> Successful Fashion Designer</a>!

Michele Mavi is a recruiter and Strengths Coach who’s worked with fashion job seekers for over 15 years. On this episode of the SFD podcast, she shares what she’s learned about landing the best fashion job for YOUR unique set of skills and strengths.  In the interview (which you’ll love), you’ll learn: Why understanding your strengths is so important Ideas you can use today to start identifying your strengths How to search for the RIGHT job (not just A job) The common résumé mistake that’s holding you back--and how to fix it What employers want to hear from a candidate for any kind of role Tips for how to make the most of your strengths even with your least favorite tasks A super important way to stand out when you apply for a fashion job Tips for working in a team with different personality types And more! For the full show notes, including links to all the resources mentioned in the episode, head over to Successful Fashion Designer!

SFD098 How to Get a Better Job in Fashion

Guests on the SFD podcast tend to fall into one of three categories: They’re employed by a company in the industry, they work as a fashion freelancer, or they’ve launched their own brand. In this episode, you’ll hear from someone who has done all three! If you’re wondering how to become a remote fashion freelancer, this episode is for you.  <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">How Lily’s super specific degree helped her strong start in the industry</li> <li style="font-weight: 400;">What it was like designing collections for factories in Sri Lanka</li> <li style="font-weight: 400;">Her experience with the value of really knowing your niche and your customer</li> <li style="font-weight: 400;">The unique way she moved from working for a company to starting her brand</li> <li style="font-weight: 400;">How Lily managed to get her designs featured in major publications like Vogue--without hiring a PR company</li> <li style="font-weight: 400;">Why she decided to shut down a successful brand and become a remote fashion freelancer</li> <li style="font-weight: 400;">How she got started freelancing--and what she would do differently now</li> <li style="font-weight: 400;">What Lily says was a major factor in her freelance success</li> <li style="font-weight: 400;">How she stays busy despite not living in a major city</li> <li style="font-weight: 400;">What she’s learned about pricing, getting clients, and the tricky waters of navigating freelance projects</li> <li style="font-weight: 400;">And more!</li> </ul> For the full show notes, including links to everything mentioned, <a href= "https://successfulfashiondesigner.com/remote-fashion-freelancer/">head over to the Successful Fashion Designer website!</a>

Guests on the SFD podcast tend to fall into one of three categories: They’re employed by a company in the industry, they work as a fashion freelancer, or they’ve launched their own brand. In this episode, you’ll hear from someone who has done all three! If you’re wondering how to become a remote fashion freelancer, this episode is for you.  In the interview (which you’ll love), we will cover: How Lily’s super specific degree helped her strong start in the industry What it was like designing collections for factories in Sri Lanka Her experience with the value of really knowing your niche and your customer The unique way she moved from working for a company to starting her brand How Lily managed to get her designs featured in major publications like Vogue--without hiring a PR company Why she decided to shut down a successful brand and become a remote fashion freelancer How she got started freelancing--and what she would do differently now What Lily says was a major factor in her freelance success How she stays busy despite not living in a major city What she’s learned about pricing, getting clients, and the tricky waters of navigating freelance projects And more! For the full show notes, including links to everything mentioned, head over to the Successful Fashion Designer website!

SFD097 How to Become a Remote Fashion Freelancer

In this special episode, check out Heidi’s interview on the Spirit of 608 podcast. The interview, which originally aired in March 2018, focuses on her work as a freelance fashion designer, and Heidi doles out tons of valuable freelancing advice for the fashion industry. She talks candidly about her fashion journey, sharing the highs, the lows, and the lessons she learned the hard way on her way to creating work and a lifestyle she loves. It was a direction she never expected to go, but now that she knows how freelancing can change a designer’s life, Heidi wants to share what she’s learned with YOU.  <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">Heidi’s journey from graphic design school to Successful Fashion Designer</li> <li style="font-weight: 400;">Why having your own label may not be as glamorous as it seems</li> <li style="font-weight: 400;">The “dream” jobs that Heidi walked away from</li> <li style="font-weight: 400;">How she found her perfect fit as a designer</li> <li style="font-weight: 400;">Tips for fashion freelancers looking for their first clients</li> <li style="font-weight: 400;">How doing less as a freelancer actually helps you earn more</li> <li style="font-weight: 400;">What you should do differently when you’re pitching for freelance work (or ANY type of job!)</li> <li style="font-weight: 400;">Where to start when setting your rates </li> <li style="font-weight: 400;">And more!</li> </ul> For the full show notes, including links to resources and people mentioned, head to the <a href= "https://successfulfashiondesigner.com/sew-heidi-spirit-of-608-podcast"> Successful Fashion Designer website</a>!

In this special episode, check out Heidi’s interview on the Spirit of 608 podcast. The interview, which originally aired in March 2018, focuses on her work as a freelance fashion designer, and Heidi doles out tons of valuable freelancing advice for the fashion industry. She talks candidly about her fashion journey, sharing the highs, the lows, and the lessons she learned the hard way on her way to creating work and a lifestyle she loves. It was a direction she never expected to go, but now that she knows how freelancing can change a designer’s life, Heidi wants to share what she’s learned with YOU.  In the interview (which you’ll love), we will cover: Heidi’s journey from graphic design school to Successful Fashion Designer Why having your own label may not be as glamorous as it seems The “dream” jobs that Heidi walked away from How she found her perfect fit as a designer Tips for fashion freelancers looking for their first clients How doing less as a freelancer actually helps you earn more What you should do differently when you’re pitching for freelance work (or ANY type of job!) Where to start when setting your rates  And more! For the full show notes, including links to resources and people mentioned, head to the Successful Fashion Designer website!

Bonus: Freelancing Advice for the Fashion Industry

Have you been dreaming of beginning a freelance career, but don’t know where to start? Or maybe you’ve been freelancing for a while, but you still have a ton of questions! Between pricing, juggling projects, finding clients and resources, and more, it can be overwhelming to navigate the fashion freelancing world alone. In this special AMA episode, two 6-figure+ freelance fashion designers, answer YOUR freelancing questions.    For the full show notes, including links, resources, and more, head to <a href= "https://successfulfashiondesigner.com/become-a-fashion-freelancer/" target="_blank" rel="noopener">Successful Fashion Designer</a>!

Have you been dreaming of beginning a freelance career, but don’t know where to start? Or maybe you’ve been freelancing for a while, but you still have a ton of questions! Between pricing, juggling projects, finding clients and resources, and more, it can be overwhelming to navigate the fashion freelancing world alone. In this special AMA episode, two 6-figure+ freelance fashion designers, answer YOUR freelancing questions.    For the full show notes, including links, resources, and more, head to Successful Fashion Designer! 

SFD096 Q&A: How to Become a Fashion freelancer with Heidi & Marissa

(On this special episode, I get personal. If that's not your thing, no worries--it's back to fashion insider interviews on the very next episode!)   I got bad news spring 2017 when I was 35. My husband and I were in line at the airport heading to Costa Rica when my phone rang.  It was my doctor with test results, so I answered with "I’m heading on vacation, don’t tell me anything, I’ll call you in 10 days." Instead, she blurted out, "you’re in menopause, and you’ll probably never get pregnant." In the middle of the airport, I burst into tears. It’s been a long 2.5 years since we got that phone call, and my husband Marc and I have dealt with a lot. During this time, we have also learned that what we’re going through is actually REALLY COMMON. Infertility affects 1 in 8 couples, and female factor is more common than male. Since I know that the majority of my followers are women between 25-45, something like this will affect A LOT of you. And so I feel some sort of obligation to talk openly about it for a few reasons: ✅ Education and awareness (I had no idea this was an issue until it hit me) ✅ To help you feel less alone (this stuff can be taboo, but it shouldn’t) ✅ To give you a chance to share your story (and tell you mine). This week is Thanksgiving here in the US, and I’m happy to tell you that Marc and I have a lot to be thankful for. If you’re going through any type of infertility, my deepest thoughts are with you. I’m 100% transparent about what we’ve experienced and want to see this topic become more approachable for everyone. If you have questions, want a shoulder to lean on, or care to share your story, I’m here for you. Email me anytime.

(On this special episode, I get personal. If that's not your thing, no worries--it's back to fashion insider interviews on the very next episode!)   I got bad news spring 2017 when I was 35. My husband and I were in line at the airport heading to Costa Rica when my phone rang.  It was my doctor with test results, so I answered with "I’m heading on vacation, don’t tell me anything, I’ll call you in 10 days." Instead, she blurted out, "you’re in menopause, and you’ll probably never get pregnant." In the middle of the airport, I burst into tears. It’s been a long 2.5 years since we got that phone call, and my husband Marc and I have dealt with a lot. During this time, we have also learned that what we’re going through is actually REALLY COMMON. Infertility affects 1 in 8 couples, and female factor is more common than male. Since I know that the majority of my followers are women between 25-45, something like this will affect A LOT of you. And so I feel some sort of obligation to talk openly about it for a few reasons: ✅ Education and awareness (I had no idea this was an issue until it hit me) ✅ To help you feel less alone (this stuff can be taboo, but it shouldn’t) ✅ To give you a chance to share your story (and tell you mine). This week is Thanksgiving here in the US, and I’m happy to tell you that Marc and I have a lot to be thankful for. If you’re going through any type of infertility, my deepest thoughts are with you. I’m 100% transparent about what we’ve experienced and want to see this topic become more approachable for everyone. If you have questions, want a shoulder to lean on, or care to share your story, I’m here for you. Email me anytime.

Bonus Episode: My Infertility Journey

When you first decide to work in the fashion industry, going to fashion school can seem like the one thing you need to score your dream job. But as many fashion graduates discover, completing that degree is only one step in the complicated and sometimes frustrating process of breaking into the industry.    In this interview, designer Kate Norkeliunas shares all the details of how she landed her first design job with a well-known company right out of college--without having to work retail, take unpaid work, or move back home! <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">How she decided to change her major to fashion after pursuing a different field for 2 years</li> <li style="font-weight: 400;">What she did to boost her chances of getting an interview</li> <li style="font-weight: 400;">What she did for interviews that helped her stand out </li> <li style="font-weight: 400;">The dream job that didn’t happen</li> <li style="font-weight: 400;">How she scored her first design job right out of college</li> <li style="font-weight: 400;">What it was like starting her first job for a big company in NYC</li> <li style="font-weight: 400;">What she does as an assistant designer and the part she plays in the design and production process</li> <li style="font-weight: 400;">The biggest part of her job--that she DIDN’T learn in fashion school</li> <li style="font-weight: 400;">The biggest lesson from her first year working in fashion</li> <li style="font-weight: 400;">And more!</li> </ul> For the full show notes, including links to the resources mentioned, head over to our website, <a href= "https://successfulfashiondesigner.com/first-fashion-design-job/" target="_blank" rel="noopener">Successful Fashion Designer</a>!

When you first decide to work in the fashion industry, going to fashion school can seem like the one thing you need to score your dream job. But as many fashion graduates discover, completing that degree is only one step in the complicated and sometimes frustrating process of breaking into the industry.    In this interview, designer Kate Norkeliunas shares all the details of how she landed her first design job with a well-known company right out of college--without having to work retail, take unpaid work, or move back home! In the interview (which you’ll love), we will cover: How she decided to change her major to fashion after pursuing a different field for 2 years What she did to boost her chances of getting an interview What she did for interviews that helped her stand out  The dream job that didn’t happen How she scored her first design job right out of college What it was like starting her first job for a big company in NYC What she does as an assistant designer and the part she plays in the design and production process The biggest part of her job--that she DIDN’T learn in fashion school The biggest lesson from her first year working in fashion And more! For the full show notes, including links to the resources mentioned, head over to our website, Successful Fashion Designer!

SFD095 How to Get Your First Fashion Design Job After College

Is it possible to start a successful fashion brand when your niche is super small?    Meet Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. Never found yourself desperately scouring the web for the perfect dirndl? We’re not surprised! It’s such a tiny niche market, it may not seem like a sustainable business model. But by knowing her customer so well that she’s even given her a name, Erika makes a living creating something extremely special for a small but dedicated customer base.  <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">What even is a dirndl, anyway?</li> <li style="font-weight: 400;">The smart moves Erika made early on in her business</li> <li style="font-weight: 400;">What she learned from her years doing festivals and pop-up shops</li> <li style="font-weight: 400;">Why Erika narrowed her already small niche down further…</li> <li style="font-weight: 400;">...and even further, and how she got super clear on her ideal customer</li> <li style="font-weight: 400;">The second ideal customer avatar that surprised her</li> <li style="font-weight: 400;">What she’s learned about creating a website to sell your designs</li> <li style="font-weight: 400;">How blogging on other topics helps her find her customers</li> <li style="font-weight: 400;">How she handles returns and custom designs</li> <li style="font-weight: 400;">The marketing strategy that works for her today </li> <li style="font-weight: 400;">And more!</li> </ul> For the full show notes, head to <a href= "https://successfulfashiondesigner.com/niche-fashion-brand/">the SFD website</a>!

Is it possible to start a successful fashion brand when your niche is super small?    Meet Erika Neumayer Ehrat of Rare Dirndl. Her full time job is designing and selling dirndls. Never found yourself desperately scouring the web for the perfect dirndl? We’re not surprised! It’s such a tiny niche market, it may not seem like a sustainable business model. But by knowing her customer so well that she’s even given her a name, Erika makes a living creating something extremely special for a small but dedicated customer base.  In the interview (which you’ll love), we will cover: What even is a dirndl, anyway? The smart moves Erika made early on in her business What she learned from her years doing festivals and pop-up shops Why Erika narrowed her already small niche down further… ...and even further, and how she got super clear on her ideal customer The second ideal customer avatar that surprised her What she’s learned about creating a website to sell your designs How blogging on other topics helps her find her customers How she handles returns and custom designs The marketing strategy that works for her today  And more! For the full show notes, head to the SFD website!

SFD094 This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche

Fashion is a tough scene. Even when you manage to break into the fashion industry, how do you get into your dream category? With so much competition for design jobs, it seems like luck can play the biggest factor in many designer’s careers. But what if you could make luck work for you?   In this episode, we spoke to Allion Juhasz. Allison has spent ten years in the industry, designing for big outdoor apparel names like Scott, UnderArmor, Obermeyer, and Ultimate Direction.    These opportunities were open to Allison because she made the right moves at the right times. She readily admits that she’s been lucky--but she shares tons of ways that you can become lucky too! Follow her lead, and boost your chances of getting to design for the category YOU want most.   <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">How she got into fashion--with a bachelor’s in marine biology</li> <li style="font-weight: 400;">How she got “lucky” with jobs--again and again!</li> <li style="font-weight: 400;">Why she left her first dream job (and what she would have done differently)</li> <li style="font-weight: 400;">Why she quit another job many designers would kill for--without a job lined up!</li> <li style="font-weight: 400;">Her tips for networking when it doesn’t come naturally to you</li> <li style="font-weight: 400;">How she has scored more great opportunities over the years</li> <li style="font-weight: 400;">Why working for a big brand isn’t always the best option</li> <li style="font-weight: 400;">How she spends her days in a smaller company with diverse aspects to her role</li> <li style="font-weight: 400;">Details about the product design and development process</li> <li style="font-weight: 400;">And more!</li> </ul>   <h2>Resources & People Mentioned</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.instagram.com/allyjuhasz/">Allison on Instagram</a></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/allison-juhasz-9a152a17/">Allison on LinkedIn</a></li> <li style="font-weight: 400;"><a href= "https://ultimatedirection.com/">Ultimate Direction</a></li> <li style="font-weight: 400;"><a href= "http://sewheidi.com/email">Successful Fashion Designer: Free Resources for Fashion Designers!</a></li> </ul> <h2>Enjoy the show? Help us out by:</h2> <ul> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Rating us on iTunes</a> – it really helps!</li> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Subscribing on iTunes</a></li> <li style="font-weight: 400;"><a href= "http://youtube.com/sewheidi">Subscribing on YouTube</a></li> <li style="font-weight: 400;"><a href= "https://www.stitcher.com/podcast/the-successful-fashion-designer"> Subscribing on Stitcher</a></li> <li style="font-weight: 400;"><a href= "https://play.google.com/music/listen#/ps/Ioewuspuhzklnbfo5kgufcigokq"> Subscribing on Google Play</a></li> <li style="font-weight: 400;"><a href= "https://open.spotify.com/show/5HRTPYzmU2dQodYcvWNmA5?si=Tm1PbXmfQ5er51_sgkR2eQ"> Subscribing on Spotify</a></li> </ul>

Fashion is a tough scene. Even when you manage to break into the fashion industry, how do you get into your dream category? With so much competition for design jobs, it seems like luck can play the biggest factor in many designer’s careers. But what if you could make luck work for you?   In this episode, we spoke to Allion Juhasz. Allison has spent ten years in the industry, designing for big outdoor apparel names like Scott, UnderArmor, Obermeyer, and Ultimate Direction.    These opportunities were open to Allison because she made the right moves at the right times. She readily admits that she’s been lucky--but she shares tons of ways that you can become lucky too! Follow her lead, and boost your chances of getting to design for the category YOU want most.   In the interview (which you’ll love), we will cover: How she got into fashion--with a bachelor’s in marine biology How she got “lucky” with jobs--again and again! Why she left her first dream job (and what she would have done differently) Why she quit another job many designers would kill for--without a job lined up! Her tips for networking when it doesn’t come naturally to you How she has scored more great opportunities over the years Why working for a big brand isn’t always the best option How she spends her days in a smaller company with diverse aspects to her role Details about the product design and development process And more!   Resources & People Mentioned Allison on Instagram Allison on LinkedIn Ultimate Direction Successful Fashion Designer: Free Resources for Fashion Designers! Enjoy the show? Help us out by: Rating us on iTunes – it really helps! Subscribing on iTunes Subscribing on YouTube Subscribing on Stitcher Subscribing on Google Play Subscribing on Spotify 

SFD093 How to Land Your Dream Job in the Outdoor Apparel Industry

Sometimes it seems like there are as many ways to sell your fashion brand as there are types of fabric! But when you’re starting a fashion brand, should you sell your pieces on consignment?    On this show, you’ll hear from Sam Murkoff. Sam’s brand, Manhattan Knights, was born when he started refashioning vintage tee shirts for himself and his friends in middle school.    Sam got his brand where it is today by starting small, leveraging the ability to sell his work on consignment, and knocking on a LOT of doors. In the interview he shares details on everything he did in the first few years of launching a fashion brand.  <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">How Sam transitioned from making shirts for his friends to selling to the public</li> <li style="font-weight: 400;">Why his brand was a little too niche, and what he did about it</li> <li style="font-weight: 400;">How he self-funded the early days of his brand</li> <li style="font-weight: 400;">The hugely valuable job that most people underestimate</li> <li style="font-weight: 400;">How he chose the first factory that produced his designs</li> <li style="font-weight: 400;">The little ways he made his pieces feel more upscale</li> <li style="font-weight: 400;">How working with a showroom helped evolve his brand</li> <li style="font-weight: 400;">Why he let go of one of the core tenets of his original brand</li> <li style="font-weight: 400;">The pros and cons of selling on consignment as a new designer</li> <li style="font-weight: 400;">The CRAZY way he got the word out about his brand</li> <li style="font-weight: 400;">And more!</li> </ul> <h2>It started with tee shirts</h2> Despite a lifelong interest in fashion, Sam Murkoff didn’t intend to become a fashion designer. In his early teens, he cut up and reassembled garments, infusing his own unique style into clothes for himself and his friends. When he got to college, he majored in theater and began working in luxury retail. Aside from a little screenprinting, design wasn’t really on his mind. But when he realized he needed a creative outlet, he started making shirts again. That’s when Manhattan Knights really began. <h2>NYC Streetwear   </h2> Sam quickly discovered that there was more interest in the clothes he was creating than just his inner circle. When the screen printer he’d been using encouraged him to get his work out there, he started offering his designs on consignment at small boutiques.    This first line of streetwear, which played on his private school experience and satirized some major brands, came to be known as Cease & Desist. It appealed to a niche New York audience that grew his confidence and convinced him to make a real go at launching a brand. <h2>Bold Moves</h2> Since that first success, Sam has faced a steep learning curve. He’s continued to sell his work on consignment, worked with a showroom, and changed his production methods repeatedly. He’s now designing clothing that takes the sardonic humor of his early designs to a cut-and-sew line that transcends season and defies description. He’s had to pivot over and over in the process of creating a fashion brand that can actually sell. He also made one of the boldest moves we’ve heard of to publicize his fledgeling label!  Through it all, Sam has kept his eye on the goal of taking his bold inspiration and irreverent sartorial attitude to a wider market, without losing the essence of where Manhattan Knights began.   <h2>Resources & People Mentioned</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.instagram.com/manhattanknights/">Manhattan Knights on Instagram</a></li> <li style="font-weight: 400;"><a href= "https://www.instagram.com/smurkoff/">Sam Murkoff on Instagram</a></li> <li style="font-weight: 400;">Shop <a href= "https://manhattanknights.com/">Manhattan Knights</a></li> </ul> <h2>Enjoy the show? Help us out by:</h2> <ul> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Rating us on iTunes</a> – it really helps!</li> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Subscribing on iTunes</a></li> <li style="font-weight: 400;"><a href= "http://youtube.com/sewheidi">Subscribing on YouTube</a></li> <li style="font-weight: 400;"><a href= "https://www.stitcher.com/podcast/the-successful-fashion-designer"> Subscribing on Stitcher</a></li> <li style="font-weight: 400;"><a href= "https://play.google.com/music/listen#/ps/Ioewuspuhzklnbfo5kgufcigokq"> Subscribing on Google Play</a></li> <li style="font-weight: 400;"><a href= "https://open.spotify.com/show/5HRTPYzmU2dQodYcvWNmA5?si=Tm1PbXmfQ5er51_sgkR2eQ"> Subscribing on Spotify</a></li> </ul>

Sometimes it seems like there are as many ways to sell your fashion brand as there are types of fabric! But when you’re starting a fashion brand, should you sell your pieces on consignment?    On this show, you’ll hear from Sam Murkoff. Sam’s brand, Manhattan Knights, was born when he started refashioning vintage tee shirts for himself and his friends in middle school.    Sam got his brand where it is today by starting small, leveraging the ability to sell his work on consignment, and knocking on a LOT of doors. In the interview he shares details on everything he did in the first few years of launching a fashion brand.  In the interview (which you’ll love), we will cover: How Sam transitioned from making shirts for his friends to selling to the public Why his brand was a little too niche, and what he did about it How he self-funded the early days of his brand The hugely valuable job that most people underestimate How he chose the first factory that produced his designs The little ways he made his pieces feel more upscale How working with a showroom helped evolve his brand Why he let go of one of the core tenets of his original brand The pros and cons of selling on consignment as a new designer The CRAZY way he got the word out about his brand And more! It started with tee shirts Despite a lifelong interest in fashion, Sam Murkoff didn’t intend to become a fashion designer. In his early teens, he cut up and reassembled garments, infusing his own unique style into clothes for himself and his friends. When he got to college, he majored in theater and began working in luxury retail. Aside from a little screenprinting, design wasn’t really on his mind. But when he realized he needed a creative outlet, he started making shirts again. That’s when Manhattan Knights really began. NYC Streetwear    Sam quickly discovered that there was more interest in the clothes he was creating than just his inner circle. When the screen printer he’d been using encouraged him to get his work out there, he started offering his designs on consignment at small boutiques.    This first line of streetwear, which played on his private school experience and satirized some major brands, came to be known as Cease & Desist. It appealed to a niche New York audience that grew his confidence and convinced him to make a real go at launching a brand. Bold Moves Since that first success, Sam has faced a steep learning curve. He’s continued to sell his work on consignment, worked with a showroom, and changed his production methods repeatedly. He’s now designing clothing that takes the sardonic humor of his early designs to a cut-and-sew line that transcends season and defies description. He’s had to pivot over and over in the process of creating a fashion brand that can actually sell. He also made one of the boldest moves we’ve heard of to publicize his fledgeling label!  Through it all, Sam has kept his eye on the goal of taking his bold inspiration and irreverent sartorial attitude to a wider market, without losing the essence of where Manhattan Knights began.   Resources & People Mentioned Manhattan Knights on Instagram Sam Murkoff on Instagram Shop Manhattan Knights Enjoy the show? Help us out by: Rating us on iTunes – it really helps! Subscribing on iTunes Subscribing on YouTube Subscribing on Stitcher Subscribing on Google Play Subscribing on Spotify 

SFD092 Should You Sell Your Fashion Brand on Consignment?

Starting a fashion brand from scratch is a massive challenge. And when you don’t have big investors and influential connections, it can seem impossible. But these three young entrepreneurs found a way to beat the odds and make their brand a reality.    Meet Salvatore Graci, Angelo Acquista, and Luca Graci, founders of luxury streetwear brand CSNV (Casanova). Their passion and seemingly endless determination helped them take CSNV from just an idea to the runway at LA Fashion Week and beyond.   It sounds like a fairytale, but it wasn’t an easy journey. They share their highs, their lows, and the many lessons they learned along the way!   <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">The first steps Salvo, Angelo, and Luca took when they decided to launch a brand</li> <li style="font-weight: 400;">How they made cold emailing work for them</li> <li style="font-weight: 400;">The personality traits that helped make them successful</li> <li style="font-weight: 400;">What moves helped them grow their brand’s exposure--and what fell flat!</li> <li style="font-weight: 400;">How they went about finding factories that could produce their designs (when searching on the internet got them nowhere!)</li> <li style="font-weight: 400;">The marketing campaign that failed, and how they regained their footing</li> <li style="font-weight: 400;">Why they turned down a huge investor</li> <li style="font-weight: 400;">How they got ready for LA Fashion Week</li> <li style="font-weight: 400;">When they quit their day jobs</li> <li style="font-weight: 400;">And more!</li> </ul>   <h2>“WHY NOT?”</h2> Luca, Angelo, and Salvatore were all less than 24 years old when they decided to turn their passion for elevated, Italian-inspired streetwear into a label of their own.    It started with a phone call. Salvatore and Angelo had joked about starting a fashion line since high school, but a few years later, Salvo called Angelo and told him they should really do it.    Angelo’s response? “Why not?” They had no experience and no real connections in the industry when they started. Yet in less than two years they went from cold-emailing influencers from Instagram, to being invited to LA Fashion Week.      <h2>IT WASN’T ALWAYS EASY    </h2> The road wasn’t without its obstacles. The guys recall starting out with optimism and enthusiasm, but they had plenty of setbacks. They sent hundreds of emails that never got a response. They made trip after trip to Italy to search for factories and suppliers, spending their savings and coming back exhausted, with nothing to show for it.    “We’d come back from a trip and feel like we're still at zero. We're like, what? We just spent so much money, we spent so much time and effort... and yet we're still at zero. So what do we do?”   What they did was keep on going. Although they all had times where they wanted to give up, eventually they found their footing, and gained the traction they needed to turn Casanova into a successful brand.  <h2>DISCOVERING WHAT’S NEXT    </h2> The guys and their brand are still evolving. Since recording the episode, they’ve rebranded again, and they’re still working on new pieces and new ways of getting their designs seen all over the world. One thing’s for sure: from “No way,” to the jetway, to the runway, these three were relentless in pursuing their dream. And it’s just the beginning.    <h2>Resources & People Mentioned</h2> <ul> <li style="font-weight: 400;"><a href= "https://csnvstudio.com">CSNVstudio.com</a></li> <li style="font-weight: 400;">CSNV on <a href= "https://www.instagram.com/csnvstudio/">Instagram</a></li> </ul> <h2>Enjoy the show? Help us out by:</h2> <ul> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Rating us on iTunes</a> – it really helps!</li> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Subscribing on iTunes</a></li> <li style="font-weight: 400;"><a href= "http://youtube.com/sewheidi">Subscribing on YouTube</a></li> <li style="font-weight: 400;"><a href= "https://www.stitcher.com/podcast/the-successful-fashion-designer"> Subscribing on Stitcher</a></li> <li style="font-weight: 400;"><a href= "https://play.google.com/music/listen#/ps/Ioewuspuhzklnbfo5kgufcigokq"> Subscribing on Google Play</a></li> <li style="font-weight: 400;"><a href= "https://open.spotify.com/show/5HRTPYzmU2dQodYcvWNmA5?si=Tm1PbXmfQ5er51_sgkR2eQ"> Subscribing on Spotify</a></li> </ul>

Starting a fashion brand from scratch is a massive challenge. And when you don’t have big investors and influential connections, it can seem impossible. But these three young entrepreneurs found a way to beat the odds and make their brand a reality.    Meet Salvatore Graci, Angelo Acquista, and Luca Graci, founders of luxury streetwear brand CSNV (Casanova). Their passion and seemingly endless determination helped them take CSNV from just an idea to the runway at LA Fashion Week and beyond.   It sounds like a fairytale, but it wasn’t an easy journey. They share their highs, their lows, and the many lessons they learned along the way!   In the interview (which you’ll love), we will cover: The first steps Salvo, Angelo, and Luca took when they decided to launch a brand How they made cold emailing work for them The personality traits that helped make them successful What moves helped them grow their brand’s exposure--and what fell flat! How they went about finding factories that could produce their designs (when searching on the internet got them nowhere!) The marketing campaign that failed, and how they regained their footing Why they turned down a huge investor How they got ready for LA Fashion Week When they quit their day jobs And more!   “WHY NOT?” Luca, Angelo, and Salvatore were all less than 24 years old when they decided to turn their passion for elevated, Italian-inspired streetwear into a label of their own.    It started with a phone call. Salvatore and Angelo had joked about starting a fashion line since high school, but a few years later, Salvo called Angelo and told him they should really do it.    Angelo’s response? “Why not?” They had no experience and no real connections in the industry when they started. Yet in less than two years they went from cold-emailing influencers from Instagram, to being invited to LA Fashion Week.      IT WASN’T ALWAYS EASY     The road wasn’t without its obstacles. The guys recall starting out with optimism and enthusiasm, but they had plenty of setbacks. They sent hundreds of emails that never got a response. They made trip after trip to Italy to search for factories and suppliers, spending their savings and coming back exhausted, with nothing to show for it.    “We’d come back from a trip and feel like we're still at zero. We're like, what? We just spent so much money, we spent so much time and effort... and yet we're still at zero. So what do we do?”   What they did was keep on going. Although they all had times where they wanted to give up, eventually they found their footing, and gained the traction they needed to turn Casanova into a successful brand.  DISCOVERING WHAT’S NEXT     The guys and their brand are still evolving. Since recording the episode, they’ve rebranded again, and they’re still working on new pieces and new ways of getting their designs seen all over the world. One thing’s for sure: from “No way,” to the jetway, to the runway, these three were relentless in pursuing their dream. And it’s just the beginning.    Resources & People Mentioned CSNVstudio.com CSNV on Instagram Enjoy the show? Help us out by: Rating us on iTunes – it really helps! Subscribing on iTunes Subscribing on YouTube Subscribing on Stitcher Subscribing on Google Play Subscribing on Spotify 

SFD091 100 Ways NOT to Start A Fashion Brand: These Guys Learned Firsthand What Works and What Doesn't

Whether you’re still in fashion school, or you’re looking toward your next opportunity, you’re probably wondering how to stand out in your fashion career. In such a competitive industry, it can feel like an uphill battle to even get noticed by fashion hiring managers among stiff competition.    On this episode, we talk to London designer Barbara Houghton. With over 15 years of experience in the fashion industry, Barbara has been on both ends of the hiring process, and she wants to share what she’s learned about standing out in fashion and always getting the job! <h2>In the interview (which you’ll love), we will cover:</h2> <ul> <li style="font-weight: 400;">Important things to look for when choosing a fashion school--because not all programs do this!</li> <li style="font-weight: 400;">The downside to working for high-end brands early in your career</li> <li style="font-weight: 400;">What Barbara did before the interview for her first job to give herself an edge (it’s something you should definitely be doing, too!)</li> <li style="font-weight: 400;">How Barbara survived her first job in London, and the realities of starting your fashion career in a major city </li> <li style="font-weight: 400;">The super creative way Barbara scored her next job as a fashion designer</li> <li style="font-weight: 400;">Her experience in a super creative role… and why she decided to leave it</li> <li style="font-weight: 400;">How she transitioned to working for a brand she really loves</li> <li style="font-weight: 400;">As a hiring manager, the top things she looks for when interviewing potential hires</li> <li style="font-weight: 400;">And more!</li> </ul> <h2>EVOLVING SUCCESS</h2> From landing her first job in the fashion industry before she even finished fashion school, to working as a senior designer for a major supplier, UK fashion designer Barbara Houghton knows what it takes to get noticed by employers in the fashion industry. Over the course of her career, Barbara has gone from an assistant job she compares to The Devil Wears Prada to leading a division for one of the biggest suppliers of UK highstreet fashion.    Through creativity and an intelligent and intentional approach to the job market, Barbara has been able to consistently move forward in her career. She has managed to always land that next great opportunity as her goals and desires have evolved.   BREAKING IN     Barbara still recalls feeling lucky to have found a job in fashion starting right after graduation (and she tells us how she did it!).  Barbara didn’t have the advantage of her family paying for her education. So when she graduated from fashion school, she had to begin repaying her loans while surviving in London on a shoestring salary.    That first job was incredibly demanding, with long hours and little reward. But putting in her time and giving 100% to that entry level position was worth it--when she was ready to move on, she was told she was very employable, because she “had worked in one of the hardest places there is to work.”  <h2> </h2> <h2>MAKING OPPORTUNITIES COUNT</h2> Barbara happily moved on to bigger and better things, from creating collections start to finish for a highstreet boutique, to spotting trends for Miss Selfridge. She traveled the world as a freelance fashion designer for brands like New Look, Tesco, and Joy, before moving on to building and running a successful department for a major highstreet supplier.    Barbara’s hard work and creative moves have taken her far in her fashion career. With a little determination and Barbara’s smart approach to job success, you too can stand out, upgrade your fashion career, and score the opportunity you’ve been dreaming of!   <h2>Resources & People Mentioned</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.instagram.com/floating.on.a.cloud/">Barbara’s Instagram</a></li> <li style="font-weight: 400;"><a href= "https://www.uclan.ac.uk/schools/art-design-fashion/courses.php"> University of Central Lancashire</a></li> <li style="font-weight: 400;"><a href= "https://www.wgsn.com/en/">WGSN</a></li> </ul> <h2>Enjoy the show? Help us out by:</h2> <ul> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Rating us on iTunes</a> – it really helps!</li> <li style="font-weight: 400;"><a href= "http://www.successfulfashiondesigner.com/itunes">Subscribing on iTunes</a></li> <li style="font-weight: 400;"><a href= "http://youtube.com/sewheidi">Subscribing on YouTube</a></li> <li style="font-weight: 400;"><a href= "https://www.stitcher.com/podcast/the-successful-fashion-designer"> Subscribing on Stitcher</a></li> <li style="font-weight: 400;"><a href= "https://play.google.com/music/listen#/ps/Ioewuspuhzklnbfo5kgufcigokq"> Subscribing on Google Play</a></li> <li style="font-weight: 400;"><a href= "https://open.spotify.com/show/5HRTPYzmU2dQodYcvWNmA5?si=Tm1PbXmfQ5er51_sgkR2eQ"> Subscribing on Spotify</a></li> </ul>

Whether you’re still in fashion school, or you’re looking toward your next opportunity, you’re probably wondering how to stand out in your fashion career. In such a competitive industry, it can feel like an uphill battle to even get noticed by fashion hiring managers among stiff competition.    On this episode, we talk to London designer Barbara Houghton. With over 15 years of experience in the fashion industry, Barbara has been on both ends of the hiring process, and she wants to share what she’s learned about standing out in fashion and always getting the job! In the interview (which you’ll love), we will cover: Important things to look for when choosing a fashion school--because not all programs do this! The downside to working for high-end brands early in your career What Barbara did before the interview for her first job to give herself an edge (it’s something you should definitely be doing, too!) How Barbara survived her first job in London, and the realities of starting your fashion career in a major city  The super creative way Barbara scored her next job as a fashion designer Her experience in a super creative role… and why she decided to leave it How she transitioned to working for a brand she really loves As a hiring manager, the top things she looks for when interviewing potential hires And more! EVOLVING SUCCESS From landing her first job in the fashion industry before she even finished fashion school, to working as a senior designer for a major supplier, UK fashion designer Barbara Houghton knows what it takes to get noticed by employers in the fashion industry. Over the course of her career, Barbara has gone from an assistant job she compares to The Devil Wears Prada to leading a division for one of the biggest suppliers of UK highstreet fashion.    Through creativity and an intelligent and intentional approach to the job market, Barbara has been able to consistently move forward in her career. She has managed to always land that next great opportunity as her goals and desires have evolved.   BREAKING IN     Barbara still recalls feeling lucky to have found a job in fashion starting right after graduation (and she tells us how she did it!).  Barbara didn’t have the advantage of her family paying for her education. So when she graduated from fashion school, she had to begin repaying her loans while surviving in London on a shoestring salary.    That first job was incredibly demanding, with long hours and little reward. But putting in her time and giving 100% to that entry level position was worth it--when she was ready to move on, she was told she was very employable, because she “had worked in one of the hardest places there is to work.”    MAKING OPPORTUNITIES COUNT Barbara happily moved on to bigger and better things, from creating collections start to finish for a highstreet boutique, to spotting trends for Miss Selfridge. She traveled the world as a freelance fashion designer for brands like New Look, Tesco, and Joy, before moving on to building and running a successful department for a major highstreet supplier.    Barbara’s hard work and creative moves have taken her far in her fashion career. With a little determination and Barbara’s smart approach to job success, you too can stand out, upgrade your fashion career, and score the opportunity you’ve been dreaming of!   Resources & People Mentioned Barbara’s Instagram University of Central Lancashire WGSN Enjoy the show? Help us out by: Rating us on iTunes – it really helps! Subscribing on iTunes Subscribing on YouTube Subscribing on Stitcher Subscribing on Google Play Subscribing on Spotify 

SFD090 How to Stand Out in Your Fashion Career (and Always Get the Job Offer)

The fashion industry is brutally competitive...and we're all trying to get ahead. The problem is that everyone's so tight lipped with their strategies and resources. The Successful Fashion Designer is an "all secrets revealed" show by industry expert designer and educator Sew Heidi to help you gain the confidence, skills and insights to make it in a cutthroat market. The show covers topics such as breaking into the industry, getting promotions and raises, launching your own label and becoming a successful freelancer. Every episode is packed full of actionable steps you can implement right away to get ahead. Now.

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The Successful Fashion Designer

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