Jean-Louis is the Chief Strategy Officer of The Concept Bureau. (Slight aside: I wonder why job titles are sounding increasingly military.) I asked him on the pod because &#8216;strategist&#8217; is becoming a very common word in advertising-adjacent job titles. Jean-Louis is a Brand Strategist, so what does that mean, and what is a Creative Strategist,... <div class="read-more"><a href="http://ben-kay.com/2020/01/itiaptwc-episode-59-jean-louis-rawlence/">Read More</a></div>

Jean-Louis is the Chief Strategy Officer of The Concept Bureau. (Slight aside: I wonder why job titles are sounding increasingly military.) I asked him on the pod because &#8216;strategist&#8217; is becoming a very common word in advertising-adjacent job titles. Jean-Louis is a Brand Strategist, so what does that mean, and what is a Creative Strategist,... Read More

If This Is A Blog Then What's Christmas?

ITIAPTWC Episode 59 – Jean-Louis Rawlence

Rob McFaul is the founder of an organisation called Purpose Disruptors: A network of advertising insiders whose goal is to create a visible, large scale, bottom up movement within the industry, that will act in solidarity to meaningfully tackle climate change. I&#8217;m very, very interested in this subject. It&#8217;s both immensely interesting and immensely intractable.... <div class="read-more"><a href="http://ben-kay.com/2019/10/itiaptwc-episode-57-rob-mcfaul-of-purpose-disruptors/">Read More</a></div>

Rob McFaul is the founder of an organisation called Purpose Disruptors: A network of advertising insiders whose goal is to create a visible, large scale, bottom up movement within the industry, that will act in solidarity to meaningfully tackle climate change. I&#8217;m very, very interested in this subject. It&#8217;s both immensely interesting and immensely intractable.... Read More

ITIAPTWC Episode 57 – Rob McFaul of Purpose Disruptors

ITIAPTWC Episode 56c – Rory Sutherland

ITIAPTWC Episode 56b -Rory Sutherland

This is my attempt to make sure the podcast adds to the iTunes feed. Fingers crossed&#8230;

ITIAPTWC Episode 56a -Rory Sutherland

I loved chatting to Trevor. We&#8217;d never met before, but he was a warm and lovely fella. His first Tango ad broke the mould, as popular with kids in playgrounds as it was with award jurors. But then there was the weird, pervy Apple Tango ad. And the weird, pervy Pot Noodle ads: as popular... <div class="read-more"><a href="http://ben-kay.com/2019/03/itiaptwc-episode-55-trevor-robinson/">Read More</a></div>

I loved chatting to Trevor. We&#8217;d never met before, but he was a warm and lovely fella. His first Tango ad broke the mould, as popular with kids in playgrounds as it was with award jurors. But then there was the weird, pervy Apple Tango ad. And the weird, pervy Pot Noodle ads: as popular... Read More

ITIAPTWC Episode 55 – Trevor Robinson

At last! Paul is one of the people I&#8217;ve most wanted to interview. He&#8217;s arguably been responsible for more classic advertising over the last 30 years than anyone else. Whether it was for Stella, Nike, Playstation, John Smith, John West, Adidas, Levi&#8217;s, Scalextric, Olympus or dozens of others; with a very talented art director or... <div class="read-more"><a href="http://ben-kay.com/2019/03/itiaptwc-episode-54a-paul-silburn-from-beginning-to-lowe/">Read More</a></div>

At last! Paul is one of the people I&#8217;ve most wanted to interview. He&#8217;s arguably been responsible for more classic advertising over the last 30 years than anyone else. Whether it was for Stella, Nike, Playstation, John Smith, John West, Adidas, Levi&#8217;s, Scalextric, Olympus or dozens of others; with a very talented art director or... Read More

ITIAPTWC Episode 54A – Paul Silburn, from beginning to Lowe.

So here&#8217;s the second episode. Thank you for your patience, and thanks to Paul for his.

ITIAPTWC Episode 54B – Paul Silburn, Leo Burnett onwards.

&#160; Here&#8217;s my chat with Matt Follows, an award-winning creative turned mental health professional and coach. After 20 years as a writer/creative director at places like W+K, M&#38;C Saatchi, Clemenger and Naked, he left the industry to retrain as a performance psychologist, psychotherapist and clinical hypnotherapist at King’s College, London. He&#8217;s now been working in this field... <div class="read-more"><a href="http://ben-kay.com/2018/08/itiaptwc-episode-53-matt-follows/">Read More</a></div>

&#160; Here&#8217;s my chat with Matt Follows, an award-winning creative turned mental health professional and coach. After 20 years as a writer/creative director at places like W+K, M&#38;C Saatchi, Clemenger and Naked, he left the industry to retrain as a performance psychologist, psychotherapist and clinical hypnotherapist at King’s College, London. He&#8217;s now been working in this field... Read More

ITIAPTWC Episode 53 – Matt Follows

Here&#8217;s my chat with Mr. Jeremy Craigen, one of the first names that sprung to mind when I first had the idea to do this podcast. He&#8217;s a very good bloke, an excellent creative and one of the best CD/ECD/CCOs in the business. Here we discuss&#8230; Beginnings. Getting to a good agency from a bad... <div class="read-more"><a href="http://ben-kay.com/2018/07/itiaptwc-episode-52-jeremy-craigen/">Read More</a></div>

Here&#8217;s my chat with Mr. Jeremy Craigen, one of the first names that sprung to mind when I first had the idea to do this podcast. He&#8217;s a very good bloke, an excellent creative and one of the best CD/ECD/CCOs in the business. Here we discuss&#8230; Beginnings. Getting to a good agency from a bad... Read More

ITIAPTWC Episode 52 – Jeremy Craigen

"Endearingly belligerent" – another blogger

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If This Is A Blog Then What's Christmas?

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