Today’s Guest is Conor O’Sullivan, Senior Social Media Manager at Visit Scotland, with Co-hosts Julian Young and Stuart Allan. Throughout the Podcast we discuss how Conor became interested in Social Media and benefits of using Social Media the right way, how he utilises Influencers in Campaigns and his thoughts on Mental Health. We start of the discussion talking about Conor’s previous work and how he moved into the realm of Social Media, his thoughts from being there at the very beginning! The campaigns that he worked on utilising Social Media and Influencers, such as Devinsupertramp and why Influencer marketing can be the best form of marketing online! We discuss the new and upcoming Facebook watch, our thoughts on YouTube and Facerigs. Finishing off with our opinions on Mental Health, discussing what could be wrong with Betterhelp and rounding off with our Tip of the Day! Check out Conor’s Website here: https://www.orangutanmedia.com/ Go Follow us on Instagram: @theconorosullivan @stuartkallan @julianyoung

The Road To Influencer

Ep.6 Influencer Campaigns, Devinsupertramp, Facebook Watch and What’s up with Betterhelp? With Guest Conor O’Sullivan

In Today’s podcast I am joined by Callum Robinson, Jellyhound’s in-house Graphic Designer, and our guest Cinzia Dubois who is a ‘BookTuber’ and Blogger, and also is a freelance Editor, Copywriter and Content Writer! We discuss Cinzia’s YouTube channel and Blog and what type of content she creates: such as video essays on Literary Fiction (adult literature), mental health, daily life and topics that she cares about and finds interesting. We start off chatting about some new content ideas Cinzia has and how these ideas came about. The Struggles of Authors, even well-established popular authors such as Philip Pullman and how little they make from their profession and how Amazon is making this worse than it has ever been before! We discuss in-depth all things YouTube: from Cinzia’s experience we get an insight into how the algorithms work, how thumbnails can get you on trending, demonetization keywords (what to look out for and possibly ways to avoid demonetization, even when you talk about topics that usually get flagged!). Furthermore, we talk about negative sponsorships and how people can get paid to give bad reviews on YouTube and how they don’t legally have to say that they are being paid!! We also talk about the difference between sponsorships and affiliates, and how some YouTubers get these terms mixed up. How Patreon is useful, why it is good to have and the ways in which you could use it effectively! Go follow: Cinzia’s Blog and YouTube Channel! Blog: https://www.cinziadubois.com/ YouTube: https://www.youtube.com/user/spiffinglycino/featured Instagram: @cinzia.dubois @stuartkallan

Ep.5 Mental Health, Negative Sponsorship Marketing and Demonetisation Featuring Cinzia DuboisE

Stuart is joined by Neil and our Guest Brad Hobbs, a professional Photographer and ex-Huffington Post writer. We discuss photography, writing, becoming an Influencer, working with brands, Brad's inspiration and what other hobbies and interests he has! Follow us on Instagram Brad Hobbs: www.instagram.com/brad_hobbs/?hl=en Neil Smart: www.instagram.com/the1path/?hl=en Stuart Allan: www.instagram.com/stuartkallan/?hl=en

Ep. 4 The Impact of Social Influencer Networking featuring Brad Hobbs

Today's guest is Laura Boyle an Expert in Customer Experience and Insights. Listen to find out more about how important analytics are and how they are integral to making your business a success! We talk Google Analytics, Tracking and User Experience: what they are, how to use them and why they are so important. We also discuss negativity on Social Media and the various ways this could be handled, and what it means to have negativity on these platforms: Could it be a good sign? Finishing off with talks about the free Google Analytics course and our 'Today in the News' section! Stay tuned for more!

Ep 3. Google Analytics, Tracking and UX with Laura Boyle

Today's guest is Roya from Faith, Hair & Beauty in Inverkeithing. We discuss: The Impact of Social Media for Hairdressing and Beauty businesses, Tips on Marketing on Instagram, Ways to utilise Stories on Instagram, the selling of YouTube channel 'little baby bum' and Boy George.

Ep 2. What happened when Roya bought 10,000 followers on Instagram

Learning from the minds of successful Influencers and Creators, to give you the ability to successfully express you and your business on all Socials,

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The Road To Influencer

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