This is the second part of a series of episodes where we&#8217;ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led &#8230; <a href="http://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-part-2/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/2X8W47u1Hbg" height="1" width="1" alt=""/>

This is the second part of a series of episodes where we&#8217;ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led &#8230; Read More 

Jobs-to-be-Done Radio

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

This is the first part of a series of episodes where we&#8217;ll explore an end-to-end product development effort at Autobooks. At Autobooks we&#8217;re working hard to discover and build solutions for the struggles that small business owners face as they &#8230; <a href="http://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/tcaLz0BNNvU" height="1" width="1" alt=""/>

This is the first part of a series of episodes where we&#8217;ll explore an end-to-end product development effort at Autobooks. At Autobooks we&#8217;re working hard to discover and build solutions for the struggles that small business owners face as they &#8230; Read More 

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project &#8230; <a href="http://jobstobedone.org/radio/jobs-to-be-done-and-personas/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/MiCtkvo4934" height="1" width="1" alt=""/>

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project &#8230; Read More 

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

This week Matt Hodges, Intercom&#8217;s head of marketing, joins us to talk about integrating Intercom&#8217;s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to &#8230; <a href="http://jobstobedone.org/radio/marketing-with-jobs-to-be-done/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/wq6E8BwppO4" height="1" width="1" alt=""/>

This week Matt Hodges, Intercom&#8217;s head of marketing, joins us to talk about integrating Intercom&#8217;s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to &#8230; Read More 

Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

When do people realize value from your product? It&#8217;s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us &#8230; <a href="http://jobstobedone.org/radio/tealeaf-jtbd-radio/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/fjZ_gS1mmWM" height="1" width="1" alt=""/>

When do people realize value from your product? It&#8217;s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us &#8230; Read More 

Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how &#8230; <a href="http://jobstobedone.org/radio/jtbd-price-value/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/vgcY9zmLQtU" height="1" width="1" alt=""/>

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how &#8230; Read More 

Jobs-to-be-Done Radio: Examining Price and Value with JTBD

On this episode of Jobs-to-be-Done Radio we&#8217;re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated &#8230; <a href="http://jobstobedone.org/radio/ash-maurya/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/tAHKG7ehsmA" height="1" width="1" alt=""/>

On this episode of Jobs-to-be-Done Radio we&#8217;re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated &#8230; Read More 

Ash Maurya on Jobs-to-be-Done and Running Lean

It&#8217;s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us &#8230; <a href="http://jobstobedone.org/radio/matthew-gunson-talks-advertising-with-jobs-to-be-done/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/aCt6vYbYXC8" height="1" width="1" alt=""/>

It&#8217;s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us &#8230; Read More 

Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio

&#8220;Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it&#8217;s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at &#8230; <a href="http://jobstobedone.org/radio/des-traynor-on-jtbd-radio/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/es8E3oRnVGY" height="1" width="1" alt=""/>

&#8220;Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it&#8217;s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at &#8230; Read More 

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we&#8217;re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of &#8230; <a href="http://jobstobedone.org/radio/alan-klement-on-jobs-stories/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/3X9t7GhfLdc" height="1" width="1" alt=""/>

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we&#8217;re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of &#8230; Read More 

Alan Klement on Designing Around Jobs-to-be-Done

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We&#8217;re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks &#8230; <a href="http://jobstobedone.org/radio/streema-jtbd-radio/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/j1MoWaAE6rM" height="1" width="1" alt=""/>

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We&#8217;re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks &#8230; Read More 

Streema Co-Founder Martin Siniawski on JTBD Radio

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go &#8230; <a href="http://jobstobedone.org/radio/meetup-on-jtbd-radio/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/LYCmLT9nrYo" height="1" width="1" alt=""/>

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go &#8230; Read More 

Dave and Brenna from MeetUp on JTBD Radio

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and &#8230; <a href="http://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/1MhNDft4uzg" height="1" width="1" alt=""/>

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and &#8230; Read More 

Jobs-to-be-Done Interview: Buying a Smartphone

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using &#8230; <a href="http://jobstobedone.org/radio/forces-friday-habit-of-the-present/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/tLwotYBVMPw" height="1" width="1" alt=""/>

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using &#8230; Read More 

Forces Friday: Habit of the Present

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips &#8230; <a href="http://jobstobedone.org/radio/amrita-chandra-jtbd-radio/"> Read More </a><img src="http://feeds.feedburner.com/~r/jtbd-radio/~4/VXiCrWkI3xE" height="1" width="1" alt=""/>

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips &#8230; Read More 

Applying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio

It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

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Jobs-to-be-Done Radio

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